With eyewear recording a more positive performance in 2021 following the significant declines of the previous year due to pandemic-induced home seclusion and restrictions on operations of the dominant optical goods stores, both retail volume and current value sales are set to make a full and strong recovery to surpass pre-pandemic levels in 2022. Sunglasses and daily disposable lenses (DD) are benefiting most from wider opportunities to spend time outside of the home, such as travel, socialising and a more frequent return to the workplace, as appearance remains important for many local consumers, particularly among younger generations.
Quality, design and level of sophistication play major roles for Swiss consumers when making eyewear purchasing decisions. When choosing contact lenses, comfort, fit and the possibility to wear them for a prolonged period of time without eyes becoming sore or irritated are very important, while spectacles and sunglasses have to additionally cater for personal preferences in style and design.
With the strong demand for quality, sophistication and innovation, it is unsurprising that players that offer a wide selection of highly innovative and quality products (and represent years of expertise) such as Essilor (Suisse) SA and Rodenstock Schweiz AG, continue to lead eyewear in Switzerland. Essilor for example, offers a wide range of lenses for spectacles and sunglasses catering for various consumer needs and demands, such as increased protection, clear vision, anti-fog solutions (for mask wearing), and blue filter (for increased digital screen time).
Optical shops remains the leading channel for eyewear in Switzerland, with many consumers appreciating the expertise of in-store practitioners when they have their eyes tested for prescription purposes, or value their advice when choosing different frames. However, while the channel is gradually starting to recoup lost sales from the drastic declines of 2020 during pandemic-related restrictions, it continues to lose share to e-commerce in 2022.
Eyewear in Switzerland is set to record steady moderate year-on-year growth over the forecast period, outperforming the review period as a whole. A marginally stronger performance is expected for contact lenses due to various new product launches, allowing for more frequent, comfortable and easy use.
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Understand the latest market trends and future growth opportunities for the Eyewear industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Eyewear is the aggregate of contact lenses, spectacles and sunglasses.See All of Our Definitions
This report originates from Passport, our Eyewear research and analysis database.
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