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Market research for the Home and Garden industry

Euromonitor has the world’s most comprehensive research on the home and garden products industry.

We monitor and analyse the latest industry trends providing statistics and reports to give an unrivalled level of research and analysis in 32 countries worldwide, including in-depth data on market size and company market shares.

Euromonitor data and market analysis advances your knowledge of the industry and its competitive environment to help you make clear, confident decisions and ensuring accurate and focused strategy development for your business.

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Statistical Reference Handbook

World Consumer Lifestyles Databook 2014

A statistical reference book packed with lifestyle statistics for 76 countries, including home ownership patterns and income.

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Global Briefing

Light Sources Overview: LED Lights the Way

The global light sources market has recovered strongly since 2009, largely driven by the Asia Pacific region, particularly China. With governments worldwide phasing out incandescent lamps and LED lamps more competitively priced, sales growth in this ...

Dec 2013 | US$2,000 | Pages: 52 | Add to cart | View details

Company Profile

Inter IKEA Systems BV in Home and Garden

Inter IKEA Systems BV is engaged in an aggressive expansion, focused mainly on emerging markets, which has helped the company to overcome weakness in Western Europe. The company is now reaping the benefits of its early move into China and is set to ...

Dec 2013 | US$525 | Pages: 33 | Add to cart | View details

Company Profile

Husqvarna AB in Home and Garden

Husqvarna is ranked second only to Scotts globally in gardening. It is the global leader in gardening equipment however on the basis of its strength in both North America and Western Europe. Its North American sales, however, have struggled in recent...

Nov 2013 | US$525 | Pages: 30 | Add to cart | View details

Country Report

Homewares in France

Cooking and celebrity chefs continued to be very popular in France in 2012. This phenomenon is stimulated by the media and the growing presence of famous local chefs on television, together with the popularity of programmes such as “Un Diner Presque ...

Nov 2013 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Home and Garden in France

Home and garden is still being affected by the continued economic crisis in France. The reality of the depth of the crisis has finally reached households after the presidential election in May 2012, and the projected cuts to reduce the rising public ...

Nov 2013 | US$1,900 | Pages: 48 | Add to cart | View details

Country Report

Gardening in France

Gardening and cooking are the two hobbies that are becoming increasingly popular in France. Gardening is no longer perceived as hard and physical work, but is now an enjoyable activity, and the garden is increasingly viewed as an extension of the ...

Nov 2013 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Home Furnishings in France

In 2012, the home furnishings category returned to decline after a positive 2011, reflecting the growing uncertainty regarding the economic outlook in France. Consumer interest in home furnishings remained high even if consumers were not able to ...

Nov 2013 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Home Improvement in France

It’s been more than a decade that home improvement has been part of French everyday life. The idea that you can improve your home was led by numerous DIY programmes on TV, and with the financial crisis, the cocooning effect took over, with more ...

Nov 2013 | US$900 | Pages: 22 | Add to cart | View details

Global Briefing

Home and Garden: Retailing Landscape

Home and garden is undergoing a shift from developed to emerging markets, especially Asia Pacific, where consumer demand is soaring. This creates both opportunities and challenges for global players in an industry that remains quite fragmented. ...

Nov 2013 | US$2,000 | Pages: 43 | Add to cart | View details

Country Report

Gardening in Ukraine

The growth rate of gardening in 2012 was six percentage points lower than in 2011. The revival of gardening as a subsistence activity witnessed in 2011 reversed in 2012, with the practice of growing one’s own plants proving to be unprofitable for ...

Nov 2013 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Home Furnishings in Ukraine

The implementation of the new Tax Code in December, 2010, continued to influence sales of imported indoor furniture, mostly represented by Chinese producers. Chinese products, which were previously extremely cheap, are subject to higher customs tax ...

Nov 2013 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Home Improvement in Ukraine

Having low living standards, most consumers are inclined to refurbish their accommodation themselves. However, there are types of jobs that are mostly left to professionals, among them plumbing, electrical work, flooring (except linoleum), and wall ...

Nov 2013 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Homewares in Ukraine

There are many available products in homewares in Ukraine, but very few developed brands. This is due to the peculiarities of dinnerware purchasing: dinnerware is rarely purchased, and consumers do not regard dinnerware as everyday goods. Moreover, ...

Nov 2013 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Home and Garden in Ukraine

Home and garden grew faster in 2012 than the CAGR posted over the review period. Growth was determined by several factors. The first was the slow economic revival. According to data from the Ministry of Economic Development and Trade the actual ...

Nov 2013 | US$1,900 | Pages: 47 | Add to cart | View details

Country Report

Gardening in Sweden

Even if the gardening season is short in Sweden, there has been a clear tendency to invest more in it and the outdoor space has become a second living room during the summer time. The health and wellness trend present in Sweden has also increased the...

Nov 2013 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Home Furnishings in Sweden

Home furnishing saw current value sales stagnate in 2012 with current value sales of SEK28 billion. The uncertain economic outlook made Swedes cautious and many consumers chose to postpone bigger furniture purchases. However, the fact that Swedes ...

Nov 2013 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Home Improvement in Sweden

Home improvement increased popularity throughout the review period and it has become an integral part of the lives of Swedes. The growing motivation for DIY is due to several reasons. Firstly, there was a high number of flats built in the 1970s that ...

Nov 2013 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Homewares in Sweden

Current value growth of homewares stagnated in 2012. The worsened economic outlook made Swedes postpone purchases, such as dinnerware. However, those categories that introduced innovative solutions to help in the kitchen and cooking chores were able ...

Nov 2013 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Home and Garden in Sweden

Regardless of positive consumer attitudes during the first half of the 2012, consumer confidence started to wear off and during the second half of the year it was shown clearly in dropping growth rates for home and garden categories. The more ...

Nov 2013 | US$1,900 | Pages: 49 | Add to cart | View details

Country Report

Gardening in Hong Kong, China

The majority of Hong Kong consumers do not have their own gardens but the idea of “green” living is growing in popularity. In addition, with the hectic pace of modern life, locals seldom adopt gardening as a hobby. That said, small potted plants and ...

Nov 2013 | US$900 | Pages: 15 | Add to cart | View details

Country Report

Home Furnishings in Hong Kong, China

Well-known local bed textiles player A-Fontane introduced its bed textiles series made from ProModal, an innovative eco-material originating in Austria and made with 100% natural fibre, in 2012.

Nov 2013 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Home Improvement in Hong Kong, China

In Hong Kong, consumers usually hire professionals for their home design, especially for new apartments where they prefer to have a modern and contemporary look. Living space is, however, becoming smaller. As such, locals prefer to design and furnish...

Nov 2013 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Homewares in Hong Kong, China

With the growing affluence of local consumers and the increasing trend of having a modern and contemporary home, manufacturers are launching more premium and innovative designs to attract customers. In addition, consumers are also willing to pay for ...

Nov 2013 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Home and Garden in Hong Kong, China

In 2012, home and garden grew modestly, in line with the Hong Kong economy. Among the categories, home improvement posted the highest growth in 2012, fuelled by high growth in many product categories like kitchen sinks, bathroom and sanitaryware and ...

Nov 2013 | US$1,900 | Pages: 43 | Add to cart | View details

Country Report

Home Furnishings in Thailand

In 2011, Thailand suffered severe flooding in Bangkok and nearby provinces in the central region of the country. The floods lasted for over six months and destroyed many homes. Accordingly, once the flooding was over, consumers started to renovate ...

Nov 2013 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Home Improvement in Thailand

In Thailand, home improvement is not something that people generally do by themselves. For more complicated tasks involving electrics or plumbing, fitting bathrooms and kitchens, tiling etc, consumers prefer to hire professionals. The cost of hiring ...

Nov 2013 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Homewares in Thailand

Thai consumers do not generally spend much money on homewares for reasons of design or luxury. They normally buy a new product only if an existing product is broken or in the case of moving into a new home. Nowadays, more Thais are moving out of the ...

Nov 2013 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Home and Garden in Thailand

Home and garden in Thailand performed well in 2012, largely due to severe floods at the end of 2011which caused significant damage to many houses in the central region of the country. As a result, many families had to buy new products to renovate and...

Nov 2013 | US$1,900 | Pages: 46 | Add to cart | View details

Country Report

Gardening in Thailand

Gardening is not a very popular pastime in Thailand, with such a hobby largely dependent on financial status. The majority of Thai people belong to the middle and lower-middle classes. In urban areas these people usually live in small houses with ...

Nov 2013 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Home Improvement in Spain

The perception of home improvement in Spain has been changing in recent years as a consequence of the economic downturn and the expansion of international stores. Spanish consumers have traditionally relied on professionals for small tasks such as ...

Oct 2013 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Homewares in Spain

The worsening economy situation has most significantly affected the demand for homewares in 2012. Rising unemployment and interest rates discouraged consumers from purchasing unnecessary items. Consumers preferred to pay with debit cards, which had a...

Oct 2013 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Home and Garden in Spain

The unemployment rate rising to historic levels and a struggling banking system have continued to affect the demand for home and garden products in 2012. Consumers are increasingly opting for rented properties or moving back home with their parents ...

Oct 2013 | US$1,900 | Pages: 55 | Add to cart | View details

Country Report

Gardening in Spain

Spanish consumers have traditionally paid little attention to gardening and horticulture, preferring simple grass, however, industry sources have indicated that they are becoming keener about spending time in the garden and they are increasingly ...

Oct 2013 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Home Furnishings in Spain

The worsening situation of the Spanish economy and its effect on the banking system and real estate are the most important factors impacting home and furnishings products in 2012. The collapse of real estate prices and the difficulty accessing ...

Oct 2013 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Home and Garden in Germany

After the very slow and difficult years during and after the euro crisis in 2008, home and garden began to slowly recover in 2010, still showing some signs of weakness as consumers were still careful with their investments. In 2012, home and garden ...

Oct 2013 | US$1,900 | Pages: 52 | Add to cart | View details

Country Report

Gardening in Germany

Gardening rises to new heights in 2012 with several new directions and trends. People in Germany love their gardens and balconies; especially in big cities, they try to escape from the concrete and artificiality and stress of their environment by ...

Oct 2013 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Home Furnishings in Germany

Even though in many cases the home furnishings category faces saturation and lack of innovation, societal and lifestyle changes in Germany open up new sales opportunities and help create additional revenue in some of the categories. Discounting and ...

Oct 2013 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Home Improvement in Germany

Do-it-yourself (DIY) has been, is and most likely will continue to be an integral part of German society. No matter the generation or the gender, people tend to be able and willing to take things in their own hands and do at least small repairs or ...

Oct 2013 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Homewares in Germany

Whilst the size of households in Germany decreases, the overall number of them is increasing; thus the demand for regular household products and homewares is also growing. As of 2012, there were 40 million households in Germany, up from 39.8 million ...

Oct 2013 | US$900 | Pages: 21 | Add to cart | View details

Company Profile

Akzo Nobel NV in Home and Garden

Akzo Nobel NV is the global leader in home paint. The company is geographically diverse with a strong presence in both emerging and mature markets. In 2012, it announced the divestment of its North American business to PPG Industries Inc. Going ...

Oct 2013 | US$525 | Pages: 39 | Add to cart | View details

Country Report

Home Furnishings in the United Arab Emirates

An economic downturn globally and in the United Arab Emirates in 2009 worried many consumers, with many expatriates returning home as a result and consumers cutting back on spending in the country. Growth in these years was also hindered by a ...

Oct 2013 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Home Improvement in the United Arab Emirates

There is little interest in home improvement among most consumers in the United Arab Emirates. This is due to a number of factors, including many consumers' affluence and the low cost of labour in the country. Most consumers thus employ professional ...

Oct 2013 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Homewares in the United Arab Emirates

Entertaining at home is popular in the United Arab Emirates, while consumers tend to be highly aspirational and increasingly interested in lifestyle and fashion trends. As disposable income levels rose towards the end of the review period, consumers ...

Oct 2013 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Home and Garden in the United Arab Emirates

Home and garden saw muted current value growth for the review period as a whole, despite high double-digit inflation being seen in the first two years of the review period. Growth was constrained by consumers' economic concerns, particularly in 2009 ...

Oct 2013 | US$1,900 | Pages: 42 | Add to cart | View details

Country Report

Gardening in the United Arab Emirates

Gardening is not popular as an activity in the United Arab Emirates for a number of reasons. Firstly, most consumers live in apartments and do not keep plants. In addition, those consumers who do live in homes with gardens typically employ ...

Oct 2013 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Home and Garden in South Korea

Home and garden showed steady value growth in 2012. Although the rate of growth slowed compared to 2011, it remained positive for three consecutive years. Among four major categories, gardening showed the lowest growth rate in 2012. This was mainly ...

Oct 2013 | US$1,900 | Pages: 47 | Add to cart | View details

Country Report

Gardening in South Korea

The gardening category is limited in South Korea mainly due to the structure of housing in the country. Apartments are the most common type of housing and there is little scope or space available for consumers to decorate or care for a garden. ...

Oct 2013 | US$900 | Pages: 17 | Add to cart | View details
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Reference Books more ›

Statistical Reference Handbook

Statistical Reference Handbook

Statistical Reference Handbook