print

Country Report

Hair Care in South Korea

Price: US$900

About this Report

Executive Summary

TRENDS

  • The strengthening functionality of leading brands of hair loss treatment continued to perform well in 2012. The share of the top two functional shampoos (Ryeo and ReEn)’ within standard shampoos reached 27% in 2012 from less than 18% in 2009. Moreover, salon hair care increased by 5% while diversity in premium products within conditioners also helped the entire hair care category to record 6% value growth in 2012.

COMPETITIVE LANDSCAPE

  • AmorePacific maintained first position with a 24% value share in 2012. Its premium brand, Ryeo continued to perform well and ranked first in standard shampoos. Mise-en-scene also registered a positive growth rate in all the hair care categories in which it was present.

PROSPECTS

  • Hair care is expected to increase by a CAGR of 3% in constant value terms over the forecast period. Salon hair care is predicted to show a higher growth rate than other hair care categories based on premiumisation. The number of young consumers who are concerned about hair loss is increasing, and they tend to purchase salon hair care products which they consider to be more professional. As brands of salon hair care are also becoming more diverse, consumer options are also becoming wider than before. The value share of “others” within salon hair care increased to 17% in 2012.

Samples (FAQs about samples):

doc_pdf.png Sample Hair Care Market Research Report

doc_excel_table.png Sample Hair Care Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in South Korea market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Hair Care in South Korea?
  • What are the major brands in South Korea?
  • Which types of styling agents are most common?
  • How are shampoos versus 2-in-1 products performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Hair Care in South Korea - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Hair Care by Category: Value 2007-2012
  • Table 2 Sales of Hair Care by Category: % Value Growth 2007-2012
  • Table 3 Sales of Hair Care by Premium Vs Mass: % Value Analysis 2007-2012
  • Table 4 Sales of Styling Agents by Type: % Value Breakdown 2007-2012
  • Table 5 Hair Care NBO Company Shares by Value 2008-2012
  • Table 6 Hair Care LBN Brand Shares by Value 2009-2012
  • Table 7 Styling Agents LBN Brand Shares by Value 2009-2012
  • Table 8 Colourants LBN Brand Shares by Value 2009-2012
  • Table 9 Salon Hair Care NBO Company Shares by Value 2008-2012
  • Table 10 Salon Hair Care LBN Brand Shares by Value 2009-2012
  • Table 11 Hair Care Premium LBN Brand Shares by Value 2009-2012
  • Table 12 Forecast Sales of Hair Care by Category: Value 2012-2017
  • Table 13 Forecast Sales of Hair Care by Category: % Value Growth 2012-2017
  • Table 14 Forecast Sales of Hair Care by Premium Vs Mass: % Value Analysis 2012-2017

Hair Care in South Korea - Company Profiles

Aekyung Industrial Co Ltd in Beauty and Personal Care (South Korea)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Aekyung Industrial Co Ltd: Key Facts
  • Summary 2 Aekyung Industrial Co Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 3 Aekyung Industrial Co Ltd: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 4 Aekyung Industrial Co Ltd: Competitive Position 2012

AmorePacific Corp in Beauty and Personal Care (South Korea)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 AmorePacific Corp: Key Facts
  • Summary 6 AmorePacific Corp: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 7 AmorePacific Corp: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 8 AmorePacific Corp: Competitive Position 2012

Faceshop Co Ltd, The in Beauty and Personal Care (South Korea)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 The Faceshop Co Ltd: Key Facts
  • Summary 10 The Faceshop Co Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

LG Household & Health Care Ltd in Beauty and Personal Care (South Korea)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 11 LG Household & Health Care Ltd: Key Facts
  • Summary 12 LG Household & Health Care Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 13 LG Household & Health Care Ltd: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 14 LG Household & Health Care Ltd: Competitive Position 2012

Beauty and Personal Care in South Korea - Industry Context

EXECUTIVE SUMMARY

Beauty and personal care continues to show healthy growth in 2012

Product variety in cosmetics and make-up have a positive impact on the category

Domestic players continue to expand their share in beauty and personal care

Competitive power of beauty specialist retailers and homeshopping channels strengthens

Sustainable growth anticipated in beauty and personal care over the forecast period

Homeshopping and mass channels replace premium channel in cosmetics

Improved cosmetics ingredients lead to healthy growth of beauty and personal care

The popularity of high-tech make-up applicators positively affects sales of cosmetics

Super premium concept continues to instil confidence in consumers

Diversification of marketing strategy to attract foreign consumers

MARKET DATA

  • Table 15 Sales of Beauty and Personal Care by Category: Value 2007-2012
  • Table 16 Sales of Beauty and Personal Care by Category: % Value Growth 2007-2012
  • Table 17 Sales of Premium Cosmetics by Category: Value 2007-2012
  • Table 18 Sales of Premium Cosmetics by Category: % Value Growth 2007-2012
  • Table 19 Beauty and Personal Care GBO Company Shares by Value 2008-2012
  • Table 20 Beauty and Personal Care NBO Company Shares by Value 2008-2012
  • Table 21 Beauty and Personal Care LBN Brand Shares by Value 2009-2012
  • Table 22 Penetration of Private Label in Beauty and Personal Care by Category: % Value Analysis 2007-2012
  • Table 23 Sales of Beauty and Personal Care by Distribution Format: % Value Analysis 2007-2012
  • Table 24 Sales of Beauty and Personal Care by Category and by Distribution Format: % Value Analysis 2012
  • Table 25 Forecast Sales of Beauty and Personal Care by Category: Value 2012-2017
  • Table 26 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
  • Table 27 Forecast Sales of Premium Cosmetics by Category: Value 2012-2017
  • Table 28 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2012-2017

SOURCES

  • Summary 15 Research Sources

Segmentation

This market research report includes the following:

  • Hair Care
    • 2-in-1 Products
    • Colourants
    • Conditioners
    • Hair Loss Treatments
    • Perms and Relaxants
    • Salon Hair Care
    • Shampoos
      • Medicated Shampoos
      • Standard Shampoos
    • Styling Agents

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Premium vs Mass
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

print

Want to find out more about this report?

If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!