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Market research for the home and garden industry

Euromonitor International has the world’s most comprehensive research on the home and garden industry.  

We monitor and analyse industry trends in 32 countries around the world, including market sizes and full category breakdowns; including "big picture” qualitative analysis, to specific category data.

A resource for your entire organization, Euromonitor International market research supports every level of your business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our data and analysis helps you understand the  intricacies of the home and garden industry in both the global and regional context, as well as nationally, support your business development strategies.

Our home and garden market research answer questions such as:

  • What is the market size of home and garden?
  • What are the major companies in home and garden?

results

 

Country Report

Gardening in Poland

Tending a garden is considered to be a very enjoyable activity in Poland, being an active and healthy way to spend leisure time. As gardens are often used for gatherings of families and friends, Poles are keen to take care of them, spending time in a...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Home Furnishings in Poland

The Polish economy began to recover in 2014 with the economy recording GDP growth of 3%. Moreover, the unemployment rate decreased slightly to below 10% during the year. The improving economic situation had a positive impact on consumer confidence, ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Home Improvement in Poland

Do-it-yourself is very popular in Poland with many people considering it an enjoyable leisure time activity. Usually several family members or friends are also involved in different home improvement tasks, which is a nice way to spend leisure time in...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Homewares in Poland

Poles are becoming increasingly keen on cooking at home. This activity in many cases is a way of spending leisure time with family or friends. More frequent travelling abroad as well as the increasing popularity of different TV shows or internet ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Home and Garden in Poland

After several years of slowing growth in the home and garden market due to poor economic conditions, the market performed much better in 2014 compared to the review period as a whole. Although the construction industry continued to struggle, some ...

Jul 2015 | US$2,100 | Add to cart | View details

Country Report

Gardening in Hong Kong, China

Limited living space in Hong Kong means the majority of consumers do not have their own gardens. As a result, many consumers are only able to cultivate small potted plants on their balconies and this means there is little need for sophisticated ...

Jun 2015 | US$990 | Pages: 16 | Add to cart | View details

Country Report

Home Furnishings in Hong Kong, China

Home furnishings recorded 5% value sales growth in 2014 driven by consumer demand for higher quality lifestyles. Improved disposable incomes saw consumers more willing to invest in high-quality home furnishings that are sophisticated in design, thus ...

Jun 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Home Improvement in Hong Kong, China

In 2014, the majority of Hong Kong consumers continued to prefer hiring professionals for the interior design and renovation of their homes. However, the rising sophistication of young consumers following their increased exposure to interior design ...

Jun 2015 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Homewares in Hong Kong, China

Homewares recorded a 6% current value growth in 2014, one percentage point lower than 2013. Consumers’ increased exposure to the internet and other media and subsequent awareness of interior design spurred demand for homewares with sophisticated ...

Jun 2015 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Home and Garden in Hong Kong, China

Home and garden experienced slower current value growth in 2014 than in 2013. Home improvement posted the fastest growth in 2014, fuelled by strong growth in many product categories such as kitchen sinks, bathroom and sanitaryware. Home furnishings ...

Jun 2015 | US$2,100 | Pages: 38 | Add to cart | View details

Country Report

Home and Garden in Canada

Home and garden in Canada exhibited weak but steady development overall in 2014 mainly as a result of the mediocre economic recovery since the recession ended. Lower than expected GDP growth, a stubbornly high unemployment rate, record debt-to-income...

Jun 2015 | US$2,100 | Pages: 53 | Add to cart | View details

Country Report

Gardening in Canada

Gardening, including garden care, gardening equipment, horticulture, pots and planters and other gardening is relatively mature and posted moderate growth of 2% in current value terms in 2014, similar to the rate in 2013, standing at sales of C$4.1 ...

Jun 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Home Furnishings in Canada

The retail value of home furnishings, including indoor living, outdoor living and lighting, grew by 1% in 2014 to reach sales of C14.9 billion in total. This is slower than both the 2013 rate and the CAGR in current value terms over the review ...

Jun 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Home Improvement in Canada

The retail value sales in home improvement, including bathroom and sanitaryware, decorating sundries, floor covering, hand tools, hardware, power tools, home paint, kitchen sinks, wall covering and other home improvement, declined negligibly in ...

Jun 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Homewares in Canada

The retail value sales of homewares, including those for dining and kitchen, registered moderate growth of 2% in 2014, slightly better than 2013 but still lower than the CAGR of the review period, and reached more than C$2.3 billion. Similar to other...

Jun 2015 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Gardening in South Africa

Gardening continues to be perceived as a hobby in South Africa. Income levels also greatly influence consumer attitudes towards gardening. Low income consumers practice gardening primarily for subsistence purposes, if at all. Older women within this ...

Jun 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Home Furnishings in South Africa

2014 was an extremely challenging year for home furnishings; this can be attributed to increasing pressure on consumers’ disposable income due to declining job opportunities, the ever-increasing cost of living and rising household indebtedness. Many ...

Jun 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Home Improvement in South Africa

The use of paid labour to carry out large home improvement task is a traditional practice in South Africa. Additionally, the level of consumer income greatly influences perception of home improvement in South Africa. Consumers in the higher LSM ...

Jun 2015 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Homewares in South Africa

The growth of private label continued to expand during the review period; this can be attributed to consumers’ increasing price sensitivity and demand for affordable brands. Notable is the increasing presence of homewares products within grocery ...

Jun 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Home and Garden in South Africa

Home and garden in South Africa recorded positive growth in 2014 despite the tough economic conditions that continued to diminish consumer confidence. Restraining factors such as the rising cost of utilities and fuel, labour riots, coupled with the ...

Jun 2015 | US$2,100 | Pages: 44 | Add to cart | View details

Country Report

Gardening in China

Government procurements have traditionally been a major source of revenue for gardening manufacturers in China. During the review period, however, this revenue source came under threat as economic uncertainty led regional and municipal authorities ...

Jun 2015 | US$990 | Pages: 14 | Add to cart | View details

Country Report

Home Furnishings in China

Growth in home furnishings current value sales in 2014 was well down CAGR for the entire review period. This was mainly because together with home improvement, home furnishings was particularly badly affected by the cooling of the Chinese property ...

Jun 2015 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Home Improvement in China

Traditionally, consumers in China have tended to buy home improvement products themselves, but employ professionals to carry out renovation and decorating projects. In recent years, however, the concept of DIY home improvement has become increasingly...

Jun 2015 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Homewares in China

Growth in homewares current value sales in 2014 was down slightly on 2014, and also slower than the CAGR for the entire review period. This was mainly due to increasing maturity, though the category’s performance was also hampered by the slowdown in ...

Jun 2015 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Home and Garden in China

Growth in total home and garden current value sales in China in 2014 was down on 2013, and also below the CAGR for the entire review period. This slowdown was mainly the result of government policies that were designed to limit speculative real ...

Jun 2015 | US$2,100 | Pages: 47 | Add to cart | View details

Country Report

Gardening in Argentina

For Argentineans, garden care is an important part of life, with few consumers hiring the services of a professional. The popularity of get-togethers with friends and family in homes and shared barbecues, traditionally known as "asados", mean many ...

Jun 2015 | US$990 | Pages: 14 | Add to cart | View details

Country Report

Home Furnishings in Argentina

Home furnishings sales are strongly affected by the state of the economy in Argentina. High inflation, loss of purchasing power and barriers to imports are resulting in a sharp drop in sales within home furnishings in terms of units according to ...

Jun 2015 | US$990 | Pages: 16 | Add to cart | View details

Country Report

Home Improvement in Argentina

Historically, most Argentinian consumers prefer to make small household improvements themselves and only hire professionals for medium and large jobs. Low-income consumers tend to make reparations themselves or with the help of family and friends. In...

Jun 2015 | US$990 | Pages: 16 | Add to cart | View details

Country Report

Homewares in Argentina

In 2014, Argentina suffered the worst housing crisis of the last 30 years according to the Association of Notaries of the City of Buenos Aires. Consequently, the number of new owners was almost negligible – a fact which negatively impacted demand for...

Jun 2015 | US$990 | Pages: 15 | Add to cart | View details

Country Report

Home and Garden in Argentina

Argentina’s economy continues to follow a complicated path, with GDP falling by 1% in 2014 after rising by 3% in 2013. According to figures from the Department of Statistics of the Government of the City of Buenos Aires, annual inflation stood at ...

Jun 2015 | US$2,100 | Pages: 42 | Add to cart | View details

Country Report

Gardening in Sweden

Gardening is a very common hobby in Sweden as locals love to spend as much time as possible in the open air, especially during relatively short periods of warm and sunny days. Even in large cities people tend to have small allotments where they can ...

Jun 2015 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Home Furnishings in Sweden

Home furnishings regained momentum in 2014 thanks to strengthening consumer purchasing power, which fuelled private spending on durable goods. Leading homewares and home furnishings chains opened new physical outlets and either launched or redesigned...

Jun 2015 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Home Improvement in Sweden

During the last two decades home improvement and do it yourself (DIY) became very popular in Sweden. Rapidly growing labour force costs motivated more Swedes to perform a great many necessary home improvement themselves. As most home improvement jobs...

Jun 2015 | US$990 | Pages: 15 | Add to cart | View details

Country Report

Homewares in Sweden

The Swedish homewares category is mature, led by well-established players that are on top of local preferences. Therefore, the homewares industry is exempt from very pronounced trends in terms of product innovations or company activity. Instead a ...

Jun 2015 | US$990 | Pages: 15 | Add to cart | View details

Country Report

Home and Garden in Sweden

After a stagnant performance in 2013, home and garden regained momentum in 2014, largely driven by an increase in household spending. The increase in disposable income improved buyer optimism over the economic outlook and led to more confident ...

Jun 2015 | US$2,100 | Pages: 45 | Add to cart | View details

Country Report

Gardening in Turkey

The rising population of turkey’s large cities hampered demand for gardening products towards the end of the review period as high population density in cities meant limited room for gardens. However, gardening is perceived as a valued pastime, ...

Jun 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Home Furnishings in Turkey

Home furnishings demonstrated positive current value growth of 4% in 2014, thanks mainly to the continuous increase being recorded in the popularity of branded products. Throughout the review period, home furnishings manufacturers, particularly those...

Jun 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Home Improvement in Turkey

Despite the fact that the majority of Turkish consumers, particularly middle-income and high-income consumers, were discouraged from making repairs and improvements to their homes in 2014 due to the low cost of professional home improvement and ...

Jun 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Homewares in Turkey

Homewares demonstrated current value growth of 4% in 2014, thanks mainly to the rapid spread of chained homewares and home furnishings store as the number of shopping centres in the country continued to increase at the end of the review period. ...

Jun 2015 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Home and Garden in Turkey

Home and garden demonstrated slower value growth in 2014 than the review period current value CAGR as a consequence of widespread economic hardship. Along with the slowdown in economic growth, the exchange value of the Turkish Lira experienced a ...

Jun 2015 | US$2,100 | Pages: 52 | Add to cart | View details

Global Briefing

Indoor Furniture: Category Overview

Indoor furniture appeared in a better place in 2014 than at any time since the recession started. Growth returned in the US, and China’s consumer market remains strong as many households become first-time buyers. However, ongoing currency woes have ...

Jun 2015 | US$1,325 | Pages: 56 | Add to cart | View details

Country Report

Gardening in the United Kingdom

Gardening is a traditionally popular hobby and even a passion among UK consumers, with this still true to a certain extent. However, younger generations appear slightly less enthusiastic. This is partly due to demographic shifts, with a higher ...

Jun 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Home Furnishings in the United Kingdom

Outdoor living sales benefited strongly from a long and hot summer in 2014, with this year being the hottest year recorded by the Meteorological Office since tracking started in 1659. As a result, consumers spent more time outdoors and the cocooning ...

Jun 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Home Improvement in the United Kingdom

Many UK consumers continue to do their own home improvement tasks where possible. However, in contrast to gardening DIY is typically viewed as a chore rather than a hobby. In addition, a generational shift is emerging in attitudes to DIY. Younger ...

Jun 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Homewares in the United Kingdom

The review period was characterised by economic uncertainty and long-term financial constraints for many households, while there is also growing concern over ballooning weight levels in the country. These trends meanwhile translated into a growing ...

Jun 2015 | US$990 | Pages: 16 | Add to cart | View details

Country Report

Home and Garden in the United Kingdom

Home and garden saw a poor performance over the review period as a whole, due to many consumers facing economic constraints. The UK saw an economic downturn at the start of the review period, followed by a sluggish recovery, while many households are...

Jun 2015 | US$2,100 | Pages: 49 | Add to cart | View details

Country Report

Gardening in India

In India, gardening has always been a popular activity with ornamental and vegetable gardening popular in both urban and rural areas. However, when it comes to independent houses with outdoor gardens/lawns, people prefer to have a gardener rather ...

Jun 2015 | US$990 | Pages: 14 | Add to cart | View details

Country Report

Home Furnishings in India

Home furnishings witnessed current value growth of 11% in 2014. An increase in disposable incomes encouraged consumers to opt for branded products. The growing popularity of purchasing indoor furniture through internet retailing also enticed ...

Jun 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Home Improvement in India

The concept of DIY is fairly new in India and is gaining in popularity, especially within urban areas. DIY in India is carried out by hobbyists or people interested in repairing their own homes, rather than due to a scarcity of labour. Labour charges...

Jun 2015 | US$990 | Pages: 15 | Add to cart | View details

Country Report

Homewares in India

Growth in homewares in 2014 was driven mainly by the functional aspects of products, with form only a factor at the higher price end. Homewares was dominated by unorganised players during the review period with low brand awareness and loyalty, ...

Jun 2015 | US$990 | Pages: 16 | Add to cart | View details
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