Eyewear recorded a positive and significant uplift in retail volume and value growth in 2023, following the deep declines seen in previous years due to the outbreak of COVID-19. Spectacles remained the largest category in eyewear in 2023, with spectacle frames being the top contributor, benefiting from consumers returning to optical goods stores.
Quality, design, and sophistication were key to Swiss consumers' purchasing decisions when buying eyewear in 2023. Comfort, fit, and prolonged wearability were important considerations for contact lens buyers.
Essilor (Suisse) SA and Rodenstock Schweiz AG were the leading players in the Swiss eyewear landscape in 2022. Essilor offers a wide range of lenses for spectacles, such as anti-fog solutions and blue filters for increased digital screen time.
Optical goods stores are the most popular channel for eyewear in Switzerland due to the expertise of in-store practitioners. E-commerce is gaining share, however, this is mainly limited to less complex products, such as sunglasses and repeat purchases of contact lenses; hence, optical goods stores maintain the largest channel.
The ageing population in Switzerland and the growing number of consumers requiring corrective eyewear due to increased screen time will contribute to the growth of the eyewear landscape across the forecast period. E-commerce retailers are gaining popularity among consumers due to their convenience and accessibility.
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Understand the latest market trends and future growth opportunities for the Eyewear industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Eyewear
Eyewear is the aggregate of contact lenses, spectacles and sunglasses.
See All of Our DefinitionsThis report originates from Passport, our Eyewear research and analysis database.
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