Mobile E-Commerce (Goods)

Market research on the retailing industry. Our reports feature a ...

Market research on the retailing industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.

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Country Report

Mobile E-Commerce (Goods) in Georgia

Apr 2022

While value sales are still low, mobile e-commerce again registered the highest current value of any retailer channel in 2021. This was largely driven by online third party food delivery companies such as Glovo and Wolt. While online grocery sales…

USD 1,195
Country Report

Mobile E-Commerce (Goods) in Finland

Mar 2022

Over the review period, mobile e-commerce experienced rapid growth in retail current value terms. This strong upwards trajectory continued in 2021. The reasons for the high growth rates are the high penetration of smartphones in Finland and the fact…

USD 1,195
Country Report

Mobile E-Commerce (Goods) in Sweden

Mar 2022

Mobile phones are the devices in Sweden that are most frequently used for accessing the internet. The key factor behind the stronger growth of mobile e-commerce versus other forms of e-commerce is its convenience factor and its accessibility, with…

USD 1,195
Country Report

Mobile E-Commerce (Goods) in Portugal

Mar 2022

To attract an increasingly connected and demanding consumer, the innovation capacity of each retailing brand to develop technological applications dedicated to their current needs – safety, convenience and well-being – is a differentiating factor in…

USD 1,195
Country Report

Mobile E-Commerce (Goods) in the Philippines

Feb 2022

Mobile internet usage continues to improve in the Philippines, with particularly significant engagement in activities such as mobile e-commerce and mobile banking. In fact, possession of a smartphone became a necessity in 2020 as the pandemic…

USD 1,195
Country Report

Mobile E-Commerce (Goods) in Greece

Feb 2022

During the review period prior to the onset of the pandemic, mobile e-commerce retail current value sales expanded rapidly in Greece, but their rate of growth slowed significantly during 2020 and recovered only partially in 2021. As consumers spent…

USD 1,195
Country Report

Mobile E-Commerce (Goods) in Vietnam

Feb 2022

Mobile e-commerce continued to record strong and accelerated sales growth in 2021 as a result of the national lockdown and ongoing wariness of visiting physical stores, in response to COVID-19. In addition, with smartphone ownership continuing to…

USD 1,195
Country Report

Mobile E-Commerce (Goods) in China

Feb 2022

E-commerce in China is notably smartphone-driven, with mobile e-commerce accounting for more than four-fifths of value sales for several years, and continuing to see a gradual share increase. Most shoppers skipped the PC era and joined the internet…

USD 1,195
Country Report

Mobile E-Commerce (Goods) in Colombia

Feb 2022

Mobile e-commerce experienced dynamic growth since the inception of the COVID-19 pandemic. Last mile apps, such as Rappi, Merqueo and Uber Eats, played a key role in driving the channel’s growth during the year. Providing low-value purchases and…

USD 1,195
Country Report

Mobile E-Commerce (Goods) in North Macedonia

Apr 2022

Mobile e-commerce (goods) has shown even more spectacular growth than the overall e-commerce channel in 2020 and 2021 thanks to consumers turning online to avoid contracting the virus and the increased use of mobile technology for online purchases.…

USD 1,195
Country Report

Mobile E-Commerce (Goods) in Estonia

Apr 2022

Mobile e-commerce sales grew well above that experienced by overall e-commerce in Estonia in 2021 – however, growth in 2021 was slower than in 2020. This is a reflection of the comparative newness and lack of development in the channel, which was…

USD 1,195
Country Report

Mobile E-Commerce (Goods) in Serbia

Apr 2022

While still from a low base, mobile e-commerce registered the highest current value growth of all retailing formats in 2021. While growth was not quite as high as in 2020, when value sales increased by nearly two-thirds, there was still very healthy…

USD 1,195
Country Report

Mobile E-Commerce (Goods) in Uzbekistan

Apr 2022

While current value growth for mobile e-commerce was lower than in 2020, when payments more than doubled, growth was still very healthy in 2021. Value sales through mobile are still significantly lower than overall e-commerce, though growing faster,…

USD 1,195
Country Report

Mobile E-Commerce (Goods) in Dominican Republic

Mar 2022

Value sales through mobile are still significantly lower than e-commerce, though growing faster, and are particularly popular with the younger generation. tPago is the leading service provider for mobile payments in the country, with leading banks…

USD 1,195
Country Report

Mobile E-Commerce (Goods) in Japan

Feb 2022

According to Euromonitor International’s Economies and Consumers annual data, the possession rate of smartphones within total households in Japan exceeded that of personal computers from 2018. In addition, while smartphone possession continues to…

USD 1,195
Country Report

Mobile E-Commerce (Goods) in Poland

Apr 2022

Mobile e-commerce in Poland continued to outperform e-commerce as a whole, as local consumers have become increasingly confident in using mobile apps to purchase products. The number of mobile apps present in the country is rising in line with the…

USD 1,195
Country Report

Mobile E-Commerce (Goods) in New Zealand

Mar 2022

Mobile e-commerce continued to record significantly higher growth in 2021 than top-line e-commerce sales growth in the country as a whole. At first, this might seem counterintuitive; with the pandemic forcing many individuals to work from home,…

USD 1,195
Country Report

Mobile E-Commerce (Goods) in Ireland

Mar 2022

Mobile e-commerce sales remained popular in 2021 as local consumers faced further notable COVID-19 restrictions, particularly at the start of the year when a strict lockdown was imposed and non-essential retail stores were closed. The use of mobile…

USD 1,195
Country Report

Mobile E-Commerce (Goods) in Romania

Feb 2022

The growth rates registered in mobile e-commerce in 2021 were considerably higher than the overall growth rates registered in e-commerce over the course of the year. This can be seen largely as the natural consequence of high smartphone penetration,…

USD 1,195
Country Report

Mobile E-Commerce (Goods) in Austria

Feb 2022

Mobile e-commerce will continue to see very strong growth in 2021 and continues to dramatically outpace overall e-commerce growth. E-commerce via mobile devices creates permanent availability of online shops and leads to a high share of additional…

USD 1,195
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