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Country Report

South Korea Flag Hair Care in South Korea

| Pages: 29

Price: US$990

About this Report

Executive Summary

TRENDS

  • Salon hair care recorded the fastest current value growth in 2014 of 6%. Salons offer their customers the change to purchase the products that fit their hair and scalp condition. Selling salon hair care products leaves a high margin for salons and thus are frequently offered. Normally, salons use the same brand of products during the treatment and recommend the same product for purchase. Since the consumers have already experienced the effect, the purchasing decision is easier and more compulsive.

COMPETITIVE LANDSCAPE

  • AmorePacific Corp led hair care in 2014 with 25% value share, closely followed by LG Household & Health Care Ltd with 23%. The value share gap between these two manufacturers increased in 2014 compared to 2013. LG Household & Health Care concentrated more on expanding bath wash/shower gel in 2014, which in the applicable category, shortened the gap between AmorePacific Corp.

PROSPECTS

  • Consumers are becoming increasingly aware of their scalp conditions than before. As a result, at-home treatments will grow well recoding healthy growth in salon hair care over the forecast period. Conditioners’ growth movement will be in line with the use of hair appliances such as curling irons and hair colour trends. As consumers use curling irons and dye their hair more, more consumers are to suffer from damaged hair. Rinse-out conditioners are most common in South Korea but other types of conditioners such as treatment hair mask, oil, and combing creams will grow in popularity, especially through the new launch of international brands.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in South Korea market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Hair Care in South Korea?
  • What are the major brands in South Korea?
  • Which types of styling agents are most common?
  • How are shampoos versus 2-in-1 products performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Hair Care in South Korea - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Hair Care by Category: Value 2009-2014
  • Table 2 Sales of Hair Care by Category: % Value Growth 2009-2014
  • Table 3 Sales of Hair Care by Premium vs Mass: % Value 2009-2014
  • Table 4 Sales of Styling Agents by Type: % Value Breakdown 2009-2014
  • Table 5 NBO Company Shares of Hair Care: % Value 2010-2014
  • Table 6 NBO Company Shares of Salon Hair Care: % Value 2010-2014
  • Table 7 LBN Brand Shares of Hair Care: % Value 2011-2014
  • Table 8 LBN Brand Shares of Colourants: % Value 2011-2014
  • Table 9 LBN Brand Shares of Salon Hair Care: % Value 2011-2014
  • Table 10 LBN Brand Shares of Styling Agents: % Value 2011-2014
  • Table 11 LBN Brand Shares of Premium Hair Care: % Value 2011-2014
  • Table 12 Forecast Sales of Hair Care by Category: Value 2014-2019
  • Table 13 Forecast Sales of Hair Care by Category: % Value Growth 2014-2019
  • Table 14 Forecast Sales of Hair Care by Premium vs Mass: % Value 2014-2019

Hair Care in South Korea - Company Profiles

Aekyung Industrial Co Ltd in Beauty and Personal Care (South Korea)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Aekyung Industrial Co Ltd: Key Facts
  • Summary 2 Aekyung Industrial Co Ltd: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 Aekyung Industrial Co Ltd: Competitive Position 2014

AmorePacific Corp in Beauty and Personal Care (South Korea)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 AmorePacific Corp: Key Facts
  • Summary 5 AmorePacific Corp: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 6 AmorePacific Corp: Competitive Position 2014

LG Household & Health Care Ltd in Beauty and Personal Care (South Korea)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 LG Household & Health Care Ltd: Key Facts
  • Summary 8 LG Household & Health Care Ltd: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 9 LG Household & Health Care Ltd: Competitive Position 2014

Beauty and Personal Care in South Korea - Industry Context

EXECUTIVE SUMMARY

Beauty and personal care continues to show moderate growth in 2014

Department stores suffers while beauty specialist retailers absorbs share

Domestic manufacturers show strong presence in beauty and personal care in 2014

Products using unique, new ingredients are noticeable

Beauty and personal care is expected to record healthy value sales growth over the forecast period

KEY TRENDS AND DEVELOPMENTS

Consumer awareness and interest in product ingredient grows in extensive form

Retail channel structure in beauty and personal care experiences transition period

Consumers’ need for convenient lifestyles affects manufacturers’ product development

MARKET DATA

  • Table 15 Sales of Beauty and Personal Care by Category: Value 2009-2014
  • Table 16 Sales of Beauty and Personal Care by Category: % Value Growth 2009-2014
  • Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2009-2014
  • Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2009-2014
  • Table 19 GBO Company Shares of Beauty and Personal Care: % Value 2010-2014
  • Table 20 NBO Company Shares of Beauty and Personal Care: % Value 2010-2014
  • Table 21 LBN Brand Shares of Beauty and Personal Care: % Value 2011-2014
  • Table 22 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2009-2014
  • Table 23 Distribution of Beauty and Personal Care by Format: % Value 2009-2014
  • Table 24 Distribution of Beauty and Personal Care by Format and Category: % Value 2014
  • Table 25 Forecast Sales of Beauty and Personal Care by Category: Value 2014-2019
  • Table 26 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 27 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
  • Table 28 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 10 Research Sources

Segmentation

This market research report includes the following:

  • Hair Care
    • 2-in-1 Products
    • Colourants
    • Conditioners
    • Hair Loss Treatments
    • Perms and Relaxants
    • Salon Hair Care
    • Shampoos
      • Medicated Shampoos
      • Standard Shampoos
    • Styling Agents

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Premium vs Mass
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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