Sarah Boumphrey Global Research Director
london
English
I have a passion for creating content that answers our clients’ needs across the corporate, government and academic spaces; establishing a strategy that builds engagement and deepens relationships with our clients.
About Sarah
Sarah is a Global Research Director at Euromonitor International with a focus on economic and consumer research. She leads Euromonitor’s Economies and Consumers practices globally, as well as editorial content strategy across the company, promoting thought leadership.
Expertise
Sarah advises clients across a range of industries on the impact of economic trends and consumer values, and has a special interest in consumer trends driven by sustainability and also the impact of economic shifts on consumer markets. Based in London, she has more than 20 years of experience in the industry.
Related to Business Dynamics
Trump Tariff Shifts: What They Mean for Businesses and Global Markets
30 Jul 26The US has introduced a new round of Trump tariffs, keeping tariff pressure in place after the previous temporary 10% global duties expired on 24 July 2026. For many major economies, the headline rate has not changed; the bigger shift is that the tariffs now sit on a more durable framework, with some partners facing higher 12.5% rates.
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US-Iran Agreement Signals Fragile Economic Stabilisation
26 Jun 26The US-Iran Memorandum of Understanding, signed on 17 June, marks a pivotal shift from disruption to stabilisation — consistent with Euromonitor's central scenario, which anticipated conditions beginning to ease in mid-2026. However, the deal is a starting point, not a resolution. Mines, fragile confidence, and infrastructure damage mean full recovery of Strait of Hormuz shipping flows will take months. Energy costs and supply chain pressures will ease gradually, while uncertainty remains elevated.
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Global Economic Outlook for Q2 2026: Growth Redefined by Energy Shock
8 Jun 26The blockage of the Strait of Hormuz, a consequence of the US/Israel-Iran war, has emerged as the defining economic disruption of 2026. The impact extends beyond energy markets: rerouted shipping, airspace restrictions and disrupted exports of petrochemicals and fertilisers have raised freight and input costs globally, reducing margins and exposing the depth of vulnerability in energy importing and trade-dependent economies.
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