Executive Summary

Jul 2019
Eye health awareness and population ageing boost demand

Eyewear in Switzerland continued to perform well in 2019 with accelerating value growth, due to Swiss consumers’ preference for more luxurious spectacles and sunglasses and more convenient daily disposable contact lenses. The ageing population in the country continues to drive optimism for sales of spectacles, while the younger generations continue to support greater sales of contact lenses and fashionable sunglasses.

Daily disposable lenses benefit from youthful appeal

In 2019, volume growth in eyewear continued to be slightly stronger than current value growth, mostly thanks to continued better sales of daily disposable contact lenses. As an increasing number of people in Switzerland are tending to need vision correction from a younger age, contact lenses are seeing greater popularity among time-pressed, appearance-conscious younger demographics in preference to spectacles.

Competition shaken up by EssilorLuxottica merger, omnichannel retailing and innovation

In 2018, the eyewear competitive landscape in Switzerland remained largely concentrated in the hands of big players such as Essilor, Rodenstock, Carl Zeiss and Luxottica. The biggest event in the spectacles competitive landscape in 2018 was the completion of the merger between Essilor International SA and Luxottica Group SpA, bringing together the leading player in spectacle lenses and the third-placed player in spectacle frames.

Distribution remains mostly store-based but internet retailing is emerging

Eyewear in Switzerland continued to be distributed mainly through store-based channels in 2019, the majority of sales being made via optical shops. However, internet retailing made its presence felt more strongly in 2019.

Sales boosted by daily disposable lenses moving further into mainstream

Over the forecast period, eyewear in Switzerland is expected to see more positive value and volume growth compared to the review period. Volume sales will be boosted mainly by daily disposable lenses (DD) as their unit prices continue to fall and higher-quality, innovative products appear.

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Eyewear in Switzerland

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spectacles industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spectacles industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spectacles in Switzerland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • Do spectacle frames create more sales than spectacle lenses in Switzerland?
  • Which type of spectacles do we spend more on – men’s, women’s or children’s?
  • How are independent opticians coping with the emergence of health and beauty multiples?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our glasses and spectacles market research database.

Eyewear in Switzerland

EXECUTIVE SUMMARY

Eye health awareness and population ageing boost demand
Daily disposable lenses benefit from youthful appeal
Competition shaken up by EssilorLuxottica merger, omnichannel retailing and innovation
Distribution remains mostly store-based but internet retailing is emerging
Sales boosted by daily disposable lenses moving further into mainstream

MARKET DATA

Table 1 Sales of Eyewear by Category: Volume 2014-2019
Table 2 Sales of Eyewear by Category: Value 2014-2019
Table 3 Sales of Eyewear by Category: % Volume Growth 2014-2019
Table 4 Sales of Eyewear by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Eyewear: % Value 2014-2018
Table 6 LBN Brand Shares of Eyewear: % Value 2015-2018
Table 7 Distribution of Eyewear by Format: % Value 2014-2019
Table 8 Forecast Sales of Eyewear by Category: Volume 2019-2024
Table 9 Forecast Sales of Eyewear by Category: Value 2019-2024
Table 10 Forecast Sales of Eyewear by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Eyewear by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources

Contact Lenses and Solutions in Switzerland

HEADLINES

PROSPECTS

Daily disposable lenses preferred for greater comfort, hygiene and convenience
Silicone hydrogel contact lenses benefit from aiding hydration and oxygen flow to eyes
Contact lens solution hit by dynamism of daily disposable lenses but benefits from dominance of frequent replacement lenses

COMPETITIVE LANDSCAPE

Leading players’ investment and strength creates high entry barriers
Internet retailing grows as competition intensifies online
Omnichannel strategy proves successful for Visilab

CATEGORY DATA

Table 12 Sales of Contact Lenses by Category: Volume 2014-2019
Table 13 Sales of Contact Lenses by Category: Value 2014-2019
Table 14 Sales of Contact Lenses by Category: % Volume Growth 2014-2019
Table 15 Sales of Contact Lenses by Category: % Value Growth 2014-2019
Table 16 Sales of Contact Lens Solutions: Value 2014-2019
Table 17 Sales of Contact Lens Solutions: % Value Growth 2014-2019
Table 18 Sales of Contact Lenses by Type: % Value 2014-2019
Table 19 Sales of Daily Disposable Lenses (DD) by Material: % Value 2014-2019
Table 20 Sales of Daily Disposable Lenses (DD) by Condition: % Value 2014-2019
Table 21 Sales of Frequent Replacement Lenses (FRP) by Material: % Value 2014-2019
Table 22 Sales of Frequent Replacement Lenses (FRP) by Condition: % Value 2014-2019
Table 23 NBO Company Shares of Contact Lenses: % Value 2014-2018
Table 24 LBN Brand Shares of Contact Lenses: % Value 2015-2018
Table 25 Distribution of Contact Lenses by Format: % Value 2014-2019
Table 26 Distribution of Contact Lens Solutions by Format: % Value 2014-2019
Table 27 Forecast Sales of Contact Lenses by Category: Volume 2019-2024
Table 28 Forecast Sales of Contact Lenses by Category: Value 2019-2024
Table 29 Forecast Sales of Contact Lenses by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Contact Lenses by Category: % Value Growth 2019-2024
Table 31 Forecast Sales of Contact Lens Solutions: Value 2019-2024
Table 32 Forecast Sales of Contact Lens Solutions: % Value Growth 2019-2024

Spectacles in Switzerland

HEADLINES

PROSPECTS

Ageing population sustains growth in spectacles with progressive lenses
Swiss consumers’ expensive tastes extend to readymade reading glasses
Greater attention paid to the choice of material for and style of spectacle frames

COMPETITIVE LANDSCAPE

Merger of Essilor and Luxottica is completed amid competitors’ concerns
GrandVision reaps rewards of its increased shareholding in Visilab
Citroën introduces innovative glasses to counteract motion sickness

CATEGORY DATA

Table 33 Sales of Spectacles by Category: Volume 2014-2019
Table 34 Sales of Spectacles by Category: Value 2014-2019
Table 35 Sales of Spectacles by Category: % Volume Growth 2014-2019
Table 36 Sales of Spectacles by Category: % Value Growth 2014-2019
Table 37 Sales of Spectacle Lenses by Type: % Value 2014-2019
Table 38 NBO Company Shares of Spectacles: % Value 2014-2018
Table 39 LBN Brand Shares of Spectacles: % Value 2015-2018
Table 40 Distribution of Spectacles by Format: % Value 2014-2019
Table 41 Forecast Sales of Spectacles by Category: Volume 2019-2024
Table 42 Forecast Sales of Spectacles by Category: Value 2019-2024
Table 43 Forecast Sales of Spectacles by Category: % Volume Growth 2019-2024
Table 44 Forecast Sales of Spectacles by Category: % Value Growth 2019-2024

Sunglasses in Switzerland

HEADLINES

PROSPECTS

Swiss consumers wear sunglasses more often to protect eyes and surrounding skin
Internet retailing benefits from virtual fittings and value prices
Fashion increasingly drives sales of sunglasses

COMPETITIVE LANDSCAPE

Ray-Ban maintains lead via stronger brand communication but smaller online competitors pose challenge
Luxury brands dominate but face growing challenge from niche brands
Special features offered by brands attract more interest

CATEGORY DATA

Table 45 Sales of Sunglasses: Volume 2014-2019
Table 46 Sales of Sunglasses: Value 2014-2019
Table 47 Sales of Sunglasses: % Volume Growth 2014-2019
Table 48 Sales of Sunglasses: % Value Growth 2014-2019
Table 49 NBO Company Shares of Sunglasses: % Value 2014-2018
Table 50 LBN Brand Shares of Sunglasses: % Value 2015-2018
Table 51 Distribution of Sunglasses by Format: % Value 2014-2019
Table 52 Forecast Sales of Sunglasses: Volume 2019-2024
Table 53 Forecast Sales of Sunglasses: Value 2019-2024
Table 54 Forecast Sales of Sunglasses: % Volume Growth 2019-2024
Table 55 Forecast Sales of Sunglasses: % Value Growth 2019-2024

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