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Home and Garden

Euromonitor International publishes the world's most comprehensive market research on the home and garden industry.  Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.


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Strategy Briefing

Gardening Global Overview: Social, Sustainable and Smart

Nov 2016

Macroeconomic factors have disrupted household gardening consumption and consumer lifestyles, consequently, new drivers of demand are shaping the future of the gardening sector. The shift in the typical gardener profile will be characterised by the ...

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Strategy Briefing

Experiential Licensing: Consumer Fundamentals Falling into Place

Aug 2016

Today’s consumers are increasingly redefining their values and priorities, leading to the birth of a new consumerism. “Experiencing is everything” is driving growth in sports/music licensing and theme parks/themed travel. Thus, themed ...

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Country Report

Home and Garden in Canada

Aug 2016

Overall home and garden current value growth in 2015 was in line with the review period performance, despite a less than stellar economic performance, a devalued Canadian dollar and continued concerns about a housing bubble. Larger growth was ...

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Country Report

Home and Garden in Germany

Aug 2016

Home and garden in Germany grew at a similar rate in 2015 as in the previous year, continuing its upwards trend. This was mainly due to gardening and home improvement. Innovative new products, for example robotic lawn mowers, drove value sales in ...

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Strategy Briefing

Global Overview on Decorative Paint: West to East

Jul 2016

Consumers in the Asia Pacific region are the main drivers of growth in global volume sales of decorative paint, with India emerging as a particularly strategic market. Elsewhere, demand remains relatively subdued, but a revival in consumer confidence...

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Country Report

Home and Garden in Australia

Jul 2016

Home and garden saw a continued strong performance in 2015, due to housing growth. However, the weakening economy at the start of the year led to a slower performance in comparison with 2014. Consequently, for much of 2015 consumers sought to ...

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Country Report

Home and Garden in the Netherlands

Jul 2016

Home and garden registered a more positive performance in 2015 than in the previous year, driven by a general recovery of the Dutch housing market. Manufacturers and retailers experienced higher demand for these products as consumer confidence ...

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Country Report

Home and Garden in Thailand

Jul 2016

In 2015 Thailand’s real GDP growth was 3%; up by two percentage points from 2014. The improvement in economic conditions boosted consumer spending in general. However, due to different purchasing priorities and consumers’ changing lifestyles, ...

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Strategy Briefing

The New Home and Garden Consumer

Jul 2016

A host of economic, social, demographic, technological and environmental factors are reshaping consumer behaviours and attitudes worldwide, and these are having a growing impact on preferences and spending patterns in the home and garden market. New ...

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Country Report

Home and Garden in Turkey

Jul 2016

Home and garden in Turkey registered a single-digit current value growth in 2015, which was comparable to 2014 but slower than the average for the review period. The continuing shift towards organised retailing from unorganised led sales of branded ...

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Country Report

Home and Garden in the United Kingdom

Jul 2016

Benefiting from a recovering economy in the UK with consumer confidence at a high level, home and garden witnessed 2% value growth in 2015. Previously, value sales suffered from a sluggish economic climate at the start of the review period, which, in...

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Strategy Briefing

Affordable Luxury in Emerging and Developing Markets and the Impact

Jul 2016

With rising incomes and greater exposure to Western cultures, the habits, tastes and needs of the new middle class emerging market consumer evolve - shoppers seeking aspirational, high quality brands at the best prices. Following The Quest For Value ...

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Country Report

Home and Garden in Mexico

Jul 2016

Value growth within home and garden in 2015 was primarily driven by the depreciation of the peso vis-à-vis the strong US dollar, with increased import costs resulting in higher retail prices for consumers. While higher prices impacted consumer ...

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Country Report

Home and Garden in the United Arab Emirates

Jun 2016

Due to the diversification of the United Arab Emirates’ economy towards non-oil-based activities and increased government spending on salaries, goods and services during 2015, there was an improvement in general consumption. Although the residential ...

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Country Report

Home and Garden in Brazil

Jun 2016

The home and garden market developed rapidly over the review period. Consumers benefited from an increase in average incomes which led to more sophisticated consumption patterns, such as the acquisition of new furniture, investments in small home ...

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Country Report

Home and Garden in the US

Jun 2016

Home and garden sales increased again in 2015, with the market recording its sixth consecutive year of growth. Indeed, the recovering housing market helped to boost current value sales by 4%, the highest growth seen in home and garden since 2005. ...

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Country Report

Home and Garden in Japan

Jun 2016

Home and garden in Japan recorded growth in value terms in 2015. Japanese economic growth turned positive due to foreign economic recovery, Abenomics, the anti-deflation policy and the lower yen exchange rate. When the VAT increase from April 2017 is...

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Country Report

Home and Garden in Hong Kong, China

Jun 2016

Home and garden showed slightly weaker current value growth in 2015 versus 2014 due to a slowdown in the residential property market. Home improvement and gardening registered the fastest current value growth in 2015. They were boosted by consumers’ ...

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Country Report

Home and Garden in Malaysia

Jun 2016

Home and garden’s growth in Malaysia slowed down marginally compared to 2014. The performance of home and garden was constrained by the implementation of a 6% Goods and Services Tax (GST) that was introduced on 1 April 2015, an unstable currency ...

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Country Report

Home and Garden in Taiwan

Jun 2016

After a few years of value growth for home and garden, sales declined in current terms in 2015 due to slower growth of the economy and an uncertain job market. Consumers were more cautious about spending money or chose to defer their purchases. In ...

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