As consumers consider and preplan their snack purchases more in lieu of economic challenges, anchoring innovations around consumer routines and need states has become increasingly important. Looking closely at routine shifts such as those in work and school, gatherings, and on-the-go (OTG), manufacturers can identify and fulfill pockets fit for snacking. And in turn, routine-rooted snacks can contribute to brands becoming more worthy as an “essential” part of shoppers’ baskets.
This report comes in PPT.
Snacks developed and positioned with specific routines can help consumers easily identify a snack’s utility while also differentiating offerings. Consumers that tend to snack during routines, whether on-the-go or at work, may be more likely to purchase seeing a snack with positioning fit for the routine occasion.
Consumer needs have shifted throughout various dayparts and routines revealing new opportunities for innovations. Key areas of value include expanding upon the nutritional impact of school and work snacks, creating cause in snacking on-the-go and unlocking new dimensions to experiential snacking with others.
Optimising the balance between health and taste will remain a constant focus for snacks in the long term. Enzymes, plant-based fibre, sonic waves, in addition to a handful of other technologies, are unlocking what is possible to connect flavour and function.
As seen with the pandemic and remote work, new ways of carrying out daily routines is shifting towards a future that sustains momentum in the concept of snacking “anytime, anywhere”. New technologies such as driverless cars, the metaverse and delivery drones are spaces yet to be fully tapped into by snacks.
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