Selin Erdem Research Analyst
london
Turkish, English, French
About Selin
Selin is a Research Analyst at Euromonitor international, covering a range of industries and based in the company's London office.
Selin's research focus includes snacks and travel industries, where she advises clients through her in-depth knowledge and insight. Her many skills include data construction and analytical interpretation, forecasting, and content creation. Prior to her career at Euromonitor, Selin worked in marketing at Nestlé and Danone as an Assistant Brand Manager.
Related to Snacks
El Niño's Potential Impact on Latin American Consumer Goods
31 Jul 26A very strong El Niño event, very likely to occur in late 2026 and/or early 2027, could affect agriculture, food prices, energy demand and supply chains across Latin America. Heavy rains can disrupt crops and logistics, reduced harvests can increase food prices, heat can lift cooling needs, and damage to transport routes or production lines can affect product availability. The last major El Niño event, in 2023-2024, brought record global heat, severe droughts, wildfires and extreme rainfall, generating economic and food security impacts.
Carmen Silva
Proteinmaxxing and the Future of Protein Demand
13 Jul 26At a time when the food industry is struggling under the combined pressure of tough demographics, consumers pulling back on spending, geopolitical trouble, and rising costs of inputs, there has been at least one notable bright spot: protein. Consumers have shown a remarkable and enduring interest in high-protein products in virtually every format and category. But how long can this last? Are we nearing the end of the Age of Proteinmaxxing?
Matthew Barry
NRA 2026: Taste and Health Claims Proliferate but Value Remains Key
23 Jun 26Affordability is the biggest question on everyone’s mind. As of mid-2026, inflationary pressures persist, consumers are unhappy, birth rates are low, and tourism to the US has plummeted. The US-Iran war has become a months-long global oil shock that has yet to fully trickle down through the global supply chain. Many consumers are struggling; those who can afford to are seeking out permissible indulgences. The National Restaurant Association (NRA) show saw the results of these drivers on display, as manufacturers look to eke out what profits they can in difficult economic circumstances.
Benjamin Bahena