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Country Report

South Korea Flag Hair Care in South Korea

| Pages: 36

Price: US$900

About this Report

Executive Summary

TRENDS

  • In hare care, perfumed shampoo created new trends in standard shampoos. Aekyung Industrial Co Ltd and LG Household & Health Care Ltd introduced perfumed shampoo under their major hair care brands, Kerasys and Elastine respectively. The product’s concept is a combination of standard shampoo and hair fragrances. The shampoo’s scent lasts over four hours, so the products are popular amongst female consumers in 2013. After the popularity of perfumed shampoo, AmorePacific Corp also introduced perfumed shampoo under Mise-en-scene as well.

COMPETITIVE LANDSCAPE

  • AmorePacific Corp took 25% value share in 2013 and was ranked in the first position in hair care, followed by LG Household & Health Care with 23% value share. LG Household & Health Care started to distribute Silk Therapy, famous in the US market, and launched the new brand Organist in 2013. In particular, Organist is made with organic ingredients and attracts consumers due to the trends of preference for natural and organic ingredients in beauty and personal care.

PROSPECTS

  • Hair care is expected to increase by a CAGR of 2% in constant value terms over the forecast period. Hair loss treatments and perms and relaxants will continue showing a negative growth rate; meanwhile, salon hair care and conditioners will record a constant value CAGR of 4% until 2018 due to premiumisation and greater popularity of hair treatments.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in South Korea market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Hair Care in South Korea?
  • What are the major brands in South Korea?
  • Which types of styling agents are most common?
  • How are shampoos versus 2-in-1 products performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Hair Care in South Korea - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Hair Care by Category: Value 2008-2013
  • Table 2 Sales of Hair Care by Category: % Value Growth 2008-2013
  • Table 3 Sales of Hair Care by Premium vs Mass: % Value 2008-2013
  • Table 4 Sales of Styling Agents by Type: % Value Breakdown 2008-2013
  • Table 5 NBO Company Shares of Hair Care: % Value 2009-2013
  • Table 6 NBO Company Shares of Salon Hair Care: % Value 2009-2013
  • Table 7 LBN Brand Shares of Hair Care: % Value 2010-2013
  • Table 8 LBN Brand Shares of Colourants: % Value 2010-2013
  • Table 9 LBN Brand Shares of Salon Hair Care: % Value 2010-2013
  • Table 10 LBN Brand Shares of Styling Agents: % Value 2010-2013
  • Table 11 LBN Brand Shares of Premium Hair Care: % Value 2010-2013
  • Table 12 Forecast Sales of Hair Care by Category: Value 2013-2018
  • Table 13 Forecast Sales of Hair Care by Category: % Value Growth 2013-2018
  • Table 14 Forecast Sales of Hair Care by Premium vs Mass: % Value 2013-2018

Hair Care in South Korea - Company Profiles

Able C&C Co Ltd in Beauty and Personal Care (South Korea)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Able C&C Co Ltd : Key Facts
  • Summary 2 Able C&C Co Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 3 Able C&C Co Ltd: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 4 Able C&C Co Ltd: Competitive Position 2013

Aekyung Industrial Co Ltd in Beauty and Personal Care (South Korea)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Aekyung Industrial Co Ltd: Key Facts
  • Summary 6 Aekyung Industrial Co Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 7 Aekyung Industrial Co Ltd: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 8 Aekyung Industrial Co Ltd: Competitive Position 2013

AmorePacific Corp in Beauty and Personal Care (South Korea)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 AmorePacific Corp: Key Facts
  • Summary 10 AmorePacific Corp: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 11 AmorePacific Corp: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 12 AmorePacific Corp: Competitive Position 2013

LG Household & Health Care Ltd in Beauty and Personal Care (South Korea)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 13 LG Household & Health Care Ltd: Key Facts
  • Summary 14 LG Household & Health Care Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 15 LG Household & Health Care Ltd: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 16 LG Household & Health Care Ltd: Competitive Position 2013

Beauty and Personal Care in South Korea - Industry Context

EXECUTIVE SUMMARY

Recording lower growth, beauty and personal care continues positive growth rate in 2013

Distribution channels for premium brands are rearranged by manufacturers

Domestic players win in beauty and personal care

Internet retailing – including mobile and social commerce channels – is considered as more important by manufacturers

Beauty and personal care will increase slowly with two domestic leading players

KEY TRENDS AND DEVELOPMENTS

Innovative products lead market trends and growth

Domestic players take value share which global brands lost

Channels

MARKET DATA

  • Table 15 Sales of Beauty and Personal Care by Category: Value 2008-2013
  • Table 16 Sales of Beauty and Personal Care by Category: % Value Growth 2008-2013
  • Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2008-2013
  • Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2008-2013
  • Table 19 GBO Company Shares of Beauty and Personal Care: % Value 2009-2013
  • Table 20 NBO Company Shares of Beauty and Personal Care: % Value 2009-2013
  • Table 21 LBN Brand Shares of Beauty and Personal Care: % Value 2010-2013
  • Table 22 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2008-2013
  • Table 23 Distribution of Beauty and Personal Care by Format: % Value 2008-2013
  • Table 24 Distribution of Beauty and Personal Care by Format and Category: % Value 2013
  • Table 25 Forecast Sales of Beauty and Personal Care by Category: Value 2013-2018
  • Table 26 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
  • Table 27 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
  • Table 28 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018

SOURCES

  • Summary 17 Research Sources

Segmentation

This market research report includes the following:

  • Hair Care
    • 2-in-1 Products
    • Colourants
    • Conditioners
    • Hair Loss Treatments
    • Perms and Relaxants
    • Salon Hair Care
    • Shampoos
      • Medicated Shampoos
      • Standard Shampoos
    • Styling Agents

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Premium vs Mass

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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