Tunis and Sousse are Tunisia’s most economically active cities, due to their positions in terms of population size, disposable income and labour markets. Meanwhile, Sousse holds strong potential for future economic expansion due to expected GDP growth. However, challenges for the country’s cities will persist in the near term due to the continuing global economic slowdown. In the longer run, Tunisia’s cities are set to face burdens on infrastructure, due to large and increasing populations.
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Overview:
Tunisia Cities Review is based on Euromonitor’s City Scorecard. The scorecard is a benchmarking tool used to evaluate the consumer and economic performance of 1,000+ largest cities globally. The scorecard considers indicators across eight key pillars that are at the core of a city’s consumer market development. The scorecard is built by ranking cities in a country/regional context and provides an easy-to-understand system to quickly identify city-specific risks and opportunities.
Euromonitor’s City Scorecard covers over 30 indicators in eight pillars:
• Population
• Consumer Expenditure
• Digital Consumer
• Wealth
• Possession of Household Durables
• Economy
• Labour
• Transport
Tunisia Cities Review helps to evaluate potential market size by city and formulate a more informed image of the urban consumer. Key economic indicators combined with income, spending and employment data help businesses map potential market sizes. Comparative data and newest city insights will help businesses customize and tailor country market entry strategies pinpointing the cities with the most future potential.
The Tunisia Cities Review market research report includes:
- Major Tunisia cities scorecard
- Detailed ranking of cities in terms of future growth, wealth, labour and other key consumer and economic indicators
- Historic data on population, consumer expenditure, digital consumer and other indicators
- Five-year forecasts of trends and city growth
The Tunisia Cities Review in Tunisia report answers:
- How does a specific city fair in terms of consumer market attractiveness compared to a country/region?
- Which cities will be the fastest growing in Tunisia?
- What is the consumer market potential in specific cities?
- Which cities in Tunisia have the largest number of wealthy consumers?
- How does the city affordability differ across country and region?
- How does labour productivity differ across cities?
- What is the household profile in different cities?
Tunisia Cities Review
HEADLINES
Tunis is home to one in four citizens of Tunisia
Kairouan poised for the strongest increase in internet connectivity rates among other cities in Tunisia
Consumers in Sousse enjoy the highest disposable incomes across the country
Gafsa hit by unemployment rates well above the country average
Tunis to remain the largest contributor to Tunisia’s economy by 2028
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Inform your marketing, brand, strategy and market development, sales and supply functions This cities review originates from Passport, our Cities market research database.
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