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Country Report

South Korea Flag Hair Care in South Korea

| Pages: 32

Price: US$990

About this Report

Executive Summary

TRENDS

  • Hair care witnessed faster current value growth in 2015 than in 2014. Rising sophistication among consumers meant they were increasingly educated about international hair care trends as well as products, during the end of the review period. This thus raised their demand for hair care products that can provide holistic benefits and ensure their hair receives the best care.

COMPETITIVE LANDSCAPE

  • LG Household & Health Care Ltd registered the strongest increase in value share among all players in 2015 to reach 26%. This meant it overtook AmorePacific Corp as the leader in hair care during 2015. The player’s Elastine brand was one of the key gainers during 2015, as its holistic offering in hair care attracted consumers.

PROSPECTS

  • Hair care is expected to post value growth over the forecast period at constant 2015 prices, albeit at a slower rate than in 2015. The essential nature of hair care, especially shampoos, will support continued growth, though high penetration will limit the category’s overall growth pace in the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in South Korea market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Hair Care in South Korea?
  • What are the major brands in South Korea?
  • Which types of styling agents are most common?
  • How are shampoos versus 2-in-1 products performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Hair Care in South Korea - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Hair Care by Category: Value 2010-2015
  • Table 2 Sales of Hair Care by Category: % Value Growth 2010-2015
  • Table 3 Sales of Hair Care by Premium vs Mass: % Value 2010-2015
  • Table 4 NBO Company Shares of Hair Care: % Value 2011-2015
  • Table 5 NBO Company Shares of Salon Hair Care: % Value 2011-2015
  • Table 6 LBN Brand Shares of Hair Care: % Value 2012-2015
  • Table 7 LBN Brand Shares of Colourants: % Value 2012-2015
  • Table 8 LBN Brand Shares of Salon Hair Care: % Value 2012-2015
  • Table 9 LBN Brand Shares of Styling Agents: % Value 2012-2015
  • Table 10 LBN Brand Shares of Premium Hair Care: % Value 2012-2015
  • Table 11 Forecast Sales of Hair Care by Category: Value 2015-2020
  • Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2015-2020
  • Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2015-2020

Hair Care in South Korea - Company Profiles

AmorePacific Corp in Beauty and Personal Care (South Korea)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 AmorePacific Corp: Key Facts
  • Summary 2 AmorePacific Corp: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 AmorePacific Corp: Competitive Position 2015

LG Household & Health Care Ltd in Beauty and Personal Care (South Korea)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 LG Household & Health Care Ltd: Key Facts
  • Summary 5 LG Household & Health Care Ltd: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 6 LG Household & Health Care Ltd: Competitive Position 2015

Nature Republic Co Ltd in Beauty and Personal Care (South Korea)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Nature Republic Co Ltd: Key Facts
  • Summary 8 Nature Republic Co Ltd: Operational Indicators

COMPANY BACKGROUND

  • Chart 1 Nature Republic Co Ltd: Nature Republic in Seoul

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 9 Nature Republic Co Ltd: Competitive Position 2015

Tonymoly Co Ltd in Beauty and Personal Care (South Korea)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Tonymoly Co Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 11 Tonymoly Co Ltd: Competitive Position 2015

Beauty and Personal Care in South Korea - Industry Context

EXECUTIVE SUMMARY

Beauty and personal care strengthens in performance during 2015

Consumers’ demand for convenience steers beauty and personal care

Domestic manufacturers lead beauty and personal care

Sophisticated ingredients and convenient packaging drives NPD in 2015

Beauty and personal care is expected to perform positively

KEY TRENDS AND DEVELOPMENTS

Beauty and personal care unaffected by slow GDP growth

Ageing population in South Korea boosts beauty and personal care

Competition in beauty and personal care retailing intensifies

MARKET DATA

  • Table 14 Sales of Beauty and Personal Care by Category: Value 2010-2015
  • Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
  • Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
  • Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
  • Table 18 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  • Table 19 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  • Table 20 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
  • Table 21 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
  • Table 22 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
  • Table 23 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
  • Table 24 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
  • Table 25 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 26 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
  • Table 27 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020

SOURCES

  • Summary 12 Research Sources

Segmentation

This market research report includes the following:

  • Hair Care
    • 2-in-1 Products
    • Colourants
    • Conditioners
    • Hair Loss Treatments
    • Perms and Relaxants
    • Salon Hair Care
    • Shampoos
      • Medicated Shampoos
      • Standard Shampoos
    • Styling Agents

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Premium vs Mass
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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