Anthony Chien Project Manager - Emerging Market Methods
singapore
English
About Anthony
As part of Team Transformation, Anthony's focus is to ensure that Euromonitor International's research methods are innovative, remain relevant, and stay ahead of the curve. His current remit involves implementing cutting-edge data science techniques to provide custom data insights for emerging markets.
Expertise
Prior to his current role, Anthony accrued six years of experience in food and beverages research, with a focus on Southeast Asia. Anthony's experience overview primarily centred on identifying trends and new product development across developing markets in Southeast Asia. He has a keen interest in consumer behaviour and the impact of macroeconomic trends on consumer spending choices.
Related to Food and Nutrition
NRA 2026: Taste and Health Claims Proliferate but Value Remains Key
23 Jun 26Affordability is the biggest question on everyone’s mind. As of mid-2026, inflationary pressures persist, consumers are unhappy, birth rates are low, and tourism to the US has plummeted. The US-Iran war has become a months-long global oil shock that has yet to fully trickle down through the global supply chain. Many consumers are struggling; those who can afford to are seeking out permissible indulgences. The National Restaurant Association (NRA) show saw the results of these drivers on display, as manufacturers look to eke out what profits they can in difficult economic circumstances.
Benjamin Bahena
Growth of Bakery Products in Asia Will Be Won in Snacking
10 Jun 26Asia Pacific’s bakery market is entering a more dynamic phase. The biggest opportunity will not come from trying to make bakery a daily staple in rice- and noodle-led diets, where retail volume consumption of bread is only a third that of rice in Asia. It will come from repositioning bakery as an impulse-led, indulgent and increasingly health-aware snacking proposition.
Emil Fazira
Online Assortment Reshaping E-commerce Performance in Sauces, Dips and Condiments
26 May 26This article explores how online assortment strategies are reshaping e-commerce performance in US sauces, dips and condiments. Using Euromonitor’s Passport E-commerce and Via SKU tracking data, it shows that many leading retailers achieved strong sales growth while reducing SKU counts, highlighting a shift from range expansion towards more focused, higher-performing assortments. The analysis also reveals growing emphasis on affordability, with retailers such as Walmart, Target and Kroger lowering the share of products priced above USD5. The findings suggest that successful e-commerce strategies increasingly depend on careful assortment curation, value positioning and balancing consumer choice with profitability in a price-sensitive environment.
Jared Conway