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Consumer Appliances Industry Market Research

We monitor and analyse industry trends in consumer appliances globally, including in-depth data on market share and market size – from the “big picture” down to specific category levels. Categories in consumer appliances include:

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Country Report

Air Treatment Products in Germany

Air treatment products in Germany saw a poor performance in 2013, with volume sales declining. The key driver for the underperformance in volume terms was rising electricity costs in Germany, which made cash-strapped consumers wary of using such ...

Jul 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Large Cooking Appliances in Taiwan

Large cooking appliances achieved moderate growth in 2013, mainly due to a rise in consumer interest in designed kitchens, usually incorporating built-in large cooking appliances into the design of the kitchen. As large cooking appliances are ...

Jul 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Microwaves in Taiwan

Increased sophistication and rising disposable incomes led to stronger interest in higher-ranged microwaves in 2013. Most households already owned a microwave at home, therefore, sales were mostly attributable to consumers looking to upgrade or ...

Jul 2014 | US$900 | Pages: 45 | Add to cart | View details

Country Report

Personal Care Appliances in Taiwan

Personal care appliances posted slightly stronger volume growth in 2013 compared with the previous year, due to the rising beauty trend that was increasingly apparent in Taiwan. Television variety shows featuring beauty tips and tricks as well as ...

Jul 2014 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Refrigeration Appliances in Taiwan

Rising electricity costs coupled with a sluggish economy continued to drive consumer demand for energy-saving refrigeration appliances in 2013. In June 2012, the government executed the first phase of its 3-stage electricity price hike, with the ...

Jul 2014 | US$900 | Pages: 53 | Add to cart | View details

Country Report

Small Cooking Appliances in Taiwan

In 2013, food safety concerns continued to drive sales of small cooking appliances in Taiwan with the Taiwanese media strongly focusing on a series of food scandals that emerged during the review period. In addition, consumers were increasingly ...

Jul 2014 | US$900 | Pages: 49 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Taiwan

Small kitchen appliances (non-cooking) posted stronger current value and volume growth in 2013 compared to the previous year due to a rise in consumers moving out to live on their own. Kettles continued to be the only category within small kitchen ...

Jul 2014 | US$900 | Pages: 45 | Add to cart | View details

Country Report

Vacuum Cleaners in Taiwan

Sales of vacuum cleaners posted stronger current value and volume growth in 2013 compared to the previous year. Rising disposable incomes leading to a stronger preference for higher-range products with enhanced benefits led to dynamic growth of ...

Jul 2014 | US$900 | Pages: 48 | Add to cart | View details

Country Report

Air Treatment Products in Taiwan

Sales of air treatment products registered a positive performance during the review period, despite posting slower current value growth in 2013 compared to the previous year. In order to raise awareness about energy efficiency, the government ...

Jul 2014 | US$900 | Pages: 48 | Add to cart | View details

Country Report

Dishwashers in Taiwan

Despite posting moderate current value growth in 2013, dishwashers continued to have a small sales base in Taiwan. High prices and common misconceptions about dishwashers were the main barriers to growth. Most Taiwanese consumers believed that ...

Jul 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Food Preparation Appliances in Taiwan

Though recording slightly slower current value growth in 2013 compared with the previous year, food preparation appliances continued to perform at a fairly high rate, with a 6% increase in current value terms. The slower growth was mainly attributed ...

Jul 2014 | US$900 | Pages: 45 | Add to cart | View details

Country Report

Heating Appliances in Taiwan

Heating appliances achieved a slightly stronger performance in 2013 compared to the previous year due to an exceptionally cold winter in December 2013. The harsh winter conditions towards the end of 2013 were reported to have claimed over 30 lives in...

Jul 2014 | US$900 | Pages: 47 | Add to cart | View details

Country Report

Home Laundry Appliances in Taiwan

Volume sales of home laundry appliances recorded moderate growth in 2013, though posting slower growth compared to the previous year. The slight decline in demand was largely due to a repeal of the government subsidy on energy-efficient washing ...

Jul 2014 | US$900 | Pages: 50 | Add to cart | View details

Country Report

Irons in Taiwan

Irons saw a faster volume and value growth in 2013 as compared to CAGR over the review period. A rise in the number of new households in Taiwan, led by an increased number of young working professionals entering the workforce and moving out to live ...

Jul 2014 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Consumer Appliances in Taiwan

Despite a sluggish economy in Taiwan leading to low consumer confidence, consumer appliances recorded a positive performance in 2013. The government’s cutback on subsidies for energy-efficient appliances led manufacturers and retailers to increase ...

Jul 2014 | US$2,400 | Pages: 139 | Add to cart | View details

Country Report

Vacuum Cleaners in Vietnam

Vacuum cleaners volume sales grew by 13% to reach 100,700 units while current value sales grew by 14% to reach VND295.7 billion. This was a slowing trend considering the category’s peak performance in 2009 with 38% volume growth and 37% current value...

Jul 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Air Treatment Products in Vietnam

2013 witnessed a series of severe storms and floods attacking the country with not very hot weather during the dry season. Thus, demands for cooling appliances, the prominent product within air treatment products, declined significantly in 2013. ...

Jul 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Dishwashers in Vietnam

Dishwashers grew by 9% in volume terms, while value sales grew by 13% in 2013. The volume growth of dishwashers was slower than 2012’s rate. With an average unit price of over VND23.2 million, dishwashers failed to reach the mass market of Vietnam ...

Jul 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Food Preparation Appliances in Vietnam

In 2013, food preparation appliances grew by 11% in volume terms and 14% in current value terms. According to the Ministry of Planning and Investment, several signs of a recovering economy with better GDP and lower inflation rate 2013 contributed to ...

Jul 2014 | US$900 | Pages: 41 | Add to cart | View details

Country Report

Heating Appliances in Vietnam

In 2013, while heating appliances current value grew by 13%, its growth in terms of volume was only 8%. The main cause driving such a trend was due to the increase in unit price with growth of 4%. Although the inflation rate declined compared with ...

Jul 2014 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Home Laundry Appliances in Vietnam

In comparison with the insignificant growth of 2% in 2102, home laundry appliances made a noticeable recovery in 2013 with current volume growth of 7%. Due to the recovering economy, the inflation rate decelerated which maintained a relatively stable...

Jul 2014 | US$900 | Pages: 41 | Add to cart | View details

Country Report

Irons in Vietnam

In 2013, irons grew by 8% in terms of volume to reach 949,000 units, while current value sales grew by 12% to record VND923 billion. In comparison with 2012’s performance with volume growth of 4% and value growth of 7%, this is a remarkable recovery ...

Jul 2014 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Large Cooking Appliances in Vietnam

In 2013, large cooking appliances grew by 9% to reach 598,000 units in terms of volume. In current value terms, the category grows by 12% to reach VND3.5 trillion. In comparison with 2012, this was a positive recovery. The major factor contributing ...

Jul 2014 | US$900 | Pages: 44 | Add to cart | View details

Country Report

Microwaves in Vietnam

Following the rapid rate of urbanisation, consumers are becoming busier working in big cities, which leads to a rising consumption of frozen foods. Microwaves appears to serve consumers well in terms of its ability to cook and defrost these foods in ...

Jul 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Personal Care Appliances in Vietnam

In 2013, personal care appliances grew by 14% in current value terms, while volume sales grew by 9%. Against the volume growth of 14% and current value growth of 16% in 2012, 2013’s growth is considered a slowdown. Even though there is a strong gap ...

Jul 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Refrigeration Appliances in Vietnam

In comparison with the negative volume growth rate in 2012, refrigeration appliances recorded a noticeable recovery in 2013 with volume growth of 3%. One of the main factors stimulating category growth was the appearance of new innovations and ...

Jul 2014 | US$900 | Pages: 43 | Add to cart | View details

Country Report

Small Cooking Appliances in Vietnam

In 2013, small cooking appliances grew by 4% in terms of volume and by 6% in terms of value. Compared to 2012, small cooking appliances registered stronger volume and value growth. It was thanks to the trend of consumers trading up to more modern and...

Jul 2014 | US$900 | Pages: 43 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Vietnam

In 2013, small kitchen appliances (non-cooking) grew by 9% in terms of volume to reach 225,000 units. In comparison with the review period, the volume CAGR was 16%, which presents a decelerating trend for 2013. Kettles is not really new in Vietnam ...

Jul 2014 | US$900 | Pages: 43 | Add to cart | View details

Country Report

Consumer Appliances in Vietnam

According to the new energy efficiency labelling legislation issued in 2013, some consumer appliances must be labelled with the energy efficiency rating information assessed by the government. Ranking system varies from 1 to 5 stars, illustrating how...

Jul 2014 | US$2,400 | Pages: 134 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Hong Kong, China

Small kitchen appliances (non-cooking) maintained its volume growth during 2013, with kettles remaining the only category. The essential nature of kettles meant they already had a high penetration rate in Hong Kong, which limited the overall current ...

Jul 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Vacuum Cleaners in Hong Kong, China

Vacuum cleaners registered stable volume growth in 2013 versus 2012. Consumers’ hectic lifestyles continued to drive their demand for convenience, especially appliances that can ease the burden of household chores. Vacuum cleaners thus fast became a ...

Jul 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Air Treatment Products in Hong Kong, China

Air treatment products registered stronger volume growth in 2013 than in 2012 as consumers were increasingly concerned about the air pollution issues in Hong Kong. The various health epidemics, such as bird flu and H1N1, further saw consumers wanting...

Jul 2014 | US$900 | Pages: 41 | Add to cart | View details

Country Report

Dishwashers in Hong Kong, China

Dishwashers clocked slightly stronger volume growth in 2013 versus 2012. However, demand for dishwashers remained limited in 2013. Consumers still viewed dishwashers as a luxury Western product since they are used to hand washing their dishes. The ...

Jul 2014 | US$900 | Pages: 40 | Add to cart | View details

Country Report

Food Preparation Appliances in Hong Kong, China

Food preparation appliances registered slightly higher current volume growth in 2013 than in 2012. Consumers’ hectic lifestyles continued to drive their demand for convenience, which also spurred the performance of food preparation appliances.

Jul 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Heating Appliances in Hong Kong, China

Heating appliances witnessed slight volume growth of 1% in 2013. Global warming saw Hong Kong experiencing hotter weather than during the early part of the review period, thus reducing the need for consumers to own or use a heating appliance.

Jul 2014 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Home Laundry Appliances in Hong Kong, China

Home laundry appliances recorded stable volume growth of 1% in 2013. Consumers’ rising environmental concerns boosted their demand for eco-friendly and energy efficient home laundry appliances. Manufacturers also focused their new product innovation ...

Jul 2014 | US$900 | Pages: 44 | Add to cart | View details

Country Report

Irons in Hong Kong, China

Irons registered slightly slower volume growth in 2013 versus 2012. This was mainly due to the already high penetration rate of irons in Hong Kong. Consumers’ demand for convenience drove the evolution of smart casual clothes that reduced their need ...

Jul 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Large Cooking Appliances in Hong Kong, China

Large cooking appliances slowed in volume growth terms during 2013 versus 2012, mainly due to the slowdown in property sales. However, the essential nature of large cooking appliances such as built-in hobs in homes supported the positive volume ...

Jul 2014 | US$900 | Pages: 45 | Add to cart | View details

Country Report

Microwaves in Hong Kong, China

Microwaves registered slightly slower volume growth in 2013 than in 2012. Consumers’ demands for convenience benefitted the performance of microwaves, especially with players pushing out multi-functional and combination microwaves, which allow ...

Jul 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Consumer Appliances in Hong Kong, China

Hong Kong’s economic situation witnessed a slight rebound in 2013 which also stabilised the volume growth of consumer appliances. Players continued to steer their 2013 new product launches towards eco-friendliness and energy efficiency in order to ...

Jul 2014 | US$2,400 | Pages: 128 | Add to cart | View details

Country Report

Personal Care Appliances in Hong Kong, China

Personal care appliances witnessed slightly slower volume growth in 2013 than in 2012. The ageing population in Hong Kong raised consumers’ image consciousness as they wanted to maintain their youth and look good. Consumers’ heightened exposure to ...

Jul 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Refrigeration Appliances in Hong Kong, China

Refrigeration appliances registered stable volume growth in 2013 versus 2012 due to their essential nature in households. However, the already high penetration rate of fridge freezers at close 76% limited the overall volume growth potential of ...

Jul 2014 | US$900 | Pages: 47 | Add to cart | View details

Country Report

Small Cooking Appliances in Hong Kong, China

Small cooking appliances saw stable volume growth in 2013 given the essential nature of products such as rice cookers. Therefore, the high penetration and maturity of various categories including toasters, slow cookers and rice cookers limited the ...

Jul 2014 | US$900 | Pages: 43 | Add to cart | View details

Country Report

Dishwashers in the Czech Republic

Dishwashers recorded healthy retail volume and value sales growth towards the end of the review period as more consumers could afford to buy and use them in their households. The number of dishwashers in Czech households increased in 2013 while the ...

Jun 2014 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Food Preparation Appliances in the Czech Republic

Czech consumers were highly affected by the healthy lifestyle trend. This has led to the reduced consumption of unhealthy, fatty and fried foods and the higher consumption of natural products, which contain high levels of vitamins, minerals and other...

Jun 2014 | US$900 | Pages: 41 | Add to cart | View details

Country Report

Heating Appliances in the Czech Republic

In 2013, heating appliances recorded a 1% increase in retail volume sales. This marked a fourth consecutive year of growth, although the pace of growth has slowed over the review period. Manufacturers focused on maintaining prices and offering more ...

Jun 2014 | US$900 | Pages: 43 | Add to cart | View details

Country Report

Home Laundry Appliances in the Czech Republic

The key factor in the purchasing decision was the choice between various brands. Consumers preferred well-known brands and products that are offered by reliable manufacturers. Many consumers know from their own experience or from friends or family ...

Jun 2014 | US$900 | Pages: 41 | Add to cart | View details

Country Report

Irons in the Czech Republic

Irons continued to lose popularity in 2013, recording a 1% decrease in retail volume sales. The high possession rate of irons in Czech households and small differences between individual brands partly explain this situation. Moreover, consumers are ...

Jun 2014 | US$900 | Pages: 40 | Add to cart | View details

Country Report

Large Cooking Appliances in the Czech Republic

Large cooking appliances registered a 2% increase in retail volume sales in 2013. While most product types had high penetration rates, the relatively short replacement cycle and improvement of the Czech economy saw consumers look for trustworthy and ...

Jun 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Microwaves in the Czech Republic

In 2013, microwaves in the Czech Republic registered a 1% increase in retail volume sales and a 2% rise in current value sales. The most important trend was that consumers were looking more for built-in microwaves while freestanding lost sales. ...

Jun 2014 | US$900 | Pages: 41 | Add to cart | View details
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