Editor's Choice
Why Should Consumers Be Loyal?
Euromonitor International
Large increases in commodity prices and the cost of living in Central and Eastern Europe are cutting into household incomes. The question of gaining consumer loyalty influences businesses more than ever before, because consumers have an abundance of information and products to choose from today. Leading CEE business executives from IKEA Retail, Mercator-S and PHH Group discuss how to keep customers coming back in Euromonitor’s webinar ‘Building Resilience During Economic Uncertainty in CEE’
Local Insights: Breakfast in Kenya
Lois Berman
Join our in-country analyst, based in Nairobi Kenya, as she walks you through the typical purchasing behaviour of a middle-class consumer in Kenya. The consumer journey will introduce viewers to the informal retailing environment, by showcasing where traditional products and heritage brands are purchased and how a typical breakfast is prepared. Understand the local insights, such as why consumers stick to their daily purchasing routines and how low prices and proximity to retailers influence their spending habits and why informal retailers remain popular in major cities.
What Defines Retail Innovation Today?
Euromonitor International
New technologies and trends emerge each day. Retailers are tasked with innovating faster and better to keep up with an ever-evolving industry landscape.
Food Manufacturers and The E-Commerce Effect
Maria Mascaraque
The e-commerce channel has skyrocketed during 2020 and food players have adapted to the demand for online retail at different paces. In this video, Maria Mascaraque will pinpoint key opportunities, including consumer data collected to identify customers’ purchasing behaviour and strategies to win in online platforms while understanding competition between ghost kitchens and dark stores.
Trends from Retail Asia Conference & Expo 2021
Euromonitor International
E-commerce is dominant in Asia Pacific and Australasia, with the region expected to account for more than 45% of global absolute value growth between 2020-2025. Emily Leung, Senior Analyst, discussed the trends in retailing and future e-commerce opportunities at Retail Asia Conference & Expo 2021.
カテゴリープランニングに役立つリテーラーの棚占有率測定
Euromonitor International
自社商品を販売するリテーラーを選定するために、どのようにオムニチャネル上における棚占有率やブランドシェアを測定すべきでしょうか？ユーロモニター・インターナショナルは、様々なブランドが存在する洗濯洗剤カテゴリーを例にとり、オンラインで売られているSKUのデータと同商品カテゴリーの市場規模、ブランドおよびチャネルのシェアを組み合わせて、リテーラーごとの棚占有率とブランドシェアを測定する方法を紹介します。