The population of the United Arab Emirates is forecast to continue growing over the period to 2040. The consumer landscape will remain young and diverse, primarily composed of immigrant populations. By 2040, Gen Z is expected to become the most influential consumer segment. Thanks to considerably higher income levels compared to those of its neighbours, consumers in the UAE are expected to continue demanding luxury goods.
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Overview:
Consumer Profiles reports provide key insights into the country's consumer landscape and uncover related business opportunities in 40 countries.
The Consumer Profiles offer valuable statistics and insights into key consumer indicators, linking household size, age, income, and spending patterns to behavioral trends and consumption habits. Utilizing a wide range of socioeconomic data, these reports quantify behaviors, preferences, and motivations both presently and forecasted across 40 markets. Analysis also encompasses Euromonitor’s lifestyles survey results, alongside the examination of longer-term shifts in consumer attitudes and behavior, analyzing their impact within each of the 40 countries. Consumer profiles are constantly changing, influenced by both socioeconomic factors and behavioral changes. Understanding these shifts is imperative for businesses to maintain competitiveness and adapt in order to capitalize on emerging opportunities.
The Consumer Profiles in United Arab Emirates report includes:
A high-level analysis of socioeconomic data, including insights on demographics, income and expenditure, households, and consumer lifestyles backed by both in-house statistics and survey data. It also provides a concise compilation of socioeconomic data, offering a snapshot of the consumer landscape today (2022) and in the future (2040). The report is also illustrated with relevant and actionable case studies
The Consumer Profiles in United Arab Emirates report answers:
- How consumers in United Arab Emirates are changing?
- What are key changes in United Arab Emirates population, society and generational structure and how it is affecting businesses?
- What is the household structure in United Arab Emirates and how it is changing consumer landscape?
- What are key income groups in United Arab Emirates? What is the outlook for the future?
- Where consumers are spending the money in United Arab Emirates?
- How is the consumer mindset in United Arab Emirates changing?
- In United Arab Emirates, what are consumer attitudes towards “green” and sustainable products?
- Where and how do consumers shop in United Arab Emirates?
Scope
Key findings
Key drivers affecting consumers in the United Arab Emirates in 2023
How developments today shape the consumers of tomorrow
Today 2023: The UAE’s population remains largely foreign
Millennials far outnumber other generations
UAE residents are more prone to raised cholesterol
Tomorrow 2040: Substantial growth in older population as life expectancy rises
Gen Z to eclipse Millennials as the largest consumer group by 2040
Dubai remains a hub of economic dynamism
Opportunities for growth
Case study: Diverse urban lifestyles spur demand for authentic Asian cuisine
Today 2023: Large households with room for several family members remain the norm
Average household size in the UAE remains comparatively high
Over half of residents work from home at least once a week
Tomorrow 2040: Couples with children to remain the majority household type
Heads of household expected to remain near-completely male
UAE households turning to technology to simplify their lives
Opportunities for growth
Case study: Majir Al Futtaim’s SHARE rewards programme builds inclusive community feel
Today 2023: Men enjoy much higher disposable incomes, worsening the income gap
Many UAE consumers are concerned by rising costs of everyday items
Baby Boomers are most likely to increase spending on experiences
Tomorrow 2040: Disposable incomes to grow steadily
45-49-year-olds to have the highest per capita income by 2040
Housing to remain the highest expenditure category though transport sees most growth
Opportunities for growth
Case study: Shein taps into omnichannel approach with physical pop-up store
Key findings of consumer survey
Millennials most willing to pay more for health benefits
Increased living costs are creating more frugal consumers
Nearly half of the consumers in the UAE are trying to use less plastics
Emirati consumers are more optimistic about their financial futures
Male employment far ahead of female employment
Opportunities for growth
Case study: Coach maintains pricing discipline amid economic downturn
Key takeaways
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Gain a thorough knowledge of shifting consumer landscape and attitudes s and fill in information gaps to inform product/service development, market positioning and channel strategy.
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