Our September sale is now live until 30th September 2021! Apply a 15% discount to your cart in Store using promotional code: EQLYSEP21
Consumers Our insights cover everything from income, spending, behaviour and attitudes to demographic changes and household makeup. We help businesses anticipate consumer preferences and stay relevant long term.

Transportation: Disrupted by Shared Mobility

11/20/2019
Michelle Evans Profile Picture
Michelle Evans Bio
Share:

This article is based on a report, Digital Disruptors: The Competitive Landscape of Shared Mobility Platforms.

Shared mobility platforms have always existed in the form of private taxis or public buses. However, the rise of shared mobility players like Uber are disrupting the industry and spearheading growth of ride-sharing globally.

Ride-sharing succeeded as a concept in the developed world as it offered convenience and filled the gap in the market between public transport and private taxis. As this concept moved to emerging economies, consumers were given an alternative to using inefficient or overcrowded public transport.

The growth of card payments, the uptake of mobile and contactless as well as peer-to-peer payments have also helped the adoption rate of mobility platforms in the developed world. Players in emerging worlds meet consumers by offering cash payment.

The ease of paying for the service offered by shared mobility platforms reduces the barrier for uptake for consumers. In addition, ride-sharing companies are expanding their service offerings for consumers.

Companies now offer business transit, freight sharing, food and grocery delivery and courier services as they aim to be a one-stop solution for customers. Additionally, bikes, scooters and autorickshaws are now available. The future is about bringing all mobility services together.

Shared mobility players should pay special attention to Asia Pacific and the Middle East and Africa. Although these regions have lower urbanisation rates, the sheer numbers of urban dwellers offer great economies of scale.

These urban consumers will form a key consumer base for all types of mobility services. As more and more people move to the cities in search of better life prospects, mobility platforms can invest in urban development.

To learn more, download the free white paper “Digital Disruptors: Leveraging Tech to Innovate”.

Interested in more insights? Subscribe to our content

Shop Our Reports

Innovation and Population Ageing: Adapting to the Longevity Era

The older consumer segment is growing rapidly globally, driving the need for genuine innovation to cater to older adults’ evolving and diverse demands. Older…

View Report

Current and Future Drivers of Asia Pacific consumer markets

The report will explore the key themes transforming consumer behaviour in Asia Pacific in the world beyond the pandemic, namely Digital Living, Rethink…

View Report

Unleashing Consumer Finance Innovation in Asia Pacific

Prior to the Coronavirus (COVID-19) pandemic, Asia Pacific had already begun to emerge as a leading edge of development in financial technology and digital…

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More