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Luxury and Fashion Our global industry experts explore the key trends shaping consumer preferences that drive fashion and luxury, using timely insights to stay one step ahead of the latest innovations and business strategies.
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Top Trends Shaping the Apparel Industry in South Africa

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Rubab Abdoolla Bio

As South Africa has experienced recessionary economic conditions in the past year due to the Coronavirus (COVID-19) pandemic, value sales of apparel and footwear have declined by 15%. As a result, new trends such as digitalisation, cash-on-delivery and the rise of casual wear have emerged and are gaining traction. Though the pandemic caused massive disruption to supply chains with country-wide lockdowns, port backlogs and shipping delays, many companies have turned to local production, which has the advantage of more agile supply. In a market where agility is needed, it is in retailers' interest to support and invest in the local manufacturing industry.

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