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Market research for the home and garden industry

Euromonitor International has the world’s most comprehensive research on the home and garden industry.  

We monitor and analyse industry trends in 32 countries around the world, including market sizes and full category breakdowns; including "big picture” qualitative analysis, to specific category data.

A resource for your entire organization, Euromonitor International market research supports every level of your business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our data and analysis helps you understand the  intricacies of the home and garden industry in both the global and regional context, as well as nationally, support your business development strategies.

Our home and garden market research answer questions such as:

  • What is the market size of home and garden?
  • What are the major companies in home and garden?

results

 

Country Report

Gardening in the United Arab Emirates

Gardening is rather poorly developed among people in the United Arab Emirates, mainly because of the general population structure, where around 90% of the population are expats, who mainly live in rented premises with no garden or extremely limited ...

Aug 2015 | US$990 | Pages: 16 | Add to cart | View details

Country Report

Home Furnishings in the United Arab Emirates

2014 was characterised by the high rise in the cost of living in the United Arab Emirates. In the middle of 2014, Abu Dhabi removed the rental prices cap that limited the possible increase of rent prices for existing tenants up to 5%, this caused a ...

Aug 2015 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Home Improvement in the United Arab Emirates

The concept of DIY in the United Arab Emirates is translating to a done-for-you concept, mainly due to the cheap price of professional help. This trend is flourishing and has a direct correlation with comparatively high purchasing power in the ...

Aug 2015 | US$990 | Pages: 14 | Add to cart | View details

Country Report

Homewares in the United Arab Emirates

Budget conscious spending is taking the lead within many industries in the United Arab Emirates, including homewares. The trend is mainly driven by the growing low- and middle-income population. Additionally, this trend is translating in fast growth ...

Aug 2015 | US$990 | Pages: 14 | Add to cart | View details

Country Report

Home and Garden in the United Arab Emirates

The overheating in the real estate market in Dubai and Abu Dhabi exerted major upward pressure on rents and mortgage costs. The latter facts have stimulated the tenants’ movement towards cheaper residential areas within major cities or transfers to ...

Aug 2015 | US$2,100 | Pages: 42 | Add to cart | View details

Country Report

Gardening in Russia

More than 40 million garden plots are counted in Russia, which means almost one garden for every three members of the Russian population. Since Soviet times, for Russians the garden is associated with a 600 sq m area with a summer house. The owners ...

Aug 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Home Furnishings in Russia

The first half of 2014 showed low demand for home furnishings. Consumption was reasonable due to the economic uncertainty: decreasing purchasing power due to the cheap rouble, high utility bills and mortgages limited consumers spending.

Aug 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Home Improvement in Russia

Home improvement is perceived as a do-it-yourself job by the majority of the Russian citizens. This is explained by the small space of accommodations and relatively low income level of the main part of the Russian population. To hire a brigade or to ...

Aug 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Homewares in Russia

Stagnation, observed in homewares in 2013, increased in the first half of 2014. The unpredictable political situation, various sanctions launched by Western governments against Russian individuals and companies and the decline of economic indexes ...

Aug 2015 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Home and Garden in Russia

In 2014 the consequences of the Russian-Ukrainian crisis and stagnation of the Russian economy had multiple effects on home and garden. The construction industry suffered as a result of sanctions placed by the Russian government on imports from the ...

Aug 2015 | US$2,100 | Pages: 54 | Add to cart | View details

Country Report

Gardening in Brazil

The gardening products environment in Brazil is still not close to being mature. The country has vast natural vegetation and proper climate for cultivation, but the “do it yourself” culture of taking care of a garden at home is not a trend. Over the ...

Aug 2015 | US$990 | Pages: 15 | Add to cart | View details

Country Report

Home Furnishings in Brazil

The home furnishings category increased its growth pace in 2014 with a rise of 10% in current value terms. The country’s economic situation is not as positive as previous years, but there are still categories registering a satisfactory performance. ...

Aug 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Home Improvement in Brazil

Brazil has a strong service-oriented culture regarding repair tasks and small renovations, and most people in the country pay to have home improvement tasks carried out. However, this scenario is gradually changing. As labour laws and increasing ...

Aug 2015 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Homewares in Brazil

With increased access to real estate in recent years demand for products able to raise home value has increased, positively impacting diverse related categories, and this was not different for homewares in 2014. The category saw an 8% increase in ...

Aug 2015 | US$990 | Pages: 16 | Add to cart | View details

Country Report

Home and Garden in Brazil

The home and garden industry started to suffer a stronger impact from the Brazilian economic situation, as consumers started to refrain from purchasing certain products that are not considered to be necessities in order to balance their monthly ...

Aug 2015 | US$2,100 | Pages: 43 | Add to cart | View details

Country Report

Gardening in Mexico

Gardening culture in Mexico has historically been underdeveloped, for a number of reasons. Most notably, Mexico is a highly urbanised country, and most urban consumers live in apartment blocks or other types of high-density housing complexes that do ...

Aug 2015 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Home Furnishings in Mexico

2013 was a very bad year for the Mexican economy and consumers had to considerably adapt their budgets, leaving high-priced purchases for more prosperous times. During 2014, despite the slow recovery and final GDP growth of only 2.1%, which despite ...

Aug 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Home Improvement in Mexico

Improving homes in Mexico is a job mostly considered to be done by specialists whom consumers pay to do “the hard work” of such tasks. Thus, demand for home improvement products has been undermined by the relatively weak state of the local DIY ...

Aug 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Homewares in Mexico

The homewares category has struggled with persistently slow GDP growth in the Mexican economy, which has made consumers limit their expenditures and budgets. During 2014, GDP growth was slightly higher at 2.1% than the 1.4% during 2013; however, this...

Aug 2015 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Home and Garden in Mexico

The home and garden industry benefited from modest GDP growth in Mexico during 2014. During 2013, GDP growth was sluggish and reached an almost imperceptible 1.4% and this situation affected consumers’ expenditure power since the inflation rate ...

Aug 2015 | US$2,100 | Pages: 52 | Add to cart | View details

Country Report

Gardening in Ukraine

The perception of gardening in Ukraine differs depending on the living level of Ukrainians. People with a low level of income perceive gardens as a possibility to grow some vegetables and fruit rather than buy such produce. These people buy gardening...

Aug 2015 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Home Furnishings in Ukraine

Chinese goods saw a decrease in sales. This was due to unit price growth as a result of a rapid decline in the exchange rate of the local currency with the US dollar. The low quality of Chinese goods also restrained their growth. Furthermore, ...

Aug 2015 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Gardening in Ukraine

Low living standards in Ukraine represents the main reason why people tend to prefer DIY. However, there are some tasks which require professional services, mainly sanitaryware and floor covering assembly. Ukrainians, to save money on repairs, often ...

Aug 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Homewares in Ukraine

Local currency devaluation throughout 2014 resulted in increasing demand for cheap unbranded products, which are mainly imported from China. The reason behind this trend in the scope of dinnerware was consumers’ habit to purchase goods though other ...

Aug 2015 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Home and Garden in Ukraine

In 2014 home and garden sales in Ukraine stated to decline. This was determined by the political and economic crisis in the country, rapid devaluation of the local currency, high inflation and the low purchasing power of consumers. Also, warlike ...

Aug 2015 | US$2,100 | Pages: 45 | Add to cart | View details

Country Report

Gardening in Romania

Gardening is a common activity in rural areas in Romania, where inhabitants use their land mostly for subsistence farming, but also for decorative purposes, with the latter trend becoming increasingly evident over recent years. Rural dwellers tend to...

Aug 2015 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Home Furnishings in Romania

Home furnishings in Romania registered positive retail value sales growth for the fourth consecutive year in 2014, following the declines seen in 2008 and 2009, as a result of the financial crisis. Retail value sales saw growth of 5% in 2014, a sign ...

Aug 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Home Improvement in Romania

Do-it-yourself is generally popular in Romania when it comes to home improvement. Depending on the complexity of the task, Romanians tend to fix and decorate their homes on their own or seek the help of friends and acquaintances. People usually ...

Aug 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Homewares in Romania

Homewares in Romania continued to see positive growth in 2014. After witnessing rather stable performance across the review period, with 2009 being the only year to see negative growth, retail value sales saw further growth of 4% at current prices in...

Aug 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Home and Garden in Romania

Home and garden in Romania witnessed another year of positive retail value sales growth, aided by the country’s economic recovery and the rejuvenation of the real estate market. However, the psychological effect of the crisis remains in place and ...

Aug 2015 | US$2,100 | Pages: 48 | Add to cart | View details

Global Briefing

Home Improvement: Category Overview

Home improvement has come back from the last half-decade, which started with the subprime mortgage crisis and subsequent recession. Growth has resumed in most developed markets, and pent-up demand in the US is boosting global sales. China’s property ...

Jul 2015 | US$1,325 | Pages: 52 | Add to cart | View details

Country Report

Gardening in Germany

In 2014, the category posted its strongest performance of the review period, registering current value growth of 4%. This was largely due to a very poor performance in 2013, with a large share of sales in 2014 accounted for by purchases which were ...

Jul 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Home Furnishings in Germany

Home furnishings continued to register positive current value growth in 2014, largely driven by another steady performance from indoor furniture. In 2014, there were around 40 million living units in Germany, many of which are in need of ...

Jul 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Homewares in Germany

The trend towards social dining and entertaining friends and family at home contributed to a slightly better performance from homewares in 2014 compared to 2013. Nevertheless, the category posted a further marginal current value decline. ...

Jul 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Home and Garden in Germany

The German home and garden market enjoyed a slight recovery in 2014 after value sales declined in 2013. Home and garden in Germany is already a mature industry, with new sales typically needing to be driven by innovation and lifestyle products. ...

Jul 2015 | US$2,100 | Pages: 49 | Add to cart | View details

Country Report

Home Improvement in Germany

In 2014, the ongoing DIY trend drove the value sales of various categories within home improvement, proving its continuously high level of popularity. Even though the ageing and also quite busy German population partially lacks the time, skill and ...

Jul 2015 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Gardening in Switzerland

With the trend towards urbanisation in Switzerland, the number of households with a garden has been declining in recent years. Nevertheless, keeping a garden remained important to a great number of Swiss consumers throughout 2014. Many Swiss ...

Jul 2015 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Home Furnishings in Switzerland

The most influential factor on home furnishing sales as a whole in 2014 was the fact that Swiss consumers are becoming increasingly aware of their spending, weighing up where and what to invest their money in more carefully than previously. The ...

Jul 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Home Improvement in Switzerland

Do-it-yourself has a long tradition in Switzerland. Consequently, generally Swiss consumers have a very positive attitude towards do-it-yourself. Many Swiss consumers do not hesitate when it comes to doing any number do-it-yourself jobs, including ...

Jul 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Homewares in Switzerland

The trend towards home consumption led increasing numbers of Swiss people to invite friends home for drinks and meals rather than going out in 2014, while the rising trend for cooking as a joint activity to be shared with family and friends had a ...

Jul 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Home and Garden in Switzerland

The negative performance in home and garden in 2014 reflected the overall consumer mood and was in line with the review period CAGRs, although with a stronger value decline compared with 2013. Despite growing real incomes and low interest rates, the ...

Jul 2015 | US$2,100 | Pages: 49 | Add to cart | View details

Country Report

Gardening in the Netherlands

Gardening is an important activity in the Netherlands and Dutch consumers consider a garden space as an extension to their home. Garden sizes in the Netherlands are small compared to gardens in other European countries. Houses are built closer to one...

Jul 2015 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Home Furnishings in the Netherlands

The Dutch economy, which had been experiencing negative growth since 2008, saw positive growth in 2014 for the first time. This development spurred consumer spending in non-food categories, including home furnishings. Although home furnishings still ...

Jul 2015 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Home Improvement in the Netherlands

With a slight recovery in the economy, and a recuperating housing market, home improvement gained momentum following the rapid decline that was experienced in the review period. According to CBS published studies, 36% more houses were sold in 2014 ...

Jul 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Homewares in the Netherlands

Dutch consumers prefer preparing a home cooked meal to eating out. A study in 2013 revealed that 55% of Dutch consumers go out to eat less often than before the economic crisis hit in 2008, whilst another study indicated that 25% of consumers aged ...

Jul 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Home and Garden in the Netherlands

The Dutch economy, which was in recession until 2013, started on a cautious path of recovery in 2014. Consumers’ real disposable incomes rose whilst debts declined, giving consumers the freedom to spend. Consumer confidence, which fell to a historic ...

Jul 2015 | US$2,100 | Pages: 48 | Add to cart | View details

Country Report

Gardening in France

After two consecutive years of decline, gardening rebounded by 2% in current value terms in 2014. The main driver of growth was the favourable weather conditions – a year-round temperature 1.2°C above average and rainfall 10% higher nationwide – ...

Jul 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Home Furnishings in France

New housing acquisition in France fell by 5% in 2014, whilst transactions for existing properties increased slightly to 720,000 units. Being closely correlated with the housing market, demand for home furnishings – especially furniture – fell for the...

Jul 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Home Improvement in France

In 2014 home improvement suffered predominantly from the sluggish housing market. New housing acquisition in France fell by 5%, whilst transactions for old properties increased only slightly, to 720,000 units. As a direct consequence, there were ...

Jul 2015 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Homewares in France

Faced with morose socioeconomic conditions, French households maintained thrifty consumption patterns in 2014. They preferred, for instance, to spend on one or two “coup de coeur” items, rather than buying complete sets. Besides, demand for homewares...

Jul 2015 | US$990 | Pages: 23 | Add to cart | View details
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