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Market research for the home and garden industry

Euromonitor International has the world’s most comprehensive research on the home and garden industry.  

We monitor and analyse industry trends in 32 countries around the world, including market sizes and full category breakdowns; including "big picture” qualitative analysis, to specific category data.

A resource for your entire organization, Euromonitor International market research supports every level of your business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our data and analysis helps you understand the  intricacies of the home and garden industry in both the global and regional context, as well as nationally, support your business development strategies.

Our home and garden market research answer questions such as:

  • What is the market size of home and garden?
  • What are the major companies in home and garden?

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Home and Garden Industry: Essential reports

Our latest reports highlighting the key trends driving rapid development in the global home and garden industry.

Nov 2014 | View details
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Country Report

Home Improvement in Brazil

Most people in Brazil pay to have home improvement tasks carried out in their homes. Therefore, a large proportion of home improvement sales are carried out by contracting a company or an independent contractor. However, there are many, mostly ...

Nov 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Homewares in Brazil

Thanks to rising disposable income and governmental programmes, such as “Minha Casa Minha Vida” (“My House, My Life”), home ownership is increasing rapidly in Brazil with a large number of Brazilians having access to property ownership for the first ...

Nov 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Home and Garden in Brazil

Home and garden was impacted by the economic slowdown in 2013 and the subsequent slower real GDP growth limited consumer credit and growing consumer indebtedness. The middle class and lower-income demographics, who were responsible for fuelling home ...

Nov 2014 | US$1,900 | Pages: 45 | Add to cart | View details

Country Report

Gardening in Brazil

Thanks to all year round sunny and humid weather in almost all regions of the country, Brazil enjoys lush vegetation including thousands of tree and flower species growing without any outside help. As a result, gardening is more of a natural part of ...

Nov 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Home Furnishings in Brazil

The measures taken by the federal government, such as income distribution (Family Grant) and housing programmes, that include credit for furniture acquisition (My House, My Life) in order to promote the lower-income classes in Brazil, continue ...

Nov 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Home Improvement in Russia

Investment in repairs of existing and newly purchased dwellings traditionally ranks first in the annual expenditure of Russian citizens. According to a VCIOM (Russia Public Opinion Research Centre) survey, approximately 11% of expenditure was spent ...

Nov 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Homewares in Russia

A disappointing economic performance and decreasing purchasing capacity in 2013 led to a deceleration in growth in the market for homewares in Russia. Cultural peculiarities regarding homewares products as presents for different occasions affected ...

Nov 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Home and Garden in Russia

The market for home and garden visibly slowed down in 2013, in comparison with the post-recession years. Almost all macroeconomic indicators demonstrated stagnation, with the exceptions of some growth in disposable income, albeit weak, and in the ...

Nov 2014 | US$1,900 | Pages: 50 | Add to cart | View details

Country Report

Gardening in Russia

Gardening remains a very popular pastime in Russia. Strong demand for gardening products is supported by urban householders who own summer dwellings (dachas) in rural areas. The rural population consumes gardening products to a lesser extent, for ...

Nov 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Home Furnishings in Russia

Following healthy growth in 2012, demand for home furnishings was more subdued in 2013. Consumption was hit by economic uncertainty, impacting purchasing patterns. Consumers still had to pay rent or mortgages and utility bills, limiting spending on ...

Nov 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Home and Garden in South Africa

The South African home and garden market continued to experience strong value growth in 2013. In the midst of socio-economic challenges, such as rand volatility, increasing household debt, soaring fuel prices and lost income during times of strikes ...

Oct 2014 | US$1,900 | Pages: 45 | Add to cart | View details

Country Report

Gardening in South Africa

Traditionally, gardening is perceived as a hobby in South Africa. However, the level of income continues to influence South Africans’ attitude towards gardening. Lower-income consumers in urban, peri-urban and rural areas continue to practice ...

Oct 2014 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Home Furnishings in South Africa

The weak economic situation within South Africa affected the home furnishings category in 2013. During the review period South African consumers were cautious in their spending due to economic challenges which include rising inflation and rising ...

Oct 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Home Improvement in South Africa

South Africans traditionally rely on paid labour to carry out large home improvement tasks. The perception of home improvement in South Africa is also greatly influenced by levels of income. High-income consumers are likely to hire professionals to ...

Oct 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Homewares in South Africa

The level of disposable income continued to influence purchasing patterns in the homewares category in South Africa. Traditionally, South African consumers purchased homewares when needed or when replacing broken items. However, higher income ...

Oct 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Home Furnishings in Romania

The home furnishings market was severely hit by the recession, as consumers’ shattered confidence and low incomes led to them refraining from purchases of expensive long-term goods. Domestic producers were most affected by the crisis, as consumers ...

Oct 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Home Improvement in Romania

After suffering heavily from the effects of the recession on consumers’ purchasing power, the Romanian home improvement category stagnated in 2013. The previous four years recorded significant decreases, since consumers felt less inclined to invest ...

Oct 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Homewares in Romania

Homewares continued to see a positive performance in 2013, its value sales having increased by 2% at constant prices. Sales on the Romanian market totalled RON1.3 billion at the end of the review period. The financial crisis didn’t bring crunches in ...

Oct 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Home and Garden in Romania

With the economy recording the highest growth in the entire EU, in 2013 the home and garden market expanded in value terms. Nevertheless, low consumer confidence and their preference for mostly cheap products slowed the performance of the market. In ...

Oct 2014 | US$1,900 | Pages: 49 | Add to cart | View details

Country Report

Gardening in Romania

The Romanian gardening category is still young. This is due to the fact that most people with a garden live in the countryside and these consumers have traditionally been rather autonomous, using their own seed, natural fertiliser from their own ...

Oct 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Home and Garden in Australia

The furniture category is being challenged with slow housing growth and low cost IKEA products. Companies are forced to offer enormous discounts to their customers and look for new ways of selling their products. For example, retailers are achieving ...

Oct 2014 | US$1,900 | Pages: 41 | Add to cart | View details

Country Report

Gardening in Australia

Australians enjoy gardening activities. Gardening is a big part of the Australian lifestyle, although for some it is still often viewed as a chore. Nevertheless, Australians appreciate the result of the work they put into gardening, and therefore ...

Oct 2014 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Home Furnishings in Australia

Heavy discounts and interest-free furniture loans did not bring value growth to the home furnishings category in Australia in 2013. While consumers’ confidence is improving and they are furnishing and decorating their homes, low prices are only ...

Oct 2014 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Home Improvement in Australia

Some 70% of households in Australia own their own homes. While houses in Australia are becoming increasingly expensive, over half of low-income households are home owners. This stimulated two major trends in the home improvement category. First, ...

Oct 2014 | US$900 | Pages: 14 | Add to cart | View details

Country Report

Homewares in Australia

Homewares remained fairly flat, declining by 1% in value terms in 2013. Industry consolidation became a major trend for the year. Large companies continue taking over their smaller competitors. Companies with a large brand portfolio are taking shelf ...

Oct 2014 | US$900 | Pages: 14 | Add to cart | View details

Global Briefing

Indoor Furniture: Category Overview

Indoor furniture will achieve only modest growth over the forecast period, as China’s share is still insufficient to grow the category out of decline. These changes, however, are sizeable: mass-market products seek ways to reach the most remote ...

Oct 2014 | US$1,200 | Pages: 58 | Add to cart | View details

Country Report

Homewares in Switzerland

Sales in the homewares category were supported by a clear trend towards home cooking in Switzerland in 2013. In response to the uncertain economic outlook, Swiss consumers cut back on visits to restaurants and bars in an attempt to reduce living ...

Oct 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Gardening in Switzerland

In general, gardening remains popular as a pastime in Switzerland. Gardening is not perceived as hard physical work, but is rather seen as an enjoyable activity. The Swiss value gardens as an extension of their house, where people can comfortably ...

Oct 2014 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Home Furnishings in Switzerland

Two major socioeconomic factors continue to play an important role in determining the strength of home furnishings in Switzerland: consumer confidence and the health of the housing market. A mixture of weak housing growth, weak consumer confidence, ...

Oct 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Home Improvement in Switzerland

When it comes to decorating their houses or making small repairs, DIY was popular in Switzerland throughout the review period and it remained a trend in 2013. The Swiss tend to be keen to carry out small jobs, including painting walls, putting up ...

Oct 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Home and Garden in Switzerland

Unexpectedly cold weather in spring and extremely hot temperatures in summer 2013 had an important impact on the sales of home and garden products: for the second year in a row, value sales fell in Switzerland. However, the dynamic housing market, ...

Oct 2014 | US$1,900 | Pages: 46 | Add to cart | View details

Country Report

Gardening in Indonesia

Until 2013, most Indonesian consumers have seldom treated gardening activities such as planting, watering and fertilising plants as a valued pastime or hobby. Many consumers within the major cities live in condominiums or apartments with limited ...

Oct 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Home Furnishings in Indonesia

Indonesia’s property market was growing rapidly up to the end of the third quarter of 2013, both in housing (perumahan) for middle- and lower-income consumers by means of Kredit Kepemilikan Rumah (KPR or house loans), and also sales of premium condos...

Oct 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Home Improvement in Indonesia

In Indonesia, most home improvements are still done by contracted workers on hire, rather than do-it-yourself (DIY) by home owners, as the cost of hired workers is still affordable for most middle-upper income households. Property developers also ...

Oct 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Homewares in Indonesia

More Indonesians gave various homewares products as gifts for their families, relatives, friends and colleagues in 2013, usually as housewarming, wedding and sometimes even birthday gifts. Rather than giving gifts of packaged food and beverages in ...

Oct 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Home and Garden in Indonesia

In May 2013, the Indonesian government decided to significantly increase fuel prices, which has put great pressure on the production and distribution costs of various consumer goods, including home and garden products, in the country. Further, ...

Oct 2014 | US$1,900 | Pages: 47 | Add to cart | View details

Country Report

Gardening in the Philippines

During the review period, gardening remained a niche market in the Philippines. Due to the increasingly busy lifestyles of consumers in urban areas, most households have little time to be involved in gardening and limited numbers of people are ...

Oct 2014 | US$900 | Pages: 15 | Add to cart | View details

Country Report

Home Furnishings in the Philippines

Home furnishings have grown by 2% in value during the review period, garnering a total of Ps158 million in 2013. As the population grows and new houses and condominium units are developed, an increase in demand for home furnishings is inevitable. ...

Oct 2014 | US$900 | Pages: 15 | Add to cart | View details

Country Report

Home Improvement in the Philippines

In the Philippines, most consumers seek professional help for major improvements, such as painting jobs, as well as the installation of large items, such as bathroom and sanitaryware, floor and wall tiles, wooden flooring or kitchen sinks. This ...

Oct 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Homewares in the Philippines

Homewares grew by 5% in 2013, reaching Ps10.8 billion in sales. This value growth is the highest across the home and garden industry, surpassing growth in gardening, home improvement and home furnishings. Unlike these aforementioned markets, ...

Oct 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Home and Garden in the Philippines

Although home and garden continued to grow during the review period, the growth was not as impressive as in earlier years. This slower growth can be attributed to consumer preferences and tightening household budgets since 2008, encouraging consumers...

Oct 2014 | US$1,900 | Pages: 41 | Add to cart | View details

Country Report

Homewares in South Korea

In 2013, homewares in South Korea grew by 4% in retail value. New developments in materials and products were responsible for this growth, as well as an increased consumer preference for safe and superior homewares.

Oct 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Home and Garden in South Korea

Home and garden showed continuous retail value growth in 2013. Among the categories, homewares posted the highest growth in 2013, thanks to the increasing popularity of imported dinnerware brands and a preference for superior strength and quality ...

Oct 2014 | US$1,900 | Pages: 40 | Add to cart | View details

Country Report

Gardening in South Korea

Even with a large number of rural areas where farming constitutes the main type of business, in population density terms, more than half the population lives in Seoul, the South Korean capital city, and its outskirts. These areas are highly ...

Oct 2014 | US$900 | Pages: 15 | Add to cart | View details

Country Report

Home Furnishings in South Korea

In 2013, South Korean home furnishings grew by 3% to reach KRW4.2 trillion. Energy saving has already become a national issue and a major concern for South Koreans, with frequent and an increasing amount of shutdown time in 2013 at the nuclear energy...

Oct 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Home Improvement in South Korea

A key trend in home improvement is the increasing popularity of DIY among the South Korean population, along with a greater preference for environmentally-friendly products or eco-products. Do-It-Yourself (DIY) trends are now prevalent among South ...

Oct 2014 | US$900 | Pages: 21 | Add to cart | View details

Company Profile

Bosch GmbH, Robert in Home and Garden

Bosch is a global leader in home improvement and in Western Europe in gardening. The company’s main focus however is elsewhere, as one of the world’s largest suppliers of parts and technology to the automotive industry. The company has failed to take...

Oct 2014 | US$525 | Pages: 31 | Add to cart | View details

Country Report

Gardening in India

Gardening has always been a popular activity in much of India, but it has not been very commercialised to date. In rural areas and small cities, gardening enthusiasts get the necessary items for gardening for free from nearby areas, such as soil and ...

Oct 2014 | US$900 | Pages: 14 | Add to cart | View details

Country Report

Home Furnishings in India

Home furnishings witnessed a slightly higher rate of growth of 12% in value in 2013, compared to 11% in 2012, following a continued improvement in the economic situation, particularly in the second half of 2013.

Oct 2014 | US$900 | Pages: 17 | Add to cart | View details
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