This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
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Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in Indonesia report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in Indonesia report answers:
- How is the consumer mindset in Indonesia changing? In Indonesia, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in Indonesia purchase decisions?
- Where and how do consumers shop in Indonesia?
- What health-related activities do consumers in Indonesia participate in?
- What megatrends should I focus on in Indonesia (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer values and behaviour in Indonesia
Consumers have complex ideals, preferences and concern
Baby Boomers prioritise community involvement as a significant aspect of their values
Indonesians prefer to explore innovative products and services
Millennials want products and services that are uniquely tailored to them
Consumers say it is likely that they will experience greater happiness in the future
Older generations say their life will be better in the next five years
While at home, consumers in Indonesia connect with friends or family virtually
Consumers in Indonesia prefer to cook or bake a dish themselves
A third of Indonesians say that someone else in the household typically cooks for them
Younger generations claim to be too busy to go grocery shopping
69% of Indonesians look for healthy ingredients in food and beverages
Younger generations expect to have a job within a short distance from their residence
Consumers in Indonesia primarily desire a high salary
Most consumers have a strict boundary between work and personal life
Almost half of consumers socialise with friends in person each week
Millennials enjoy shopping for leisure
Many consumers prioritise safe destination when travelling
Baby Boomers expect quality of food or dining at destination options when travelling
Indonesians participate in walking or hiking for exercise
Baby Boomers are more likely to participate in team sports
Consumers in Indonesia are interested in massages to reduce stress
Indonesians are worried about climate change
Consumers actively working towards greener and more sustainable practices
Indonesians are motivated to utilise packaging that is environmentally sustainable
Almost half of consumers buy fewer items, of elevated quality
Gen X make an effort to buy products that come from the local area
Indonesians endeavor to embrace a minimalist lifestyle
Younger generations seek shopping experiences that are customised to their preferences
Consumers are set to increase spending on education
Millennials are set to increase spending on new technology the most
Over 40% of consumers have the ability to consistently set aside a portion of their earnings
Older generations feel at ease with their present monetary state
Over half of younger consumers plan to save over the next 12 months
Consumers control the sharing of data and manage privacy settings
Generation Z and Millennials value cultivating a personal brand online
Indonesians utilise messaging apps or platforms
Younger generations are most likely to compare price points online
Almost half of Baby Boomers buy products online
Almost half of Indonesian consumers engage with businesses' social media content
Gen Z are most likely to ‘like’ or ‘follow’ businesses' social media content
Buy Conumer Lifestyle overview reports to:
Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.
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