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Home and Garden

Euromonitor International publishes the world's most comprehensive market research on the home and garden industry.  Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.


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Strategy Briefing

Home Improvement in Asia Pacific

Aug 2017

Asia Pacific has surpassed North America to become the largest region by home improvement sales globally. Asia Pacific’s stellar performance in home improvement is due to strong fundamentals, economic resilience and robust private residential ...

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Country Report

Home and Garden in Japan

Aug 2017

Home and garden continued to see only sluggish current value sales growth in 2016. Sales continue to be hindered by a declining population and ongoing economic uncertainty. Economic concerns are particularly strong among the working age population, ...

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Strategy Briefing

How to Thrive as a Home Improvement Retailer in Asia Pacific

Jul 2017

Asia Pacific is the fastest growing region in the world for sales of home improvement products, driven by the strong housing market and the launch of innovative products. Amid the shifting demographic landscape, retailers will need to devise new ways...

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Country Report

Home and Garden in the United Arab Emirates

Jul 2017

In 2016, home and garden witnessed slower growth in current value terms compared with 2015. This was primarily due to the economic downturn in the region in general, and in the United Arab Emirates in particular. The negative macroeconomic conditions...

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Country Report

Home and Garden in Australia

Jun 2017

Home and garden experienced healthy growth in 2016, owing to continuing housing growth. However, as consumers are shifting to multiple-dwelling units due to factors such as housing affordability or a desire to live closer to metropolitan areas, it ...

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Country Report

Home and Garden in Thailand

Jun 2017

Home and garden in Thailand continued to record moderate current value growth in 2016, with home furnishings being the key driver of sales. Urban consumers are the key target audience for new designs and functional products. Smaller households and ...

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Country Report

Home and Garden in the United Kingdom

Jun 2017

Fuelled by strong economic growth, high consumer confidence and a decently performing housing market, home and garden saw another year of positive growth in 2016, particularly in gardening and home furnishings. UK consumers were keen to replace some ...

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Country Report

Home and Garden in Italy

May 2017

Following years of strong decline, home and garden in Italy managed to experience further recovery in 2016 after a noticeable improvement in 2015. Consumers, who were cautious about investing money into refurbishing and renewing their homes due to ...

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Country Report

Home and Garden in Indonesia

May 2017

Sales of home and garden in Indonesia continued to record positive growth in 2016 from the previous year. Even though progress was positive, growth was significantly lower compared to the 2014/2015 period due to uncertainty around the economic and ...

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Country Report

Home and Garden in India

May 2017

The government of India announced demonetisation in the month of November 2016, which had an adverse impact on home and garden sales. Demand for home improvement and furnishing products is high in the months of November and December because that is ...

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Country Report

Home and Garden in Brazil

May 2017

2016 was another challenging year for the Brazilian economy, with the home and garden industry not immune from the deteriorating situation. Consumers continued to purchase products which were considered essential, with many of the items in home and ...

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Country Report

Home and Garden in Ukraine

May 2017

After two years of recession, home and garden demonstrated positive value growth in 2016, outperforming the review period CAGR. Moderate economic recovery, the making of postponed purchases and a still high inflation rate drove home improvement sales...

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Country Report

Home and Garden in the US

May 2017

As the US housing market continued to recover in 2016, home and garden sales increased for the seventh consecutive year, recording value growth of 3% at current prices. This rate of growth was broadly in line with that of the review period, but fell ...

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Country Report

Home and Garden in South Africa

May 2017

South Africa continues to struggle economically and politically, with the political environment negatively impacting the currency valuation in 2016. Inflation coupled with relatively high unemployment rates added to the country’s woes. Severe drought...

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Country Report

Home and Garden in Argentina

May 2017

In 2016, the home and garden market recorded a 27% increase in value as a result of price increases on the local market. However, there were other factors that had a very negative impact on category value sales, such as the general fall in domestic ...

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Country Report

Home and Garden in South Korea

May 2017

Home and garden in South Korea records value growth of 2% in 2016, which is the result of a favourable environment. Strong consumer interest in home improvement and home furnishing activities coupled with increased offerings from domestic and ...

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Country Report

Home and Garden in Mexico

May 2017

Overall home and garden registered only moderate growth in 2016, as the market – largely dependent on imports of products and materials – was adversely affected by the strong depreciation of the Mexican peso against the US dollar, which hit its ...

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Country Report

Home and Garden in Malaysia

May 2017

Home and garden saw marginally slower current value growth in 2016 than in 2015. Weak economic conditions in Malaysia in 2016 negatively affected consumer confidence, particularly on big-ticket items such as home furnishings, which slowed down ...

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Country Report

Home and Garden in the Netherlands

May 2017

Home and garden witnessed another strong performance in 2016 perpetuated by the stable economic conditions in the Netherlands, rising consumer confidence, the falling unemployment rate and a positive movement in the housing market. Consumers who had ...

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Country Report

Home and Garden in the Philippines

May 2017

According to the Philippine Statistics Authority, the Philippine economy grew by almost 7% in 2016, the fastest rate in three years. The economic growth led to a continued increase in disposable incomes in the country, which was particularly ...

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