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Market research for the home and garden industry

Euromonitor International has the world’s most comprehensive research on the home and garden industry.  

We monitor and analyse industry trends in 32 countries around the world, including market sizes and full category breakdowns; including "big picture” qualitative analysis, to specific category data.

A resource for your entire organization, Euromonitor International market research supports every level of your business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our data and analysis helps you understand the  intricacies of the home and garden industry in both the global and regional context, as well as nationally, support your business development strategies.

Our home and garden market research answer questions such as:

  • What is the market size of home and garden?
  • What are the major companies in home and garden?

results

 

Country Report

Gardening in Indonesia

Until 2013, most Indonesian consumers have seldom treated gardening activities such as planting, watering and fertilising plants as a valued pastime or hobby. Many consumers within the major cities live in condominiums or apartments with limited ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Home Furnishings in Indonesia

Indonesia’s property market was growing rapidly up to the end of the third quarter of 2013, both in housing (perumahan) for middle- and lower-income consumers by means of Kredit Kepemilikan Rumah (KPR or house loans), and also sales of premium condos...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Home Improvement in Indonesia

In Indonesia, most home improvements are still done by contracted workers on hire, rather than do-it-yourself (DIY) by home owners, as the cost of hired workers is still affordable for most middle-upper income households. Property developers also ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Homewares in Indonesia

More Indonesians gave various homewares products as gifts for their families, relatives, friends and colleagues in 2013, usually as housewarming, wedding and sometimes even birthday gifts. Rather than giving gifts of packaged food and beverages in ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Home and Garden in Indonesia

In May 2013, the Indonesian government decided to significantly increase fuel prices, which has put great pressure on the production and distribution costs of various consumer goods, including home and garden products, in the country. Further, ...

Oct 2014 | US$1,900 | Add to cart | View details

Country Report

Gardening in the Philippines

During the review period, gardening remained a niche market in the Philippines. Due to the increasingly busy lifestyles of consumers in urban areas, most households have little time to be involved in gardening and limited numbers of people are ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Home Furnishings in the Philippines

Home furnishings have grown by 2% in value during the review period, garnering a total of Ps158 million in 2013. As the population grows and new houses and condominium units are developed, an increase in demand for home furnishings is inevitable. ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Home Improvement in the Philippines

In the Philippines, most consumers seek professional help for major improvements, such as painting jobs, as well as the installation of large items, such as bathroom and sanitaryware, floor and wall tiles, wooden flooring or kitchen sinks. This ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Homewares in the Philippines

Homewares grew by 5% in 2013, reaching Ps10.8 billion in sales. This value growth is the highest across the home and garden industry, surpassing growth in gardening, home improvement and home furnishings. Unlike these aforementioned markets, ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Home and Garden in the Philippines

Although home and garden continued to grow during the review period, the growth was not as impressive as in earlier years. This slower growth can be attributed to consumer preferences and tightening household budgets since 2008, encouraging consumers...

Oct 2014 | US$1,900 | Add to cart | View details

Country Report

Homewares in South Korea

In 2013, homewares in South Korea grew by 4% in retail value. New developments in materials and products were responsible for this growth, as well as an increased consumer preference for safe and superior homewares.

Oct 2014 | US$900 | Add to cart | View details

Country Report

Home and Garden in South Korea

Home and garden showed continuous retail value growth in 2013. Among the categories, homewares posted the highest growth in 2013, thanks to the increasing popularity of imported dinnerware brands and a preference for superior strength and quality ...

Oct 2014 | US$1,900 | Add to cart | View details

Country Report

Gardening in South Korea

Even with a large number of rural areas where farming constitutes the main type of business, in population density terms, more than half the population lives in Seoul, the South Korean capital city, and its outskirts. These areas are highly ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Home Furnishings in South Korea

In 2013, South Korean home furnishings grew by 3% to reach KRW4.2 trillion. Energy saving has already become a national issue and a major concern for South Koreans, with frequent and an increasing amount of shutdown time in 2013 at the nuclear energy...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Home Improvement in South Korea

A key trend in home improvement is the increasing popularity of DIY among the South Korean population, along with a greater preference for environmentally-friendly products or eco-products. Do-It-Yourself (DIY) trends are now prevalent among South ...

Oct 2014 | US$900 | Add to cart | View details

Company Profile

Bosch GmbH, Robert in Home and Garden

Bosch is a global leader in home improvement and in Western Europe in gardening. The company’s main focus however is elsewhere, as one of the world’s largest suppliers of parts and technology to the automotive industry. The company has failed to take...

Oct 2014 | US$525 | Pages: 31 | Add to cart | View details

Country Report

Gardening in India

Gardening has always been a popular activity in much of India, but it has not been very commercialised to date. In rural areas and small cities, gardening enthusiasts get the necessary items for gardening for free from nearby areas, such as soil and ...

Oct 2014 | US$900 | Pages: 14 | Add to cart | View details

Country Report

Home Furnishings in India

Home furnishings witnessed a slightly higher rate of growth of 12% in value in 2013, compared to 11% in 2012, following a continued improvement in the economic situation, particularly in the second half of 2013.

Oct 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Home Improvement in India

Home improvement in India grew by 11% in value terms in 2013, not least driven by a burgeoning economy. People have started buying better quality home improvement products, such as floor coverings and wall coverings.

Oct 2014 | US$900 | Pages: 14 | Add to cart | View details

Country Report

Homewares in India

Homewares in India grew in value by 12% in 2013, with the Indian economy in a progressively better shape than in 2012. As a result, consumers are buying more homewares, increasingly at a higher value, and some are now in a position to trade up in ...

Oct 2014 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Home and Garden in India

Oct 2014 | US$1,900 | Pages: 38 | Add to cart | View details

Country Report

Homewares in Japan

Homewares demonstrated less than 1% growth in value terms, reaching JPY381 billion in 2013. Despite some economic recovery since the Lehman Brothers disaster, sales of homewares have not recovered. The home cooking trend is still strong among ...

Oct 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Home and Garden in Japan

Home and gardening recorded slight growth in value in 2013. Due to increased consumer confidence in the market following the implementation of abenomics, the current Prime Minister’s economic policy, sales of home and garden products improved ...

Oct 2014 | US$1,900 | Pages: 46 | Add to cart | View details

Country Report

Gardening in Japan

Traditionally, gardening has been an important pastime for Japanese consumers. However, large-sized gardening is becoming rare, especially within urban areas. The senior population in particular tends to enjoy decorating and maintaining their own ...

Oct 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Home Furnishings in Japan

Sales of home furnishing products were supported by strong growth in new housing in 2013, before the expected tax hike in 2014 takes place. Sale of new housing has also been supported by the recovery in the economy. Increased numbers of consumers ...

Oct 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Home Improvement in Japan

Home improvement has been flat in growth terms over the review period, and was valued at JPY826 billion in 2013. Traditionally, DIY is popular among Japanese consumers, with most households having a proper tool box. Retailers are trying to encourage...

Oct 2014 | US$900 | Pages: 25 | Add to cart | View details

Company Profile

SEB, Groupe in Home and Garden

SEB has a range of cookware brands, although it is possibly best known for Tefal in mature markets and Supor in Asia Pacific. A series of local acquisitions over the years has significantly increased its presence in emerging markets. The Supor brand ...

Oct 2014 | US$525 | Pages: 41 | Add to cart | View details

Country Report

Home and Garden in France

Home and garden, a relatively stable industry during the review period due to the popularity of the products among French consumers, was negatively impacted by the wider economic difficulties in France in 2012-2013. Increasing unemployment rates and ...

Oct 2014 | US$1,900 | Pages: 43 | Add to cart | View details

Country Report

Gardening in France

In 2013, French consumers continued to perceive their garden as the “fifth room in their house”. The need for fresh air and a green environment is still highly valued in France and gardening represents an important pastime, which is reflected in ...

Oct 2014 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Home Furnishings in France

May 2013 saw the implementation of the eco-tax, added to the price of furniture to contribute to the recycling, as in consumer appliances. The amount of the tax depends on the nature of the product sold, with the rate being decided by the private ...

Oct 2014 | US$900 | Pages: 15 | Add to cart | View details

Country Report

Home Improvement in France

Home improvement is a well-known pastime for French people. Even if most French consumers do not themselves undertake substantial home improvement works, minor repairs or renovations such as painting are popular. Thus, the home improvement category ...

Oct 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Homewares in France

In 2013, the homewares category was not shielded from the decline in consumption in France. Despite numerous television shows such as Masterchef being broadcast for several seasons, the category appears to losing momentum. French consumers’ interest ...

Oct 2014 | US$900 | Pages: 14 | Add to cart | View details

Country Report

Home Furnishings in Spain

The weak situation of the real estate market continues to be the main burden for the evolution of home furnishing in Spain. As the prices of real estate continue to fall, the interest of Spaniards in investing in properties lessens. The restriction ...

Oct 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Home Improvement in Spain

Traditionally, Spaniards have hired professionals to carry out home improvements, especially when it comes to fixing something or painting a room, attributed to the perception of home improvement tasks as tedious or a burden, and also due to the ...

Oct 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Homewares in Spain

The economic recession continued to shape the performance of homewares in Spain in 2013. The category saw a dual trend: On one side, dining products continued to see its sales decline significantly, affected by the drop in disposable income and ...

Oct 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Home and Garden in Spain

In 2013, home and gardening continued to underperform, affected by the extension of the economic recession, the high unemployment rate and a further decline in the disposable income of consumers. Only home improvement managed to improve its ...

Oct 2014 | US$1,900 | Pages: 46 | Add to cart | View details

Country Report

Gardening in Spain

During 2013, and in line with the review period, sales of gardening products have been severely affected by the impact of the economic crisis on consumer spending. Considering that one out of four Spanish workers is currently unemployed, and that the...

Oct 2014 | US$900 | Pages: 16 | Add to cart | View details

Company Profile

Scotts Co LLC, The in Home and Garden

Scotts is a global leader in growing media and plant protection. It remains highly reliant on the US market, however this market will lead growth in garden care going forward which presents an opportunity for Scotts. Recent bolt-on acquisitions offer...

Sep 2014 | US$525 | Pages: 30 | Add to cart | View details

Global Briefing

Light Sources Overview: LED Lights the Way

The global light sources market has recovered strongly since 2009, largely driven by the Asia Pacific region, particularly China. However, value growth slowed in the latter part of the review period, as competition between categories got tougher and ...

Sep 2014 | US$1,200 | Pages: 50 | Add to cart | View details

Company Profile

Stanley Black & Decker Inc in Home and Garden

Stanley Black & Decker ranked number two in US home improvement in 2013. It has also recently acquired a Chinese power and hand tools manufacturer which will give it a stronger manufacturing base in a low cost country. The company has benefited from ...

Sep 2014 | US$525 | Pages: 30 | Add to cart | View details

Company Profile

Inter Ikea Systems BV in Home and Garden

IKEA’s unique business model has allowed for unprecedented world coverage in the highly fragmented home furnishings market. Its affordable yet contemporary offer largely insulates the company against slowing category growth in mature markets, while a...

Sep 2014 | US$525 | Pages: 37 | Add to cart | View details

Country Report

Gardening in Poland

Access to green spaces is valued by Polish citizens. Time spent outdoors is associated with healthy lifestyles, leisure and family activities. Private gardens are usually an object of pride for their owners and they tend to be carefully looked after....

Sep 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Home Furnishings in Poland

In terms of the Polish economy, 2013 has been a tough year, during which consumer confidence declined further and unemployment rose. Given the major declines in the construction industry’s output, 2013 was the slowest year for the Polish economy ...

Sep 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Home Improvement in Poland

Consumers engage in home improvement works themselves not only because it is cheaper than hiring a professional but also because it gives a great deal of satisfaction and is an active way of spending time with the family. This is characterised in the...

Sep 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Homewares in Poland

The trend towards healthy lifestyles is becoming increasingly popular in Poland. Numerous TV programmes, magazines and books are created in order to promote healthy living. A significant part of that trend is a healthy, low-fat diet and demand for ...

Sep 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Home and Garden in Poland

In 2013, the Polish economy experienced its slowest GDP growth rate since 2002. Falling levels of consumer spending, rising unemployment and a prolonged financial crisis in the Eurozone did little to create favourable business conditions. Polish ...

Sep 2014 | US$1,900 | Pages: 56 | Add to cart | View details

Company Profile

Akzo Nobel NV in Home and Garden

After the divestment of its dragging North American business, Akzo Nobel is focusing on its key European market, where recovery is soon expected, and is expanding capacity in its high-growth markets in Asia and Latin America. In the meantime the ...

Sep 2014 | US$525 | Pages: 37 | Add to cart | View details

Global Briefing

Gardening: Category Overview

Gardens and gardening are changing. Gardens are shrinking and becoming more urban, while gardening is increasingly motivated by a variety of diverse factors, ranging from environmentalism and communitarianism to gastronomy. All of this is having an ...

Sep 2014 | US$1,200 | Pages: 39 | Add to cart | View details

Country Report

Homewares in Malaysia

Homewares posted current value growth of 3% in 2013 to reach sales of MYR1,471 million. Increasingly hectic lifestyles and the rise in living standards caused consumers to choose to dine at home more often compared to eating out. The need for ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Home and Garden in Malaysia

Although Malaysia experienced slightly slower economic growth in 2013, home and garden registered positive and stronger value growth than in 2012 due to changes in consumers’ lifestyles, their growing sophistication and higher disposable incomes that...

Aug 2014 | US$1,900 | Add to cart | View details
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