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Country Report

Eyewear in

Eyewear in China

30 pages, Jul 2018

US$1,210

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Executive Summary

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Demand for eyewear in China grows steadily

Large populations of those suffering from myopia and presbyopia, favourable demographics and increasing awareness of eye health are the main drivers of steady demand for eyewear in China. The excessive use of electronic devices, such as smartphones, PCs and tablets, generated a constantly growing prevalence of myopia and presbyopia, in particular among young people.

China’s image-conscious consumers promote the development of contact lenses

With higher consideration of better personal grooming, more and more consumers with a need for vision correction are opting for contact lenses, thus promoting growth of this category. The demand for convenience, such as no need to constantly clean the lens or to worry about storage requirements, combined with hygiene awareness among young consumers, results in promising development of daily disposable lenses.

Eyewear, in particular sunglasses, is seen as the new face jewellery

Fashion-conscious consumers incline towards stylish designs, preferring the eyewear of premium brands and individual designers. Glasses are increasingly perceived as more than a vision correction or eye care product for functionality, being viewed as personal fashion accessories, a candid reflection of one’s style preferences.

Internet retailing is the new arena for eyewear players

A growing number of eyewear brands are achieving seamless integration between online and offline sales, through either self-owned websites or third party online platforms, such as Tmall.com and JD.

The merger of Luxottica and Essilor is set to create a global powerhouse in eyewear

Essilor Luxottica is set to control a large chunk of sales of sunglasses and have strong pricing powers. The eyewear market is anticipated to be increasingly centralised.

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Eyewear Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

This Euromonitor market report provides market trend and market growth analysis of the Eyewear industry in China. With this market report, you’ll be able to explore in detail the changing shape and potential of the industry. You will now be able to plan and build strategy on real industry data and projections.

The Eyewear in China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How are sales of contact lenses performing compared to spectacles?
What’s the growth potential for emerging retail channels in eyewear?
How are demographic changes impacting the industry in China?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our eyewear market research database.

Each report is delivered with the following components:
Report: PDF
Market statistics: Excel workbook

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Eyewear in China

EXECUTIVE SUMMARY

Demand for eyewear in China grows steadily

China’s image-conscious consumers promote the development of contact lenses

Eyewear, in particular sunglasses, is seen as the new face jewellery

Internet retailing is the new arena for eyewear players

The merger of Luxottica and Essilor is set to create a global powerhouse in eyewear

MARKET DATA

Table 1 Sales of Eyewear by Category: Volume 2013-2018
Table 2 Sales of Eyewear by Category: Value 2013-2018
Table 3 Sales of Eyewear by Category: % Volume Growth 2013-2018
Table 4 Sales of Eyewear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Eyewear: % Value 2013-2017
Table 6 LBN Brand Shares of Eyewear: % Value 2014-2017
Table 7 Distribution of Eyewear by Format: % Value 2013-2018
Table 8 Forecast Sales of Eyewear by Category: Volume 2018-2023
Table 9 Forecast Sales of Eyewear by Category: Value 2018-2023
Table 10 Forecast Sales of Eyewear by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Eyewear by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Contact Lenses and Solutions in China

HEADLINES

PROSPECTS

Given convenience, better vision and personal grooming, contact lenses fit perfectly with the active modern lifestyle

DD and silicone hydrogel are the new darlings for consumers regarding the condition and material of contact lenses

Online sales of contact lenses record robust growth, driven by the internet retailing boom and growing acceptance of online purchases

COMPETITIVE LANDSCAPE

The category of contact lenses is becoming increasingly centralised

Marketing innovations underpin the presence of brands within contact lenses

CATEGORY DATA

Table 12 Sales of Contact Lenses by Category: Volume 2013-2018
Table 13 Sales of Contact Lenses by Category: Value 2013-2018
Table 14 Sales of Contact Lenses by Category: % Volume Growth 2013-2018
Table 15 Sales of Contact Lenses by Category: % Value Growth 2013-2018
Table 16 Sales of Contact Lens Solutions: Value 2013-2018
Table 17 Sales of Contact Lens Solutions: % Value Growth 2013-2018
Table 18 Sales of Contact Lenses by Type: % Value 2013-2018
Table 19 Sales of Daily Disposable Lenses (DD) by Material: % Value 2013-2018
Table 20 Sales of Daily Disposable Lenses (DD) by Condition: % Value 2013-2018
Table 21 Sales of Frequent Replacement Lenses (FRP) by Material: % Value 2013-2018
Table 22 Sales of Frequent Replacement Lenses (FRP) by Condition: % Value 2013-2018
Table 23 NBO Company Shares of Contact Lenses: % Value 2013-2017
Table 24 LBN Brand Shares of Contact Lenses: % Value 2014-2017
Table 25 Distribution of Contact Lenses by Format: % Value 2013-2018
Table 26 Distribution of Contact Lens Solutions by Format: % Value 2013-2018
Table 27 Forecast Sales of Contact Lenses by Category: Volume 2018-2023
Table 28 Forecast Sales of Contact Lenses by Category: Value 2018-2023
Table 29 Forecast Sales of Contact Lenses by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Contact Lenses by Category: % Value Growth 2018-2023
Table 31 Forecast Sales of Contact Lens Solutions: Value 2018-2023
Table 32 Forecast Sales of Contact Lens Solutions: % Value Growth 2018-2023

Spectacles in China

HEADLINES

PROSPECTS

School students in China become an important consumer base for spectacles

Readymade reading glasses is a niche category, but posts the fastest current value growth

Optical shops remains the leading distribution channel for eyewear

COMPETITIVE LANDSCAPE

Global leaders maintain their superiority over Chinese brands within spectacles

Spectacles manufacturers in China are geographically quite concentrated

Domestic producers of spectacles are aware of the importance of brand-building

CATEGORY DATA

Table 33 Sales of Spectacles by Category: Volume 2013-2018
Table 34 Sales of Spectacles by Category: Value 2013-2018
Table 35 Sales of Spectacles by Category: % Volume Growth 2013-2018
Table 36 Sales of Spectacles by Category: % Value Growth 2013-2018
Table 37 Sales of Spectacle Lenses by Type: % Value 2013-2018
Table 38 NBO Company Shares of Spectacles: % Value 2013-2017
Table 39 LBN Brand Shares of Spectacles: % Value 2014-2017
Table 40 Distribution of Spectacles by Format: % Value 2013-2018
Table 41 Forecast Sales of Spectacles by Category: Volume 2018-2023
Table 42 Forecast Sales of Spectacles by Category: Value 2018-2023
Table 43 Forecast Sales of Spectacles by Category: % Volume Growth 2018-2023
Table 44 Forecast Sales of Spectacles by Category: % Value Growth 2018-2023

Sunglasses in China

HEADLINES

PROSPECTS

Sunglasses are considered the new face jewellery by fashion-conscious millennials

Celebrity endorsements support brands within sunglasses, securing ardent customers

Internet retailing is the new arena for sunglasses, especially for luxury brands

COMPETITIVE LANDSCAPE

Brands of sunglasses backed by GBO Essilor International reinforce their top positions within the category

Luxottica (China) Investment Co’s performance in China continues to be affected by the restructuring of its distribution network; but its brand Ray-Ban records healthy growth

The Luxottica–Essilor merger, combined with eyewear business internalisation of global luxury groups, is expected to reshape the competitive landscape within sunglasses

CATEGORY DATA

Table 45 Sales of Sunglasses: Volume 2013-2018
Table 46 Sales of Sunglasses: Value 2013-2018
Table 47 Sales of Sunglasses: % Volume Growth 2013-2018
Table 48 Sales of Sunglasses: % Value Growth 2013-2018
Table 49 NBO Company Shares of Sunglasses: % Value 2013-2017
Table 50 LBN Brand Shares of Sunglasses: % Value 2014-2017
Table 51 Distribution of Sunglasses by Format: % Value 2013-2018
Table 52 Forecast Sales of Sunglasses: Volume 2018-2023
Table 53 Forecast Sales of Sunglasses: Value 2018-2023
Table 54 Forecast Sales of Sunglasses: % Volume Growth 2018-2023
Table 55 Forecast Sales of Sunglasses: % Value Growth 2018-2023

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Eyewear in China

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Executive Summary

New Report Guarantee

Demand for eyewear in China grows steadily

China’s image-conscious consumers promote the development of contact lenses

Eyewear, in particular sunglasses, is seen as the new face jewellery

Internet retailing is the new arena for eyewear players

The merger of Luxottica and Essilor is set to create a global powerhouse in eyewear

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Eyewear in China

EXECUTIVE SUMMARY

Demand for eyewear in China grows steadily

China’s image-conscious consumers promote the development of contact lenses

Eyewear, in particular sunglasses, is seen as the new face jewellery

Internet retailing is the new arena for eyewear players

The merger of Luxottica and Essilor is set to create a global powerhouse in eyewear

MARKET DATA

DEFINITIONS

SOURCES

Contact Lenses and Solutions in China

HEADLINES

PROSPECTS

Given convenience, better vision and personal grooming, contact lenses fit perfectly with the active modern lifestyle

DD and silicone hydrogel are the new darlings for consumers regarding the condition and material of contact lenses

Online sales of contact lenses record robust growth, driven by the internet retailing boom and growing acceptance of online purchases

COMPETITIVE LANDSCAPE

The category of contact lenses is becoming increasingly centralised

Marketing innovations underpin the presence of brands within contact lenses

CATEGORY DATA

Spectacles in China

HEADLINES

PROSPECTS

School students in China become an important consumer base for spectacles

Readymade reading glasses is a niche category, but posts the fastest current value growth

Optical shops remains the leading distribution channel for eyewear

COMPETITIVE LANDSCAPE

Global leaders maintain their superiority over Chinese brands within spectacles

Spectacles manufacturers in China are geographically quite concentrated

Domestic producers of spectacles are aware of the importance of brand-building

CATEGORY DATA

Sunglasses in China

HEADLINES

PROSPECTS

Sunglasses are considered the new face jewellery by fashion-conscious millennials

Celebrity endorsements support brands within sunglasses, securing ardent customers

Internet retailing is the new arena for sunglasses, especially for luxury brands

COMPETITIVE LANDSCAPE

Brands of sunglasses backed by GBO Essilor International reinforce their top positions within the category

Luxottica (China) Investment Co’s performance in China continues to be affected by the restructuring of its distribution network; but its brand Ray-Ban records healthy growth

The Luxottica–Essilor merger, combined with eyewear business internalisation of global luxury groups, is expected to reshape the competitive landscape within sunglasses

CATEGORY DATA

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