Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviors. It quantifies consumer behaviors, preferences, and motivations, aligning them with broader trends.
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Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in Romania report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in Romania report answers:
- How is the consumer mindset in Romania changing? In Romania, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in Romania purchase decisions?
- Where and how do consumers shop in Romania?
- What health-related activities do consumers in Romania participate in?
- What megatrends should I focus on in Romania (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer landscape in Romania 2026
Personal traits and values
Respondents are concerned about the rising cost of everyday goods
Time for myself is prioritised by Gen X
Millennials buy from companies and brands that they trust completely
Baby Boomers value real world experiences
Gen Z are looking forward to a brighter future
Personal traits and values survey highlights
Home life and leisure time
Studying is a popular Gen Z home activity
Consumers in Romania enjoy interacting with companions face-to-face
Romanians want value for money when travelling
Home life and leisure time survey highlights
Eating and dietary habits
Consumers look for healthy ingredients in food and beverages
Younger generations say that ordering food for delivery is more convenient
Gen Z are most likely to eat snacks while watching TV
Baby Boomers look for healthy ingredients in food and beverages
Consumers in Romania are willing to pay more for products with superior taste
Eating and dietary habits survey highlights
Working life
Younger generations want to feel comfortable expressing their identity
Romanians seek to have a job that allows for a strong work-life balance
Gen Z want the opportunity to work in foreign countries
Consumers expect to work from home in the future
Working life survey highlights
Health and wellness
Respondents walk or hike for exercise
Massage is a popular stress-reduction measure among younger generations
Respondents think health and nutritional properties is the most influential product feature
Gen Z are most likely to use apps to track health or fitness
Health and wellness survey highlights
Shopping and spending
Romanians like to find bargains
Baby Boomers would rather buy fewer, but higher quality items
Gen X want products with easy to understand labels
Gen Z say they often rent items for specific occasions instead of buying them
Consumers in Romania often buy used or second-hand items
Younger generations often share opinions about a companies' products online
Consumers in Romania highly trust friends and family recommendations
Consumers expect to increase spending on health and wellness the most
Younger generations say their debts outweigh savings
Shopping and spending survey highlights
Buy Conumer Lifestyle overview reports to:
Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.
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