By 2040, South Africa’s population growth will decline owing to lower fertility rates, resulting in a increase in the number of childless households. Generation Alpha, those aged 15 to 30, are se to overtake millennials as the most prevalent cohort. South Africa is expected to remain one of the most unequal societies in terms of income disparity, as social mobility continues to be hindered by a lack of quality education and limited job opportunities.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PPT.
Overview:
Consumer Profiles reports provide key insights into the country's consumer landscape and uncover related business opportunities in 40 countries.
The Consumer Profiles offer valuable statistics and insights into key consumer indicators, linking household size, age, income, and spending patterns to behavioral trends and consumption habits. Utilizing a wide range of socioeconomic data, these reports quantify behaviors, preferences, and motivations both presently and forecasted across 40 markets. Analysis also encompasses Euromonitor’s lifestyles survey results, alongside the examination of longer-term shifts in consumer attitudes and behavior, analyzing their impact within each of the 40 countries. Consumer profiles are constantly changing, influenced by both socioeconomic factors and behavioral changes. Understanding these shifts is imperative for businesses to maintain competitiveness and adapt in order to capitalize on emerging opportunities.
The Consumer Profiles in South Africa report includes:
A high-level analysis of socioeconomic data, including insights on demographics, income and expenditure, households, and consumer lifestyles backed by both in-house statistics and survey data. It also provides a concise compilation of socioeconomic data, offering a snapshot of the consumer landscape today (2022) and in the future (2040). The report is also illustrated with relevant and actionable case studies
The Consumer Profiles in South Africa report answers:
- How consumers in South Africa are changing?
- What are key changes in South Africa population, society and generational structure and how it is affecting businesses?
- What is the household structure in South Africa and how it is changing consumer landscape?
- What are key income groups in South Africa? What is the outlook for the future?
- Where consumers are spending the money in South Africa?
- How is the consumer mindset in South Africa changing?
- In South Africa, what are consumer attitudes towards “green” and sustainable products?
- Where and how do consumers shop in South Africa?
Scope
Key findings
Key drivers affecting consumers in South Africa in 2023
How developments today shape the consumers of tomorrow
Today 2023: South Africa’s population increasing slowly
Today: Consumer cohort becomes increasingly diverse
Obesity is far more prevalent among women
Tomorrow 2040: Older age groups’ growth to vastly outpace that of younger groups
Gen Alpha market influence to grow as it overtakes Gen Z as the largest consumer segment
Urbanisation set to continue rising amid workforce expansion
Opportunities for growth
Case study: Supermarket chain Checkers’ Little Shop campaign lures in customers with toys
Today 2023: Number of childless households growing steadily, owing to changing lifestyles
Urbanisation is catalysing the growth of childless households in South Africa
South Africans maintain their preference for larger homes, despite shrinking household sizes
Tomorrow 2040: Single person households will increase significantly in importance
South Africa expected to see a comparatively high share of female led households
Broadband internet to be near universal as households becomes more connected
Opportunities for growth
Case study: Simply Chicken campaign targets working mothers
Today 2023: Decline in disposable incomes worsens as cost of living continues to rise
High inflation is straining low-income households and increasing consumer concerns
Younger generations are more optimistic and have an experience-orientated lifestyle
Tomorrow 2040: Rural disposable incomes are set to steadily approach those in urban areas
Older population segment to report higher share of higher earners
Pretoria set for the speediest expansion of consumer expenditure among major cities
Opportunities for growth
Case study: PayJustNow interest-free credit empowers South African consumers
Key findings: Consumer survey
Younger generations seek quality, while older generations prioritise value for money
Increased costs of living forms frugal habits among South African Consumers
Most South Africans try to protect the environment through everyday actions
While not overly confident, South Africans remain optimistic about their financial futures
South Africa’s high unemployment on a declining path
Opportunities for growth
Case study: Mpact creates fully recyclable and recycled grocery bags
Key takeaways
Buy Consumer Profiles reports to:
Gain a thorough knowledge of shifting consumer landscape and attitudes s and fill in information gaps to inform product/service development, market positioning and channel strategy.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!