Eyewear in Switzerland continued to perform well in 2019 with accelerating value growth, due to Swiss consumers’ preference for more luxurious spectacles and sunglasses and more convenient daily disposable contact lenses. The ageing population in the country continues to drive optimism for sales of spectacles, while the younger generations continue to support greater sales of contact lenses and fashionable sunglasses.
In 2019, volume growth in eyewear continued to be slightly stronger than current value growth, mostly thanks to continued better sales of daily disposable contact lenses. As an increasing number of people in Switzerland are tending to need vision correction from a younger age, contact lenses are seeing greater popularity among time-pressed, appearance-conscious younger demographics in preference to spectacles.
In 2018, the eyewear competitive landscape in Switzerland remained largely concentrated in the hands of big players such as Essilor, Rodenstock, Carl Zeiss and Luxottica. The biggest event in the spectacles competitive landscape in 2018 was the completion of the merger between Essilor International SA and Luxottica Group SpA, bringing together the leading player in spectacle lenses and the third-placed player in spectacle frames.
Eyewear in Switzerland continued to be distributed mainly through store-based channels in 2019, the majority of sales being made via optical shops. However, internet retailing made its presence felt more strongly in 2019.
Over the forecast period, eyewear in Switzerland is expected to see more positive value and volume growth compared to the review period. Volume sales will be boosted mainly by daily disposable lenses (DD) as their unit prices continue to fall and higher-quality, innovative products appear.
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This industry report originates from Passport, our glasses and spectacles market research database.