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Consumer Appliances Industry Market Research

We monitor and analyse industry trends in consumer appliances globally, including in-depth data on market share and market size – from the “big picture” down to specific category levels. Categories in consumer appliances include:

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Country Report

Air Treatment Products in South Africa

Air conditioners continued to dominate sales of the category by making up approximately 60% of overall volume sales of air treatment products in 2014. The category continued to be supported mainly by high-income earners who tend to be less ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Dishwashers in South Africa

The impact of South Africa’s high income inequality levels has resulted in certain appliances remaining niche, as the mass market cannot afford them. Dishwashers are a case in point. The vast majority of South African households continue to clean ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Food Preparation Appliances in South Africa

As in the case of small cooking appliances and small kitchen appliances, food preparation appliances continued to reflect positive growth despite the country’s challenging economic climate and pressure on mass household finances.

Apr 2015 | US$900 | Add to cart | View details

Country Report

Heating Appliances in South Africa

This seasonally-sensitive category continued to witness a rise in volume sales during winter months with the average South African home turning towards small heating appliances to compensate for poor insulation of households.

Apr 2015 | US$900 | Add to cart | View details

Country Report

Home Laundry Appliances in South Africa

The vast majority of manufacturers are positioning their brands in terms of energy efficiency. Despite a growing number of consumers responding to such claims, it continues to remain debatable whether or not consumers understand the actual value and ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Irons in South Africa

Irons remain an essential small household appliance in South Africa with traditional steam irons making up approximately 76% of the overall market. Products within the category remained competitively priced and continued to cater for the ironing ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Large Cooking Appliances in South Africa

Freestanding large cooking appliances continued to remain a popular choice for the mass market, owing mainly to the moveable nature of such appliances. These products are also attractive to consumers who rent rather than own their households. Given ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Microwaves in South Africa

The attractiveness of household appliances that provide convenience amid fast-paced lifestyles, continues to drive sales of microwaves in South Africa. Relative to earlier in the review period however, the category witnessed positive yet declining ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Consumer Appliances in South Africa

The South African economy continued to suffer during the 2013/14 period. Structural problems continue to impede economic growth with rising utility, fuel costs and other inflationary pressures driving interest rate hikes.

Apr 2015 | US$2,400 | Add to cart | View details

Country Report

Personal Care Appliances in South Africa

Personal care appliances continued to gain traction in 2014, despite tough economic conditions and increasing household financial pressure. Appearance-conscious South Africans continued to demand sophisticated products, particularly products that ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Refrigeration Appliances in South Africa

Poor economic conditions, structural bottlenecks, rising interest rates, inflationary pressures, labour market volatility, depreciating currencies and rising utility costs are some of the factors that have stifled growth of the category. The positive...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Small Cooking Appliances in South Africa

Despite economic challenges, rising electricity and utility prices, inflationary pressures, high household debt to income ratios, and financial pressures facing mass South Africans; small cooking appliances continued to reflect positive growth. Much ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in South Africa

Despite the challenging economic climate and pressures facing households, consumers continued to demand sophisticated products and this has been witnessed within small kitchen appliances.

Apr 2015 | US$900 | Add to cart | View details

Country Report

Vacuum Cleaners in South Africa

Vacuum cleaners in South Africa remains a niche category, supported mainly by middle to higher income consumers who seek convenient solutions to household care.

Apr 2015 | US$900 | Add to cart | View details

Country Report

Air Treatment Products in India

Air treatment products registered retail volume growth of 5% and 11% in current value terms in 2014, which was an improvement over 2013. The poor economic situation over the first half of 2014 and subsequent improvement in the economy resulted in a ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Dishwashers in India

Dishwashers in India is still at the nascent stage and growing from a smaller base. Urban upper class and high net worth individuals are the target consumers for dishwashers. Furthermore, housekeeping maids are more affordable than maintaining ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Food Preparation Appliances in India

Food preparation appliances grew by 6% in volume terms in 2014 mainly due to 6% volume growth of countertop blenders, which makes up 67% of total category’s volume sales. The growing number of domestic and international brands of countertop blenders ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Heating Appliances in India

Heating appliances continued to be a small category in 2014 as the climate in most parts of the country remains hot for most of the year and consumers in very cold places in the north and north-east do not have high disposable incomes. As a result, ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Home Laundry Appliances in India

Home laundry appliances grew by 7% in volume and 10% in current value terms in 2014. The key reason for the growth was improvement of the economy, which stimulated consumers into making purchases which they had deferred for a few years.

Apr 2015 | US$900 | Add to cart | View details

Country Report

Irons in India

Irons posted retail volume growth of 10% in 2014, which was in line with the review period average. Modern retail and internet retail played an important part in its growth as it provided a platform for large and small players alike to display their ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Large Cooking Appliances in India

Large cooking appliances grew by 13% in volume and 15% in current value terms in 2014. The growth came from an improving economic situation and rising disposable incomes, particularly in the second half of the year. The tendency towards urban ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Microwaves in India

The increasing urbanisation in the country and decreasing number of power outages supported sales of microwaves in the country in 2014. Furthermore, the decreasing power cuts in both urban and rural India the usage of microwave have increased in 2014...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Consumer Appliances in India

The economic situation did not favour consumer appliances until mid-2014. After the national elections in May 2014 and subsequent boost to sentiments among companies and consumers alike, sales of consumer appliances improved compared to those ...

Apr 2015 | US$2,400 | Add to cart | View details

Country Report

Personal Care Appliances in India

Personal care appliances grew by 7% in 2014 which was a marginally better performance than in 2013 due to increasing awareness of hair care appliances and body shavers through advertisements.

Apr 2015 | US$900 | Add to cart | View details

Country Report

Refrigeration Appliances in India

The general trend in refrigerators is consumers upgrading to larger versions of refrigerators. Double door refrigerators with high energy efficient ratings were particularly popular in 2014. Rising disposable income also supported the growth of ...

Apr 2015 | US$900 | Add to cart | View details

Company Profile

Spectrum Brands Holdings Inc in Consumer Appliances

The world’s third largest small appliances company, Spectrum Brands, has some notable omissions in its geographic profile and product offer. This profile analyses the company’s strategic responses to evolving demand trends in core markets and ...

Apr 2015 | US$525 | Pages: 36 | Add to cart | View details

Country Report

Air Treatment Products in the United Arab Emirates

2014 was a good year for air treatment products. The category enjoyed constant consumer demand thanks to the hot weather and the increasing population. The good performance of the real estate market also contributed to the volume performance of air ...

Apr 2015 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Dishwashers in the United Arab Emirates

Dishwashers performed well in 2014. The category benefited from property development and the good performance of the real estate market. In addition, consumers with comfortable disposable incomes, busy lifestyles and long working hours tended to ...

Apr 2015 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Food Preparation Appliances in the United Arab Emirates

Food preparation appliances saw steady and increasing consumer demand in 2014. Consumers were increasingly aware of health concerns such as obesity and diabetes, leading to the consumption of a healthier diet. In addition, appearance and wellbeing ...

Apr 2015 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Heating Appliances in the United Arab Emirates

Volume sales of heating appliances in the United Arab Emirates are nonexistent, due to the country’s hot climate. Consumer demand for such appliances is insignificant, leading to the absence of heating appliances in retailers. Over the forecast ...

Apr 2015 | US$900 | Add to cart | View details

Country Report

Home Laundry Appliances in the United Arab Emirates

Home laundry appliances achieved a good performance in volume terms in 2014. The category was chiefly driven by steady consumer demand for high added-value appliances with technological features. Purchasing criteria moved towards better efficiency ...

Apr 2015 | US$900 | Pages: 40 | Add to cart | View details

Country Report

Irons in the United Arab Emirates

Irons achieved a good volume performance in 2014. Busy lifestyles and the importance of appearance were drivers of volume sales of irons, resulting in a trend for convenient and added-value products. Innovation also boosted the volume performance of ...

Apr 2015 | US$900 | Pages: 36 | Add to cart | View details

Country Report

Large Cooking Appliances in the United Arab Emirates

Large cooking appliances enjoyed a good volume performance in 2014. The good health of construction and the residential market were growth drivers of volume sales of large cooking appliances. Property developers are tending to offer more ...

Apr 2015 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Microwaves in the United Arab Emirates

Microwaves achieved a good performance in volume terms in 2014. The good economic climate enabled property development, and the real estate market increased in 2014. This was therefore beneficial to microwaves, resulting in higher consumer demand. In...

Apr 2015 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Consumer Appliances in the United Arab Emirates

Consumer appliances in the United Arab Emirates maintained a strong volume performance in 2014. The good economic conditions enabled consumer appliances to enjoy popularity and steady consumer demand. This was driven by growth in property development...

Apr 2015 | US$2,400 | Pages: 122 | Add to cart | View details

Country Report

Personal Care Appliances in the United Arab Emirates

Personal care appliances achieved a good performance in 2014. Consumer demand for such appliances triggered an overall positive volume performance. Technical features remained a core growth driver, as consumers preferred to invest in high-quality ...

Apr 2015 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Refrigeration Appliances in the United Arab Emirates

Refrigeration appliances continued to see strong consumer demand in 2014. However, the demand for such appliances changed, and was driven by a couple of factors. The high-end of the market saw a volume decline, due to lower consumer demand, with the ...

Apr 2015 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Small Cooking Appliances in the United Arab Emirates

Small cooking appliances enjoyed even higher consumer demand in 2014. The growing population, lifestyle changes and increasing disposable incomes contributed to the volume performance of small cooking appliances in the country. In addition, people ...

Apr 2015 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in the United Arab Emirates

Small kitchen appliances (non-cooking) performed well in 2014. The important community of expatriates and local consumers accounted for the bulk of demand, thanks to long hours of preparation of meals such as Asian and Arabic food. In addition, the ...

Apr 2015 | US$900 | Pages: 36 | Add to cart | View details

Country Report

Vacuum Cleaners in the United Arab Emirates

Vacuum cleaners continued to enjoy popularity in 2014. Healthier lifestyles and cocooning contributed to the volume performance of the category. Increasing awareness of health concerns such as obesity led consumers to spend more time at home, eating ...

Apr 2015 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Air Treatment Products in Germany

After a relatively hot summer in 2013 and a similarly warm early start to 2014, many consumers decided to invest in air treatment products, more specifically cooling appliances. More energy-efficient models, according new EU regulations, rendered ...

Apr 2015 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Dishwashers in Germany

Despite the high level of maturity and saturation in Germany, the dishwashers category recorded positive volume growth in 2014. The recall of defective and potentially dangerous appliances motivated many consumers to replace existing devices with ...

Apr 2015 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Food Preparation Appliances in Germany

Although the economy in Germany has recovered from the worst of the economic downturn, allowing most consumers to enjoy time out with friends and family once again, many still choose to entertain guests at home or simply cook and enjoy a nice ...

Apr 2015 | US$900 | Pages: 40 | Add to cart | View details

Country Report

Heating Appliances in Germany

Since most rental apartments are equipped with central heating or at least in-built appliances, additional heating appliances are usually unnecessary. Most sales potential therefore lies in newly-built homes, as well as little garden houses. With a ...

Apr 2015 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Home Laundry Appliances in Germany

The cost of living in Germany continues to rise, mostly driven by factors such as high energy and fresh water prices. Therefore, consumers are seeking solutions that enable them to reduce the use of such valuable resources as much as possible. ...

Apr 2015 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Irons in Germany

As the lifestyles of many German consumers continue to be increasingly busy and stressful, products that enable them to save time and effort on daily tasks resonate well. Innovative steam generators/ironing systems offer thus type of support and are ...

Apr 2015 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Large Cooking Appliances in Germany

What started out as a necessity or precaution during times of recession for many German consumers, turned into a popular trend over the review period; homing or cocooning, remains relatively strong even in 2014 with more and more consumers investing ...

Apr 2015 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Microwaves in Germany

As a growing number of manufacturers of microwaves are offering more sophisticated multifunctional appliances, including grill or steaming functions for healthier cooking, and more consumers are become convinced of the benefits of these products. Not...

Apr 2015 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Consumer Appliances in Germany

Consumer appliances in Germany registers another year of positive volume and even stronger current value sales growth in 2014. The small and major appliances categories alike continue their positive volume sales development in line with the overall ...

Apr 2015 | US$2,400 | Pages: 139 | Add to cart | View details

Country Report

Personal Care Appliances in Germany

German consumers are becoming more conscious of health, hygiene and beauty issues. Not only do they want to feel fitter and healthier, they also want to present themselves as such, often by trying to specifically care for their outer appearance, ...

Apr 2015 | US$900 | Pages: 37 | Add to cart | View details
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