As part of Team Transformation, Anthony's focus is to ensure that Euromonitor International's research methods are innovative, remain relevant, and stay ahead of the curve. His current remit involves implementing cutting-edge data science techniques to provide custom data insights for emerging markets.
Prior to his current role, Anthony accrued six years of experience in food and beverages research, with a focus on Southeast Asia. Anthony's experience overview primarily centred on identifying trends and new product development across developing markets in Southeast Asia. He has a keen interest in consumer behaviour and the impact of macroeconomic trends on consumer spending choices.
The hype behind plant-based food is being driven by rapid innovation, with a sharp acceleration of product launches driving consumption through curiosity and the attraction to novelty. Price, taste and texture, along with health and nutrition have been the key challenges affecting plant-based products’ success with consumers over the last few years.
Ozempic and Wegovy, weight loss drugs, have received lots of buzz lately as new challengers to the global obesity epidemic. With abilities to suppress appetite, the food industry is concerned about what this means for sales. Future adoption of these drugs is set to increase, as are sales of broader weight management-claimed food and beverages. And even with many unknowns, our experts believe strong worry about negative, long-term impact should be moderated and brands should take certain actions.