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Country Report

Uruguay Flag Hair Care in Uruguay

Price: US$900

About this Report

Executive Summary

TRENDS

  • The 7% growth in current value terms posted by hair care in 2013 was higher than the 5% CAGR of the review period. The favourable evolution of unit prices in most hair care categories and good economic conditions enabled consumers to absorb price increases while maintaining volume purchases.

COMPETITIVE LANDSCAPE

  • In 2013 there were no changes in the company rankings in terms of hair care value sales and Unilever, with a 31% share, remained in the lead. It was followed by L’Oréal with 29% and Algorta with 24%. Direct sellers Nuvó Cosméticos and Cosméticos Avon, with value shares of 3% and 2%, respectively, complete the top five companies in this category. The top three companies have very wide portfolios and have maintained a decades-long presence in the Uruguayan market, becoming trusted names for most consumers. Whilst Unilever concentrates on the two large categories of standard shampoo and conditioners, L’Oréal and Algorta are present in most categories of hair care.

PROSPECTS

  • The value sales of hair care products at constant 2013 prices are expected to record a 1% CAGR over the forecast period to reach UYU2,033 million by 2018.

Samples (FAQs about samples):

doc_pdf.png Sample Hair Care Market Research Report

doc_excel_table.png Sample Hair Care Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Uruguay with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in Uruguay market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Hair Care in Uruguay?
  • What are the major brands in Uruguay?
  • Which types of styling agents are most common?
  • How are shampoos versus 2-in-1 products performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Hair Care in Uruguay - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Hair Care by Category: Value 2008-2013
  • Table 2 Sales of Hair Care by Category: % Value Growth 2008-2013
  • Table 3 Sales of Hair Care by Premium vs Mass: % Value 2008-2013
  • Table 4 Sales of Styling Agents by Type: % Value Breakdown 2008-2013
  • Table 5 NBO Company Shares of Hair Care: % Value 2009-2013
  • Table 6 NBO Company Shares of Salon Hair Care: % Value 2009-2013
  • Table 7 LBN Brand Shares of Hair Care: % Value 2010-2013
  • Table 8 LBN Brand Shares of Salon Hair Care: % Value 2010-2013
  • Table 9 LBN Brand Shares of Premium Hair Care: % Value 2010-2013
  • Table 10 Forecast Sales of Hair Care by Category: Value 2013-2018
  • Table 11 Forecast Sales of Hair Care by Category: % Value Growth 2013-2018
  • Table 12 Forecast Sales of Hair Care by Premium vs Mass: % Value 2013-2018

Hair Care in Uruguay - Company Profiles

Algorta SA in Beauty and Personal Care (Uruguay)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Algorta SA: Key Facts

COMPANY BACKGROUND

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 2 Algorta SA: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 3 Algorta SA: Competitive Position 2013

Dermur Ltda in Beauty and Personal Care (Uruguay)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Dermur Ltda: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 Dermur Ltda: Competitive Position 2013

Nuvó Cosméticos SA in Beauty and Personal Care (Uruguay)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Nuvó Cosméticos S.A.: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Nuvó Cosméticos SA: Competitive Position 2013

Beauty and Personal Care in Uruguay - Industry Context

EXECUTIVE SUMMARY

Hair care remains the largest category in beauty and personal care

Male-specific products

Massive products on the rise

Declining growth in beauty and personal care

Young Uruguayans are less conservative customers than their older counterparts

MARKET DATA

  • Table 13 Sales of Beauty and Personal Care by Category: Value 2008-2013
  • Table 14 Sales of Beauty and Personal Care by Category: % Value Growth 2008-2013
  • Table 15 Sales of Premium Beauty and Personal Care by Category: Value 2008-2013
  • Table 16 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2008-2013
  • Table 17 GBO Company Shares of Beauty and Personal Care: % Value 2009-2013
  • Table 18 NBO Company Shares of Beauty and Personal Care: % Value 2009-2013
  • Table 19 LBN Brand Shares of Beauty and Personal Care: % Value 2010-2013
  • Table 20 Distribution of Beauty and Personal Care by Format: % Value 2008-2013
  • Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2013
  • Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2013-2018
  • Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
  • Table 24 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
  • Table 25 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 8 Research Sources

Segmentation

This market research report includes the following:

  • Hair Care
    • 2-in-1 Products
    • Colourants
    • Conditioners
    • Hair Loss Treatments
    • Perms and Relaxants
    • Salon Hair Care
    • Shampoos
      • Medicated Shampoos
      • Standard Shampoos
    • Styling Agents

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Premium vs Mass
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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