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Market research for the Home and Garden industry

Euromonitor has the world’s most comprehensive research on the home and garden products industry.

We monitor and analyse the latest industry trends providing statistics and reports to give an unrivalled level of research and analysis in 32 countries worldwide, including in-depth data on market size and company market shares.

Euromonitor data and market analysis advances your knowledge of the industry and its competitive environment to help you make clear, confident decisions and ensuring accurate and focused strategy development for your business.

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Country Report

Homewares in Malaysia

Homewares posted current value growth of 3% in 2013 to reach sales of MYR1,471 million. Increasingly hectic lifestyles and the rise in living standards caused consumers to choose to dine at home more often compared to eating out. The need for ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Home and Garden in Malaysia

Although Malaysia experienced slightly slower economic growth in 2013, home and garden registered positive and stronger value growth than in 2012 due to changes in consumers’ lifestyles, their growing sophistication and higher disposable incomes that...

Aug 2014 | US$1,900 | Add to cart | View details

Country Report

Gardening in Malaysia

Malaysian consumers often consider gardening to be an activity of low importance. Those living in city areas with hectic lifestyles tend to think of gardening that includes mowing the lawn, trimming hedges and bushes, planting seeds and bulbs, ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Home Furnishings in Malaysia

Home furnishings recorded negligible value growth in 2013 reaching MYR5,374 million. With the slow economic conditions and high property prices in Malaysia, consumers continue to shy away from spending on home furnishings. Many are struggling to ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Home Improvement in Malaysia

Malaysian consumers prefer to engage in DIY when it comes to home improvement especially for small repairs, and painting walls, for instance. With more information and tips on DIY available on the internet, consumers can easily learn how to do simple...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Homewares in Germany

Homewares in Germany posted a growth of 1% in 2013 in current value terms to reach sales of €5.5 billion. With regards to the review period, this performance can be assessed as a positive development in a mature and saturated market. However, a ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Home and Garden in Germany

The German home and garden market slumped further in value sales in 2013, following the sales decline already seen in 2012. The main reasons for this were strong saturation and the unfavourable weather, mainly during the first half of the year. ...

Aug 2014 | US$1,900 | Add to cart | View details

Country Report

Gardening in Germany

Following a successful 2012, gardening in Germany posted a strong decline in 2013, mainly due to bad weather. A long winter and short summer impacted gardening activities, showing that the weather remains a decisive factor for the gardening industry ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Home Furnishings in Germany

Despite an uplift in consumer confidence stimulated by the gradual economic recovery in Germany, home furnishings did not manage to build on its strong sales performances of the previous three years. In 2013, value sales shrank slightly, mainly ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Home Improvement in Germany

The German home improvement category declined by 1% in current value terms in 2013 but remained fairly stable considering its high level of saturation and the still ongoing European debt crisis. Sales of home improvement products started slowly in ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Home Furnishings in Singapore

A slowdown in the property market was prominent in Singapore in 2013, despite the growing number of properties that were classed as BTO flats in 2013. There were also BTO flats being launched that were still undergoing construction. With fewer ...

Aug 2014 | US$900 | Pages: 15 | Add to cart | View details

Country Report

Home Improvement in Singapore

DIY activities were not popular in Singapore in 2013. For major renovation work that required more time and effort, consumers in Singapore preferred to hire professional expertise to complete such activities. Consumers prefer to only carry out DIY ...

Aug 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Homewares in Singapore

Economy uncertainties were prevalent in 2013, leading to consumers being increasingly cautious about their spending; however, consumers were still willing to spend on quality products due to their rising affluence. As a result, homewares companies ...

Aug 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Home and Garden in Singapore

Consumers’ expenditure in Singapore is slowing down as they are more cautious about making purchases. As a result, consumers are also increasingly price-sensitive when buying home and garden products. In addition, the number of households registered ...

Aug 2014 | US$1,900 | Pages: 42 | Add to cart | View details

Country Report

Gardening in Singapore

Gardening is not a popular activity among people in Singapore. This is mainly due to the busy lifestyles that Singaporeans have, leading to less time for participating in gardening. Land constraints also lead to the lower significance of gardening in...

Aug 2014 | US$900 | Pages: 14 | Add to cart | View details

Country Report

Gardening in Argentina

Argentineans enjoy spending time outdoors and gathering with friends and family at their homes to share a barbecue. Mostly during spring and summer, people choose to enjoy the sun and outdoor social events making greater use of parks and their ...

Jul 2014 | US$900 | Pages: 15 | Add to cart | View details

Country Report

Home Furnishings in Argentina

Home furnishings continues to be negatively impacted by the local inflationary context and policies aimed at reducing demand for foreign exchange. Both demand and supply have been impacted reducing category activity. After the imposition of imports ...

Jul 2014 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Home Improvement in Argentina

In Argentina, home improvement activities of medium to large scale are mainly done through a very fragmented marketplace of small and medium intermediary companies. After the large expansion of specialist retailers seen over the last decade, people ...

Jul 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Homewares in Argentina

According to the local chamber of medium enterprise, sales across consumer markets contracted by 2% in volume terms during 2013. In a context of high inflation outpacing nominal salary increases, purchasing power severely impacted disposable income, ...

Jul 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Home and Garden in Argentina

Argentina’s economy continues to struggle with high inflation rates while aggregate demand started to shrink after several years of GDP growth, well above potential. Sales across consumer markets started to contract in volume terms in 2013 and ...

Jul 2014 | US$1,900 | Pages: 45 | Add to cart | View details

Country Report

Home and Garden in Mexico

Growth in total home and garden current value sales in Mexico in 2013 was down slightly on 2012. This was mainly due to a slowdown in the domestic economy, which dampened consumer confidence, though total current value growth was also tempered by the...

Jul 2014 | US$1,900 | Pages: 52 | Add to cart | View details

Country Report

Gardening in Mexico

Gardening remained by far the smallest of the four main home and garden categories in Mexico in current value sales terms in 2013. Its comparatively small size reflected the fact that the local gardening culture has historically been underdeveloped, ...

Jul 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Home Furnishings in Mexico

In recent years, domestic home furnishings manufacturers have faced a growing challenge from competitively priced imported brands and private label products available from major specialist chains such as Zara Home, H&M Home and Crate & Barrel. In ...

Jul 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Home Improvement in Mexico

Similar to the case with gardening, demand for home improvement products in Mexico has historically been undermined by the relatively weak state of the local DIY culture. Busy lifestyles and the widespread availability of cheap labour mean that many ...

Jul 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Homewares in Mexico

Growth in total homewares current value sales in 2013 was down on 2012, and also slower than the review period CAGR. This was partly due to weakening GDP growth, which dented consumer confidence and led many Mexicans to continue using older homewares...

Jul 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Gardening in the US

Caring for the lawn and garden remains a very popular weekend activity for many US households. According to data from the National Gardening Association, over 70% of US households spend time and money taking care of their lawns and gardens. At the ...

Jul 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Home Furnishings in the US

From 2007-2009, value sales of home furnishings fell sharply. For a category which had seen value sales grow consistently since 1999, the recession in the US created a perfect storm. First, retail purchases of home furnishings are closely tied to ...

Jul 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Home Improvement in the US

Home improvement in the US is split between two large and diverse groups. On the one hand there is a large number of DIY enthusiasts who relish the opportunity to work with their hands. These consumers like to spend weekends on projects around the ...

Jul 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Homewares in the US

Homewares are starting to become smaller to better fit more restricted urban living spaces. This has led to a reduction in the size of many of the multipack offerings by companies, which are attempting to put out more products that fit the needs of ...

Jul 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Home and Garden in the US

Following the recession in 2007, almost all of home and garden witnessed a severe contraction in retail sales. As the economy began to recover, sales rebounded as consumers began to invest in homes again. In 2013, sales have started to flatten out. ...

Jul 2014 | US$1,900 | Pages: 52 | Add to cart | View details

Global Briefing

Home and Garden: Retailing Landscape

The home and garden industry is facing challenges in mature markets, where demand has failed to recover to pre-crisis levels, and also in emerging markets such as China and Brazil, as they are entering a period of lower economic growth. With a global...

Jul 2014 | US$2,000 | Pages: 59 | Add to cart | View details

Country Report

Home and Garden in China

With a strong ambition to improve the living standards of its citizens, the new government introduced a series of policies in 2013 relating to the housing market in China, which aimed to restrict speculation and over-investment in real estate. ...

Jul 2014 | US$1,900 | Pages: 47 | Add to cart | View details

Country Report

Gardening in China

In 2013, air pollution made consumers more interested in looking after their health while a large number of reports about the pollution index, Particulate Materials 2.5 Index (PM2.5), underlined the serious nature of the problem. For example, a very ...

Jul 2014 | US$900 | Pages: 15 | Add to cart | View details

Country Report

Home Furnishings in China

Over the review period, the government launched a ramp of stricter policies to regulate rising house prices in China, such as an additional tax on second homes in 2013. This cooled down large scale new house trading, putting downward pressure on home...

Jul 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Home Improvement in China

Despite the ongoing introduction of tighter policies with regard to real estate, which restricted demand for speculations within the industry, residential houses maintained double-digit growth in 2013. According to the National Bureau of Statistics ...

Jul 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Homewares in China

According to the NBSC, consumers’ annual disposable income grew by 10% in 2013, which also led to continuous demand for homewares products as consumers gradually traded up in this category to premium goods with better quality. For example, more ...

Jul 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Home Improvement in the United Arab Emirates

Home improvement remains a niche home and garden category in the United Arab Emirates, for a number of reasons. First, professional maintenance services are widely available and for this reason consumers tend to prefer not to do their own DIY tasks ...

Jul 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Homewares in the United Arab Emirates

As the United Arab Emirates’ economic recovery developed strongly during 2013, homewares companies were encouraged to bolster sales growth by catering to the needs of the country’s very diverse population. Beverageware continued to grow as a wider ...

Jul 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Home and Garden in the United Arab Emirates

Towards the end of the review period, the property market picked up, benefiting the home and garden industry. Despite this, for the first two years of the review period, high inflation boosted value growth in home and garden, although growth was ...

Jul 2014 | US$1,900 | Pages: 50 | Add to cart | View details

Country Report

Gardening in the United Arab Emirates

Gardening remains a niche category in home and garden in the United Arab Emirates and sales of gardening remain much lower in the country than in European countries. This is due to a number of reasons. Firstly, the majority of consumers in the United...

Jul 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Home Furnishings in the United Arab Emirates

Towards the end of the review period as the economy of the United Arab Emirates recovered and disposable income levels in the country increased, consumers were encouraged to develop more of an interest in fashion and lifestyle trends in home ...

Jul 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Home and Garden in Italy

Italy is still suffering from a general decrease in sales of non-food products, which has been ongoing since the beginning of the recession. Despite small signs of improvement in the economy, the country still faces unprecedented levels of ...

Jul 2014 | US$1,900 | Pages: 44 | Add to cart | View details

Country Report

Gardening in Italy

Since recession hit Italy back in 2009, Italian consumers have been rediscovering gardening and growing their own vegetables as an activity that is good for their spirit and for their pockets. This activity, however, is more difficult to maintain in ...

Jul 2014 | US$900 | Pages: 15 | Add to cart | View details

Country Report

Home Furnishings in Italy

During 2013 indoor furniture continued to show a strong decline in sales, due to the ongoing recession. Consumers continued to postpone purchases of large furniture, preferring to switch to lower-priced items such as homewares in order to revamp ...

Jul 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Home Improvement in Italy

Whilst the difficult economic conditions in Italy continued to limit sales of home improvement products, this was not as severe a decline as seen in some other areas of home and garden, as many consumers continued to be forced to carry out their own ...

Jul 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Homewares in Italy

During 2013 grocery retailers Coop and Carrefour launched online retail channels, with a number of references concentrated in the non-food area. At the same time, retailers worked to revamp their store offer by creating shop-in-shops within stores ...

Jul 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Gardening in the United Kingdom

Gardening is a popular pastime in the UK, especially among older generations. While some people hire gardeners, most people interested in this hobby do it themselves. One of the difficulties that companies involved in this industry face is generating...

Jun 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Home Furnishings in the United Kingdom

Home furnishings managed to perform better in 2013 compared with 2012 as trading picked up in the latter half of the year. Home furnishings was boosted by two key events in the UK. The UK experienced a long and hot summer compared with the dismal ...

Jun 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Home Improvement in the United Kingdom

UK consumers are DIY savvy, but spend less money on home improvement than many of their Western European counterparts. Unlike gardening, home improvement is viewed as a necessary evil rather than an enjoyable pastime. Tasks such as painting, ...

Jun 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Homewares in the United Kingdom

Cookware experienced good growth in 2013 underpinned by the popularity of the TV show “Great British Bake Off” in the UK. The programme inspired the nation to start baking and consequently there was a significant boost in sales of ovenware. Retailers...

Jun 2014 | US$900 | Pages: 14 | Add to cart | View details
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