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Market research for the Home and Garden industry

Euromonitor has the world’s most comprehensive research on the home and garden products industry.

We monitor and analyse the latest industry trends providing statistics and reports to give an unrivalled level of research and analysis in 32 countries worldwide, including in-depth data on market size and company market shares.

Euromonitor data and market analysis advances your knowledge of the industry and its competitive environment to help you make clear, confident decisions and ensuring accurate and focused strategy development for your business.

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Country Report

Home Improvement in the United Arab Emirates

Home improvement remains a niche home and garden category in the United Arab Emirates, for a number of reasons. First, professional maintenance services are widely available and for this reason consumers tend to prefer not to do their own DIY tasks ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Homewares in the United Arab Emirates

As the United Arab Emirates’ economic recovery developed strongly during 2013, homewares companies were encouraged to bolster sales growth by catering to the needs of the country’s very diverse population. Beverageware continued to grow as a wider ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Home and Garden in the United Arab Emirates

Towards the end of the review period, the property market picked up, benefiting the home and garden industry. Despite this, for the first two years of the review period, high inflation boosted value growth in home and garden, although growth was ...

Jul 2014 | US$1,900 | Add to cart | View details

Country Report

Gardening in the United Arab Emirates

Gardening remains a niche category in home and garden in the United Arab Emirates and sales of gardening remain much lower in the country than in European countries. This is due to a number of reasons. Firstly, the majority of consumers in the United...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Home Furnishings in the United Arab Emirates

Towards the end of the review period as the economy of the United Arab Emirates recovered and disposable income levels in the country increased, consumers were encouraged to develop more of an interest in fashion and lifestyle trends in home ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Home and Garden in Italy

Italy is still suffering from a general decrease in sales of non-food products, which has been ongoing since the beginning of the recession. Despite small signs of improvement in the economy, the country still faces unprecedented levels of ...

Jul 2014 | US$1,900 | Pages: 44 | Add to cart | View details

Country Report

Gardening in Italy

Since recession hit Italy back in 2009, Italian consumers have been rediscovering gardening and growing their own vegetables as an activity that is good for their spirit and for their pockets. This activity, however, is more difficult to maintain in ...

Jul 2014 | US$900 | Pages: 15 | Add to cart | View details

Country Report

Home Furnishings in Italy

During 2013 indoor furniture continued to show a strong decline in sales, due to the ongoing recession. Consumers continued to postpone purchases of large furniture, preferring to switch to lower-priced items such as homewares in order to revamp ...

Jul 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Home Improvement in Italy

Whilst the difficult economic conditions in Italy continued to limit sales of home improvement products, this was not as severe a decline as seen in some other areas of home and garden, as many consumers continued to be forced to carry out their own ...

Jul 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Homewares in Italy

During 2013 grocery retailers Coop and Carrefour launched online retail channels, with a number of references concentrated in the non-food area. At the same time, retailers worked to revamp their store offer by creating shop-in-shops within stores ...

Jul 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Gardening in the United Kingdom

Gardening is a popular pastime in the UK, especially among older generations. While some people hire gardeners, most people interested in this hobby do it themselves. One of the difficulties that companies involved in this industry face is generating...

Jun 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Home Furnishings in the United Kingdom

Home furnishings managed to perform better in 2013 compared with 2012 as trading picked up in the latter half of the year. Home furnishings was boosted by two key events in the UK. The UK experienced a long and hot summer compared with the dismal ...

Jun 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Home Improvement in the United Kingdom

UK consumers are DIY savvy, but spend less money on home improvement than many of their Western European counterparts. Unlike gardening, home improvement is viewed as a necessary evil rather than an enjoyable pastime. Tasks such as painting, ...

Jun 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Homewares in the United Kingdom

Cookware experienced good growth in 2013 underpinned by the popularity of the TV show “Great British Bake Off” in the UK. The programme inspired the nation to start baking and consequently there was a significant boost in sales of ovenware. Retailers...

Jun 2014 | US$900 | Pages: 14 | Add to cart | View details

Country Report

Home and Garden in the United Kingdom

Several factors combined to produce a positive year of growth for the home and garden market. Despite a gloomy start to the year, trading picked up in the summer months and continued through to the end of the year. The summer of 2013 was the ninth ...

Jun 2014 | US$1,900 | Pages: 43 | Add to cart | View details

Country Report

Home Furnishings in Canada

Growth in total home furnishings current value sales in 2013 was up slightly on 2012, and also surpassed the CAGR for the entire review period. This was partly due to the strong performance of certain segments of the Canadian housing market, most ...

Jun 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Home Improvement in Canada

After growing modestly in 2012, total home improvement current value sales declined by just over 1% in 2013. This decline, which was significantly larger than the average rate of decline for the entire review period, was primarily due to weakening ...

Jun 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Homewares in Canada

Growth in total homewares current value sales in 2013 was down slightly on 2012, mainly due to the economic slowdown and increasing price competition. The trend towards smaller household sizes in Canada also restricted demand for homewares to some ...

Jun 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Home and Garden in Canada

Growth in the Canadian economy in 2013 was down slightly on 2012, and remained sluggish overall. This was partly due to continuing global uncertainty and similarly lacklustre economic results from the US, Canada’s largest trading partner, Europe and ...

Jun 2014 | US$1,900 | Pages: 56 | Add to cart | View details

Country Report

Gardening in Canada

Growth in gardening current value sales in 2013 was down marginally on 2012, and also slightly slower than the review period CAGR. This was mainly due to maturity and the sluggish pace of economic recovery in Canada. Current value growth was also ...

Jun 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Gardening in Turkey

The high proportion of the Turkish population who live in the handful of very large cities in the country limits demand for gardening in the country as city living means that there is little room for gardens. Traditionally, gardening has been ...

Jun 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Home Furnishings in Turkey

Sales of home furnishings in Turkey are directly related to residential property sales, particularly sales of newly built homes. In recent years, new residential real estate development projects have flourished in Turkey, especially in suburban areas...

Jun 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Home Improvement in Turkey

Home improvement remains a major home and garden category in Turkey. As the cost of contracting tradesmen to perform home improvement tasks remains very low in Turkey, many householders grateful to have access to such professional services at low ...

Jun 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Homewares in Turkey

Since the end of the economic recession in 2010, homewares in Turkey has registered strong positive current value growth at an average of 8% over four consecutive years. Much of this growth can be attributed to the completion of numerous new homes as...

Jun 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Home and Garden in Turkey

With the end of the recession in sight by 2010, positive value growth began to be registered across nearly all home and garden categories. One contributing factor was the high growth recorded in sales of residential real estate due to declining ...

Jun 2014 | US$1,900 | Pages: 50 | Add to cart | View details

Country Report

Home Furnishings in Sweden

Internet retailing was the key trend in 2013 when several major companies decided to introduce online shops. Towards the end of the year the third biggest company in home furnishings, Mio, launched its internet retailing portal. The case has some ...

Jun 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Home Improvement in Sweden

Home improvement and do it yourself (DIY) grew in interest for Swedish consumers since 2000. The strong development started with popular TV shows such as “Äntligen Hemma” where the popular host Martin Timell provided inspirational and practical tips ...

Jun 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Homewares in Sweden

In 2013, the major trend was transitions in distribution. Both internet retailers and modern grocery retailers increased their shares. More expensive purchases online was the main driver behind the strong growth in internet retailing. People were ...

Jun 2014 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Home and Garden in Sweden

Home and garden showed stagnant value growth over the review period. The European economy stifled consumer confidence and had a negative impact on the sales of a majority of categories. Customer interest in home improvement, do it yourself and ...

Jun 2014 | US$1,900 | Pages: 50 | Add to cart | View details

Country Report

Gardening in Sweden

Swedish people greatly appreciate their gardens and regard them as an extension of the indoor living space. The trend grew strongly over the review period due to extensive exposure in the media. Both domestic and international TV shows are broadcast ...

Jun 2014 | US$900 | Pages: 20 | Add to cart | View details

Passport

Passport Home and Garden Global

All of our data and analysis for Home and Garden products in 80 countries. Includes historic and forecast data from 1997-2016, advanced modelling tools, global and regional analysis, company profiles, strategic briefings, articles, datagraphics, ...

Apr 2014 | US$52,000 | Add to cart | View details

Passport

Passport Home Improvement Global

Subscribe to the Passport online intelligence service: strategic analysis of trends and opportunities through an interactive database on your categories and your countries. Give your team the industry's most respected international market research.

Apr 2014 | US$20,000 | Add to cart | View details

Passport

Passport Gardening Global

Subscribe to the Passport online intelligence service: strategic analysis of trends and opportunities through an interactive database on your categories and your countries. Give your team the industry's most respected international market research.

Apr 2014 | US$20,000 | Add to cart | View details

Passport

Passport Homewares Global

Subscribe to the Passport online intelligence service: strategic analysis of trends and opportunities through an interactive database on your categories and your countries. Give your team the industry's most respected international market research.

Apr 2014 | US$20,000 | Add to cart | View details

Passport

Passport Home Furnishings

Subscribe to the Passport online intelligence service: strategic analysis of trends and opportunities through an interactive database on your categories and your countries. Give your team the industry's most respected international market research.

Apr 2014 | US$20,000 | Add to cart | View details

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Company Profile

Inter IKEA Systems BV in Home and Garden

Inter IKEA Systems BV is engaged in an aggressive expansion, focused mainly on emerging markets, which has helped the company to overcome weakness in Western Europe. The company is now reaping the benefits of its early move into China and is set to ...

Dec 2013 | US$525 | Pages: 33 | Add to cart | View details

Company Profile

Husqvarna AB in Home and Garden

Husqvarna is ranked second only to Scotts globally in gardening. It is the global leader in gardening equipment however on the basis of its strength in both North America and Western Europe. Its North American sales, however, have struggled in recent...

Nov 2013 | US$525 | Pages: 30 | Add to cart | View details

Country Report

Homewares in France

Cooking and celebrity chefs continued to be very popular in France in 2012. This phenomenon is stimulated by the media and the growing presence of famous local chefs on television, together with the popularity of programmes such as “Un Diner Presque ...

Nov 2013 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Home and Garden in France

Home and garden is still being affected by the continued economic crisis in France. The reality of the depth of the crisis has finally reached households after the presidential election in May 2012, and the projected cuts to reduce the rising public ...

Nov 2013 | US$1,900 | Pages: 48 | Add to cart | View details

Country Report

Gardening in France

Gardening and cooking are the two hobbies that are becoming increasingly popular in France. Gardening is no longer perceived as hard and physical work, but is now an enjoyable activity, and the garden is increasingly viewed as an extension of the ...

Nov 2013 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Home Furnishings in France

In 2012, the home furnishings category returned to decline after a positive 2011, reflecting the growing uncertainty regarding the economic outlook in France. Consumer interest in home furnishings remained high even if consumers were not able to ...

Nov 2013 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Home Improvement in France

It’s been more than a decade that home improvement has been part of French everyday life. The idea that you can improve your home was led by numerous DIY programmes on TV, and with the financial crisis, the cocooning effect took over, with more ...

Nov 2013 | US$900 | Pages: 22 | Add to cart | View details

Global Briefing

Home and Garden: Retailing Landscape

Home and garden is undergoing a shift from developed to emerging markets, especially Asia Pacific, where consumer demand is soaring. This creates both opportunities and challenges for global players in an industry that remains quite fragmented. ...

Nov 2013 | US$2,000 | Pages: 43 | Add to cart | View details

Country Report

Gardening in Ukraine

The growth rate of gardening in 2012 was six percentage points lower than in 2011. The revival of gardening as a subsistence activity witnessed in 2011 reversed in 2012, with the practice of growing one’s own plants proving to be unprofitable for ...

Nov 2013 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Home Furnishings in Ukraine

The implementation of the new Tax Code in December, 2010, continued to influence sales of imported indoor furniture, mostly represented by Chinese producers. Chinese products, which were previously extremely cheap, are subject to higher customs tax ...

Nov 2013 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Home Improvement in Ukraine

Having low living standards, most consumers are inclined to refurbish their accommodation themselves. However, there are types of jobs that are mostly left to professionals, among them plumbing, electrical work, flooring (except linoleum), and wall ...

Nov 2013 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Homewares in Ukraine

There are many available products in homewares in Ukraine, but very few developed brands. This is due to the peculiarities of dinnerware purchasing: dinnerware is rarely purchased, and consumers do not regard dinnerware as everyday goods. Moreover, ...

Nov 2013 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Home and Garden in Ukraine

Home and garden grew faster in 2012 than the CAGR posted over the review period. Growth was determined by several factors. The first was the slow economic revival. According to data from the Ministry of Economic Development and Trade the actual ...

Nov 2013 | US$1,900 | Pages: 47 | Add to cart | View details

Country Report

Gardening in Hong Kong, China

The majority of Hong Kong consumers do not have their own gardens but the idea of “green” living is growing in popularity. In addition, with the hectic pace of modern life, locals seldom adopt gardening as a hobby. That said, small potted plants and ...

Nov 2013 | US$900 | Pages: 15 | Add to cart | View details
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