Belgium is seeing a rise in single-person households and an ageing population, shaping demand for wellness and healthcare products. Sustainability concerns remain high, contributing to sales of eco-friendly, energy-efficient goods. Inflation has, however, prompted a cost-conscious approach, with consumers prioritising quality and value. Urban centres, especially Brussels, continue to be key hubs for expenditure, reflecting Belgium’s diverse and multicultural consumer landscape.
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Overview:
Consumer Profiles reports provide key insights into the country's consumer landscape and uncover related business opportunities in 40 countries.
The Consumer Profiles offer valuable statistics and insights into key consumer indicators, linking household size, age, income, and spending patterns to behavioral trends and consumption habits. Utilizing a wide range of socioeconomic data, these reports quantify behaviors, preferences, and motivations both presently and forecasted across 40 markets. Analysis also encompasses Euromonitor’s lifestyles survey results, alongside the examination of longer-term shifts in consumer attitudes and behavior, analyzing their impact within each of the 40 countries. Consumer profiles are constantly changing, influenced by both socioeconomic factors and behavioral changes. Understanding these shifts is imperative for businesses to maintain competitiveness and adapt in order to capitalize on emerging opportunities.
The Consumer Profiles in Belgium report includes:
A high-level analysis of socioeconomic data, including insights on demographics, income and expenditure, households, and consumer lifestyles backed by both in-house statistics and survey data. It also provides a concise compilation of socioeconomic data, offering a snapshot of the consumer landscape today (2022) and in the future (2040). The report is also illustrated with relevant and actionable case studies
The Consumer Profiles in Belgium report answers:
- How consumers in Belgium are changing?
- What are key changes in Belgium population, society and generational structure and how it is affecting businesses?
- What is the household structure in Belgium and how it is changing consumer landscape?
- What are key income groups in Belgium? What is the outlook for the future?
- Where consumers are spending the money in Belgium?
- How is the consumer mindset in Belgium changing?
- In Belgium, what are consumer attitudes towards “green” and sustainable products?
- Where and how do consumers shop in Belgium?
Scope
Key findings
Key drivers affecting consumers in Belgium in 2023
How developments today shape the consumers of tomorrow
Today 2023: Baby Boomers remain the largest generation, with a high urban concentration
Net migration supports population growth amid ageing
Obesity and health risks rise amid low engagement with health consciousness
Tomorrow 2040: Millennials to lead as ageing accelerates
Millennials to become Belgium’s largest generation
Urbanisation surge contrasts with shrinking workforce in Belgian cities
Opportunities for growth
Case study: Bebat leads sustainable battery collection with bike couriers
Today 2023: Single-person households reshape spending patterns and housing demand
Single-person households surge as family dynamics shift
Stable housing market aligns with growing demand for comfort and energy efficiency
Tomorrow 2040: Future households see increased income diversity and digital connectivity
Ageing household heads drive demand for accessible services and gendered spending habits
Digital adoption and smart home technology transform Belgian households
Opportunities for growth
Case study: Engie’s Vilvoorde battery park boosts energy stability for Belgian households
Today 2023: Middle class under pressure as cost of living rises in Belgium
Rising food and service prices drive inflation while housing costs drop
Millennials and Gen Z drive experience spending in Belgium
Tomorrow 2040: Gap between rural and urban consumer incomes to decrease
Older generations to drive luxury spending
Brussels leads in spending as Ghent and Bruges emerge as growing consumer markets
Opportunities for growth
Case study: Colruyt Group’s Eco-Points programme boosts local biodiversity
Key findings: Consumer survey
Generational willingness to pay more highlights preference for quality
Some consumers embrace frugality and quality in response to rising living costs
Environmental consciousness grows among Belgian consumers across generations
Mixed financial confidence with a focus on savings among Belgian consumers
High salary and adapting to AI-driven changes dominate Belgian work priorities
Opportunities for growth
Case study: Intelliprove to introduce contactless health monitoring
Key takeaways
Buy Consumer Profiles reports to:
Gain a thorough knowledge of shifting consumer landscape and attitudes s and fill in information gaps to inform product/service development, market positioning and channel strategy.
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