Market research for the consumer appliances industry

Euromonitor has the world’s most comprehensive research on the consumer appliances industry. We monitor and analyse industry trends in consumer appliances globally, including in-depth data on market share and market size – from the “big picture” down to specific category levels. Categories in consumer appliances include:

Euromonitor data and market analysis advances your knowledge of the industry and its competitive environment, ensuring accurate and focused strategies for your business. Our market research can be used throughout your entire organisation, including strategic development, marketing, mergers and acquisitions, and brand management.

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Country Report

Consumer Appliances in Colombia

Store cards and co-branded credit cards from major retailers continued to be a key driver of sales of consumer appliances in 2010. Lower prices and promotions drove consumers to use store cards to take advantage of additional benefits. Doubling the percentage discount when using a store card was one of the most aggressive campaigns carried out by hypermarkets in collaboration with certain brands. Limited time 20% discounts on Conair and Proctor Silex small appliances, in addition to an extra

May 2011 | $2,400| Add to cart | View details ›

Global Briefing

Major Appliances: Recovery and the Future for Core Categories

Major appliances managed to post a recovery in 2010 at a global level, surpassing pre-crisis volumes. Government stimuli in several key markets, for example, China and the US had a direct impact on returning the appliances industry back to overall volume growth. Emerging markets drove the industry forward and are also expected to do so in the forecast period, with all categories performing positively in 2010-2015.

Apr 2011 | $2,000| Add to cart | View details ›

Country Report

Consumer Appliances in Germany

Following the global economic crisis, Germany’s GDP slowed down considerably in 2008 and as the economic woes hit home, GDP shrank in 2009. The recession hitting the country was, however, not a reflection of consumers’ weaker spending power but more of the strong dependence on exports to other countries. Therefore, with major retailers coming up with price offers to anticipate weaker demand, consumers responded well to the deals which resulted in still positive, albeit slower, volume growth of

May 2011 | $2,400| Add to cart | View details ›

Country Report

Consumer Appliances in the Philippines

Overall economic growth in 2010 was better than the previous year due to the more reliable economic policies in Europe and Asian regions. This had a positive impact on consumer appliances in the Philippines as reflected in the healthy and often very strong volume and value sales performance in 2010. The improved GDP growth increased consumer spending, disposable income and the employment rate, all of which contributed to the development of consumer appliances.

May 2011 | $2,400| Add to cart | View details ›