Retail value sales of eye wear in Indonesia registered accelerated growth in constant value terms in 2023, surpassing the performance of the previous year. As the country emerged from the pandemic, Indonesians became increasingly keen to travel, socialise and spend more time outside the home.
Most of the eyewear trends seen in 2023 resulted from the normalisation of lifestyles in the aftermath of the pandemic. For example, the return of consumers to their physical offices and educational establishments facilitated a shift back towards contact lens wearing, with frequent replacement lenses being more sought after than daily disposable lenses, due to their lower cost.
International players continued to dominate eyewear in Indonesia in 2022, especially within contact lenses, where the use of a high quality, trusted brand carries a great deal of weight. However, this preference for international brands applied only to more affluent consumers, for whom pricing was not a key consideration.
The retail landscape in Indonesia underwent an observable shift during the review period, with a move away from small traditional standalone outlets towards modern retail outlets, which were often located in shopping malls, as well as e-commerce. This was driven by rural-to-urban migration, which resulted in a greater need for convenience.
Retail sales of eyewear are predicted to accelerate further in constant value terms in 2024 before seeing gradual deceleration over the rest of the forecast period. Sunglasses are expected to perform particularly well, thanks to the resumption of international tourism and an anticipated post-pandemic economic rebound which will boost local purchasing power and lead to an increase in discretionary spending.
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Eyewear
Eyewear is the aggregate of contact lenses, spectacles and sunglasses.
See All of Our DefinitionsThis report originates from Passport, our Eyewear research and analysis database.
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