Mobile E-Commerce (Goods)

Market research on the retailing industry. Our reports feature a ...

Market research on the retailing industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.

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Country Report

Mobile E-Commerce (Goods) in Lithuania

Apr 2022

The pandemic continued to boost retail value sales through mobile e-commerce in 2021 as many Lithuanians relied more on mobile e-commerce, as they sought to avoid crowded stores and risk personal contact. The psychology behind using mobile e-commerce…

USD 1,195
Country Report

Mobile E-Commerce (Goods) in Guatemala

Apr 2022

Mobile e-commerce had been gaining sales during the review period, but during 2020 and 2021 it registered astonishing retail value sales growth. However, although only 65% of the Guatemalan population had access to computers at the start of 2021,…

USD 1,195
Country Report

Mobile E-Commerce (Goods) in Croatia

Apr 2022

Value sales through mobile are still lower than e-commerce, though growing faster, and are particularly popular with the younger generation. Banks offer their own payment apps, with a separate app for each bank. Contactless mobile payments at the POS…

USD 1,195
Country Report

Mobile E-Commerce (Goods) in Nigeria

Apr 2022

The rate of growth in retail current value sales of mobile e-commerce accelerated sharply during 2021, as economic recovery boosted consumer confidence and the supply-chain disruptions that occurred in 2020 were not repeated. Mobile e-commerce…

USD 1,195
Country Report

Mobile E-Commerce (Goods) in Turkey

Mar 2022

Until recent years, mobile e-commerce was still responsible for only a small proportion of the payments ecosystem, as consumers preferred to do their research on the phone and pay through other means. However, by 2019, familiarity with and trust in…

USD 1,195
Country Report

Mobile E-Commerce (Goods) in Algeria

Mar 2022

Mobile e-commerce performed exceptionally well in response to the COVID-19 pandemic in 2020, however, current value sales were coming from a low base. In 2021, current value sales will remain higher, however, lower than seen in the previous year.…

USD 1,195
Country Report

Mobile E-Commerce (Goods) in Mexico

Mar 2022

Having almost doubled during 2020, mobile e-commerce retail constant value sales increased by another fifth in 2021. As a result, mobile e-commerce accounted for more than two-fifths of e-commerce retail value sales – up from less than a quarter at…

USD 1,195
Country Report

Mobile E-Commerce (Goods) in Egypt

Mar 2022

COVID-19 drove a surge in demand for mobile e-commerce during 2020, with retail current value sales almost trebling during the year, albeit from a relatively low base. With consumers spending more time at home due to lockdown measures, many shopped…

USD 1,195
Country Report

Mobile E-Commerce (Goods) in Singapore

Mar 2022

Omnichannel marketing activities and mobile apps may have been present in Singapore for approximately a decade, but bespoke mobile applications (native m-commerce) for retailers in Singapore have only recently started to gain traction. Prior to the…

USD 1,195
Country Report

Mobile E-Commerce (Goods) in the Netherlands

Mar 2022

Growth in mobile e-commerce continued to outperform overall e-commerce in current value terms in 2021, as a growing share of online sales migrated from laptops and desktops to smartphones and tablets. Mobile sales are being driven by the high…

USD 1,195
Country Report

Mobile E-Commerce (Goods) in Italy

Mar 2022

The closure of physical retail outlets during the Coronavirus (COVID-19) pandemic encouraged retailers to expand into e-commerce in 2020 and 2021. Many physical retailers collaborate with existing delivery platforms. Meanwhile, others have been able…

USD 1,195
Country Report

Mobile E-Commerce (Goods) in Russia

Feb 2022

Mobile e-commerce generated more than half of consumer purchases made through e-commerce in 2021, with significantly stronger growth than seen through non-mobile e-commerce. All of the leading online marketplaces, including OZON.ru, Wildberries, and…

USD 1,195
Country Report

Mobile E-Commerce (Goods) in South Africa

Feb 2022

Vodacom effectively launched VodaPay, a super-app created in partnership with Alipay. The service is available to all mobile networks in South Africa and zero-rated for Vodacom customers. VodaPay plans to provide consumers with a seamless shopping…

USD 1,195
Country Report

Mobile E-Commerce (Goods) in India

Feb 2022

The penetration of computing devices, including tablets, is considerably lower in India compared with that of mobiles. Given the high cost of computers, penetration is mostly restricted to middle- to high-income consumers in urban India. Meanwhile,…

USD 1,195
Country Report

Mobile E-Commerce (Goods) in Brazil

Feb 2022

Within the range of social changes forced upon consumers by the pandemic, staying at home was probably one of the greatest, changing dramatically the way that they interacted with friends, family, and anyone else that they used to encounter in their…

USD 1,195
Country Report

Mobile E-Commerce (Goods) in Cameroon

Jun 2022

Mobile e-commerce had been expanding rapidly during the early part of the review period, albeit from a very low base. During 2020, mobile e-commerce retail constant value sales (2021 prices) plunged by more than two thirds. The departure of Jumia…

USD 1,195
Country Report

Mobile E-Commerce (Goods) in North Macedonia

Apr 2022

Mobile e-commerce (goods) has shown even more spectacular growth than the overall e-commerce channel in 2020 and 2021 thanks to consumers turning online to avoid contracting the virus and the increased use of mobile technology for online purchases.…

USD 1,195
Country Report

Mobile E-Commerce (Goods) in Estonia

Apr 2022

Mobile e-commerce sales grew well above that experienced by overall e-commerce in Estonia in 2021 – however, growth in 2021 was slower than in 2020. This is a reflection of the comparative newness and lack of development in the channel, which was…

USD 1,195
Country Report

Mobile E-Commerce (Goods) in Serbia

Apr 2022

While still from a low base, mobile e-commerce registered the highest current value growth of all retailing formats in 2021. While growth was not quite as high as in 2020, when value sales increased by nearly two-thirds, there was still very healthy…

USD 1,195
Country Report

Mobile E-Commerce (Goods) in Uzbekistan

Apr 2022

While current value growth for mobile e-commerce was lower than in 2020, when payments more than doubled, growth was still very healthy in 2021. Value sales through mobile are still significantly lower than overall e-commerce, though growing faster,…

USD 1,195
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