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Market research for the home and garden industry

Euromonitor International has the world’s most comprehensive research on the home and garden industry.  

We monitor and analyse industry trends in 32 countries around the world, including market sizes and full category breakdowns; including "big picture” qualitative analysis, to specific category data.

A resource for your entire organization, Euromonitor International market research supports every level of your business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our data and analysis helps you understand the  intricacies of the home and garden industry in both the global and regional context, as well as nationally, support your business development strategies.

Our home and garden market research answer questions such as:

  • What is the market size of home and garden?
  • What are the major companies in home and garden?

results

 

Country Report

Gardening in Australia

Lawn mowers recorded sales of A$248 million in 2014. Sales of lawn mowers are highly seasonal due to changing weather conditions throughout the year. The majority of lawn mowers are sold during the spring and summer months when most lawn care and ...

May 2015 | US$1,000 | Pages: 17 | Add to cart | View details

Country Report

Home Furnishings in Australia

Barbecuing is an integral part of the Australian lifestyle and barbecue sales continued to grow strongly in 2014. The drier and warmer weather in 2014 further fuelled growth, with consumers spending a total of A$339 million on barbecues during the ...

May 2015 | US$1,000 | Pages: 17 | Add to cart | View details

Country Report

Home Improvement in Australia

Power tools current value sales increased by 3% in 2014 to reach A$736 million. Australian consumers choose power tools based on their reliability, life-span and safety. As battery technology evolves, consumers are more inclined to use cordless power...

May 2015 | US$1,000 | Pages: 17 | Add to cart | View details

Country Report

Homewares in Australia

Homewares current value sales increased by 2% in 2014. The ever growing popularity of cooking reality television shows such as My Kitchen Rules and MasterChef were some of the key drivers fuelling growth in 2014, with television audiences being ...

May 2015 | US$1,000 | Pages: 13 | Add to cart | View details

Country Report

Home and Garden in Australia

Retail spending was lower across all industries in 2014. However, explosive growth in the housing market led to an increase in demand within several home and garden areas and a consequent small resurgence in home and garden sales.

May 2015 | US$2,100 | Pages: 41 | Add to cart | View details

Country Report

Gardening in Spain

According to Euromonitor International estimates, 78% of Spain is accounted for by urban areas. Within Spanish cities, apartment buildings dominate, with the bulk of Spanish people living in flats and with no access to private gardens. This situation...

May 2015 | US$1,000 | Pages: 21 | Add to cart | View details

Country Report

Home Furnishings in Spain

In Spain, the home furnishings category has been driven by the Spanish culture of buying a second home, traditionally at the beach. As a consequence of this and prior to the bursting of the housing bubble, home furnishings recorded strong growth ...

May 2015 | US$1,000 | Pages: 23 | Add to cart | View details

Country Report

Home Improvement in Spain

In 2014, the Spanish economy achieved positive GDP growth, helping to increase disposable incomes. However, the high unemployment rate, which remained at 24%, contributed to Spaniards’ ongoing cautious attitude towards spending. In an attempt to ...

May 2015 | US$1,000 | Pages: 21 | Add to cart | View details

Country Report

Homewares in Spain

With both national and international bodies such as the IMF and EU revising upwards Spain’s expected GDP growth rate for 2014 several times during the year, consumer confidence increased, thus benefiting sales of homewares. However, Spanish consumers...

May 2015 | US$1,000 | Pages: 19 | Add to cart | View details

Country Report

Home and Garden in Spain

Although Spain recorded positive GDP growth in 2014, this was not enough to generate a positive performance from the country’s home and garden market. The fact that home and garden’s performance is tightly linked to that of the Spanish second homes ...

May 2015 | US$2,100 | Pages: 45 | Add to cart | View details

Country Report

Gardening in Japan

Traditionally, gardening has been important to Japanese consumers. However, large-size gardens are becoming rare, especially in urban areas. The senior population tends to enjoy the decoration and maintenance involved in doing their own gardening, ...

May 2015 | US$1,000 | Pages: 20 | Add to cart | View details

Country Report

Home Furnishings in Japan

Home furnishings in Japan grew by 1% to reach \3.1 trillion in 2014. This was largely due to VAT increasing from 5% to 8% in April 2014. The first tax hike in the 21st century in Japan caused last-minute demand surges for home furnishings as well as ...

May 2015 | US$1,000 | Pages: 20 | Add to cart | View details

Country Report

Home Improvement in Japan

The majority of consumers in Japan prefer professional services when it comes to home-related jobs such as repairing toilets and painting walls. This is largely because of the concerns for failure and potential danger caused by accidents while ...

May 2015 | US$1,000 | Pages: 20 | Add to cart | View details

Country Report

Homewares in Japan

Homewares in Japan recorded a 1% decline in value sales to register \374.4 billion in 2014. The economic recovery under Abenomics did not benefit the category because consumers opted for more affordable homewares versus spending on high priced ...

May 2015 | US$1,000 | Pages: 19 | Add to cart | View details

Country Report

Home and Garden in Japan

Home and garden in Japan recorded growth in value terms in 2014, but the growth rate was slower than that of 2013, due to the demand plunge after VAT increase in April 2014, which triggered strong last-minute demand between late-2013 to March 2014. ...

May 2015 | US$2,100 | Pages: 43 | Add to cart | View details

Country Report

Gardening in the US

Gardening remains a popular pastime for US households. According to data from the National Gardening Association, over 70% of US households spend time and money taking care of their lawns and gardens. This choice is not universal, as many Americans ...

May 2015 | US$1,000 | Pages: 17 | Add to cart | View details

Country Report

Home Furnishings in the US

The US economic recovery helped home furnishings to post a 2% increase in current value sales in 2014, marginally faster than in 2013 growth. Thus, home furnishings continued to post modest improvements after the devastating recession of 2007-2009. ...

May 2015 | US$1,000 | Pages: 21 | Add to cart | View details

Country Report

Home Improvement in the US

Home improvement in the US is largely present in two distinct groups: DIY projects; and projects which consumers contract out. Many American consumers enjoy DIY home improvement projects. The great proliferation of TV programmes, internet resources ...

May 2015 | US$1,000 | Pages: 17 | Add to cart | View details

Country Report

Homewares in the US

Home entertaining captured the attention of many US consumers in 2014. Manufacturers have focused on bright and colourful products that display well on counters and dinner tables. This trend even extends to ovenware, where companies have started to ...

May 2015 | US$1,000 | Pages: 20 | Add to cart | View details

Country Report

Home and Garden in the US

Positive year-on-year current value growth was recorded over the whole review period for the first time since 2001-2006. Increased consumer confidence and higher discretionary spending continued to spur the country’s recovery from recession. ...

May 2015 | US$2,100 | Pages: 47 | Add to cart | View details

Passport

Passport Home and Garden Global

All of our data and analysis for Home and Garden products in 32 countries. Includes historic and forecast data from 1997-2016, advanced modelling tools, global and regional analysis, company profiles, strategic briefings, articles, datagraphics, ...

May 2015 | US$52,000 | Add to cart | View details

Passport

Passport Home Improvement Global

Subscribe to the Passport online intelligence service: strategic analysis of trends and opportunities through an interactive database on your categories and your countries. Give your team the industry's most respected international market research.

May 2015 | US$20,000 | Add to cart | View details

Passport

Passport Gardening Global

Subscribe to the Passport online intelligence service: strategic analysis of trends and opportunities through an interactive database on your categories and your countries. Give your team the industry's most respected international market research.

May 2015 | US$20,000 | Add to cart | View details

Passport

Passport Homewares Global

Subscribe to the Passport online intelligence service: strategic analysis of trends and opportunities through an interactive database on your categories and your countries. Give your team the industry's most respected international market research.

May 2015 | US$20,000 | Add to cart | View details

Passport

Passport Home Furnishings

Subscribe to the Passport online intelligence service: strategic analysis of trends and opportunities through an interactive database on your categories and your countries. Give your team the industry's most respected international market research.

May 2015 | US$20,000 | Add to cart | View details

Strategy Briefing

Global Consumer Attitudes to Home Ownership: In Search of a Room of One’s Own

Housing (shelter) is a fundamental human need, but its supply poses complex challenges. The manner in which these challenges are dealt with by markets and governments varies widely around the world, and these variations can have a profound impact on...

Apr 2015 | US$1,200 | Pages: 105 | Add to cart | View details

Global Survey Report

Consumers in the Digital World: Hyperconnectivity and Technology Trends

This report is a comprehensive summary of results from Euromonitor International’s Hyperconnectivity survey, undertaken in December 2014, which includes responses from over 8,000 on-line consumers in 17 countries.

Apr 2015 | US$1,450 | Pages: 63 | Add to cart | View details

Global Briefing

Homewares : Influenced by Social Developments

Largely accessible, both in terms of price points and distribution, homewares is a category of necessity where developments are mainly influenced by social change. While the might of China and Chinese-style cooking will continue to direct the largest...

Feb 2015 | US$1,325 | Pages: 51 | Add to cart | View details

Global Briefing

Power Tools: Category Overview

Power tools suffered from sluggish sales in the review period, despite significant product innovations and improvements. This was due to the products’ dependence on macroeconomic conditions, which have been highly volatile since 2008. Key markets ...

Feb 2015 | US$1,325 | Pages: 52 | Add to cart | View details

Country Report

Gardening in Thailand

Thai consumers do not prioritise gardening. People who live in suburban and rural areas usually have more living space and are closer to the natural environment than their counterparts in city centres. Urban dwellers are less likely to be close to ...

Jan 2015 | US$1,000 | Pages: 17 | Add to cart | View details

Country Report

Home Furnishings in Thailand

Home furnishings continued to see strong retail value sales growth in 2013, due to the escalation of property development in Thailand, especially in urban areas. Holistic service provision and a widening customer base were key factors in a very ...

Jan 2015 | US$1,000 | Pages: 18 | Add to cart | View details

Country Report

Home Improvement in Thailand

Home improvement in Thailand enjoyed high demand as consumer purchasing power rose and property development accelerated. Competition increased as major players continuously expanded their branches and distribution reach, especially upcountry. These ...

Jan 2015 | US$1,000 | Pages: 19 | Add to cart | View details

Country Report

Homewares in Thailand

Homewares continued to develop in 2013, with current value sales growing by 7%, due to property developments and household expansion. Even though Thais tend to buy homewares for specific purposes, they have started to choose products offering ...

Jan 2015 | US$1,000 | Pages: 15 | Add to cart | View details

Country Report

Home and Garden in Thailand

In 2013, the demand for garden products in Thailand continued to rise, due to property developments. Property owners and families moving into new homes in urban areas craved green areas as they sought relief from hectic lifestyles. Home products also...

Jan 2015 | US$2,100 | Pages: 41 | Add to cart | View details

Country Report

Home and Garden in Hong Kong, China

Home and garden experienced stronger current value growth in 2013 than in 2012. Consumers’ rising disposable incomes and increased level of sophistication boosted their willingness to invest in premium home and garden products to improve their ...

Jan 2015 | US$2,100 | Pages: 39 | Add to cart | View details

Country Report

Gardening in Hong Kong, China

Limited living space in Hong Kong means the majority of consumers do not have their own gardens. Therefore, many consumers are only able to keep small potted plants on their balconies and this means there is little need for sophisticated gardening ...

Jan 2015 | US$1,000 | Pages: 17 | Add to cart | View details

Country Report

Home Furnishings in Hong Kong, China

Home furnishings recorded stronger current value growth in 2013 than in 2012, due to consumer demand for higher quality lifestyles. Consumers’ improved disposable incomes saw them more willing to invest in high-quality home furnishings that were ...

Jan 2015 | US$1,000 | Pages: 18 | Add to cart | View details

Country Report

Home Improvement in Hong Kong, China

In 2013, the majority of Hong Kong consumers continued to prefer hiring professionals for interior design and renovation of their homes. However, the rising sophistication of young consumers following their increased exposure to interior design via ...

Jan 2015 | US$1,000 | Pages: 19 | Add to cart | View details

Country Report

Homewares in Hong Kong, China

Homewares stagnated in current value growth terms in 2013 as compared to 2012. Consumers’ increased exposure to the internet and other media and subsequent awareness of interior designs has spurred demand for homewares with sophisticated designs that...

Jan 2015 | US$1,000 | Pages: 18 | Add to cart | View details

Country Report

Homewares in Taiwan

Health and environmental issues are some of the major concerns in Taiwanese daily life. One particular food scare involved one of the leading cooking oil providers for restaurants mixing imported industrial oil into its cooking oil. Despite the ...

Dec 2014 | US$1,000 | Pages: 16 | Add to cart | View details

Country Report

Home and Garden in Taiwan

Home and garden saw healthy value growth in 2013, in fact the fastest value growth rate since 2008. This was mainly driven by homewares. Due to several food scares in 2013, more consumers are cooking at home. In addition, with negative publicity ...

Dec 2014 | US$2,100 | Pages: 36 | Add to cart | View details

Country Report

Gardening in Taiwan

Due to the economic slowdown near the end of the review period, gardening saw slower growth in 2013 as compared to 2012 as such products are not essential.

Dec 2014 | US$1,000 | Pages: 15 | Add to cart | View details

Country Report

Home Furnishings in Taiwan

The number of new home completions in Taiwan increased in double-digit terms in 2013. This has helped to drive value sales in home furnishings, particularly for indoor furniture as these are essential items for a new house.

Dec 2014 | US$1,000 | Pages: 13 | Add to cart | View details

Country Report

Home Improvement in Taiwan

Although home improvement projects are largely carried out by professionals, consumers are increasingly open to the do-it-yourself (DIY) concept over the review period. More consumers are visiting specialist stores to choose products directly; the ...

Dec 2014 | US$1,000 | Pages: 14 | Add to cart | View details

Country Report

Home Improvement in Brazil

Most people in Brazil pay to have home improvement tasks carried out in their homes. Therefore, a large proportion of home improvement sales are carried out by contracting a company or an independent contractor. However, there are many, mostly ...

Nov 2014 | US$1,000 | Pages: 24 | Add to cart | View details

Country Report

Homewares in Brazil

Thanks to rising disposable income and governmental programmes, such as “Minha Casa Minha Vida” (“My House, My Life”), home ownership is increasing rapidly in Brazil with a large number of Brazilians having access to property ownership for the first ...

Nov 2014 | US$1,000 | Pages: 21 | Add to cart | View details

Country Report

Home and Garden in Brazil

Home and garden was impacted by the economic slowdown in 2013 and the subsequent slower real GDP growth limited consumer credit and growing consumer indebtedness. The middle class and lower-income demographics, who were responsible for fuelling home ...

Nov 2014 | US$2,100 | Pages: 45 | Add to cart | View details

Country Report

Gardening in Brazil

Thanks to all year round sunny and humid weather in almost all regions of the country, Brazil enjoys lush vegetation including thousands of tree and flower species growing without any outside help. As a result, gardening is more of a natural part of ...

Nov 2014 | US$1,000 | Pages: 21 | Add to cart | View details

Country Report

Home Furnishings in Brazil

The measures taken by the federal government, such as income distribution (Family Grant) and housing programmes, that include credit for furniture acquisition (My House, My Life) in order to promote the lower-income classes in Brazil, continue ...

Nov 2014 | US$1,000 | Pages: 21 | Add to cart | View details

Country Report

Home Improvement in Russia

Investment in repairs of existing and newly purchased dwellings traditionally ranks first in the annual expenditure of Russian citizens. According to a VCIOM (Russia Public Opinion Research Centre) survey, approximately 11% of expenditure was spent ...

Nov 2014 | US$1,000 | Pages: 22 | Add to cart | View details
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