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Market research for the home and garden industry

Euromonitor International has the world’s most comprehensive research on the home and garden industry.  

We monitor and analyse industry trends in 32 countries around the world, including market sizes and full category breakdowns; including "big picture” qualitative analysis, to specific category data.

A resource for your entire organization, Euromonitor International market research supports every level of your business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our data and analysis helps you understand the  intricacies of the home and garden industry in both the global and regional context, as well as nationally, support your business development strategies.

Our home and garden market research answer questions such as:

  • What is the market size of home and garden?
  • What are the major companies in home and garden?

results

 

Global Briefing

Home Improvement: Category Overview

Home improvement has come back from the last half-decade, which started with the subprime mortgage crisis and subsequent recession. Growth has resumed in most developed markets, and pent-up demand in the US is boosting global sales. China’s property ...

Jul 2015 | US$1,325 | Pages: 52 | Add to cart | View details

Country Report

Gardening in Germany

In 2014, the category posted its strongest performance of the review period, registering current value growth of 4%. This was largely due to a very poor performance in 2013, with a large share of sales in 2014 accounted for by purchases which were ...

Jul 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Home Furnishings in Germany

Home furnishings continued to register positive current value growth in 2014, largely driven by another steady performance from indoor furniture. In 2014, there were around 40 million living units in Germany, many of which are in need of ...

Jul 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Homewares in Germany

The trend towards social dining and entertaining friends and family at home contributed to a slightly better performance from homewares in 2014 compared to 2013. Nevertheless, the category posted a further marginal current value decline. ...

Jul 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Home and Garden in Germany

The German home and garden market enjoyed a slight recovery in 2014 after value sales declined in 2013. Home and garden in Germany is already a mature industry, with new sales typically needing to be driven by innovation and lifestyle products. ...

Jul 2015 | US$2,100 | Pages: 49 | Add to cart | View details

Country Report

Home Improvement in Germany

In 2014, the ongoing DIY trend drove the value sales of various categories within home improvement, proving its continuously high level of popularity. Even though the ageing and also quite busy German population partially lacks the time, skill and ...

Jul 2015 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Gardening in Switzerland

With the trend towards urbanisation in Switzerland, the number of households with a garden has been declining in recent years. Nevertheless, keeping a garden remained important to a great number of Swiss consumers throughout 2014. Many Swiss ...

Jul 2015 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Home Furnishings in Switzerland

The most influential factor on home furnishing sales as a whole in 2014 was the fact that Swiss consumers are becoming increasingly aware of their spending, weighing up where and what to invest their money in more carefully than previously. The ...

Jul 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Home Improvement in Switzerland

Do-it-yourself has a long tradition in Switzerland. Consequently, generally Swiss consumers have a very positive attitude towards do-it-yourself. Many Swiss consumers do not hesitate when it comes to doing any number do-it-yourself jobs, including ...

Jul 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Homewares in Switzerland

The trend towards home consumption led increasing numbers of Swiss people to invite friends home for drinks and meals rather than going out in 2014, while the rising trend for cooking as a joint activity to be shared with family and friends had a ...

Jul 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Home and Garden in Switzerland

The negative performance in home and garden in 2014 reflected the overall consumer mood and was in line with the review period CAGRs, although with a stronger value decline compared with 2013. Despite growing real incomes and low interest rates, the ...

Jul 2015 | US$2,100 | Pages: 49 | Add to cart | View details

Country Report

Gardening in the Netherlands

Gardening is an important activity in the Netherlands and Dutch consumers consider a garden space as an extension to their home. Garden sizes in the Netherlands are small compared to gardens in other European countries. Houses are built closer to one...

Jul 2015 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Home Furnishings in the Netherlands

The Dutch economy, which had been experiencing negative growth since 2008, saw positive growth in 2014 for the first time. This development spurred consumer spending in non-food categories, including home furnishings. Although home furnishings still ...

Jul 2015 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Home Improvement in the Netherlands

With a slight recovery in the economy, and a recuperating housing market, home improvement gained momentum following the rapid decline that was experienced in the review period. According to CBS published studies, 36% more houses were sold in 2014 ...

Jul 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Homewares in the Netherlands

Dutch consumers prefer preparing a home cooked meal to eating out. A study in 2013 revealed that 55% of Dutch consumers go out to eat less often than before the economic crisis hit in 2008, whilst another study indicated that 25% of consumers aged ...

Jul 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Home and Garden in the Netherlands

The Dutch economy, which was in recession until 2013, started on a cautious path of recovery in 2014. Consumers’ real disposable incomes rose whilst debts declined, giving consumers the freedom to spend. Consumer confidence, which fell to a historic ...

Jul 2015 | US$2,100 | Pages: 48 | Add to cart | View details

Country Report

Gardening in France

After two consecutive years of decline, gardening rebounded by 2% in current value terms in 2014. The main driver of growth was the favourable weather conditions – a year-round temperature 1.2°C above average and rainfall 10% higher nationwide – ...

Jul 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Home Furnishings in France

New housing acquisition in France fell by 5% in 2014, whilst transactions for existing properties increased slightly to 720,000 units. Being closely correlated with the housing market, demand for home furnishings – especially furniture – fell for the...

Jul 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Home Improvement in France

In 2014 home improvement suffered predominantly from the sluggish housing market. New housing acquisition in France fell by 5%, whilst transactions for old properties increased only slightly, to 720,000 units. As a direct consequence, there were ...

Jul 2015 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Homewares in France

Faced with morose socioeconomic conditions, French households maintained thrifty consumption patterns in 2014. They preferred, for instance, to spend on one or two “coup de coeur” items, rather than buying complete sets. Besides, demand for homewares...

Jul 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Home and Garden in France

2014 marked a third consecutive year of value decline for home and garden in France. However, despite the worsening situation in homewares, the rates of decline for home improvement and home furnishings were mitigated when compared with 2013. ...

Jul 2015 | US$2,100 | Pages: 47 | Add to cart | View details

Country Report

Gardening in Poland

Tending a garden is considered to be a very enjoyable activity in Poland, being an active and healthy way to spend leisure time. As gardens are often used for gatherings of families and friends, Poles are keen to take care of them, spending time in a...

Jul 2015 | US$990 | Pages: 16 | Add to cart | View details

Country Report

Home Furnishings in Poland

The Polish economy began to recover in 2014 with the economy recording GDP growth of 3%. Moreover, the unemployment rate decreased slightly to below 10% during the year. The improving economic situation had a positive impact on consumer confidence, ...

Jul 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Home Improvement in Poland

Do-it-yourself is very popular in Poland with many people considering it an enjoyable leisure time activity. Usually several family members or friends are also involved in different home improvement tasks, which is a nice way to spend leisure time in...

Jul 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Homewares in Poland

Poles are becoming increasingly keen on cooking at home. This activity in many cases is a way of spending leisure time with family or friends. More frequent travelling abroad as well as the increasing popularity of different TV shows or internet ...

Jul 2015 | US$990 | Pages: 15 | Add to cart | View details

Country Report

Home and Garden in Poland

After several years of slowing growth in the home and garden market due to poor economic conditions, the market performed much better in 2014 compared to the review period as a whole. Although the construction industry continued to struggle, some ...

Jul 2015 | US$2,100 | Pages: 47 | Add to cart | View details

Country Report

Gardening in Hong Kong, China

Limited living space in Hong Kong means the majority of consumers do not have their own gardens. As a result, many consumers are only able to cultivate small potted plants on their balconies and this means there is little need for sophisticated ...

Jun 2015 | US$990 | Pages: 16 | Add to cart | View details

Country Report

Home Furnishings in Hong Kong, China

Home furnishings recorded 5% value sales growth in 2014 driven by consumer demand for higher quality lifestyles. Improved disposable incomes saw consumers more willing to invest in high-quality home furnishings that are sophisticated in design, thus ...

Jun 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Home Improvement in Hong Kong, China

In 2014, the majority of Hong Kong consumers continued to prefer hiring professionals for the interior design and renovation of their homes. However, the rising sophistication of young consumers following their increased exposure to interior design ...

Jun 2015 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Homewares in Hong Kong, China

Homewares recorded a 6% current value growth in 2014, one percentage point lower than 2013. Consumers’ increased exposure to the internet and other media and subsequent awareness of interior design spurred demand for homewares with sophisticated ...

Jun 2015 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Home and Garden in Hong Kong, China

Home and garden experienced slower current value growth in 2014 than in 2013. Home improvement posted the fastest growth in 2014, fuelled by strong growth in many product categories such as kitchen sinks, bathroom and sanitaryware. Home furnishings ...

Jun 2015 | US$2,100 | Pages: 38 | Add to cart | View details

Country Report

Home and Garden in Canada

Home and garden in Canada exhibited weak but steady development overall in 2014 mainly as a result of the mediocre economic recovery since the recession ended. Lower than expected GDP growth, a stubbornly high unemployment rate, record debt-to-income...

Jun 2015 | US$2,100 | Pages: 53 | Add to cart | View details

Country Report

Gardening in Canada

Gardening, including garden care, gardening equipment, horticulture, pots and planters and other gardening is relatively mature and posted moderate growth of 2% in current value terms in 2014, similar to the rate in 2013, standing at sales of C$4.1 ...

Jun 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Home Furnishings in Canada

The retail value of home furnishings, including indoor living, outdoor living and lighting, grew by 1% in 2014 to reach sales of C14.9 billion in total. This is slower than both the 2013 rate and the CAGR in current value terms over the review ...

Jun 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Home Improvement in Canada

The retail value sales in home improvement, including bathroom and sanitaryware, decorating sundries, floor covering, hand tools, hardware, power tools, home paint, kitchen sinks, wall covering and other home improvement, declined negligibly in ...

Jun 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Homewares in Canada

The retail value sales of homewares, including those for dining and kitchen, registered moderate growth of 2% in 2014, slightly better than 2013 but still lower than the CAGR of the review period, and reached more than C$2.3 billion. Similar to other...

Jun 2015 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Gardening in South Africa

Gardening continues to be perceived as a hobby in South Africa. Income levels also greatly influence consumer attitudes towards gardening. Low income consumers practice gardening primarily for subsistence purposes, if at all. Older women within this ...

Jun 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Home Furnishings in South Africa

2014 was an extremely challenging year for home furnishings; this can be attributed to increasing pressure on consumers’ disposable income due to declining job opportunities, the ever-increasing cost of living and rising household indebtedness. Many ...

Jun 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Home Improvement in South Africa

The use of paid labour to carry out large home improvement task is a traditional practice in South Africa. Additionally, the level of consumer income greatly influences perception of home improvement in South Africa. Consumers in the higher LSM ...

Jun 2015 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Homewares in South Africa

The growth of private label continued to expand during the review period; this can be attributed to consumers’ increasing price sensitivity and demand for affordable brands. Notable is the increasing presence of homewares products within grocery ...

Jun 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Home and Garden in South Africa

Home and garden in South Africa recorded positive growth in 2014 despite the tough economic conditions that continued to diminish consumer confidence. Restraining factors such as the rising cost of utilities and fuel, labour riots, coupled with the ...

Jun 2015 | US$2,100 | Pages: 44 | Add to cart | View details

Country Report

Gardening in China

Government procurements have traditionally been a major source of revenue for gardening manufacturers in China. During the review period, however, this revenue source came under threat as economic uncertainty led regional and municipal authorities ...

Jun 2015 | US$990 | Pages: 14 | Add to cart | View details

Country Report

Home Furnishings in China

Growth in home furnishings current value sales in 2014 was well down CAGR for the entire review period. This was mainly because together with home improvement, home furnishings was particularly badly affected by the cooling of the Chinese property ...

Jun 2015 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Home Improvement in China

Traditionally, consumers in China have tended to buy home improvement products themselves, but employ professionals to carry out renovation and decorating projects. In recent years, however, the concept of DIY home improvement has become increasingly...

Jun 2015 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Homewares in China

Growth in homewares current value sales in 2014 was down slightly on 2014, and also slower than the CAGR for the entire review period. This was mainly due to increasing maturity, though the category’s performance was also hampered by the slowdown in ...

Jun 2015 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Home and Garden in China

Growth in total home and garden current value sales in China in 2014 was down on 2013, and also below the CAGR for the entire review period. This slowdown was mainly the result of government policies that were designed to limit speculative real ...

Jun 2015 | US$2,100 | Pages: 47 | Add to cart | View details

Country Report

Gardening in Argentina

For Argentineans, garden care is an important part of life, with few consumers hiring the services of a professional. The popularity of get-togethers with friends and family in homes and shared barbecues, traditionally known as "asados", mean many ...

Jun 2015 | US$990 | Pages: 14 | Add to cart | View details

Country Report

Home Furnishings in Argentina

Home furnishings sales are strongly affected by the state of the economy in Argentina. High inflation, loss of purchasing power and barriers to imports are resulting in a sharp drop in sales within home furnishings in terms of units according to ...

Jun 2015 | US$990 | Pages: 16 | Add to cart | View details

Country Report

Home Improvement in Argentina

Historically, most Argentinian consumers prefer to make small household improvements themselves and only hire professionals for medium and large jobs. Low-income consumers tend to make reparations themselves or with the help of family and friends. In...

Jun 2015 | US$990 | Pages: 16 | Add to cart | View details

Country Report

Homewares in Argentina

In 2014, Argentina suffered the worst housing crisis of the last 30 years according to the Association of Notaries of the City of Buenos Aires. Consequently, the number of new owners was almost negligible – a fact which negatively impacted demand for...

Jun 2015 | US$990 | Pages: 15 | Add to cart | View details
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