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Eyewear in Indonesia
July 2021
Eyewear in 2021: The big picture
Having declined marginally during 2020, retail current value sales of eyewear will rebound strongly during 2021. COVID-19 has had a differential effect on contact lenses and solutions, spectacles and sunglasses.
Key trends in 2021
Social media channels like Instagram, YouTube and TikTok are growing in importance as a marketing channel for eyewear, with influencers increasingly prominent. Social media is an effective tool for attracting new consumers, particularly those who want to follow the latest trends.
Competitive landscape
International players continue to dominate eyewear, but they face growing competition from local brands, particularly for teenagers and young adults. While the longstanding presence, superior brand image, and quality assurance are strong competitive advantages for the likes of Essilor Indonesia PT and Luxottica Group SpA, local brands tend to be more agile in adapting to fashion trends, in addition to offering more affordable prices.
Retailing developments
Although optical shops remain the dominant distribution channel, the share of retail current value sales of eyewear accounted for by e-commerce rose during 2020, albeit from a very low base, and it will continue to expand during 2021. E-commerce is particularly prominent in contact lenses and solutions.
What next for eyewear?
The rate of growth in retail current value sales of eyewear will accelerate during 2022 and remain robust for the remainder of the forecast period, with sunglasses performing particularly well. International tourism will gradually return to pre-pandemic levels, and this will be facilitated by government efforts to accelerate vaccination programmes in tourist hot spots like Bali, and an anticipated post-pandemic economic rebound will boost the purchasing power of local consumers and lead to an increase in discretionary spending.
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Overview:
Understand the latest market trends and future growth opportunities for the Eyewear industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories:
Contact Lenses
Spectacles
Sunglasses
If you're in the Eyewear industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Eyewear in Indonesia report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Eyewear in Indonesia?
How are sales of contact lenses performing compared to spectacles?
Which are the leading brands in Eyewear in Indonesia?
How are products distributed in Eyewear in Indonesia?
How are demographic changes impacting demand?
To what extent are fashion and consumer affluence growth determinants?
Where is future growth expected to be most dynamic?
Eyewear in Indonesia
EXECUTIVE SUMMARY
Eyewear in 2021: The big picture
Key trends in 2021
Competitive landscape
Retailing developments
What next for eyewear?
MARKET DATA
Table 1 Sales of Eyewear by Category: Volume 2016-2021Table 2 Sales of Eyewear by Category: Value 2016-2021Table 3 Sales of Eyewear by Category: % Volume Growth 2016-2021Table 4 Sales of Eyewear by Category: % Value Growth 2016-2021Table 5 NBO Company Shares of Eyewear: % Value 2016-2020Table 6 LBN Brand Shares of Eyewear: % Value 2017-2020Table 7 Distribution of Eyewear by Format: % Value 2016-2021Table 8 Forecast Sales of Eyewear by Category: Volume 2021-2026Table 9 Forecast Sales of Eyewear by Category: Value 2021-2026Table 10 Forecast Sales of Eyewear by Category: % Volume Growth 2021-2026Table 11 Forecast Sales of Eyewear by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
Contact Lenses and Solutions in Indonesia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand for contact lenses will rebound as restrictions on movement are eased
E-commerce will continue to grow in importance
High level of brand equity helps Johnson & Johnson Indonesia PT keep lower-cost rivals at bay
PROSPECTS AND OPPORTUNITIES
Post-pandemic normalisation will drive accelerating growth in retail current value sales
International tourism revival will support demand
E-commerce will continue to gain retail value share, as the internet becomes more integrated into daily life
CATEGORY DATA
Table 12 Sales of Contact Lenses by Category: Volume 2016-2021Table 13 Sales of Contact Lenses by Category: Value 2016-2021Table 14 Sales of Contact Lenses by Category: % Volume Growth 2016-2021Table 15 Sales of Contact Lenses by Category: % Value Growth 2016-2021Table 16 Sales of Contact Lens Solutions: Value 2016-2021Table 17 Sales of Contact Lens Solutions: % Value Growth 2016-2021Table 18 Sales of Contact Lenses by Type: % Value 2016-2021Table 19 Sales of Daily Disposable Lenses (DD) by Material: % Value 2016-2021Table 20 Sales of Daily Disposable Lenses (DD) by Condition: % Value 2016-2021Table 21 Sales of Frequent Replacement Lenses (FRP) by Material: % Value 2016-2021Table 22 Sales of Frequent Replacement Lenses (FRP) by Condition: % Value 2016-2021Table 23 NBO Company Shares of Contact Lenses: % Value 2016-2020Table 24 LBN Brand Shares of Contact Lenses: % Value 2017-2020Table 25 Distribution of Contact Lenses by Format: % Value 2016-2021Table 26 Distribution of Contact Lens Solutions by Format: % Value 2016-2021Table 27 Forecast Sales of Contact Lenses by Category: Volume 2021-2026Table 28 Forecast Sales of Contact Lenses by Category: Value 2021-2026Table 29 Forecast Sales of Contact Lenses by Category: % Volume Growth 2021-2026Table 30 Forecast Sales of Contact Lenses by Category: % Value Growth 2021-2026Table 31 Forecast Sales of Contact Lens Solutions: Value 2021-2026Table 32 Forecast Sales of Contact Lens Solutions: % Value Growth 2021-2026
Spectacles in Indonesia
KEY DATA FINDINGS
2021 DEVELOPMENTS
In spite of the pandemic, demand for spectacles continues to grow, with increased screen use likely playing a role in this
E-commerce will take off, as optical shops adapt to the pandemic environment
International brands coming under increased pressure from competitively priced local rivals
PROSPECTS AND OPPORTUNITIES
The increased incidence of myopia among young Indonesians will help to drive robust growth in demand for spectacles
An ageing population will drive increased demand for spectacles with progressive lenses
More optical stores will adopt technology that facilitates e-commerce
CATEGORY DATA
Table 33 Sales of Spectacles by Category: Volume 2016-2021Table 34 Sales of Spectacles by Category: Value 2016-2021Table 35 Sales of Spectacles by Category: % Volume Growth 2016-2021Table 36 Sales of Spectacles by Category: % Value Growth 2016-2021Table 37 Sales of Spectacle Lenses by Type: % Value 2016-2021Table 38 NBO Company Shares of Spectacles: % Value 2016-2020Table 39 LBN Brand Shares of Spectacles: % Value 2017-2020Table 40 Distribution of Spectacles by Format: % Value 2016-2021Table 41 Forecast Sales of Spectacles by Category: Volume 2021-2026Table 42 Forecast Sales of Spectacles by Category: Value 2021-2026Table 43 Forecast Sales of Spectacles by Category: % Volume Growth 2021-2026Table 44 Forecast Sales of Spectacles by Category: % Value Growth 2021-2026
Sunglasses in Indonesia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Revival in international tourism will partly stabilise demand for sunglasses
Increased interest in outdoor sporting activities boosts demand for sport sunglasses
Leader Luxottica Group SpA is coming under pressure from cheaper local brands with agile marketing strategies
PROSPECTS AND OPPORTUNITIES
Rebound in international tourism will underpin return to growth
The adoption of new technology will facilitate further growth in e-commerce
Increasing health consciousness will boost demand for sport sunglasses
CATEGORY DATA
Table 45 Sales of Sunglasses: Volume 2016-2021Table 46 Sales of Sunglasses: Value 2016-2021Table 47 Sales of Sunglasses: % Volume Growth 2016-2021Table 48 Sales of Sunglasses: % Value Growth 2016-2021Table 49 NBO Company Shares of Sunglasses: % Value 2016-2020Table 50 LBN Brand Shares of Sunglasses: % Value 2017-2020Table 51 Distribution of Sunglasses by Format: % Value 2016-2021Table 52 Forecast Sales of Sunglasses: Volume 2021-2026Table 53 Forecast Sales of Sunglasses: Value 2021-2026Table 54 Forecast Sales of Sunglasses: % Volume Growth 2021-2026Table 55 Forecast Sales of Sunglasses: % Value Growth 2021-2026
The following categories and subcategories are included: