EXECUTIVE SUMMARY
Egypt losing competitive edge in 2013
According to the travel and tourism competitiveness report published by the World Economic Forum in 2013, Egypt dropped 10 places in the global assessment to 85th position. This drop was mainly because of the deterioration in the safety and security environment in the country. Both, number of tourist trips and tourism receipts recorded a significant drop in 2013.
Inbound tourism hit by political clashes in Egypt
The first half of the year 2013 started on a good note when the number of tourists increased compared with the first half of 2012. This was driven by aggressive marketing efforts from the hospitality industry to attract more tourists by providing attractive and discounted offers. However, during the second half of 2013, Egypt witnessed one of the worst tourism seasons in modern history. The growing tension and violence post President Moursi’s ouster, decreased tourism in the following month significantly. The tourism went further down post the bloody clashes and the dispersal of the sit-ins during August. A large numbers of governments issued travel warnings to Egypt across all its cities. Russia and Germany, which are considered the largest source markets, cancelled all their organised group trips to Egypt until the end of September 2013.
A shift in tourist profile, nationality and destination
Since the Arab spring, hotels and tour operators have been offering high discounts and attractive packages to lure in tourists. This strategy has attracted lower income travellers in comparison to 2010. Another reason contributing to the low flow of luxury tourists is that they are usually less sensitive towards the offers and quite sensitive towards the security and political instability. Given the political instability, this trend is expected to continue for the coming year. Given the current turmoil had reduced the flow of tourism stemming from European countries and Russia, Egypt is aiming to attract tourism from other countries, primarily Georgia, India and China.
Domestic tourism grows in response to attractive hotel offers
Despite the unrest in the country, domestic tourism witnessed improvement versus 2012 especially to the top tier hotels which were usually expensive to stay in. The growth comes in response to the initiatives from hotels and EgyptAir that offer reduced rates and packages to stimulate domestic tourism.
Domestic tourism to tourist attractions declines
While the luxury domestic tourism increased, the frequency of domestic tourism for touristic attractions or other cities in Egypt decreased, especially from the middle and lower strata of society. This had to do with the high inflation rate and hence lower disposable income. Furthermore, the security conditions in some cities reduced the day trips to touristic attractions.
Samples (FAQs about samples):
Sample Travel and Tourism Market Research Report
Sample Travel and Tourism Data
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Travel and Tourism industry in Egypt with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Travel and Tourism industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Egypt for free:
The Travel and Tourism in Egypt market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation
- Historic volumes and values, company and brand market shares
- Five year forecasts (of market share, market trends, market growth)
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Travel and Tourism in Egypt?
- What are the major brands in Egypt?
- What are the major brands in Egypt?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Travel And Tourism market research database.
Each report is delivered with the following components:
Report: PDF and Word
Market statistics: Excel workbook