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Learn moreAug 2020
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Eyewear was seeing healthy growth in China prior to COVID-19. An increase in the number of eye care professionals coupled with improving living standards saw growing numbers of consumers investing in a range of products, while rising rates of myopia and presbyopia was another key growth driver.
There was a strict lockdown in Hubei province in China from 23 January to 8 April, while other provinces imposed different social distancing policies and partial lockdowns. Movement in and out of the worst-hit provinces was banned until 4 February, with 14 days quarantine required for those moving between provinces.
The big story at the end of the review period was the merger of two eyewear giants: Essilor and Luxottica. Following the merger this saw the newly formed GBO EssilorLuxottica establish a strong lead in spectacles and sunglasses in 2019.
With optical shops closed due to the lockdown there has been a greater onus on e-commerce to pick up the slack, but it has only really seen considerable success in contact lenses and solutions. With Tmall and other online retailers having rapidly grown their share during the review period by offering a wide range of contact lenses at attractive prices, e-commerce has been in a much better position to absorb sales of these products in 2020.
As China eases its restrictions sales of eyewear are expected to rebound strongly, with it still seen to be an industry with huge growth potential. In the short-term, many consumers will be eager to replace broken spectacles and out-of-date prescriptions, while contact lenses should benefit from consumers venturing outside again.
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This Euromonitor market report provides market trend and market growth analysis of the Eyewear industry in China. With this market report, you’ll be able to explore in detail the changing shape and potential of the industry. You will now be able to plan and build strategy on real industry data and projections.
The Eyewear in China market research report includes:
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This industry report originates from Passport, our eyewear market research database.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.