In 2022, major appliances volume sales declined by 2% compared to 2021. Yet, the industry continues to evolve and adapt to the current reality. Emerging countries are the driving force with potential on a per household basis. The top industry topics are sustainability, heavily impacted by the energy crisis, and tailored experiences that drive interest among premium consumers. With the gradual launch of Matter-compatible products, consumers can soon enjoy a seamless smart home experience.
This report comes in PPT.
With the introduction of the new interoperability protocol, Matter, the previous understanding of the smart home is being reshaped. We are slowly, but steadily, entering an era of a seamless user experience across different platforms, brands and products with no need to check compatibility as all systems are moving towards communicating in the same language. This revolutionary change is there to shape the industry in the years ahead.
Recapping several important industry events, such as IFA and CES, it is obvious that sustainability as a topic is still standing strong on everyone's agendas. Sustainable products resonate with eco-conscious consumers, companies announce their short- and long-term strategies to be ahead of the competition, and brands come forward with tangible examples towards climate action.
The energy crisis in 2022 hit consumers’ wallets heavily, forcing them to enter saving mode. However, it also sparked several major appliances manufacturers to offer solutions. Companies are introducing smart AI-driven technologies to let consumers have a transparent environment and control their daily consumption. Into the future, the home is being reimagined as a hub for resource generation and storage.
Personalisation has been at the forefront of catching consumers’ attention for a while. Nevertheless, there is still room for growth to satisfy consumers’ growing needs. To appeal to a premium segment of buyers, the Bespoke concept is setting the trend for custom-designed appliances under several other well-known brands. Moreover, a new angle of customisation is seen to be achieved through meaningful partnerships.
With France pioneering several crucial law regulations, the experience of introducing a microfibre filtering system in washing machines is positively impacting other countries trying to draw their government’s attention to the same issue. With the right to repair, proposed by EU government legislation in 2019, France is now developing a durability index to help consumers make the right choice on the product’s lifespan.
Consumer Appliances is the aggregation of major appliances and small appliances. Major appliances are an aggregate of the following categories: refrigeration appliances, home laundry appliances, dishwashers, large cooking appliances and microwaves. Small appliances are an aggregation of the following categories: food preparation appliances, small cooking appliances, vacuum cleaners, irons, personal care appliances, heating appliances and air treatment appliances.
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