Eyewear in China

Growth supported by an increase in eye issues among younger people due to excessive screen use

The Chinese market is proving broadly favourable to the development of eyewear, with strong growth supported by a wide range of factors. High rates of myopia amongst children and teenagers, linked to pressure on educational attainment and excessive use of electronic devices such as smartphones, are boosting sales, particularly in spectacles.

Increasing role for fashion and branding among millennials

Millennials are proving to be an increasingly important demographic in the development of the Chinese eyewear market, as they extend demand beyond traditionally basic functionality to incorporate more context-specific usage, fashion and status. Eyewear, and particularly sunglasses, is increasingly perceived as ornamentation and appreciated for its fashionable status and aesthetic appeal.

Merger to play role in broader consolidation as smaller companies struggle to compete

The Essilor/Luxottica merger was the key event in the competitive landscape in eyewear towards the end of the review period. The global deal is set to have a major impact on the competitive environment in spectacles and sunglasses in China, creating a player with considerable pricing power and extensive distribution in the market.

Internet retailing expands strongly, but optical shops are still necessary for their examinations and professional advice

Optical shops remained the leading distribution channel across eyewear at the end of the review period, supported by their capacity to offer eye examinations and expert advice, as well as to allow consumers to try on products before purchasing. Moreover, the increasing importance of myopia amongst children and teenagers in driving growth in spectacles is providing a boost to optical shops, as this demographic requires relatively frequent eye examinations.

Conditions favourable for ongoing expansion

China is expected to see significant growth over the forecast period, supported by lifestyles that lead to high rates of myopia, increasing awareness of eye health, the development of more functionally specific products and the growing role of eyewear products as fashion items. Major manufacturers are set to contribute to market expansion through product innovation and brand development strategies targeting evolving demand trends amongst younger consumers in particular, as well as the development of integrated, multi-channel distribution strategies.

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