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Country Report

Uruguay Flag Hair Care in Uruguay

| Pages: 22

Price: US$990

About this Report

Executive Summary

TRENDS

  • In today’s Uruguay, great value is placed on hygiene and cleanliness as well as being well-groomed, which has led to the daily use of hair care products. While women are seeking added-value products targeting specific needs, Uruguayan men are just beginning to take the leap from familiar and women’s hair care products to male-specific products. Nevertheless, the economic slowdown was a major factor affecting the category in 2015, with it remaining generally flat in value terms at constant 2015 prices.

COMPETITIVE LANDSCAPE

  • L'Oréal Uruguay SA maintained its leading position in hair care in 2015 with a 28% share of value sales. The company’s strong position can be attributed to it offering a number of brands and supporting them with heavy advertising. Elvive, Garnier Nutrisse, L'Oréal Professionnel, Garnier, Garnier Fructis, Kérium and L'Oréal Paris are very popular and recognisable brands among consumers in Uruguay, often being at the forefront of new innovations.

PROSPECTS

  • Hair care sales will continue to rise thanks to strong marketing campaigns and a widening product range aiming to cater for the specific needs of both women and men. However, the economic deceleration expected over the forecast period is set to limit category growth as consumers will seek to cope with lower disposable incomes by switching to cheaper products.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Uruguay with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in Uruguay market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Hair Care in Uruguay?
  • What are the major brands in Uruguay?
  • Which types of styling agents are most common?
  • How are shampoos versus 2-in-1 products performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Hair Care in Uruguay - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Hair Care by Category: Value 2010-2015
  • Table 2 Sales of Hair Care by Category: % Value Growth 2010-2015
  • Table 3 Sales of Hair Care by Premium vs Mass: % Value 2010-2015
  • Table 4 NBO Company Shares of Hair Care: % Value 2011-2015
  • Table 5 LBN Brand Shares of Hair Care: % Value 2012-2015
  • Table 6 NBO Company Shares of Salon Hair Care: % Value 2011-2015
  • Table 7 LBN Brand Shares of Salon Hair Care: % Value 2012-2015
  • Table 8 LBN Brand Shares of Premium Hair Care: % Value 2012-2015
  • Table 9 Forecast Sales of Hair Care by Category: Value 2015-2020
  • Table 10 Forecast Sales of Hair Care by Category: % Value Growth 2015-2020
  • Table 11 Forecast Sales of Hair Care by Premium vs Mass: % Value 2015-2020

Hair Care in Uruguay - Company Profiles

Algorta SA in Beauty and Personal Care (Uruguay)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Algorta SA: Key Facts

COMPANY BACKGROUND

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 2 Algorta SA: Private Label Portfolio

COMPETITIVE POSITIONING

Nuvó Cosméticos SA in Beauty and Personal Care (Uruguay)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Nuvó Cosméticos SA: Key Facts

COMPETITIVE POSITIONING

  • Summary 4 Nuvó Cosméticos SA: Competitive Position 2015

Beauty and Personal Care in Uruguay - Industry Context

EXECUTIVE SUMMARY

Struggling economy leads to a slowdown in certain categories

Uruguayan men break with tradition and buy masstige products

Multinational companies continue to lead beauty and personal care

Masstige segment is here to stay

Forecast period growth set to be in line with that of the review period

MARKET DATA

  • Table 12 Sales of Beauty and Personal Care by Category: Value 2010-2015
  • Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
  • Table 14 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
  • Table 15 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
  • Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  • Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  • Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
  • Table 19 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
  • Table 20 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
  • Table 21 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
  • Table 22 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
  • Table 24 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Hair Care
    • 2-in-1 Products
    • Colourants
    • Conditioners
    • Hair Loss Treatments
    • Perms and Relaxants
    • Salon Hair Care
    • Shampoos
      • Medicated Shampoos
      • Standard Shampoos
    • Styling Agents

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Premium vs Mass
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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