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Country Report

Hong Kong, China Flag Hair Care in Hong Kong, China

| Pages: 28

Price: US$990

About this Report

Executive Summary

TRENDS

  • Hair care increased in current value by 5% in 2014 to reach HK$1.7 billion. With the humid climate in Hong Kong, hair care is an important part of the beauty routines of many consumers in the territory. Moreover, with current fashion trends focusing largely on hair styles, consumers are increasingly willing to take steps to ensure that their hair is healthy, thick, full and voluminous.

COMPETITIVE LANDSCAPE

  • Procter & Gamble HK Ltd maintained the leading position in hair care in 2014 as its value share increased marginally to remain on 19%. The company’s strong hair care portfolio of brands such as Pantene and Vidal Sassoon was the key to its sustained leadership in hair care over the review period. The company also invested in heavy marketing campaigns for its hair care brands so as to attract and retain the interest of consumers.

PROSPECTS

  • Hair care in Hong Kong is expected to increase in value at a CAGR of 1% over the forecast period. It is expected that consumers in Hong Kong will become more interested in single-function products during the forecast period, leading to a decline in demand for 2-in-1 products. With higher disposable income levels and more stressful lifestyles likely to emerge, consumers are also expected to visit hair salons and trade up to standard salon hair products. Other products such as hair treatment masks are also likely to become more popular as consumers strive to maintain their hair in good condition.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in Hong Kong, China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Hair Care in Hong Kong, China?
  • What are the major brands in Hong Kong, China?
  • Which types of styling agents are most common?
  • How are shampoos versus 2-in-1 products performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Hair Care in Hong Kong, China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Hair Care by Category: Value 2009-2014
  • Table 2 Sales of Hair Care by Category: % Value Growth 2009-2014
  • Table 3 Sales of Hair Care by Premium vs Mass: % Value 2009-2014
  • Table 4 Sales of Styling Agents by Type: % Value Breakdown 2009-2014
  • Table 5 NBO Company Shares of Hair Care: % Value 2010-2014
  • Table 6 NBO Company Shares of Salon Hair Care: % Value 2010-2014
  • Table 7 LBN Brand Shares of Hair Care: % Value 2011-2014
  • Table 8 LBN Brand Shares of Colourants: % Value 2011-2014
  • Table 9 LBN Brand Shares of Salon Hair Care: % Value 2011-2014
  • Table 10 LBN Brand Shares of Styling Agents: % Value 2011-2014
  • Table 11 LBN Brand Shares of Premium Hair Care: % Value 2011-2014
  • Table 12 Forecast Sales of Hair Care by Category: Value 2014-2019
  • Table 13 Forecast Sales of Hair Care by Category: % Value Growth 2014-2019
  • Table 14 Forecast Sales of Hair Care by Premium vs Mass: % Value 2014-2019

Hair Care in Hong Kong, China - Company Profiles

Estée Lauder HK Ltd in Beauty and Personal Care (Hong Kong, China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Estée Lauder HK Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 2 Estée Lauder HK Ltd : Competitive Position 2014

Nu Skin Enterprises HK Inc in Beauty and Personal Care (Hong Kong, China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Nu Skin Enterprises HK Inc: Key Facts

COMPETITIVE POSITIONING

  • Summary 4 Nu Skin Enterprises HK Inc: Competitive Position 2014

Procter & Gamble HK Ltd in Beauty and Personal Care (Hong Kong, China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Procter & Gamble HK Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 6 Procter & Gamble HK Ltd: Competitive Position 2014

Beauty and Personal Care in Hong Kong, China - Industry Context

EXECUTIVE SUMMARY

Beauty and personal care registers stronger current value growth in 2014

Hong Kong’s affluent neighbours sustain sales of beauty and personal care

International brands dominate beauty and personal care

Beauty specialist retailers remains the preferred distribution channel

A positive performance is expected during the forecast period

KEY TRENDS AND DEVELOPMENTS

A rising tide of tourists lifts the beauty and personal care industry

Beauty specialist retailers remains a growing retail distribution channel for beauty and personal care

More is always better

MARKET DATA

  • Table 15 Sales of Beauty and Personal Care by Category: Value 2009-2014
  • Table 16 Sales of Beauty and Personal Care by Category: % Value Growth 2009-2014
  • Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2009-2014
  • Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2009-2014
  • Table 19 GBO Company Shares of Beauty and Personal Care: % Value 2010-2014
  • Table 20 NBO Company Shares of Beauty and Personal Care: % Value 2010-2014
  • Table 21 LBN Brand Shares of Beauty and Personal Care: % Value 2011-2014
  • Table 22 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2009-2014
  • Table 23 Distribution of Beauty and Personal Care by Format: % Value 2009-2014
  • Table 24 Distribution of Beauty and Personal Care by Format and Category: % Value 2014
  • Table 25 Forecast Sales of Beauty and Personal Care by Category: Value 2014-2019
  • Table 26 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 27 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
  • Table 28 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Hair Care
    • 2-in-1 Products
    • Colourants
    • Conditioners
    • Hair Loss Treatments
    • Perms and Relaxants
    • Salon Hair Care
    • Shampoos
      • Medicated Shampoos
      • Standard Shampoos
    • Styling Agents

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Premium vs Mass
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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