The tourism industry in Switzerland was strongly affected by the COVID-19 crisis over the 2020-2022 period. In 2023, the behaviour of travellers is expected to return to normal to a large extent.
With the gradual reopening of borders and the relaxation of travel restrictions, international travel began to recover. The Swiss airlines category saw an increase in international passenger volumes as travellers became more confident in flying and started planning trips to destinations beyond Switzerland.
The hotel industry has recorded strong increases in demand in 2023 compared with the previous year, as it has benefited primarily from the recovering numbers of inbound tourists. The number of outlets is decreasing slightly, however, due to the closure of some unprofitable unrated hotels due to the effects of the pandemic.
Booking has performed well in Switzerland in 2023. Swiss customers are keen to travel after the pandemic and they are willing to pay more for the trip.
The travel and tourism industry is expected to have a bright future in Switzerland, with increasing numbers of tourists in both the inbound and domestic segments, recovering airlines, and rising lodging nights, as well as growth from various in-destination activity offerings. Sustainability has become a growing concern in the travel industry and Switzerland, with its emphasis on environmental conservation, is likely to attract travellers who prioritise eco-friendly options.
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Travel
Travel encompasses several categories including tourism flows, lodging, travel modes, in-destination spending and booking.
See All of Our DefinitionsThis report originates from Passport, our Travel research and analysis database.
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