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Country Report

Uruguay Flag Hair Care in Uruguay

| Pages: 23

Price: US$990

About this Report

Executive Summary

TRENDS

  • The positive unit price growth recorded in the majority of hair care categories during 2014 enabled Uruguayan consumers to absorb unit price increases while purchasing the same volume of products. Shampoos remained the largest hair care category in 2014, led by standard shampoos, a category which continued to perform quite well during 2014. Uruguayan consumers have been using shampoos and conditioners for many years and these products remain among the most popular in hair care.

COMPETITIVE LANDSCAPE

  • L’Oréal remained the leading player in hair care Uruguay during in 2014 with a 30% value share, one percentage point lower than its value share in the category during 2013. Unilever ranked second in hair care during 2014 with a 28% value share, while Algorta SA maintained third position with a 26% value share. Uruguay’s three leading hair care companies all have very wide portfolios and they have each maintained a decades-long presence in Uruguay, which has helped them to engender high levels of consumer trust. Whilst Unilever concentrates on the two largest hair care categories of standard shampoos and conditioners, L’Oréal and Algorta are present in the majority of hair care categories.

PROSPECTS

  • Thanks to the increasingly stressful and unhealthy lifestyles being led by the Uruguayan population, increasing numbers of consumers are being exposed to hair problems such as hair loss and dandruff. In response, many of the leading companies in hair care in Uruguay are developing new products which can help consumers to take better care of their hair and avoid or treat these problems. Moreover, many of Uruguay’s middle-income and high-income households are becoming accustomed to having different hair products for different family members, alternating between standard shampoos and medicated shampoos or hair loss treatments, for example.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Uruguay with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in Uruguay market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Hair Care in Uruguay?
  • What are the major brands in Uruguay?
  • Which types of styling agents are most common?
  • How are shampoos versus 2-in-1 products performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Hair Care in Uruguay - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Hair Care by Category: Value 2009-2014
  • Table 2 Sales of Hair Care by Category: % Value Growth 2009-2014
  • Table 3 Sales of Hair Care by Premium vs Mass: % Value 2009-2014
  • Table 4 Sales of Styling Agents by Type: % Value Breakdown 2009-2014
  • Table 5 NBO Company Shares of Hair Care: % Value 2010-2014
  • Table 6 NBO Company Shares of Salon Hair Care: % Value 2010-2014
  • Table 7 LBN Brand Shares of Hair Care: % Value 2011-2014
  • Table 8 LBN Brand Shares of Salon Hair Care: % Value 2011-2014
  • Table 9 LBN Brand Shares of Premium Hair Care: % Value 2011-2014
  • Table 10 Forecast Sales of Hair Care by Category: Value 2014-2019
  • Table 11 Forecast Sales of Hair Care by Category: % Value Growth 2014-2019
  • Table 12 Forecast Sales of Hair Care by Premium vs Mass: % Value 2014-2019

Hair Care in Uruguay - Company Profiles

Algorta SA in Beauty and Personal Care (Uruguay)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Algorta SA: Key Facts

COMPANY BACKGROUND

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 2 Algorta SA: Private Label Portfolio

COMPETITIVE POSITIONING

Nuvó Cosméticos SA in Beauty and Personal Care (Uruguay)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Nuvó Cosméticos SA: Key Facts

COMPETITIVE POSITIONING

  • Summary 4 Nuvó Cosméticos SA: Competitive Position 2014

Beauty and Personal Care in Uruguay - Industry Context

EXECUTIVE SUMMARY

Growth slows down in beauty and personal care

Exchange rate fluctuations influence sales of imported products

International companies remain as industry leaders

Standard products gain relevance

Slower growth is expected in beauty and personal care during the forecast period

MARKET DATA

  • Table 13 Sales of Beauty and Personal Care by Category: Value 2009-2014
  • Table 14 Sales of Beauty and Personal Care by Category: % Value Growth 2009-2014
  • Table 15 Sales of Premium Beauty and Personal Care by Category: Value 2009-2014
  • Table 16 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2009-2014
  • Table 17 GBO Company Shares of Beauty and Personal Care: % Value 2010-2014
  • Table 18 NBO Company Shares of Beauty and Personal Care: % Value 2010-2014
  • Table 19 LBN Brand Shares of Beauty and Personal Care: % Value 2011-2014
  • Table 20 Distribution of Beauty and Personal Care by Format: % Value 2009-2014
  • Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2014
  • Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2014-2019
  • Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 24 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
  • Table 25 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Hair Care
    • 2-in-1 Products
    • Colourants
    • Conditioners
    • Hair Loss Treatments
    • Perms and Relaxants
    • Salon Hair Care
    • Shampoos
      • Medicated Shampoos
      • Standard Shampoos
    • Styling Agents

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Premium vs Mass
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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