World Market for Major Appliances

Delivery

This report comes in PPT.

Key Findings

What’s the Matter?

With the introduction of the new interoperability protocol, Matter, the previous understanding of the smart home is being reshaped. We are slowly, but steadily, entering an era of a seamless user experience across different platforms, brands and products with no need to check compatibility as all systems are moving towards communicating in the same language. This revolutionary change is there to shape the industry in the years ahead.

Sustainability as a competitive advantage

Recapping several important industry events, such as IFA and CES, it is obvious that sustainability as a topic is still standing strong on everyone's agendas. Sustainable products resonate with eco-conscious consumers, companies announce their short- and long-term strategies to be ahead of the competition, and brands come forward with tangible examples towards climate action.

Volatile commodities

The energy crisis in 2022 hit consumers’ wallets heavily, forcing them to enter saving mode. However, it also sparked several major appliances manufacturers to offer solutions. Companies are introducing smart AI-driven technologies to let consumers have a transparent environment and control their daily consumption. Into the future, the home is being reimagined as a hub for resource generation and storage.

Tailored experiences

Personalisation has been at the forefront of catching consumers’ attention for a while. Nevertheless, there is still room for growth to satisfy consumers’ growing needs. To appeal to a premium segment of buyers, the Bespoke concept is setting the trend for custom-designed appliances under several other well-known brands. Moreover, a new angle of customisation is seen to be achieved through meaningful partnerships.

Regulatory environment

With France pioneering several crucial law regulations, the experience of introducing a microfibre filtering system in washing machines is positively impacting other countries trying to draw their government’s attention to the same issue. With the right to repair, proposed by EU government legislation in 2019, France is now developing a durability index to help consumers make the right choice on the product’s lifespan.