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Market Research on Home and Garden Products

Euromonitor International publishes the world's most comprehensive market research on home and garden products industry. We provide data and analysis on everything from total market sizes, market shares and industry trends to specific sub-category level information, including:

Related to this market, we also cover: ingredients, retailing, luxury goods, institutional channels, hot drinks, soft drinks and dairy drinks, health and wellness, nutrition, tobacco, packaged food, personal care and electricals.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

As well as: business dynamics and commercial industrial supply chains.

results

 

Strategy Briefing

Affordable Luxury in Emerging and Developing Markets and the Impact

With rising incomes and greater exposure to Western cultures, the habits, tastes and needs of the new middle class emerging market consumer evolve - shoppers seeking aspirational, high quality brands at the best prices. Following The Quest For Value ...

Jun 2016 | US$1,325 | Add to cart | View details

Country Report

Gardening in the United Arab Emirates

The prevalent lack of home ownership remains the major constraint in the development of a healthy gardening industry in the United Arab Emirates. Other factors such as arid soil and scorching heat during the summer further discourage residents from ...

Jun 2016 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Home Furnishings in the United Arab Emirates

Euromonitor International expects home furnishings to grow, mainly driven by the relaxation of prices in real estate. Prices declined slightly for apartments and villas during 2015, and in 2016 a decline in rentals is expected as supply outpaces ...

Jun 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Home Improvement in the United Arab Emirates

While traditionally the price of professional help was cheaper due to the availability of cheap labour and the compulsory maintenance requirements for residential dwellings, the trend is now changing to give rise to a DIY culture in the United Arab ...

Jun 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Homewares in the United Arab Emirates

The availability of multicultural cuisines and busy consumer lifestyles gives rise to the trend for eating out and food delivery rather than cooking at home. The overall food culture in the country boosts food storage products, thereby increasing the...

Jun 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Home and Garden in the United Arab Emirates

Due to the diversification of the United Arab Emirates’ economy towards non-oil-based activities and increased government spending on salaries, goods and services during 2015, there was an improvement in general consumption. Although the residential ...

Jun 2016 | US$2,100 | Pages: 49 | Add to cart | View details

Country Report

Gardening in Brazil

The gardening category in Brazil is far from maturity. The country has vast natural vegetation and a good climate for cultivation, although the “do it yourself” culture of taking care of one’s garden at home is not in vogue. Over past years when ...

Jun 2016 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Home Furnishings in Brazil

After years of rapid development of the local market for home furnishings products, retailers and manufacturers saw demand fall due to tight consumer budget constraints in 2015. As the Brazilian recession and economic crisis intensified and consumers...

Jun 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Home Improvement in Brazil

Brazil continues to be characterised by a strong service-orientated culture regarding repair tasks and small renovations, with most consumers paying to have home improvement tasks carried out. However, with the recent macroeconomic deceleration this ...

Jun 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Homewares in Brazil

Consumers continued to purchase homewares products in Brazil, although the demand has gone down significantly. However, the positive value growth of 10% in 2015 does not reflect the category’s volume performance, which has reportedly gone down over ...

Jun 2016 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Home and Garden in Brazil

The home and garden market developed rapidly over the review period. Consumers benefited from an increase in average incomes which led to more sophisticated consumption patterns, such as the acquisition of new furniture, investments in small home ...

Jun 2016 | US$2,100 | Pages: 46 | Add to cart | View details

Country Report

Home Improvement in the US

DIY home improvement remains a thriving market in the US, with many consumers conducting a variety of home improvement projects themselves. US television features a number of programmes on stations such as HGTV (Home & Garden Television) that explore...

Jun 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Homewares in the US

Home entertaining remains an important trend in the US as consumers seek to cook and entertain for friends and family. The visual appeal of products is critical to many consumers as they are looking for homewares that not only make the cooking ...

Jun 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Home and Garden in the US

Home and garden sales increased again in 2015, with the market recording its sixth consecutive year of growth. Indeed, the recovering housing market helped to boost current value sales by 4%, the highest growth seen in home and garden since 2005. ...

Jun 2016 | US$2,100 | Pages: 50 | Add to cart | View details

Country Report

Home Furnishings in the US

The recovery of the housing market remained a critical story for home furnishings in the US in 2015. As the market stabilises and takes steps forward, sales of home furnishings have enjoyed growth and a stronger economic outlook.

Jun 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Gardening in the US

DIY gardening is often seen as a pleasurable pastime in the US. Yard maintenance is a common activity for homeowners, and gardening tasks such as mowing the lawn are frequently sources of summer income for many teenaged Americans who may mow lawns ...

Jun 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Gardening in Japan

Gardening grew by 2% in 2015 to reach \328.8 billion. The strong interest in growing vegetables at home resulted in seeds representing the fastest-growing category in gardening in 2015, thanks to the ageing population and rising health consciousness....

Jun 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Home Furnishings in Japan

Home furnishing in Japan grew by 1% in current value terms to reach \3.1 trillion in 2015. There were several reasons of this growth. One of these was an increase in the number of single-person households, which grew to 22% compared with 10 years ...

Jun 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Home Improvement in Japan

Home improvement in Japan grew by 2% to reach \842.7 billion in 2015. This was supported by the movement towards utilising used and vacant houses, which are increasing in number due to the population decrease. In 2015, new customers, women, have an ...

Jun 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Homewares in Japan

Homewares in Japan recorded a 0.4% current value terms decline to stand at \370.9 billion in 2015. Since the Scandinavian interior trend has lasted several years in Japan, some consumers enjoy dinnerware and beverageware products from manufacturers ...

Jun 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Home and Garden in Japan

Home and garden in Japan recorded growth in value terms in 2015. Japanese economic growth turned positive due to foreign economic recovery, Abenomics, the anti-deflation policy and the lower yen exchange rate. When the VAT increase from April 2017 is...

Jun 2016 | US$2,100 | Pages: 46 | Add to cart | View details

Country Report

Gardening in Hong Kong, China

The perception of gardening is low in Hong Kong. 99% of Hong Kong people live in flats, public or private, without any space for a garden. Many consumers are only able to keep small potted plants on their balconies and window sills, meaning there is ...

Jun 2016 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Home Furnishings in Hong Kong, China

Home furnishings recorded current value growth of 5% in 2015, similar to that of 2014. Consumers were willing to invest in high-quality home furnishings that are sophisticated in design and made of premium material in the pursuit of a quality ...

Jun 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Home Improvement in Hong Kong, China

Home improvement witnessed 6% current value growth in 2015 as the majority of Hong Kong consumers continued to turn to professionals for interior design and the renovation of their homes thanks to rising disposable incomes and long working hours. ...

Jun 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Homewares in Hong Kong, China

Homewares recorded value growth of 5% in 2015. While consumers’ increased exposure to interior designs through the internet and other media spurred demand for homewares with sophisticated designs and premium quality, the limited living space and ...

Jun 2016 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Home and Garden in Hong Kong, China

Home and garden showed slightly weaker current value growth in 2015 versus 2014 due to a slowdown in the residential property market. Home improvement and gardening registered the fastest current value growth in 2015. They were boosted by consumers’ ...

Jun 2016 | US$2,100 | Pages: 41 | Add to cart | View details

Country Report

Gardening in Malaysia

The rising urban population living in apartments and condominiums has reshaped gardening activity. Gardening products for use outdoors are experiencing slower growth, whereas indoor plants and the related categories are recording stronger growth. ...

Jun 2016 | US$990 | Pages: 15 | Add to cart | View details

Country Report

Home Furnishings in Malaysia

The implementation of the Minimum Energy Performance Standard (MEPS) is expected to bolster the growth of CFL and LED, the more efficient light sources. MEPS was implemented in May 2015. Under MEPS, light sources in the market must meet the safety ...

Jun 2016 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Home Improvement in Malaysia

The mounting service fees charged by skilled labourers due to inflation and the rising cost of living have led businesses to predict DIY as a growing home improvement trend in Malaysia. Furthermore, learning about and engaging in DIY is feasible as ...

Jun 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Homewares in Malaysia

While eating out prevails over eating at home in Malaysia, an increasing number of health-conscious consumers are endeavouring to cook meals at home. The wide availability of consumer foodservice outlets and the convenience of eating out make dining ...

Jun 2016 | US$990 | Pages: 16 | Add to cart | View details

Country Report

Home and Garden in Malaysia

Home and garden’s growth in Malaysia slowed down marginally compared to 2014. The performance of home and garden was constrained by the implementation of a 6% Goods and Services Tax (GST) that was introduced on 1 April 2015, an unstable currency ...

Jun 2016 | US$2,100 | Pages: 43 | Add to cart | View details

Country Report

Gardening in Taiwan

The majority of people in Taiwan live and work in the cities, so living space is very limited and it is very difficult for them to have a proper garden or yard. Therefore, consumers plant their vegetables, herbs or fruits on balconies or on the tops ...

Jun 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Home Furnishings in Taiwan

The housing market continued to decline in 2015. Government policy was focused on slowing down the unhealthy housing market and consumers were expecting to see further declines in house prices. In addition, the new president of Taiwan is planning to ...

Jun 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Home Improvement in Taiwan

Since the cost of hiring a professional to carry out home improvement was still very affordable, consumers preferred not to do such jobs themselves. In addition, the busy lifestyles of the Taiwanese is another reason stopping them from undertaking ...

Jun 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Homewares in Taiwan

Homewares declined by 2% in current terms in 2015, which was due to a slower economy. The strong growth rates from 2012 to 2014, brought on by a spate of food scandals that encouraged consumers to eat at home or pack their own lunches, could not be ...

Jun 2016 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Home and Garden in Taiwan

After a few years of value growth for home and garden, sales declined in current terms in 2015 due to slower growth of the economy and an uncertain job market. Consumers were more cautious about spending money or chose to defer their purchases. In ...

Jun 2016 | US$2,100 | Pages: 47 | Add to cart | View details

Country Report

Home Improvement in Indonesia

Traditional Indonesian villages have a long tradition of renovating and building houses on their own. However, this tradition is not carried over into urban regions. As their households have more outdoor activities, they choose to hire low-cost ...

Jun 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Homewares in Indonesia

Previously, growth in homewares was mostly driven by inclusion of products in parcels for special occasions such as Christmas or Idul Fitri. In 2015, people still continued doing this but most parcels no longer included homeware products, as people ...

Jun 2016 | US$990 | Pages: 15 | Add to cart | View details

Country Report

Home Furnishings in Indonesia

Different from other areas of home and garden, sales of home furnishings almost seem unaffected by time; they have become a major necessity in every house. As their design becomes more fashionable every year, consumers, especially those with middle ...

Jun 2016 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Home and Garden in Indonesia

Despite a continued unstable macroeconomic situation and stagnant development in the residential property market, demand for home and garden products improved in 2015, in line with the growth of disposable income among households. The continuing ...

Jun 2016 | US$2,100 | Pages: 44 | Add to cart | View details

Country Report

Gardening in Indonesia

Homeowners of large urban houses tend to value their gardens more and they hire professional services to come once or twice a month to look after their garden. However, this is not the case with homeowners of small urban houses. They have smaller ...

Jun 2016 | US$990 | Pages: 16 | Add to cart | View details

Country Report

Gardening in Poland

Poles perceive gardening as a valued pastime. In general, they enjoy looking after their gardens and treat it as a way to relax and escape from fast-moving lifestyles in busy cities. Even the more affluent consumers, who are able to pay others to ...

Jun 2016 | US$990 | Pages: 16 | Add to cart | View details

Country Report

Home Furnishings in Poland

2015 was another difficult year for small home furnishings manufacturers. Larger players continued to expand their distribution chains, offering their furniture not only in specialised branded stores, but also widening the range of other ...

Jun 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Home Improvement in Poland

DIY (do-it-yourself) is a popular activity in Poland, as many people treat it as a constructive way of spending free time. Moreover, manufacturers are also tailoring their products to regular users rather than just to professionals making them very ...

Jun 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Homewares in Poland

Poles are becoming increasingly open and willing to experiment with food at home. On the one hand, more frequent trips abroad, including exotic countries with cuisine deemed unusual for Poles, encourages them to try to cook something new and reminds ...

Jun 2016 | US$990 | Pages: 15 | Add to cart | View details

Country Report

Home and Garden in Poland

2015 was another year in which home and garden experienced gradual growth. Although there were no significant jumps in value sales, steady development resulted from increased consumer confidence. Expansion of the leading specialised home and garden ...

Jun 2016 | US$2,100 | Pages: 48 | Add to cart | View details

Country Report

Gardening in Romania

The perception of gardening in Romania varies from the urban areas to the rural ones. Whilst people living in cities usually engage in gardening activities to make their households more aesthetically pleasing, rural dwellers usually attach a rather ...

Jun 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Home Furnishings in Romania

2015 was a year in which home furnishings consumers showed significant changes in their behaviour. Consumers are increasingly interested in sustainability, in the sense that they want their furniture to be durable and of good quality. Comfort and ...

Jun 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Home Improvement in Romania

Taking care of one’s home is very important in Romania. One of the factors for that is that home ownership is at one of the highest levels in Europe and as a result, consumers enjoy investing in their houses. Most Romanians handle home improvement ...

Jun 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Homewares in Romania

Cooking is embraced by a large part of the population, as most Romanians eat home-cooked food at least once a day. They enjoy preparing complex dishes, mostly using fresh ingredients. Nevertheless, given the increasingly hectic lifestyle of the ...

Jun 2016 | US$990 | Pages: 19 | Add to cart | View details
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