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Market research for the home and garden industry

Euromonitor International has the world’s most comprehensive research on the home and garden industry.  

We monitor and analyse industry trends in 32 countries around the world, including market sizes and full category breakdowns; including "big picture” qualitative analysis, to specific category data.

A resource for your entire organization, Euromonitor International market research supports every level of your business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our data and analysis helps you understand the  intricacies of the home and garden industry in both the global and regional context, as well as nationally, support your business development strategies.

Our home and garden market research answer questions such as:

  • What is the market size of home and garden?
  • What are the major companies in home and garden?

results

 

Global Briefing

Homewares: Influenced by Social Developments

Largely accessible, both in terms of price points and distribution, homewares is a category of necessity where developments are mainly influenced by social change. While the might of China and Chinese-style cooking will continue to direct the largest...

Feb 2015 | US$1,200 | Pages: 51 | Add to cart | View details

Global Briefing

Power Tools: Category Overview

Power tools suffered from sluggish sales in the review period, despite significant product innovations and improvements. This was due to the products’ dependence on macroeconomic conditions, which have been highly volatile since 2008. Key markets ...

Feb 2015 | US$1,200 | Pages: 52 | Add to cart | View details

Country Report

Gardening in Thailand

Thai consumers do not prioritise gardening. People who live in suburban and rural areas usually have more living space and are closer to the natural environment than their counterparts in city centres. Urban dwellers are less likely to be close to ...

Jan 2015 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Home Furnishings in Thailand

Home furnishings continued to see strong retail value sales growth in 2013, due to the escalation of property development in Thailand, especially in urban areas. Holistic service provision and a widening customer base were key factors in a very ...

Jan 2015 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Home Improvement in Thailand

Home improvement in Thailand enjoyed high demand as consumer purchasing power rose and property development accelerated. Competition increased as major players continuously expanded their branches and distribution reach, especially upcountry. These ...

Jan 2015 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Homewares in Thailand

Homewares continued to develop in 2013, with current value sales growing by 7%, due to property developments and household expansion. Even though Thais tend to buy homewares for specific purposes, they have started to choose products offering ...

Jan 2015 | US$900 | Pages: 15 | Add to cart | View details

Country Report

Home and Garden in Thailand

In 2013, the demand for garden products in Thailand continued to rise, due to property developments. Property owners and families moving into new homes in urban areas craved green areas as they sought relief from hectic lifestyles. Home products also...

Jan 2015 | US$1,900 | Pages: 41 | Add to cart | View details

Country Report

Home and Garden in Hong Kong, China

Home and garden experienced stronger current value growth in 2013 than in 2012. Consumers’ rising disposable incomes and increased level of sophistication boosted their willingness to invest in premium home and garden products to improve their ...

Jan 2015 | US$1,900 | Pages: 39 | Add to cart | View details

Country Report

Gardening in Hong Kong, China

Limited living space in Hong Kong means the majority of consumers do not have their own gardens. Therefore, many consumers are only able to keep small potted plants on their balconies and this means there is little need for sophisticated gardening ...

Jan 2015 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Home Furnishings in Hong Kong, China

Home furnishings recorded stronger current value growth in 2013 than in 2012, due to consumer demand for higher quality lifestyles. Consumers’ improved disposable incomes saw them more willing to invest in high-quality home furnishings that were ...

Jan 2015 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Home Improvement in Hong Kong, China

In 2013, the majority of Hong Kong consumers continued to prefer hiring professionals for interior design and renovation of their homes. However, the rising sophistication of young consumers following their increased exposure to interior design via ...

Jan 2015 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Homewares in Hong Kong, China

Homewares stagnated in current value growth terms in 2013 as compared to 2012. Consumers’ increased exposure to the internet and other media and subsequent awareness of interior designs has spurred demand for homewares with sophisticated designs that...

Jan 2015 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Homewares in Taiwan

Health and environmental issues are some of the major concerns in Taiwanese daily life. One particular food scare involved one of the leading cooking oil providers for restaurants mixing imported industrial oil into its cooking oil. Despite the ...

Dec 2014 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Home and Garden in Taiwan

Home and garden saw healthy value growth in 2013, in fact the fastest value growth rate since 2008. This was mainly driven by homewares. Due to several food scares in 2013, more consumers are cooking at home. In addition, with negative publicity ...

Dec 2014 | US$1,900 | Pages: 36 | Add to cart | View details

Country Report

Gardening in Taiwan

Due to the economic slowdown near the end of the review period, gardening saw slower growth in 2013 as compared to 2012 as such products are not essential.

Dec 2014 | US$900 | Pages: 15 | Add to cart | View details

Country Report

Home Furnishings in Taiwan

The number of new home completions in Taiwan increased in double-digit terms in 2013. This has helped to drive value sales in home furnishings, particularly for indoor furniture as these are essential items for a new house.

Dec 2014 | US$900 | Pages: 13 | Add to cart | View details

Country Report

Home Improvement in Taiwan

Although home improvement projects are largely carried out by professionals, consumers are increasingly open to the do-it-yourself (DIY) concept over the review period. More consumers are visiting specialist stores to choose products directly; the ...

Dec 2014 | US$900 | Pages: 14 | Add to cart | View details

Country Report

Home Improvement in Brazil

Most people in Brazil pay to have home improvement tasks carried out in their homes. Therefore, a large proportion of home improvement sales are carried out by contracting a company or an independent contractor. However, there are many, mostly ...

Nov 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Homewares in Brazil

Thanks to rising disposable income and governmental programmes, such as “Minha Casa Minha Vida” (“My House, My Life”), home ownership is increasing rapidly in Brazil with a large number of Brazilians having access to property ownership for the first ...

Nov 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Home and Garden in Brazil

Home and garden was impacted by the economic slowdown in 2013 and the subsequent slower real GDP growth limited consumer credit and growing consumer indebtedness. The middle class and lower-income demographics, who were responsible for fuelling home ...

Nov 2014 | US$1,900 | Pages: 45 | Add to cart | View details

Country Report

Gardening in Brazil

Thanks to all year round sunny and humid weather in almost all regions of the country, Brazil enjoys lush vegetation including thousands of tree and flower species growing without any outside help. As a result, gardening is more of a natural part of ...

Nov 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Home Furnishings in Brazil

The measures taken by the federal government, such as income distribution (Family Grant) and housing programmes, that include credit for furniture acquisition (My House, My Life) in order to promote the lower-income classes in Brazil, continue ...

Nov 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Home Improvement in Russia

Investment in repairs of existing and newly purchased dwellings traditionally ranks first in the annual expenditure of Russian citizens. According to a VCIOM (Russia Public Opinion Research Centre) survey, approximately 11% of expenditure was spent ...

Nov 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Homewares in Russia

A disappointing economic performance and decreasing purchasing capacity in 2013 led to a deceleration in growth in the market for homewares in Russia. Cultural peculiarities regarding homewares products as presents for different occasions affected ...

Nov 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Home and Garden in Russia

The market for home and garden visibly slowed down in 2013, in comparison with the post-recession years. Almost all macroeconomic indicators demonstrated stagnation, with the exceptions of some growth in disposable income, albeit weak, and in the ...

Nov 2014 | US$1,900 | Pages: 50 | Add to cart | View details

Country Report

Gardening in Russia

Gardening remains a very popular pastime in Russia. Strong demand for gardening products is supported by urban householders who own summer dwellings (dachas) in rural areas. The rural population consumes gardening products to a lesser extent, for ...

Nov 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Home Furnishings in Russia

Following healthy growth in 2012, demand for home furnishings was more subdued in 2013. Consumption was hit by economic uncertainty, impacting purchasing patterns. Consumers still had to pay rent or mortgages and utility bills, limiting spending on ...

Nov 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Home and Garden in South Africa

The South African home and garden market continued to experience strong value growth in 2013. In the midst of socio-economic challenges, such as rand volatility, increasing household debt, soaring fuel prices and lost income during times of strikes ...

Oct 2014 | US$1,900 | Pages: 45 | Add to cart | View details

Country Report

Gardening in South Africa

Traditionally, gardening is perceived as a hobby in South Africa. However, the level of income continues to influence South Africans’ attitude towards gardening. Lower-income consumers in urban, peri-urban and rural areas continue to practice ...

Oct 2014 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Home Furnishings in South Africa

The weak economic situation within South Africa affected the home furnishings category in 2013. During the review period South African consumers were cautious in their spending due to economic challenges which include rising inflation and rising ...

Oct 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Home Improvement in South Africa

South Africans traditionally rely on paid labour to carry out large home improvement tasks. The perception of home improvement in South Africa is also greatly influenced by levels of income. High-income consumers are likely to hire professionals to ...

Oct 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Homewares in South Africa

The level of disposable income continued to influence purchasing patterns in the homewares category in South Africa. Traditionally, South African consumers purchased homewares when needed or when replacing broken items. However, higher income ...

Oct 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Home Furnishings in Romania

The home furnishings market was severely hit by the recession, as consumers’ shattered confidence and low incomes led to them refraining from purchases of expensive long-term goods. Domestic producers were most affected by the crisis, as consumers ...

Oct 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Home Improvement in Romania

After suffering heavily from the effects of the recession on consumers’ purchasing power, the Romanian home improvement category stagnated in 2013. The previous four years recorded significant decreases, since consumers felt less inclined to invest ...

Oct 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Homewares in Romania

Homewares continued to see a positive performance in 2013, its value sales having increased by 2% at constant prices. Sales on the Romanian market totalled RON1.3 billion at the end of the review period. The financial crisis didn’t bring crunches in ...

Oct 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Home and Garden in Romania

With the economy recording the highest growth in the entire EU, in 2013 the home and garden market expanded in value terms. Nevertheless, low consumer confidence and their preference for mostly cheap products slowed the performance of the market. In ...

Oct 2014 | US$1,900 | Pages: 49 | Add to cart | View details

Country Report

Gardening in Romania

The Romanian gardening category is still young. This is due to the fact that most people with a garden live in the countryside and these consumers have traditionally been rather autonomous, using their own seed, natural fertiliser from their own ...

Oct 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Home and Garden in Australia

The furniture category is being challenged with slow housing growth and low cost IKEA products. Companies are forced to offer enormous discounts to their customers and look for new ways of selling their products. For example, retailers are achieving ...

Oct 2014 | US$1,900 | Pages: 41 | Add to cart | View details

Country Report

Gardening in Australia

Australians enjoy gardening activities. Gardening is a big part of the Australian lifestyle, although for some it is still often viewed as a chore. Nevertheless, Australians appreciate the result of the work they put into gardening, and therefore ...

Oct 2014 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Home Furnishings in Australia

Heavy discounts and interest-free furniture loans did not bring value growth to the home furnishings category in Australia in 2013. While consumers’ confidence is improving and they are furnishing and decorating their homes, low prices are only ...

Oct 2014 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Home Improvement in Australia

Some 70% of households in Australia own their own homes. While houses in Australia are becoming increasingly expensive, over half of low-income households are home owners. This stimulated two major trends in the home improvement category. First, ...

Oct 2014 | US$900 | Pages: 14 | Add to cart | View details

Country Report

Homewares in Australia

Homewares remained fairly flat, declining by 1% in value terms in 2013. Industry consolidation became a major trend for the year. Large companies continue taking over their smaller competitors. Companies with a large brand portfolio are taking shelf ...

Oct 2014 | US$900 | Pages: 14 | Add to cart | View details

Global Briefing

Indoor Furniture: Category Overview

Indoor furniture will achieve only modest growth over the forecast period, as China’s share is still insufficient to grow the category out of decline. These changes, however, are sizeable: mass-market products seek ways to reach the most remote ...

Oct 2014 | US$1,200 | Pages: 58 | Add to cart | View details

Country Report

Homewares in Switzerland

Sales in the homewares category were supported by a clear trend towards home cooking in Switzerland in 2013. In response to the uncertain economic outlook, Swiss consumers cut back on visits to restaurants and bars in an attempt to reduce living ...

Oct 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Gardening in Switzerland

In general, gardening remains popular as a pastime in Switzerland. Gardening is not perceived as hard physical work, but is rather seen as an enjoyable activity. The Swiss value gardens as an extension of their house, where people can comfortably ...

Oct 2014 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Home Furnishings in Switzerland

Two major socioeconomic factors continue to play an important role in determining the strength of home furnishings in Switzerland: consumer confidence and the health of the housing market. A mixture of weak housing growth, weak consumer confidence, ...

Oct 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Home Improvement in Switzerland

When it comes to decorating their houses or making small repairs, DIY was popular in Switzerland throughout the review period and it remained a trend in 2013. The Swiss tend to be keen to carry out small jobs, including painting walls, putting up ...

Oct 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Home and Garden in Switzerland

Unexpectedly cold weather in spring and extremely hot temperatures in summer 2013 had an important impact on the sales of home and garden products: for the second year in a row, value sales fell in Switzerland. However, the dynamic housing market, ...

Oct 2014 | US$1,900 | Pages: 46 | Add to cart | View details

Country Report

Gardening in Indonesia

Until 2013, most Indonesian consumers have seldom treated gardening activities such as planting, watering and fertilising plants as a valued pastime or hobby. Many consumers within the major cities live in condominiums or apartments with limited ...

Oct 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Home Furnishings in Indonesia

Indonesia’s property market was growing rapidly up to the end of the third quarter of 2013, both in housing (perumahan) for middle- and lower-income consumers by means of Kredit Kepemilikan Rumah (KPR or house loans), and also sales of premium condos...

Oct 2014 | US$900 | Pages: 20 | Add to cart | View details
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