Guilherme Machado Research Manager

About Guilherme

Guilherme Machado is the manager responsible for syndicated research in Euromonitor's São Paulo office.

Working across all consumer verticals, he produces analytical content on performance and trends for the fashion and beauty, beverages and tobacco, food and nutrition, home and tech, and services and payments industries. He holds a Bachelor's degree in Social Communication with an emphasis on marketing and business from ESPM (Escola Superior de Propaganda e Marketing) in São Paulo, and is a Specialist in Communication Management at the University of São Paulo and in the fashion business at SENAC/SP.

He has over 10 years of experience in market intelligence and business consulting.