Consumer Types in South Korea

June 2021

While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender or income. To overcome this, Euromonitor’s Survey team has looked beyond standard demographics to create distinct, personality-driven consumer types at global and country levels.

USD 1,325
Request More Information

Delivery

Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).

Overview:

Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries. 

The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.

The Consumer Lifestyle in South Korea report includes:

Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented

The Consumer Lifestyle in South Korea report answers:

  • How is the consumer mindset in South Korea changing? In South Korea, what are consumer attitudes towards “green” and sustainable products?
  • What values influence consumers in South Korea purchase decisions?
  • Where and how do consumers shop in South Korea?
  • What health-related activities do consumers in South Korea participate in?
  • What megatrends should I focus on in South Korea (and why)?
  • How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
  • My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?

Introduction to Consumer Types

Scope
Lifestyles country reports series
Why segment consumers by type?
Breakdown of Consumer Types in South Korea

Shopping Habits of Consumer Types in South Korea

Who is the Impulsive Spender?
Impulsive Spender: values and influences
Impulsive Spender: in-store and online shopping motivations
Best ways to target the Impulsive Spender
Who is the Conservative Homebody ?
Conservative Homebody : values and influences
Conservative Homebody : in-store and online shopping motivations
Best ways to target the Conservative Homebody
Who is the Undaunted Striver?
Undaunted Striver: values and influences
Undaunted Striver: in-store and online shopping motivations
Best ways to target the Undaunted Striver
Who is the Minimalist Seeker?
Minimalist Seeker: values and influences
Minimalist Seeker: in-store and online shopping motivations
Best ways to target the Minimalist Seeker
Who is the Secure Traditionalist?
Secure Traditionalist: values and influences
Secure Traditionalist: in-store and online shopping motivations
Best ways to target the Secure Traditionalist

Demographic Breakdown

Age and gender
City size and parental status
Education
Employment (1)
Employment (2)
Income

Research Overview

Voice of the Consumer: lifestyles s urvey
Euromonitor International’s Consumer Types series
How do we create our Consumer Types?
Share:

Buy Conumer Lifestyle overview reports to:

Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page