print

Country Report

Hong Kong, China Flag Hair Care in Hong Kong, China

| Pages: 29

Price: US$990

About this Report

Executive Summary

TRENDS

  • Hair care current value sales increased by 5% in 2015 to reach HK$1.8 billion. Hair care is perceived as being essential to nearly all Hong Kong consumers, regardless of background, age and gender. Since the market is highly diverse, successful products should be selective in targeting different audiences in Hong Kong so that they can be distinguished easily.

COMPETITIVE LANDSCAPE

  • Procter & Gamble HK continued to lead sales in 2015, recording a value share of 19%. Hair care brands from the company such as Pantene and Vidal Sassoon are well established in Hong Kong. Mass hair care products are perceived as offering a high level of functionality and are valued by house wives and thus continue to dominate sales in this area, with constant investment in promotion and marketing also helping to boost sales.

PROSPECTS

  • Hair care has a projected forecast period constant 2015 price value CAGR of 2%, with the stable inflow of immigrants from mainland China set to ensure rising demand for mass products like shampoos and conditioners. In this area, Hong Kong consumers will continue looking for products which offer a high level of functionality and value. Products like Pantene are very familiar to this group of potential consumers and will therefore record an increase in market share over the coming years.

GET MORE FOR LESS!


For orders of 3 or more reports, in addition to your multi-purchase discount, we will provide any strategy or global briefing absolutely free.

Please contact a web site agent using the chat box or complete the form here to receive your free strategic briefing. 



Samples (FAQs about samples):

doc_pdf.pngSample Hair Care Market Research Report

doc_excel_table.pngSample Hair Care Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in Hong Kong, China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Hair Care in Hong Kong, China?
  • What are the major brands in Hong Kong, China?
  • Which types of styling agents are most common?
  • How are shampoos versus 2-in-1 products performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Hair Care in Hong Kong, China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Hair Care by Category: Value 2010-2015
  • Table 2 Sales of Hair Care by Category: % Value Growth 2010-2015
  • Table 3 Sales of Hair Care by Premium vs Mass: % Value 2010-2015
  • Table 4 NBO Company Shares of Hair Care: % Value 2011-2015
  • Table 5 NBO Company Shares of Salon Hair Care: % Value 2011-2015
  • Table 6 LBN Brand Shares of Hair Care: % Value 2012-2015
  • Table 7 LBN Brand Shares of Colourants: % Value 2012-2015
  • Table 8 LBN Brand Shares of Salon Hair Care: % Value 2012-2015
  • Table 9 LBN Brand Shares of Styling Agents: % Value 2012-2015
  • Table 10 LBN Brand Shares of Premium Hair Care: % Value 2012-2015
  • Table 11 Forecast Sales of Hair Care by Category: Value 2015-2020
  • Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2015-2020
  • Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2015-2020

Hair Care in Hong Kong, China - Company Profiles

Estée Lauder HK Ltd in Beauty and Personal Care (Hong Kong, China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Estée Lauder HK Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 2 Estée Lauder HK Ltd: Competitive Position 2015

Nu Skin Enterprises HK Inc in Beauty and Personal Care (Hong Kong, China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Nu Skin Enterprises HK Inc: Key Facts

COMPETITIVE POSITIONING

  • Summary 4 Nu Skin Enterprises HK Inc: Competitive Position 2015

Procter & Gamble HK Ltd in Beauty and Personal Care (Hong Kong, China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Procter & Gamble HK Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 6 Procter & Gamble HK Ltd: Competitive Position 2015

Beauty and Personal Care in Hong Kong, China - Industry Context

EXECUTIVE SUMMARY

Beauty and personal care records weak growth in 2015

Reduced mainland Chinese tourist spending stalls beauty and personal care sales

International brands dominate beauty and personal care

Mass and Korean beauty and personal care support local growth

Growth expected to stagnate during forecast period

KEY TRENDS AND DEVELOPMENTS

Reduced spending among mainland Chinese stalls growth

Better shopping experience and variety of products support local growth

Korean products continue to record positive growth

MARKET DATA

  • Table 14 Sales of Beauty and Personal Care by Category: Value 2010-2015
  • Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
  • Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
  • Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
  • Table 18 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  • Table 19 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  • Table 20 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
  • Table 21 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
  • Table 22 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
  • Table 23 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
  • Table 24 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
  • Table 25 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 26 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
  • Table 27 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Hair Care
    • 2-in-1 Products
    • Colourants
    • Conditioners
    • Hair Loss Treatments
    • Perms and Relaxants
    • Salon Hair Care
    • Shampoos
      • Medicated Shampoos
      • Standard Shampoos
    • Styling Agents

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Premium vs Mass
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

print

Recently Viewed Items more ›

    Want to find out more about this report?

    If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!
    Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here