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Country Report

Naturally Healthy Packaged Food in

Naturally Healthy Packaged Food in the US

24 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Continued regulatory activity expected

Whilst foods marketed as “natural” and “healthy” have clear appeal to consumers, significant disagreement remains as to how these terms are defined. The US Food and Drug Administration (FDA) has already asked for help in defining the term “natural” in foods, and the Natural Product Association had been soliciting feedback to help in this process.

Competition from organic and free-from packaged food

Whilst consumer trends favouring natural and minimally-processed food are expected to continue, much of the potential growth in NH packaged food will be cannibalised by organic and free from offerings. Whilst the definition of “natural” or “healthy” food products currently remains somewhat unclear (see above), foods certified as “organic” or “gluten-free” already adhere to strict regulations.

Nuts, seeds and honey expected to drive growth

As consumers shift their healthy eating from counting calories to counting ingredients, nuts, seeds and fruit will emerge as significant growth drivers within NH packaged food. In contrast to most snacks, that are typically fried, baked or otherwise processed, nuts, fruit and seeds enjoy a relatively natural image.

COMPETITIVE LANDSCAPE

Less processing drives fragmentation

The relatively unprocessed nature of many categories in NH packaged food leads to a relatively high degree of fragmentation. Products such as honey, rice, dried fruit, nuts, seeds and trail mixes are all minimally processed foods that afford manufacturers limited opportunities for brand differentiation and value-added innovation.

Fruit and nut bar brands challenge cereal bars

Within snack bars, changing consumer tastes have significantly altered the competitive landscape. NH cereal bars have increasingly fallen out of favour as shoppers gravitate toward NH fruit and nut bars, which enjoy a less processed image.

Further acquisition of niche brands by “big food” companies is expected

As “big food” manufacturers in the US seek to adapt to the consumer preference for organic, free from and NH packaged food, they are increasingly looking to acquisition for growth. As preferences shift away from “big food” companies associated with industrialised and highly processed food, brands positioned as “small-batch”, “craft” or “artisanal” continue to gain share and provide attractive targets for acquisition.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Naturally Healthy Packaged Food industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Naturally Healthy Packaged Food industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Naturally Healthy Packaged Food in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Naturally Healthy Packaged Food in USA?
What are the major brands in USA?
Which dietary supplement grew the fastest in the past year?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport.

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Naturally Healthy Packaged Food in the US - Category analysis

HEADLINES

PROSPECTS

Continued regulatory activity expected

Competition from organic and free-from packaged food

Nuts, seeds and honey expected to drive growth

COMPETITIVE LANDSCAPE

Less processing drives fragmentation

Fruit and nut bar brands challenge cereal bars

Further acquisition of niche brands by “big food” companies is expected

CATEGORY DATA

Table 1 Sales of NH Packaged Food by Category: Value 2012-2017
Table 2 Sales of NH Packaged Food by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of NH Packaged Food: % Value 2013-2017
Table 4 LBN Brand Shares of NH Packaged Food: % Value 2014-2017
Table 5 Distribution of NH Packaged Food by Format: % Value 2012-2017
Table 6 Forecast Sales of NH Packaged Food by Category: Value 2017-2022
Table 7 Forecast Sales of NH Packaged Food by Category: % Value Growth 2017-2022

Health and Wellness in the US - Industry Overview

EXECUTIVE SUMMARY

Health-conscious consumers avoid sugar and seek out new ingredients

Reformulating for a cleaner tomorrow

Aggressive mergers materialise as the path to growth in the increasingly competitive health and wellness environment

Farmers’ markets reach to keep up with the digital age

Clean label trends to drive forecast growth

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2012-2017
Table 9 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 10 Sales of Health and Wellness by Category: Value 2012-2017
Table 11 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 14 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 15 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 16 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 18 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 20 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022

Megatrends

Country Report

Naturally Healthy Packaged Food in the US

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Executive Summary

New Report Guarantee

PROSPECTS

Continued regulatory activity expected

Competition from organic and free-from packaged food

Nuts, seeds and honey expected to drive growth

COMPETITIVE LANDSCAPE

Less processing drives fragmentation

Fruit and nut bar brands challenge cereal bars

Further acquisition of niche brands by “big food” companies is expected

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Naturally Healthy Packaged Food in the US - Category analysis

HEADLINES

PROSPECTS

Continued regulatory activity expected

Competition from organic and free-from packaged food

Nuts, seeds and honey expected to drive growth

COMPETITIVE LANDSCAPE

Less processing drives fragmentation

Fruit and nut bar brands challenge cereal bars

Further acquisition of niche brands by “big food” companies is expected

CATEGORY DATA

Health and Wellness in the US - Industry Overview

EXECUTIVE SUMMARY

Health-conscious consumers avoid sugar and seek out new ingredients

Reformulating for a cleaner tomorrow

Aggressive mergers materialise as the path to growth in the increasingly competitive health and wellness environment

Farmers’ markets reach to keep up with the digital age

Clean label trends to drive forecast growth

MARKET DATA

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