Zsofia Megyeri Research Manager
vilnius
English, Hungarian
About Zsofia
Zsofia is a Research Manager based in Euromonitor's Vilnius office.
Expertise
Zsofia manages a team of five analysts who are responsible for conducting market research and producing analyses on the food and nutrition industries for Nordic and Eastern European markets. Zsofia previously worked with home and technology industries as a consultant, improving industry research, writing articles and analysis, as well as communicating with Euromonitor clients to discuss trends and strategy.
Related to Food and Nutrition
Growth of Bakery Products in Asia Will Be Won in Snacking
10 Jun 26Asia Pacific’s bakery market is entering a more dynamic phase. The biggest opportunity will not come from trying to make bakery a daily staple in rice- and noodle-led diets, where retail volume consumption of bread is only a third that of rice in Asia. It will come from repositioning bakery as an impulse-led, indulgent and increasingly health-aware snacking proposition.
Emil Fazira
Online Assortment Reshaping E-commerce Performance in Sauces, Dips and Condiments
26 May 26This article explores how online assortment strategies are reshaping e-commerce performance in US sauces, dips and condiments. Using Euromonitor’s Passport E-commerce and Via SKU tracking data, it shows that many leading retailers achieved strong sales growth while reducing SKU counts, highlighting a shift from range expansion towards more focused, higher-performing assortments. The analysis also reveals growing emphasis on affordability, with retailers such as Walmart, Target and Kroger lowering the share of products priced above USD5. The findings suggest that successful e-commerce strategies increasingly depend on careful assortment curation, value positioning and balancing consumer choice with profitability in a price-sensitive environment.
Jared Conway
The New Wellness Claim Ladder: From Baseline to Benefit
18 May 26As consumers become more selective, claims made about food are now less about driving incremental value and more about maintaining relevance. A clearer “claim ladder” is emerging: baseline nutrition cues at the bottom, and outcome-led propositions at the top that can still justify premium pricing when aligned with category role and sensory appeal.
Karine Dussimon