After the exceptionally weak performances of 2020-2021, excluding certain categories connected with domestic tourism, travel has been recovering and moving towards 2019 pre-Coronavirus (COVID-19) pandemic levels. Faster inbound and outbound tourism flows have led to improved key performance indicators for players, such as more flights and busier airports and more people staying in lodging outlets and visiting attractions and experiences.
After the slumps of 2020-2021, airlines started to recover strongly from 2022, largely due to the lifting of various COVID-19-related travel restrictions and consumers putting aside fears of the virus to resume lifestyle norms. The number of people using air travel in 2023 is not expected to reach the 2019 pre-pandemic level, although airline current value sales are expected to do so, supported by steep increases in air fares.
Key performance indicators continue to move in a positive direction in 2023, following the COVID-19 slump. Due to the exigencies of the pandemic, hotels were propped up by domestic tourism in 2020-2021.
The combination of pent-up demand after two weak years (2020-2021) and higher prices helped booking to rebound strongly in 2022-2023. Overall, booking current value sales are projected to exceed the 2019 pre-pandemic level for the first time in 2023.
The cost of living crisis is still taking a toll on travel, although the rate of inflation is set to drop over the forecast period. Nonetheless, the starting point is weak as inflation is set to remain relatively high at the end of the review period, with real incomes still under pressure in 2022-2023.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Travel industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Travel industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Travel
Travel encompasses several categories including tourism flows, lodging, travel modes, in-destination spending and booking.
See All of Our DefinitionsThis report originates from Passport, our Travel research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!