Consumer Lifestyle

Consumer Lifestyles in Romania

37 pages, Apr 2017

US$2,100

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

The consumer landscape has been defined by low levels of disposable income but Romanians are now optimistic about their financial future, reflected by increased spending and growth in consumer credit, among other indicators. Regardless, negative net migration continues to be an economic issue. Younger consumers are transforming consumers’ habits and attitudes. The proliferation of smartphones and other devices as well as super-fast internet connection speeds have boosted online shopping.

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Consumer Lifestyle Reports provide current and detailed snapshots of the unique behaviours, attitudes and spending patterns of consumers in Romania.

In addition to covering important core topics like household disposable income, consumer expenditure, savings and credit and housing and home ownership, this report also contains hard-to-find statistics on more specific consumer-related topics like eating and drinking habits, shopping habits, preferred types of stores and retail venues, clothing and fashion trends and descriptions of how consumers spend their leisure and recreation time.

A consumer segmentation section in the report breaks down the Romania’s consumers by specific age groups, ranging from babies and infants to pensioners; highlighting the factors that influence purchasing decisions and the products in greatest demand for each segment.

Use the Consumer Lifestyle in Romania report to answer questions including:

In what types of stores do consumers shop for food and drink?
Do commuters drive cars to work or take public transport?
How do ethnic groups influence consumer preferences and expenditure trends?
How many households own microwave ovens? Personal computers? Refrigerators?
On the whole, are the Romania’s consumers spenders or savers?
Where do consumers go on holiday and how much do they spend?
How well are consumers served by the Romania’s healthcare system?

Buy Consumer Lifestyle reports to:

Get a quick, clear and comprehensive understanding of consumer trends, attitudes and behaviour in Romania with relevant data conveniently laid out in a single, easy-to-read document
Immediately gain hard-to-discern insights from local analysts into the factors that influence daily decision-making processes of Romania consumers as they shop for and buy needed products and services
Save research time and effort by quickly identifying unique (or in some cases similar) consumer attributes and characteristics that explain the demand for specific products and services in Romania
Quickly grasp the dynamics and direction of Romania’s retail distribution network in order to understand how manufacturers and distributors get their products to consumers

Want to find out more about this report?

Request more information

Consumer Lifestyles in Romania

LIFESTYLES IN ROMANIA

Chart 1 Consumer Lifestyles in 2017

TOP FIVE CONSUMER TRENDS

Rising consumer confidence spurs continued spending

Consumers increasingly going online to shop

Consumers prefer local products

Increased health awareness affecting consumers’ lifestyle choices

Demographic trends to shape consumer landscape in coming years

CONSUMER SEGMENTATION

Babies and Infants

More births in private healthcare system
Chart 2 Number of Babies and Infants (Aged 0-2) and Average Age at Childbirth

Kids

More parents embrace private kindergartens and after-school programmes
Increasingly diverse leisure activities attract more Kids
Chart 3 Number of Kids (Aged 3-8)

Tweenagers

Smartphones are Tween’s favourite digital device
Chart 4 Distribution of Tweens (Aged 9-12)

Teens

Teenagers look to local vlogging stars for inspiration
Teens gobble up fast food and carbonated drinks
Chart 5 Distribution of Teens (Aged 13-17)

Young Adults

More university students going abroad
Chart 6 Distribution of Young Adults (Aged 18-19) and Age at First Marriage

Middle Youth

Many Middle Youth seeking to reconnect with tradition and culture
Chart 7 Distribution of Middle Youth (Aged 30-44)

Mid-Lifers

Many Mid-Lifers plan to move back to the countryside
Chart 8 Number of Mid-Lifers (Aged 45-59)

Later-Lifers

Active pensioners continue working
Chart 9 Number of Later-Lifers (Aged 60+) and Life Expectancy

EATING AND DRINKING

Eating Habits

Consumers increasingly turn to low-priced fast food when dining out
Chart 10 Consumer Spending on Food and Non-Alcoholic Drinks: 2016

Drinking Habits

Robust increase in consumption of energy drinks
Chart 11 Consumer Spending on Beer, Wines and Spirits: 2016

HEALTHY AND ETHICAL LIVING

Attitudes to Health and Wellbeing

Growing demand for private healthcare services
Consumers increasingly look to treat weight issues
Chart 12 Consumer Expenditure on Personal Health: 2016

Ethical Living

Chart 13 Obese and Overweight Population by Gender: 2000-2016

Sport and Fitness

Running gains ground
Chart 14 Percentage of Households Owning a Bicycle: 2016

HOUSE AND HOME

Home Ownership

Many younger consumers opting to rent
Chart 15 Overview of Households: 2016

Household Profiles

Expats fuel growth in flat sharing
Chart 16 Households by Type, Occupants, and Pet Ownership

Running Costs

Consumers warm to home heating systems
Chart 17 Running Costs per Household: 2016

LEISURE AND RECREATION

Leisure Time

Board games become popular way to spend free time
Adventurous consumers flock to escape rooms

Vacations

Security concerns convince more Romanians to spend holidays at home
Chart 18 Holiday Time: 2016

Opportunities for Celebrations and Gift-Giving

TECHNOLOGY

The Internet

Demand for smartphones soars
Chart 19 Accessing the Internet: 2016

Attitudes towards Social Media and Networking

GROOMING AND APPEARANCE

Investing in Yourself: Female Personal Grooming and Hygiene

Consumers still going to salons
Chart 20 Consumer Expenditure on Personal Appearance: 2016

Investing in Yourself: Male Personal Grooming and Hygiene

Style Icons and Celebrity Influences

SHOPPING

Main Household Shop

Case Study

Mega Image: creating a new store concept around local traditions
Chart 21 Main Household Shop by Retailer Type: 2016

Shopping for Big-Ticket Items

Demand for second-hand cars remains strong

Shopping Online

Consumers flock to Black Friday sales
Chart 22 Internet Retail Spending: 2016

SPENDING AND SAVING

Attitudes towards Spending

Attitudes towards Savings

Attitudes towards Loans

Consumers embrace contactless card payments
Chart 23 Key Spending and Savings Measures: 2016

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Consumer Lifestyle

Consumer Lifestyles in Romania

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Consumer Lifestyle Reports provide current and detailed snapshots of the unique behaviours, attitudes and spending patterns of consumers in Romania.

Use the Consumer Lifestyle in Romania report to answer questions including:

Buy Consumer Lifestyle reports to:

Want to find out more about this report?

Table of Contents

Consumer Lifestyles in Romania

LIFESTYLES IN ROMANIA

TOP FIVE CONSUMER TRENDS

Rising consumer confidence spurs continued spending

Consumers increasingly going online to shop

Consumers prefer local products

Increased health awareness affecting consumers’ lifestyle choices

Demographic trends to shape consumer landscape in coming years

CONSUMER SEGMENTATION

Babies and Infants

Kids

Tweenagers

Teens

Young Adults

Middle Youth

Mid-Lifers

Later-Lifers

EATING AND DRINKING

Eating Habits

Drinking Habits

HEALTHY AND ETHICAL LIVING

Attitudes to Health and Wellbeing

Ethical Living

Sport and Fitness

HOUSE AND HOME

Home Ownership

Household Profiles

Running Costs

LEISURE AND RECREATION

Leisure Time

Vacations

Opportunities for Celebrations and Gift-Giving

TECHNOLOGY

The Internet

Attitudes towards Social Media and Networking

GROOMING AND APPEARANCE

Investing in Yourself: Female Personal Grooming and Hygiene

Investing in Yourself: Male Personal Grooming and Hygiene

Style Icons and Celebrity Influences

SHOPPING

Main Household Shop

Case Study

Shopping for Big-Ticket Items

Shopping Online

SPENDING AND SAVING

Attitudes towards Spending

Attitudes towards Savings

Attitudes towards Loans

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Consumer Lifestyles

Future Demographics

Recently Viewed

Complete Catalogue

Consumer Lifestyles

Future Demographics