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Market Research on Home and Garden Products

Euromonitor International publishes the world's most comprehensive market research on home and garden products industry. We provide data and analysis on everything from total market sizes, market shares and industry trends to specific sub-category level information, including:

Related to this market, we also cover: ingredients, retailing, luxury goods, institutional channels, hot drinks, soft drinks and dairy drinks, health and wellness, nutrition, tobacco, packaged food, personal care and electricals.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

As well as: business dynamics and commercial industrial supply chains.

results

 

Strategy Briefing

A New world of Intelligent Tech: The Smart Phone, Home and Car

The digitalisation of consumer lifestyles is creating demand for smarter tech products that can ease tasks in every day life. This is driving entirely new and innovative ‘smartkets’, which include products for both the car and the home, all linked ...

Dec 2015 | US$1,325 | Add to cart | View details

Country Report

Gardening in South Korea

The most popular housing type in South Korea is apartments, with 11 million inhabited apartments at the end of the review period. There are also more inhabitants living in urban areas of South Korea. Urban households are expected to grow to reach 16 ...

Dec 2015 | US$990 | Pages: 16 | Add to cart | View details

Country Report

Home Furnishings in South Korea

The Swedish home furnishing company, IKEA, entered South Korea in December 2014, opening its first store in Gwangmyung, on the outskirts of Seoul. IKEA’s entrance attracted vast attention from consumers and players alike.

Dec 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Home Improvement in South Korea

Although many South Korean consumers still hire professionals to improve their homes, the trend for do-it-yourself (DIY) has been present for years. More people are trying to improve their houses themselves, so home improvement is experiencing ...

Dec 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Homewares in South Korea

Homewares in South Korea marked moderate current value growth of 3% in 2014. Consumer demand for safe and fashionable products, along with the popularity of imported brands, is driving sales.

Dec 2015 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Home and Garden in South Korea

Home and garden continued to record positive value growth in 2014; with homewares displaying the highest growth rate overall in South Korea. The popularity of imported dinnerware brands and quality materials such as stainless steel increased, ...

Dec 2015 | US$2,100 | Pages: 42 | Add to cart | View details

Country Report

Gardening in Thailand

Thailand is an agricultural country and most Thais are close to nature. Gardening is a popular leisure activity, particularly among Thais with larger homes. More affluent consumers employ specialists to take care of their gardens.

Oct 2015 | US$990 | Pages: 15 | Add to cart | View details

Country Report

Home Furnishings in Thailand

Political problems started in the first half of 2014. This had a major impact on sales of home furnishings due to Thais’ reduced confidence in the government and protests taking place near shopping areas. However, after the political turmoil abated ...

Oct 2015 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Home Improvement in Thailand

In Thailand the DIY trend saw increased popularity among a minority of consumers who enjoy decorating or performing home improvements themselves. In 2014 there were many retailers offering DIY tool kit products for purchase, such as power tool or ...

Oct 2015 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Homewares in Thailand

Homewares in Thailand saw 7% current value growth in 2014. The overall category maintained strong growth at the end of the review period due to continuous property development along the metropolitan rail system in Bangkok and its vicinity. In the ...

Oct 2015 | US$990 | Pages: 13 | Add to cart | View details

Country Report

Home and Garden in Thailand

There is growing demand for home and garden in property development, both related to new builds and home renovations. The home and garden environment tended to see slower growth in the first half of 2014, with economic concerns leading to protests ...

Oct 2015 | US$2,100 | Pages: 42 | Add to cart | View details

Global Briefing

Home and Garden: Retailing Landscape

The home and garden market has largely recovered from the economic crisis, and the battle between physical retailers and e-commerce has turned into a marriage of convenience as both play a role in the development of omni-channel retailing. Consumers ...

Oct 2015 | US$1,325 | Pages: 50 | Add to cart | View details

Country Report

Gardening in Indonesia

Gardening includes a number of activities such as mowing, planting seeds and applying fertiliser. Many middle-to-upper-income homeowners prefer to engage professional services to come once or twice a month to tend their garden. However, in rural ...

Sep 2015 | US$990 | Pages: 15 | Add to cart | View details

Country Report

Home Furnishings in Indonesia

Home furnishings registered current retail value growth of 10% to reach Rp44.2 trillion in 2014. Thanks to growing customer base of middle-to-upper-income consumers, more foreign brands and higher-end products entered the market. Local luxury ...

Sep 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Home Improvement in Indonesia

Do-it-yourself culture prevails in Indonesian villages in terms of house renovation and building. However, with development in the property market in the past few years, more low-cost labourers are available to undertake basic small repairs and paint...

Sep 2015 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Homewares in Indonesia

While for the last couple of years the tradition of giving hampers containing homewares products as gifts on occasions such as Christmas and Idul Fitri continued, in 2014 there was a shift to giving packaged food and beverages products or beautifully...

Sep 2015 | US$990 | Pages: 15 | Add to cart | View details

Country Report

Home and Garden in Indonesia

The performance of home and garden relates to a great degree to developments in the residential property market in the country. However, due to the political instability that overshadowed the recent presidential election, while construction ...

Sep 2015 | US$2,100 | Pages: 44 | Add to cart | View details

Country Report

Gardening in Singapore

People in Singapore have busy lifestyles and limited time for gardening activities. Furthermore, the issue of land restrictions also contributes to limited participation in gardening in Singapore. Properties with gardens are in the minority and ...

Sep 2015 | US$990 | Pages: 12 | Add to cart | View details

Country Report

Home Furnishings in Singapore

The slowdown in the property market in Singapore continued in 2014. Built-to-order (BTO) flats where launched to meet the demands of consumers in the next few years. As there are limited properties available for people to live in, value sales of home...

Sep 2015 | US$990 | Pages: 15 | Add to cart | View details

Country Report

Home Improvement in Singapore

In Singapore, DIY activities are not popular among consumers. Consumers prefer to hire professional services for major renovation projects. On the other hand, for smaller scale renovations, consumers prefer to carry out DIY activities. However, some ...

Sep 2015 | US$990 | Pages: 16 | Add to cart | View details

Country Report

Homewares in Singapore

Ongoing economic uncertainty in 2014 led to consumers being more conscious about spending. Despite this, consumers were still willing to spend on quality products thanks to increasing purchasing power. Homewares companies launched a variety of ...

Sep 2015 | US$990 | Pages: 16 | Add to cart | View details

Country Report

Home and Garden in Singapore

Economic uncertainty in Singapore led to consumers being more cautious about spending. Consumers became increasingly price-sensitive when making purchases and considered quality, price and durability of products. In addition, the growth of home and ...

Sep 2015 | US$2,100 | Pages: 39 | Add to cart | View details

Country Report

Gardening in Malaysia

Gardening is not perceived to be an important part of life for most Malaysians. Consumers who live in urban areas, especially in condos and terrace houses, usually do not have much space for gardening in their houses. Those with more space tend to ...

Sep 2015 | US$990 | Pages: 13 | Add to cart | View details

Country Report

Home Furnishings in Malaysia

The year 2014 saw major movement in light sources. While incandescent lamps became obsolete, the market observed the rise of compact fluorescent lamps (CFL) and light-emitting diode (LED) lamps. The latter options are much more energy efficient and ...

Sep 2015 | US$990 | Pages: 14 | Add to cart | View details

Country Report

Home Improvement in Malaysia

Do-it-yourself is quite popular in Malaysia when it comes to small repairs, such as fixing pipes and painting walls. For heavier jobs, consumers usually engage professional services. In urban areas, two opposite trends were evident in 2014. Some ...

Sep 2015 | US$990 | Pages: 16 | Add to cart | View details

Country Report

Homewares in Malaysia

Due to higher inflation, rising costs and increasing health awareness, many consumers chose to eat at home instead of eating out to save money and manage the nutrition content of their meals. That led to rising demand for homewares, especially new ...

Sep 2015 | US$990 | Pages: 13 | Add to cart | View details

Country Report

Home and Garden in Malaysia

In 2014, home and garden continued to record stronger current retail value growth than the CAGR of the review period. The performance was attributable to various reasons, including rising inflation, which resulted in higher product prices. Besides, ...

Sep 2015 | US$2,100 | Pages: 37 | Add to cart | View details

Country Report

Gardening in Taiwan

Due to the fact that living space is very limited in Taiwan’s cities, not everyone can own a garden as in the US or other western countries, although consumers who do live in Taiwan’s cities are generally making every attempt to plant some organic ...

Sep 2015 | US$990 | Pages: 15 | Add to cart | View details

Country Report

Home Furnishings in Taiwan

Due to the major boom recorded in the Taiwanese housing market in recent years, many new buildings were completed in the country during 2014. As a result, demand for home furnishings is still growing in the country. The government of Taiwan is trying...

Sep 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Home Improvement in Taiwan

The majority of Taiwanese consumers still prefer to hire professionals to have their home improvement jobs done as the cost of hiring professionals is not too high and the waiting time is not long either. Consumers generally call local hardware ...

Sep 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Homewares in Taiwan

The cooking oil scandal first emerged in Taiwan during 2013, but it became more serious during 2014 as further issues were discovered, including that an old publically owned cooking oil company had imported non-edible oil to mix with cooking oil for ...

Sep 2015 | US$990 | Pages: 16 | Add to cart | View details

Country Report

Home and Garden in Taiwan

Home and garden showed healthy value growth in 2014, although the market’s performance was slightly slower than in 2013 due to government policies which slowed down the housing market and generated negative sentiment regarding housing prices. ...

Sep 2015 | US$2,100 | Pages: 43 | Add to cart | View details

Country Report

Gardening in the Philippines

Gardening was a niche category in the Philippines and most of those engaging in the activity were hobbyists. On the other hand, working citizens led busy lifestyles and many preferred to live in condominiums and often found gardening to be a ...

Sep 2015 | US$990 | Pages: 13 | Add to cart | View details

Country Report

Home Furnishings in the Philippines

Home furnishings registered 3% value growth in 2014 compared to the 2% rate recorded in 2013. However, growth was negatively affected by the port congestion. Raw materials for furniture-making, as well as ready-made imported furniture, have to go ...

Sep 2015 | US$990 | Pages: 14 | Add to cart | View details

Country Report

Home Improvement in the Philippines

Many Filipinos continued to pay professionals to do small repairs, painting jobs and various installation work in 2014, as labour in the country remained relatively affordable. Paying others to do a job was also perceived to be a time-saving measure....

Sep 2015 | US$990 | Pages: 16 | Add to cart | View details

Country Report

Homewares in the Philippines

Homewares recorded 7% value growth in 2014 in comparison to the 5% growth witnessed in 2013. Higher disposable incomes and the increasing number of restaurants in the country helped elevate Filipinos’ interest in dining and food preparation. Demand ...

Sep 2015 | US$990 | Pages: 15 | Add to cart | View details

Country Report

Home and Garden in the Philippines

The home and garden market grew slightly faster in 2014 than in 2013, even though more consumers chose to buy less expensive brands as long as the product was able to perform the same function. The opposite was also true, with some consumers, ...

Sep 2015 | US$2,100 | Pages: 36 | Add to cart | View details

Country Report

Gardening in the United Arab Emirates

Gardening is rather poorly developed among people in the United Arab Emirates, mainly because of the general population structure, where around 90% of the population are expats, who mainly live in rented premises with no garden or extremely limited ...

Aug 2015 | US$990 | Pages: 16 | Add to cart | View details

Country Report

Home Furnishings in the United Arab Emirates

2014 was characterised by the high rise in the cost of living in the United Arab Emirates. In the middle of 2014, Abu Dhabi removed the rental prices cap that limited the possible increase of rent prices for existing tenants up to 5%, this caused a ...

Aug 2015 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Home Improvement in the United Arab Emirates

The concept of DIY in the United Arab Emirates is translating to a done-for-you concept, mainly due to the cheap price of professional help. This trend is flourishing and has a direct correlation with comparatively high purchasing power in the ...

Aug 2015 | US$990 | Pages: 14 | Add to cart | View details

Country Report

Homewares in the United Arab Emirates

Budget conscious spending is taking the lead within many industries in the United Arab Emirates, including homewares. The trend is mainly driven by the growing low- and middle-income population. Additionally, this trend is translating in fast growth ...

Aug 2015 | US$990 | Pages: 14 | Add to cart | View details

Country Report

Home and Garden in the United Arab Emirates

The overheating in the real estate market in Dubai and Abu Dhabi exerted major upward pressure on rents and mortgage costs. The latter facts have stimulated the tenants’ movement towards cheaper residential areas within major cities or transfers to ...

Aug 2015 | US$2,100 | Pages: 42 | Add to cart | View details

Country Report

Gardening in Russia

More than 40 million garden plots are counted in Russia, which means almost one garden for every three members of the Russian population. Since Soviet times, for Russians the garden is associated with a 600 sq m area with a summer house. The owners ...

Aug 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Home Furnishings in Russia

The first half of 2014 showed low demand for home furnishings. Consumption was reasonable due to the economic uncertainty: decreasing purchasing power due to the cheap rouble, high utility bills and mortgages limited consumers spending.

Aug 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Home Improvement in Russia

Home improvement is perceived as a do-it-yourself job by the majority of the Russian citizens. This is explained by the small space of accommodations and relatively low income level of the main part of the Russian population. To hire a brigade or to ...

Aug 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Homewares in Russia

Stagnation, observed in homewares in 2013, increased in the first half of 2014. The unpredictable political situation, various sanctions launched by Western governments against Russian individuals and companies and the decline of economic indexes ...

Aug 2015 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Home and Garden in Russia

In 2014 the consequences of the Russian-Ukrainian crisis and stagnation of the Russian economy had multiple effects on home and garden. The construction industry suffered as a result of sanctions placed by the Russian government on imports from the ...

Aug 2015 | US$2,100 | Pages: 54 | Add to cart | View details

Country Report

Gardening in Brazil

The gardening products environment in Brazil is still not close to being mature. The country has vast natural vegetation and proper climate for cultivation, but the “do it yourself” culture of taking care of a garden at home is not a trend. Over the ...

Aug 2015 | US$990 | Pages: 15 | Add to cart | View details

Country Report

Home Furnishings in Brazil

The home furnishings category increased its growth pace in 2014 with a rise of 10% in current value terms. The country’s economic situation is not as positive as previous years, but there are still categories registering a satisfactory performance. ...

Aug 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Home Improvement in Brazil

Brazil has a strong service-oriented culture regarding repair tasks and small renovations, and most people in the country pay to have home improvement tasks carried out. However, this scenario is gradually changing. As labour laws and increasing ...

Aug 2015 | US$990 | Pages: 17 | Add to cart | View details
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