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Market Research on the Consumer Appliances Industry

Euromonitor International publishes the world's most comprehensive market research on consumer appliances. We provide data and analysis on everything from total market sizes, market shares and industry trends to specific sub-category level information, including:

Related to this market, we also cover;packaging, retailing, luxury goods, travel, institutional channels, hot drinks, soft drinks and dairy drinks, health and wellness, nutrition, tobacco, packaged food, personal care and electricals.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

As well as; business dynamics and commercial industrial supply chains.

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Global Briefing

Smart Insights into Connected Appliances for Manufacturers and Retailers: Part II - Category Growth and Development Strategies

While the growth momentum in connected appliances is expected to pick up from 2016 to 2020 globally, adoption rates will not be uniform across all consumer appliance categories. Split air conditioners are expected to have the greatest potential due ...

Apr 2016 | US$1,325 | Pages: 38 | Add to cart | View details

Global Briefing

Food Preparation Appliances: Key Trends and Growth Opportunities Up to 2020

Food preparation appliances is expected to post a volume CAGR of 2-5% over 2015-2020 for all regions. Growth opportunities are mainly driven by health awareness, new product development, increased female employment as well as the influence of cooking...

Apr 2016 | US$1,325 | Pages: 46 | Add to cart | View details

Global Briefing

Smart Insights into Connected Appliances for Manufacturers and Retailers - Part I: Global Overview and Themes

While developments in connected appliances are still nascent, the growth momentum is expected to pick up strongly from 2016 to 2020 globally, especially in China. For consumers, connected appliances will offer tangible benefits in the form of cost ...

Apr 2016 | US$1,325 | Add to cart | View details

Company Profile

Spectrum Brands Holdings Inc in Consumer Appliances

Spectrum Brands was ranked fourth in small appliances globally in 2015, aided by its broad product range across the market. North America remains Spectrum’s largest market, followed by the Middle East and Africa. In order to achieve sales growth for ...

Mar 2016 | US$570 | Pages: 34 | Add to cart | View details

Country Report

Heating Appliances in Malaysia

Heating appliances remained negligible in Malaysia over the review period.

Mar 2016 | US$990 | Add to cart | View details

Country Report

Home Laundry Appliances in Malaysia

Home laundry alliances experienced slower volume growth in 2015 compared with 2014. The Goods and Services Tax (GST) implemented by the Malaysian government in April 2015 reduced consumers’ income levels and certainly hindered the demand for consumer...

Mar 2016 | US$990 | Pages: 41 | Add to cart | View details

Country Report

Irons in Malaysia

Irons posted a slower growth rate in 2015 compared with 2014 in volume terms. The number of units sold increased from 835,400 to 862,900 in 2015, which translates to 3% volume growth. As irons are necessary household items in Malaysia, most consumers...

Mar 2016 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Food Preparation Appliances in Malaysia

Food preparation appliances registered slower volume growth in 2015 with a 3% sales increase, given that consumers were cautious about their spending due to the uncertain economic situation in Malaysia. However, many consumers in urban areas demanded...

Mar 2016 | US$990 | Pages: 40 | Add to cart | View details

Country Report

Large Cooking Appliances in Malaysia

Although large cooking appliances witnessed weaker volume growth in 2015 than in 2014, the integral nature of large cooking appliances in households supported its performance, especially with the rise in number of smaller and new households. ...

Mar 2016 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Microwaves in Malaysia

Microwaves posted slightly slower volume growth in 2015 with a 5% sales rise. Consumers prefer microwaves’ ability to instantly heat food, and hectic lifestyles have continued to spur the performance of the microwaves category. Uncertainty in ...

Mar 2016 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Consumer Appliances in Malaysia

Rising living costs, especially in city areas, have changed the way consumers are buying their appliances. Consumers are now looking for ways to save utility costs. Ongoing global environmental issues are also playing a part in consumers’ decisions, ...

Mar 2016 | US$2,650 | Pages: 125 | Add to cart | View details

Country Report

Dishwashers in Malaysia

Dishwashers again posted positive volume growth in 2015, aided by its small sales base. The majority of Malaysian consumers have little need for dishwashers, as they are already used to hand washing their dishes. The high unit price of dishwashers ...

Mar 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Personal Care Appliances in Malaysia

In 2015, personal care appliances grew at a pace similar to that in 2014, as consumers remained conscious about their appearance. International grooming trends and beauty techniques now reach much of the population due to the effect of social media ...

Mar 2016 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Refrigeration Appliances in Malaysia

Refrigeration appliances continued to grow in 2015; however, the pace has slowed down. Freestanding fridge freezers continued to be consumers’ favourite within this category and recorded the strongest growth in 2015. The side-by-side format ...

Mar 2016 | US$990 | Pages: 46 | Add to cart | View details

Country Report

Air Treatment Products in Malaysia

Air treatment products exhibited stable volume growth in 2015 compared with 2014. More consumers are preferring utility-saving, enhanced-technology, appliances, and this along with environmental-awareness and eco-friendly and energy-saving air ...

Mar 2016 | US$990 | Pages: 41 | Add to cart | View details

Country Report

Small Cooking Appliances in Malaysia

Small cooking appliances improved by 4% in volume terms in 2015 to reach 1.9 million units. Despite the uncertain economic conditions in Malaysia, many consumers have to deal with a hectic lifestyle. Small cooking appliances have gained in popularity...

Mar 2016 | US$990 | Pages: 41 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Malaysia

Small kitchen appliances (non-cooking) posted volume growth of 3% in 2015. Consumers’ rising sophistication and disposable incomes towards the end of the review period spurred their willingness to invest in small kitchen appliances (non-cooking), for...

Mar 2016 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Vacuum Cleaners in Malaysia

As with the rest of category, vacuum cleaners posted a slower growth rate in 2015 compared with 2014. However, the greater convenience of vacuum cleaners compared with traditional brooms continued to fuel sales growth.

Mar 2016 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Heating Appliances in Portugal

The winter of 2014/2015, one of the coldest of the last 15 years, contributed to the positive performance of heating appliances in 2015, with Portuguese households looking for products which could help them to get through the atypical winter. Most ...

Mar 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Home Laundry Appliances in Portugal

A strong sales decline was seen in home laundry appliances over the review period, namely in 2011 and 2012, with consumers avoiding extra spending and postponing the purchase of automatic washing machines; opting for repairs when possible. However, ...

Mar 2016 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Irons in Portugal

The presence of at least one iron in every household, together with a relatively low level of investment per unit compared with other appliances, resulted in a less intensive decline in the worst years of crisis for irons. The more positive context ...

Mar 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Large Cooking Appliances in Portugal

Portugal started to show the first signs of a more positive economic situation in 2014, which resulted in more optimistic consumers, with consumer confidence reaching the highest level in the last 10 years, according to official sources. This ...

Mar 2016 | US$990 | Pages: 43 | Add to cart | View details

Country Report

Microwaves in Portugal

Economic recovery continued to support sales of microwaves in 2015, which had already presented a positive performance in 2014. The considerable variety of prices and brands helped the category to see dynamism. Consumers were more willing to change ...

Mar 2016 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Consumer Appliances in Portugal

Positive signs in the economy, including a decline in unemployment, a GDP increase and the consumer confidence indicator reaching an eight-year high, resulted in a positive performance for consumer appliances in 2015. Consumer credit also increased, ...

Mar 2016 | US$2,650 | Pages: 146 | Add to cart | View details

Country Report

Personal Care Appliances in Portugal

One of the less affected categories in consumer appliances during the economic crisis, and one which saw a rapid recovery, was personal care appliances. This is somewhat of a “lipstick effect”, with beauty products increasing to improve morale in ...

Mar 2016 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Refrigeration Appliances in Portugal

Despite the positive signs of economic recovery and consumer confidence, refrigeration appliances still struggled to find a growth path in 2015. The considerable investment that the category requires contributed to its slow recovery. As mentioned by ...

Mar 2016 | US$990 | Pages: 43 | Add to cart | View details

Country Report

Small Cooking Appliances in Portugal

During the crisis years, as a way to cut costs, Portuguese families developed the habit of staying at home more, cooking meals from scratch, and inviting family and friends. This resulted in a positive performance for categories which facilitate ...

Mar 2016 | US$990 | Pages: 40 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Portugal

Small kitchen appliances (non-cooking), which includes less essential categories, suffered strong declines during the worst years of the recession. The slow recovery which is now being seen has not been enough to compensate for the decline seen over ...

Mar 2016 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Vacuum Cleaners in Portugal

Vacuum cleaners saw a strong positive performance in 2015, and was one of the categories that helped small appliances to see a positive performance. A more positive economic context, together with new launches by the main manufacturers of more ...

Mar 2016 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Air Treatment Products in Portugal

Air treatment products is a category which is highly dependent on the weather conditions. The summer of 2015 was considered by the national institute of meteorology and international official sources as the hottest ever, resulting in the search for ...

Mar 2016 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Dishwashers in Portugal

Dishwashers experienced increasing demand in 2015, consolidating a recovery trend seen in the previous year. Two main factors contributed to this performance. On the one hand, after a period in which consumers avoided purchasing new dishwashers, they...

Mar 2016 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Food Preparation Appliances in Portugal

In the worst years of economic crisis, one of the most visible trends was the increasing consumption of meals at home, and even also taking home-made meals to work, which considerably affected out-of-home consumption. This movement was boosted by ...

Mar 2016 | US$990 | Pages: 40 | Add to cart | View details

Country Report

Air Treatment Products in Italy

The implementation of a specific EU strategic energy plan, which has been dubbed 20/20/20 and is described in the EU Directive 2009/28/CE, is linked to the disappearance of air conditioning technology with on/off switches as well as a nominal thermal...

Mar 2016 | US$990 | Pages: 46 | Add to cart | View details

Country Report

Dishwashers in Italy

The presence in Europe of multinational consumer appliances manufacturers based in the Far East such as Haier, LG, Samsung and Midea, all of which offer products with strong price/quality ratios has led to a dramatic decline in the demand for premium...

Mar 2016 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Food Preparation Appliances in Italy

The performance of food preparation appliances in 2015 was in line with the emerging needs and demands of Italians, largely as a result of the general reluctance of Italian consumers to buy expensive consumer appliances and the tendency to wait to ...

Mar 2016 | US$990 | Pages: 44 | Add to cart | View details

Country Report

Heating Appliances in Italy

During 2015, sales of heating appliance sales were negatively affected by the ongoing economic recession and the consequent crisis of consumption in Italy. As the majority of Italian flats and buildings have central heating systems, few Italian ...

Mar 2016 | US$990 | Pages: 42 | Add to cart | View details

Country Report

Home Laundry Appliances in Italy

In February 2015, the Italian government issued its plan to stimulate the country’s moribund housing market, which included the consumer appliances eco-bonus. This bonus provides tax rebates of as much as €5,000 to consumers who purchase highly ...

Mar 2016 | US$990 | Pages: 42 | Add to cart | View details

Country Report

Irons in Italy

Irons had a 90% penetration rate in Italy in 2015 and this, combined with the replacement cycle of seven years, leaves only limited room for further development in the category, especially during the period of financially difficult during which ...

Mar 2016 | US$990 | Pages: 42 | Add to cart | View details

Country Report

Large Cooking Appliances in Italy

Volume sales of large cooking appliances are being maintained by government incentives referred to as the Eco-bonus which intend to provide support to manufacturing companies suffering due to the adverse economic situation which prevailed in Italy ...

Mar 2016 | US$990 | Pages: 50 | Add to cart | View details

Country Report

Microwaves in Italy

The increased promotion of microwaves as the ideal option for fast food preparation was a significant trend in 2015. The popularity of rapid cooking methods is growing among Italian consumers, even though is in the microwave to prepare and heat food ...

Mar 2016 | US$990 | Pages: 41 | Add to cart | View details

Country Report

Consumer Appliances in Italy

Demand for consumer appliances in Italy returned to positive ground in 2014 after several years of declining sales. The slight recovery in the economy and higher consumer confidence, replacement purchases, low inflation and, to a smaller extent, the ...

Mar 2016 | US$2,650 | Pages: 154 | Add to cart | View details

Country Report

Personal Care Appliances in Italy

In 2015, oral care appliances experienced 5% volume growth as a result of the growing prevalence of electric toothbrush units, which are being promoted by dental associations and intensely promoted by the category’s leading players, with new products...

Mar 2016 | US$990 | Pages: 45 | Add to cart | View details

Country Report

Refrigeration Appliances in Italy

The need to replace old appliances and the existence of government incentives for the purchase of new energy efficient major appliances resulted in a modest decrease being seen in volume sales of refrigeration appliances in 2015, rather than the much...

Mar 2016 | US$990 | Pages: 44 | Add to cart | View details

Country Report

Small Cooking Appliances in Italy

Home cooking is currently very popular in Italy. Increasingly, Italians are reluctant to spend money in restaurants and other consumer foodservice outlets and any demonstrating a strong preference for preparing traditional complete meals at home. ...

Mar 2016 | US$990 | Pages: 46 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Italy

With volume growth of 3% to 206,000 units and current value growth of 4% to €10 million in 2015, kettles was the best performing category in small kitchen appliances (non-cooking) during the year. This was because kettles are commonly used in the ...

Mar 2016 | US$990 | Pages: 44 | Add to cart | View details

Country Report

Vacuum Cleaners in Italy

The new EU directive on appliance energy consumption has placed major restrictions on the permitted maximum power for vacuum cleaners. This limit has been set at such a level that it makes a significant proportion of vacuum cleaners currently ...

Mar 2016 | US$990 | Pages: 45 | Add to cart | View details

Country Report

Air Treatment Products in Japan

Room air conditioners became increasingly sophisticated and personalised at the end of the review period, with new product development focused on catering to individual needs. Panasonic's X and WX range for example use Thermal Sensation Sensors to ...

Mar 2016 | US$990 | Pages: 43 | Add to cart | View details

Country Report

Dishwashers in Japan

Dishwashers have a fairly low household penetration in Japan, with less than 19% of households having these appliances at the end of the review period. The majority of dishwashers are present in houses and larger condominiums and are built-in ...

Mar 2016 | US$990 | Pages: 41 | Add to cart | View details

Country Report

Food Preparation Appliances in Japan

Food preparation appliances struggled in the last two years of the review period, with many consumers opting to buy these products prior to the April 2014 VAT increase. High-priced countertop mixers notably suffered as a result of these trends, with ...

Mar 2016 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Heating Appliances in Japan

Heating appliances is facing strong competition from air conditioners, which increasingly offer effective heating. Models launched in 2015 notably featured sensors that automatically adjusted heating to a room's inhabitants, with Panasonic's X and WX...

Mar 2016 | US$990 | Pages: 36 | Add to cart | View details
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