Serbia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Serbia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Serbia StatisticsConsumer Lifestyles in SerbiaSerbia Country BriefingsFuture Demographics: Serbia in 2030

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    Country Report

    Country Report

    Tissue and Hygiene in Serbia

    Jun 2020

    A large number of products in tissue and hygiene are essential items, thus many have seen little or no impact from COVID-19. These include sanitary protection, nappies/diapers/pants and adult incontinence products, as such items are required on a ...

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    Country Report

    Country Report

    Sanitary Protection in Serbia

    Jun 2020

    In recent years, and especially in 2019, a series of articles appeared in the Serbian press to better inform consumers about the benefits of menstrual cups as an alternative to tampons and towels. Benefits cited in the articles included: ...

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    Country Report

    Country Report

    Retail Adult Incontinence in Serbia

    Jun 2020

    Retail moderate/heavy adult incontinence is a much larger sub-category than retail light adult incontinence in Serbia, and it also showed much stronger growth in 2019. The reason for this is because many people are still embarrassed to purchase ...

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    Country Report

    Country Report

    Away-From-Home Tissue and Hygiene in Serbia

    Jun 2020

    AFH tissue showed negative growth, to varying degrees, across all sub-categories in 2019. For example, as seen with the deceleration of paper towels as automatic hand dryers became more popular in horeca establishments. Automatic hand dryers were ...

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    Country Report

    Country Report

    Retail Tissue in Serbia

    Jun 2020

    A notable debate about the usage of toilet paper was observed in Serbia during 2019. Many media articles wrote about warnings from doctors regarding health problems which can arise when using toilet paper after defecating. These included mentions of ...

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    Country Report

    Country Report

    Wipes in Serbia

    Jun 2020

    Personal wipes and particularly baby wipes made up the strongest value shares of wipes in 2019. Baby wipes are widely used by virtually all consumers in Serbia, whether they have babies or not. This is because baby wipes are perceived to be gentle ...

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    Country Report

    Country Report

    Rx/Reimbursement Adult Incontinence in Serbia

    Jun 2020

    According to Serbian law on health insurance, there is a defined list of patient who are eligible to receive rx/reimbursement services. There were no changes to the legislation framework which enables this service in 2019. The service includes the ...

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    Country Report

    Country Report

    Nappies/Diapers/Pants in Serbia

    Jun 2020

    In early 2019, many media sources in Serbia reported about dangerous chemicals, including carcinogenic glyphosate, being found in diapers for babies in France. Despite not having any reported cases in Serbia, it was assumed the same brands would have...

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    Future Demographic

    Future Demographic

    Serbia in 2040: The Future Demographic

    Jun 2020

    Continued depopulation in Serbia up to 2040 will be driven by natural decrease. The ageing trend will carry on accelerating with 70+ age cohorts experiencing swift growth, therefore affecting consumer trends and increasing the burden on state ...

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    Country Briefing

    Country Briefing

    Households: Serbia

    May 2020

    Global shifts in gender, ageing, migration, housing and education are transforming the size, location and general make-up of households around the globe, with diverse implications for governments and companies. Households insights can help identify ...

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    Country Briefing

    Country Briefing

    Sustainability: Serbia

    Apr 2020

    The landscape in which businesses operate has an impact on the supply chains and regulatory matters while offering scope for innovation and new ways of doing business. Insights on key sectors directly related to the environmental sustainability of a ...

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    Country Profile

    Country Profile

    Serbia: Country Profile

    Apr 2020

    Serbia’s economy will lose some momentum in 2019, but growth will still be healthy. Weaker external demand has been offset by stronger domestic demand. During the remainder of 2019, growth will be be supported by strong FDI, continued public ...

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    Country Report

    Country Report

    Mixed Retailers in Serbia

    Mar 2020

    In 2019, mixed retailers remained an underdeveloped landscape in Serbia. As such, there are no department stores, mass merchandisers or warehouse clubs present throughout the nation, with only variety stores available. Moreover, there is only one ...

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    Country Report

    Country Report

    Traditional Grocery Retailers in Serbia

    Mar 2020

    Traditional grocery retailers record positive retail growth in 2019, despite the challenges of a declining number of outlets. Several factors boosted this growth. Firstly, even though Serbia is recording economic growth, many people in the country ...

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    Country Report

    Country Report

    Mobile E-Commerce in Serbia

    Mar 2020

    At the beginning of the review period, mobile e-commerce was close to being negligible in Serbia. However, towards the end of the review period, the situation changed notably. The country is still far behind the more developed landscapes, but the ...

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    Country Report

    Country Report

    Modern Grocery Retailers in Serbia

    Mar 2020

    During 2018, German discounters chain Lidl entered Serbia, significantly impacting the landscape as it opened 23 stores across the nation. This brought considerable changes to discounters in Serbia, especially because prior to Lidl arriving, there ...

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    Country Report

    Country Report

    Direct Selling in Serbia

    Mar 2020

    Direct selling witnessed a strong result over the review period, and this trend continued into 2019. This was partly thanks to the good performance of one major player – Herbalife. The player continued to widen its direct seller's network in 2019, ...

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    Country Report

    Country Report

    Apparel and Footwear Specialist Retailers in Serbia

    Mar 2020

    In 2019, the improving economic indicators had a direct impact on apparel and footwear specialist retailers in Serbia, boosting value growth and sales. As many of the products go beyond essential daily wear and offer fashion trends, sports goods and ...

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    Country Report

    Country Report

    Health and Beauty Specialist Retailers in Serbia

    Mar 2020

    Health and beauty specialist retailers continued to record stable levels of growth in Serbia in 2019, with growth from optical good stores and chemists/pharmacies being particularly high. This growth was also due to two very big and strong chains, ...

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    Country Report

    Country Report

    Retailing in Serbia

    Mar 2020

    In 2019, retailing in Serbia recorded improved levels of growth compared to the review period, with the economy having recovered from its previous slowdown. Particularly high levels of growth were recorded by mobile e-commerce, e-commerce and modern ...

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