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Country Report

Hong Kong, China Flag Hair Care in Hong Kong, China

| Pages: 28

Price: US$900

About this Report

Executive Summary

TRENDS

  • Hair care accounted for a slightly slower current value growth in 2013 as compared to 2012, due to the already high penetration of basic hair care products such as shampoo. The increased sophistication and image consciousness of consumers also saw them more willing to invest time in taking care of their hair by using separate shampoos and conditioners for a more complete effect instead of relying on 2-in-1 products. The continued current value decline for 2-in-1 products thus further constrained the overall performance of hair care in 2013.

COMPETITIVE LANDSCAPE

  • Procter & Gamble HK Ltd rose in value share to reach 19% in 2013, thereby consolidating its lead in hair care. The player’s strong portfolio of brands such as Pantene and Vidal Sassoon was key in contributing to its leadership in hair care over the review period. It also invested in heavy marketing campaigns for its brands so as to arouse consumers’ interest.

PROSPECTS

  • Hair care is projected to record a slower constant value growth in the forecast period versus the review period, in view of the mature demand for basic products such as shampoos. Declining demand for 2-in-1 products in favour of separate shampoo and conditioner to achieve a more complete effect will constrain the overall performance of hair care in the forecast period. Consumers’ rising disposable incomes will also boost their willingness to invest in conditioners, particularly hair treatment masks, or salon hair care products so as to keep up their hair condition.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in Hong Kong, China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Hair Care in Hong Kong, China?
  • What are the major brands in Hong Kong, China?
  • Which types of styling agents are most common?
  • How are shampoos versus 2-in-1 products performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Hair Care in Hong Kong, China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Hair Care by Category: Value 2008-2013
  • Table 2 Sales of Hair Care by Category: % Value Growth 2008-2013
  • Table 3 Sales of Hair Care by Premium vs Mass: % Value 2008-2013
  • Table 4 Sales of Styling Agents by Type: % Value Breakdown 2008-2013
  • Table 5 NBO Company Shares of Hair Care: % Value 2009-2013
  • Table 6 NBO Company Shares of Salon Hair Care: % Value 2009-2013
  • Table 7 LBN Brand Shares of Hair Care: % Value 2010-2013
  • Table 8 LBN Brand Shares of Colourants: % Value 2010-2013
  • Table 9 LBN Brand Shares of Salon Hair Care: % Value 2010-2013
  • Table 10 LBN Brand Shares of Styling Agents: % Value 2010-2013
  • Table 11 LBN Brand Shares of Premium Hair Care: % Value 2010-2013
  • Table 12 Forecast Sales of Hair Care by Category: Value 2013-2018
  • Table 13 Forecast Sales of Hair Care by Category: % Value Growth 2013-2018
  • Table 14 Forecast Sales of Hair Care by Premium vs Mass: % Value 2013-2018

Hair Care in Hong Kong, China - Company Profiles

Fantastic Natural Cosmetics Ltd in Beauty and Personal Care (Hong Kong, China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Fantastic Natural Cosmetics Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Fantastic Natural Cosmetics Ltd: Competitive Position 2013

Mentholatum (Asia Pacific) Ltd in Beauty and Personal Care (Hong Kong, China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Mentholatum (Asia Pacific) Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Mentholatum (Asia Pacific) Ltd: Competitive Position 2013

Beauty and Personal Care in Hong Kong, China - Industry Context

EXECUTIVE SUMMARY

Beauty and personal care grows stronger in current value

Low birth rate in Hong Kong, China a double-edged sword

International players dominate beauty and personal care

Beauty specialist retailers gain prominence

Beauty and personal care expected to retain positive performance

KEY TRENDS AND DEVELOPMENTS

Positive economic conditions benefit beauty and personal care

Ageing population in Hong Kong, China steers beauty and personal care

Beauty specialist retailers gain prominence in 2013

MARKET DATA

  • Table 15 Sales of Beauty and Personal Care by Category: Value 2008-2013
  • Table 16 Sales of Beauty and Personal Care by Category: % Value Growth 2008-2013
  • Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2008-2013
  • Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2008-2013
  • Table 19 GBO Company Shares of Beauty and Personal Care: % Value 2009-2013
  • Table 20 NBO Company Shares of Beauty and Personal Care: % Value 2009-2013
  • Table 21 LBN Brand Shares of Beauty and Personal Care: % Value 2010-2013
  • Table 22 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2008-2013
  • Table 23 Distribution of Beauty and Personal Care by Format: % Value 2008-2013
  • Table 24 Distribution of Beauty and Personal Care by Format and Category: % Value 2013
  • Table 25 Forecast Sales of Beauty and Personal Care by Category: Value 2013-2018
  • Table 26 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
  • Table 27 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
  • Table 28 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Hair Care
    • 2-in-1 Products
    • Colourants
    • Conditioners
    • Hair Loss Treatments
    • Perms and Relaxants
    • Salon Hair Care
    • Shampoos
      • Medicated Shampoos
      • Standard Shampoos
    • Styling Agents

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Premium vs Mass
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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