The hair care category in Bulgaria demonstrates robust growth in 2025, with retail sales value reaching BGN434 million, reflecting a 10% increase from the previous year. This positive trajectory highlights a shift in consumer behaviour towards more specialised and results-driven hair care solutions, moving beyond basic cleansing to focus on maintenance, repair and styling. The fastest-growing segments include colourants, conditioners and treatments, and styling agents, which are propelled by cul

In 2025, hair care in the United Arab Emirates experienced retail value growth of 6%, reaching AED1,814 million. This growth is supported by the country’s favourable economic environment, where real GDP growth reached 5%, and consumer expenditure continues to rise significantly, with total expenditure reaching AED1,302.3 billion. The population of the UAE also grows steadily, reaching 11,311 million people in 2025, further supporting expanding demand. This strong economic backdrop facilitates up

Hair care in Slovakia demonstrated robust growth in 2025, reaching retail sales of EUR144 million, up 5% in current value terms from the previous year. This performance aligns with broader regional trends and is being underpinned by a shift towards more intentional spending, with consumers prioritising visible, problem-solving benefits. Growth is not being driven solely by volume expansion but by a preference for science-backed routines targeting specific hair concerns such as scalp health, dens

In 2025, hair care in Romania demonstrated growth in both value and volume despite a challenging economic backdrop. Retail value sales reached RON1,717 million, with 9% growth, supported by rising consumer interest in health and hygiene. Although the Romanian population is showing a slight decline, consumer expenditure continues to increase, reflecting evolving spending patterns prioritising quality and wellness.

In 2025, retail value sales of hair care in Vietnam increased by 5% to reach VND18.2 trillion. This robust performance outpaced average inflation of 3% and highlighted the sustained momentum within the market. Growth was supported by favourable macroeconomic conditions, including a total population of 102 million and an increase in median disposable income per household to VND208 million. Combined with a digitally connected and urbanising consumer base, these factors reinforced Vietnam's positio

In 2025, hair care sales in Argentina showed a notable rebound with retail value increasing by 35% in current terms in 2025 to ARS1,407,355 million compared to a challenging 2024. Inflation reached 43% in 2025, influencing consumer spending patterns. Despite Argentina’s GDP growth of 4% in 2025 and a population of 45.7 million people, economic policy shifts have sustained financial pressures on low-income households. Consequently, consumers remain highly price-sensitive, favouring affordable hai

Hair care in Morocco demonstrated steady growth in 2025, with retail sales value reaching MAD2.1 billion, reflecting a growth of 5% compared to the previous year. This positive growth is supported by a broader economic context where Morocco’s real GDP growth is at 4% for 2025, indicating a resilient economy conducive to consumer spending. The country’s population is also expanding, reaching 38 million in 2025, providing a growing consumer base for hair care products. Consumer expenditure trends

Hair care in the US demonstrated robust resilience, recording a 3% increase in retail value to reach USD19.3 billion. This growth occurred despite significant macroeconomic headwinds, including tariffs and a prolonged government shutdown. Consumers consistently showed a willingness to invest in premium products that promise demonstrable improvements in hair health, repair and longevity. This premiumisation trend was most pronounced within salon professional hair care, the largest value category,

In 2025, hair care in the Czech Republic experienced solid growth supported by a stable economic environment alongside cautious consumer behaviour. Retail value sales reached CZK6.9 billion in 2025, reflecting 5% growth on 2024, demonstrating resilient demand despite shoppers optimising their baskets and prioritising value-per-use formats. This is consistent with the broader economic context where consumer expenditure is growing steadily as the median disposable income per household increases (u

Hair care in Norway demonstrated a robust performance in 2025, outpacing broader beauty and personal care categories such as fragrances and colour cosmetics by capitalising on premiumisation from a comparatively lower base. Retail sales reached NOK5.2 billion in 2025, up by 7% in current value terms on the previous year. This growth was underpinned primarily by evolving consumer behaviour, with shoppers increasingly adopting multistep, treatment-led regimens focusing on repair, hydration and sca

Hair care in Colombia registered solid current value growth in 2025, reaching COP2,332.0 billion in retail sales. This was supported by rising interest in hair appearance and health, amplified by social media trends that continue to shape routines and product discovery. Platforms such as TikTok and Instagram have directly influenced demand for conditioners, masks and specialised treatments, as consumers adopt multi-step regimens inspired by influencers and dermatological advice. Shampoo remained

In 2025, hair care in Chile demonstrated robust growth with retail sales value reaching CLP693,356 million, marking 9% current value growth compared to 2024, outpacing typical regional inflation rates and reflecting strong consumer demand. Population figures further underpin market potential, with Chile’s population reaching 19.8 million in 2025, growing steadily from previous years, providing a solid consumer base for hair care products. Economic conditions also support this positive performan

Hair care in Sweden recorded robust growth in 2025, with retail value sales reaching SEK5,811 million, representing 6% growth in current terms. Growth was driven primarily by continued premiumisation and evolving consumer routines, as many consumers increasingly approach hair care in a similar way to skin care. Multi-step routines focused on repair, hydration and scalp health support strong value growth in conditioners, treatments and leave-in products. Premium and professional brands such as Ol

Hair care in France shows a steady but mixed performance in 2025, with retail sales value reaching EUR1,917 million, representing marginal growth of 0.2% compared to the previous year. This growth contrasts with the retail sales volume, which shows a slight decrease, reflecting a shift towards premium and innovative products rather than mass volume expansion. The economic backdrop in France features a population of approximately 66 million in 2025, with a moderate real GDP growth rate of 0.8% an

Hair care in Hong Kong achieved robust growth in 2025, with retail value sales reaching HKD2,828 million, reflecting a 4% increase from the previous year in current terms. Population dynamics underpin this growth, with Hong Kong’s total population rising slightly to 7.5 million in 2025, supporting a stable consumer base. Economic indicators show real GDP growth at 3%, and moderate inflation at 2% in 2025, indicating a favourable environment for discretionary spending on premium personal care pro

In 2025, hair care in South Africa demonstrated steady growth, with retail value sales increasing by 5% in current terms to ZAR9,766 million. This expansion is slightly above regional average in the Middle East and Africa, reflecting robust consumer demand despite economic challenges. Consumer expenditure rose to ZAR5.0 trillion in 2025, reflecting a rising disposable income base and supporting discretionary spending on beauty products. Total population reached 64.7 million in 2025, which, coup

In 2025, hair care in Ecuador showed a nuanced performance where volume growth remained subdued but value growth was robust, reflecting a consumer shift towards premium and results-driven products. The retail sales value reached USD331 million in 2025, growing 4% from the previous year, while retail volume showed no significant growth, indicating consumers are paying more for enhanced product benefits rather than buying larger quantities. Economic factors such as Ecuador's real GDP growth of 3%

Hair care in Indonesia recorded retail value sales of IDR25,451 billion in 2025, representing 5% growth in current terms, supported by rising consumer expenditure and a population of approximately 286 million providing a large and expanding consumer base. Salon professional hair care was the best performing category, with retail value sales rising 12% to IDR95 billion, underpinned by premiumisation trends and growing consumer demand for benefit-led formulations. Shampoos remained the largest con

In 2025, hair care in the Netherlands recorded healthy growth in retail sales value, reaching EUR922 million, representing a 4% increase from the previous year. This growth is notably driven by higher average prices and a consumer shift towards high-value products such as hair treatments, rather than volume increases alone. The Netherlands reflects a similar regional trend of consumers expanding their hair care routines. Consumers are buying additional products aimed at specific styling needs or

In 2025, hair care in Turkey experienced substantial retail value growth, reaching sales of TRY29,959 million, reflecting a 41% increase in current terms compared to 2024. This growth was markedly higher than typical regional trends in Western Europe, indicating a dynamic market environment influenced by consumer shifts and economic factors. Despite inflation remaining high at 35% in 2025, which drove up prices, economic recovery, with real GDP growth of 3%, supported a rising median disposable

In 2025, hair care in Ukraine exhibited strong double-digit value growth of 15% to reaching UAH15.3 billion, reflecting a robust recovery and expansion after the volatility of recent years. This growth was supported by significant inflationary pressures, with inflation rising to 12% in 2025, which contributed to price adjustments across the category. Despite economic challenges, consumer spending remained resilient, showing a steady upward trajectory over recent years.

In 2025, hair care in Uzbekistan demonstratedwrong tense. You must use past when referring to an even in the past and year in the past. robust growth, reaching a retail value of UZS2,753 billion, reflecting a 25% increase on the previous year. This growth was supported by economic stability, with controlled real GDP growth and inflation, maintaining consumer purchasing power amidst cautious spending. Uzbekistan’s population grew in 2025, expanding the consumer base and supporting demand for pers

Hair care in Poland demonstrated strong value growth in 2025, with retail sales reaching PLN5,660 million, representing an 8% increase from the previous year in current value terms. This growth outpaced the overall beauty industry and is underpinned by premiumisation trends, where consumers increasingly shift from basic mass-market shampoos and conditioners to more specialised, salon-recommended products. For instance, premium brands like Kérastase recorded nearly 15% growth in 2025, reflecting

Hair care in Finland in 2025 experienced moderate growth, driven primarily by intense competition, especially within the shampoos, which is the largest category. The retail value of hair care in Finland reached EUR290 million in 2025, reflecting a 2% growth from the previous year. This growth rate, while positive, indicates a market that is stabilising rather than expanding rapidly.