Following the ending of China’s “zero-Covid” policy, overall eyewear is returning to positive growth in 2023, accompanied by a resumption of supply chain and offline activities. On the one hand, the demand that was not met in 2022, due to trade restrictions and lockdowns, has been released in 2023, especially within spectacles, where purchases are highly dependent on offline optical goods stores and other services.
Despite a notable slowdown the previous year, sales of contact lenses are returning to more dynamic growth rates in 2023, with daily disposable lenses (DD) remaining the growth driver. Upgrading is an important trigger for this growth, with consumers willing to choose contact lenses with shorter lifecycles for health and hygiene reasons; or to opt for high-end materials, such as silicone hydrogel, for comfort consideration.
Driven by the rapid development of the local market and regulation in the last two years, an increasing number of brands have entered contact lenses, including international names and emerging locals. On the one hand, with the rise of cross-border e-commerce, international brands have opened official flagship shops through platforms such as Tmall and other online distribution channels, attracting a large number of consumers.
Despite losing marginal value share in 2023 as consumers return to more frequent in-store shopping, e-commerce sales within eyewear remain significantly higher than pre-pandemic levels. However, the penetration of e-commerce is most noticeable in contact lenses, which it dominates in terms of value sales share.
Premium, as well as customised products, are likely to be sought after over the forecast period, with consumers choosing higher-end materials and richer features as they are willing to invest in eyewear which is potentially more durable. Spectacles will no longer simply target myopia correction, or other eye health indicators, but will also have additional functions, such as spectacle frames for accessories, or the blue light blocking properties of lenses.
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Eyewear
Eyewear is the aggregate of contact lenses, spectacles and sunglasses.
See All of Our DefinitionsThis report originates from Passport, our Eyewear research and analysis database.
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