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Home and Garden

Euromonitor International publishes the world's most comprehensive market research on the home and garden industry, from total market size, share data, industry trends and specific sub-category level information.

As well as in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade, as well as commercial business dynamics and industrial supply chains.

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        Country Report

        Home and Garden in the Netherlands

        Jul 2016

        Home and garden registered a more positive performance in 2015 than in the previous year, driven by a general recovery of the Dutch housing market. Manufacturers and retailers experienced higher demand for these products as consumer confidence ...

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        Country Report

        Home and Garden in Thailand

        Jul 2016

        In 2015 Thailand’s real GDP growth was 3%; up by two percentage points from 2014. The improvement in economic conditions boosted consumer spending in general. However, due to different purchasing priorities and consumers’ changing lifestyles, ...

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        Strategy Briefing

        The New Home and Garden Consumer

        Jul 2016

        A host of economic, social, demographic, technological and environmental factors are reshaping consumer behaviours and attitudes worldwide, and these are having a growing impact on preferences and spending patterns in the home and garden market. New ...

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        Country Report

        Home and Garden in Turkey

        Jul 2016

        Home and garden in Turkey registered a single-digit current value growth in 2015, which was comparable to 2014 but slower than the average for the review period. The continuing shift towards organised retailing from unorganised led sales of branded ...

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        Country Report

        Home and Garden in the United Kingdom

        Jul 2016

        Benefiting from a recovering economy in the UK with consumer confidence at a high level, home and garden witnessed 2% value growth in 2015. Previously, value sales suffered from a sluggish economic climate at the start of the review period, which, in...

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        Strategy Briefing

        Affordable Luxury in Emerging and Developing Markets and the Impact

        Jul 2016

        With rising incomes and greater exposure to Western cultures, the habits, tastes and needs of the new middle class emerging market consumer evolve - shoppers seeking aspirational, high quality brands at the best prices. Following The Quest For Value ...

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        Country Report

        Home and Garden in Mexico

        Jul 2016

        Value growth within home and garden in 2015 was primarily driven by the depreciation of the peso vis-à-vis the strong US dollar, with increased import costs resulting in higher retail prices for consumers. While higher prices impacted consumer ...

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        Country Report

        Home and Garden in the United Arab Emirates

        Jun 2016

        Due to the diversification of the United Arab Emirates’ economy towards non-oil-based activities and increased government spending on salaries, goods and services during 2015, there was an improvement in general consumption. Although the residential ...

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        Country Report

        Home and Garden in Brazil

        Jun 2016

        The home and garden market developed rapidly over the review period. Consumers benefited from an increase in average incomes which led to more sophisticated consumption patterns, such as the acquisition of new furniture, investments in small home ...

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        Country Report

        Home and Garden in the US

        Jun 2016

        Home and garden sales increased again in 2015, with the market recording its sixth consecutive year of growth. Indeed, the recovering housing market helped to boost current value sales by 4%, the highest growth seen in home and garden since 2005. ...

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        Country Report

        Home and Garden in Japan

        Jun 2016

        Home and garden in Japan recorded growth in value terms in 2015. Japanese economic growth turned positive due to foreign economic recovery, Abenomics, the anti-deflation policy and the lower yen exchange rate. When the VAT increase from April 2017 is...

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        Country Report

        Home and Garden in Hong Kong, China

        Jun 2016

        Home and garden showed slightly weaker current value growth in 2015 versus 2014 due to a slowdown in the residential property market. Home improvement and gardening registered the fastest current value growth in 2015. They were boosted by consumers’ ...

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        Country Report

        Home and Garden in Malaysia

        Jun 2016

        Home and garden’s growth in Malaysia slowed down marginally compared to 2014. The performance of home and garden was constrained by the implementation of a 6% Goods and Services Tax (GST) that was introduced on 1 April 2015, an unstable currency ...

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        Country Report

        Home and Garden in Taiwan

        Jun 2016

        After a few years of value growth for home and garden, sales declined in current terms in 2015 due to slower growth of the economy and an uncertain job market. Consumers were more cautious about spending money or chose to defer their purchases. In ...

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        Country Report

        Home and Garden in Indonesia

        Jun 2016

        Despite a continued unstable macroeconomic situation and stagnant development in the residential property market, demand for home and garden products improved in 2015, in line with the growth of disposable income among households. The continuing ...

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        Country Report

        Home and Garden in Poland

        Jun 2016

        2015 was another year in which home and garden experienced gradual growth. Although there were no significant jumps in value sales, steady development resulted from increased consumer confidence. Expansion of the leading specialised home and garden ...

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        Country Report

        Home and Garden in Romania

        Jun 2016

        Leaving the shock of the financial crisis behind, Romanian consumers are willing to spend more on home and garden products. Higher wages, lower VAT and increasing product variety is stimulating home and garden consumption in the country. Consumers ...

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        Country Report

        Home and Garden in Russia

        Jun 2016

        In 2015 the consequences of the Russia-Ukraine crisis and stagnation of the Russian economy had multiple effects on the home and garden market. The construction industry suffered as a result of sanctions placed by the Russian government on imports ...

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        Country Report

        Home and Garden in Sweden

        Jun 2016

        The Swedish home and garden market experienced 6% current value growth during 2015 and largely outperformed the review period’s 2% current value CAGR. Low interest rates, good salary growth, a thriving real estate market and the pending decrease of ...

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        Country Report

        Home and Garden in Singapore

        Jun 2016

        The lowest GDP growth in Singapore since 2008 inevitably led to weak performance in home and garden. As consumers tighten their spending, smaller-ticket items are greatly impacted, mostly through decline in volume sales. Slowdown in households’ ...

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