Sarah Boumphrey Global Research Director
london
English
I have a passion for creating content that answers our clients’ needs across the corporate, government and academic spaces; establishing a strategy that builds engagement and deepens relationships with our clients.
About Sarah
Sarah is a Global Research Director at Euromonitor International with a focus on economic and consumer research. She leads Euromonitor’s Economies and Consumers practices globally, as well as editorial content strategy across the company, promoting thought leadership.
Expertise
Sarah advises clients across a range of industries on the impact of economic trends and consumer values, and has a special interest in consumer trends driven by sustainability and also the impact of economic shifts on consumer markets. Based in London, she has more than 20 years of experience in the industry.
Related to Business Dynamics
Global Economic Outlook for Q2 2026: Growth Redefined by Energy Shock
8 Jun 26The blockage of the Strait of Hormuz, a consequence of the US/Israel-Iran war, has emerged as the defining economic disruption of 2026. The impact extends beyond energy markets: rerouted shipping, airspace restrictions and disrupted exports of petrochemicals and fertilisers have raised freight and input costs globally, reducing margins and exposing the depth of vulnerability in energy importing and trade-dependent economies.
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2026 Global Economic Update and Mid-Year Outlook
4 Jun 26Your mid-year outlook for the global economy in 2026. Find the latest GDP growth projections, inflation forecasts and risk scenarios across key markets to inform your decisions in the months ahead.
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Infographic: Impact of Iran War on Industries and Consumers
26 May 26The US/Israel-Iran war has delivered a dual shock to global supply chains through production decline and transit disruption, with Gulf crude oil output down approximately 60% (at time of writing). Infrastructure destruction prolongs recovery, while commodity shortages impacting packaging, fertilisers and electronics accelerate ally-shoring and alternative energy adoption. Consumers face price increases and volume decline, with stagflation posing the most significant structural risk.
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