Generous fiscal support to stimulate income growth, yet near-term challenges remain
Western Europeans to sustain elevated savings ratios post-pandemic
Benefiting from expanding equal rights policies, gender income gap to remain relatively low
Consumer purchasing power threatened by rising inflation over the short term
Spending on essentials to remain relatively high in Western Europe
Hotels and catering to witness the fastest growth due to recovering tourism
Household expenditure by decile to remain fairly similar in most countries
Couples with children to enjoy the largest spending power among all household types
Consumers aged 45-54 to become the highest per capita earners by 2040
Remaining relatively low by global standards, income inequality is set to slightly increase
Denmark, Norway and Switzerland to offer the highest potential for luxury brands
Western Europe to sustain relatively low levels of income inequality
Urban/Rural income gap to keep shrinking, supported by the shift towards remote working
Austria: Share of income and wealth of the middle segment
Austria: Middle-income households
Austria: Essential spending by middle-income households
Belgium : Share of income and wealth of the middle segment
Belgium : Middle-income households
Belgium : Essential spending by middle-income households
Denmark: Share of income and wealth of the middle segment
Denmark: Middle-income households
Denmark: Essential spending by middle-income households
Finland : Share of income and wealth of the middle segment
Finland : Middle-income households
Finland : Essential spending by middle-income households
France : Share of income and wealth of the middle segment
France : Middle-income households
France : Essential spending by middle-income households
Germany : Share of income and wealth of the middle segment
Germany : Middle-income households
Germany : Essential spending by middle-income households
Greece : Share of income and wealth of the middle segment
Greece: Middle-income households
Greece: Essential spending by middle-income households
Ireland: Share of income and wealth of the middle segment
Ireland: Middle-income households
Ireland: Essential spending by middle-income households
Italy: Share of income and wealth of the middle segment
Italy: Middle-income households
Italy: Essential spending by middle-income households
Netherlands: Share of income and wealth of the middle segment
Netherlands : Middle-income households
Netherlands: Essential spending by middle-income households
Norway : Share of income and wealth of the middle segment
Norway : Middle-income households
Norway : Essential spending by middle-income households
Portugal : Share of income and wealth of the middle segment
Portugal : Middle-income households
Portugal: Essential spending by middle-income households
Spain : Share of income and wealth of the middle segment
Spain : Middle-income households
Spain : Essential spending by middle-income households
Sweden : Share of income and wealth of the middle segment
Sweden : Middle-income households
Sweden : Essential spending by middle-income households
Switzerland : Share of income and wealth of the middle segment
Switzerland : Middle-income households
Switzerland : Essential spending by middle-income households
Turkey : Share of income and wealth of the middle segment
Turkey : Middle-income households
Turkey : Essential spending by middle-income households
United Kingdom : Share of income and wealth of the middle segment
United Kingdom : Middle-income households
United Kingdom : Essential spending by middle-income households