The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreApr 2017
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The consumer landscape has been defined by low levels of disposable income but Romanians are now optimistic about their financial future, reflected by increased spending and growth in consumer credit, among other indicators. Regardless, negative net migration continues to be an economic issue. Younger consumers are transforming consumers’ habits and attitudes. The proliferation of smartphones and other devices as well as super-fast internet connection speeds have boosted online shopping.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
A consumer segmentation section in the report breaks down the Romania’s consumers by specific age groups, ranging from babies and infants to pensioners; highlighting the factors that influence purchasing decisions and the products in greatest demand for each segment.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.