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Xiaomi Corp in Consumer Electronics

November 2019

Xiaomi is one of the top smartphone manufacturers. Expanding in several directions. Xiaomi rolls out more brand shops to gain exposure across Asia Pacific, Europe, Latin America and the Middle East and Africa. Leveraging its popular ecosystem, the company has launched connected hardware including major appliances. Xiaomi has also ventured into retail with Youpin, an online platform covering a wide range of products at competitive prices.

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Euromonitor International's report on Xiaomi Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Electronics market and the global economy. Company and market share data provide a detailed look at the financial position of Xiaomi Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Xiaomi Corp.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Xiaomi Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Consumer Electronics research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.


Executive summary

State of Play

Top companies at a glance: Xiaomi posts strong growth momentum
Xiaomi Corp’s global footprint
Company overview: India is Xiaomi’s next battleground
Growth decomposition: Xiaomi overtakes competition

Exposure to Future Growth

Exposure to growth: Innovation key in smartphones in China
Xiaomi set to make top five, no change in top four companies
Smartphone presents biggest growth potential followed by television

Competitive Positioning

R elative performance: Chinese players eat into Samsung share
Xiaomi may cause more damage in WE and LATAM
Competitor overlap
Key categories and markets
Xiaomi shines in wearables, strong barrier in computing and imaging

Portable Consumer Electronics

Portable Consumer Electronics sales by region
Top countries by category
Projected portable consumer electronics sales


Connected hardware brings additional returns
Next step, Xiaomi to compete against Alibaba and Amazon

Key Findings

Executive summary


Projected company sales: FAQs (1)
Projected company sales: FAQs (2)

Why buy this report:

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions


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