Serbia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Serbia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Serbia StatisticsConsumer Lifestyles in SerbiaSerbia Country BriefingsFuture Demographics: Serbia in 2030

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    Country Report

    Country Report

    Travel in Serbia

    Oct 2018

    Serbia experienced growth in both domestic trips and inbound arrivals over the review period and the same was true in 2018. Inbound arrivals from a number of countries increased notably over the review period. In addition to neighbouring ...

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    Country Profile

    Country Profile

    Serbia: Country Profile

    Aug 2018

    Serbia’s economy is strengthening. Private consumption, a double-digit gain in exports and investment are the main drivers. Public spending will also increase. Unemployment should decline over the next several years but continue to be relatively high...

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    Strategy Briefing

    Strategy Briefing

    Laundry Care in Eastern Europe

    Jul 2018

    Eastern Europe is expected to see a somewhat improved performance after the economic downturn in some of its key markets. A number of factors will continue to impact both volume and value sales of laundry care, such as financial uncertainties, ...

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    Strategy Briefing

    Strategy Briefing

    Skin Care in Eastern Europe

    Jul 2018

    Skin care sales in Eastern Europe have shown unspectacular results as weak economies in the region’s largest countries have hindered sales. Turnovers are picking up with shoppers becoming more affluent as well as educated. Previously unseen brands ...

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    Country Report

    Country Report

    Cigarettes in Serbia

    Jul 2018

    Serbia traditionally suffers from fairly high illicit volume sales of cigarettes, which has been a huge problem for large tobacco producers for years and has led to them investing many resources into lobbying to reduce the illicit trade. This was one...

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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Serbia

    Jul 2018

    Within overall Serbian cigars, cigarillos and smoking tobacco, fine cut tobacco recorded the best performance in 2017. Strong growth was also achieved by filter cigarillos and flavoured cigarillos, while pipe tobacco continued to decline. The latter ...

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    Country Report

    Country Report

    Tobacco in Serbia

    Jul 2018

    Cigarettes and pipe tobacco were the only two categories within Serbian tobacco to record volume declines in 2017, while all others recorded growth in volume and value terms as well. Furthermore, vapour products achieved high value growth rates in ...

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    Country Report

    Country Report

    Smokeless Tobacco and Vapour Products in Serbia

    Jul 2018

    In April 2017, Philip Morris launched the first heated tobacco brand in Serbia – Iqos. The brand was launched in several of the largest cities and was heavily marketed via point-of-sale promotions and banners. Throughout 2017 and into 2018, many ...

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    Strategy Briefing

    Strategy Briefing

    The Rise of “Lifestyle” Diseases in Developing Countries

    Jun 2018

    Although life expectancy and living standards are improving, developing countries also experience a rapid rise in health problems such as diabetes, obesity, high blood pressure and raised cholesterol levels. Caused mainly by dietary changes and a ...

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    Country Report

    Country Report

    Beer in Serbia

    Jun 2018

    Over the review period, Serbia witnessed the mass penetration of craft beer. New developments in 2017 included significantly improved distribution and the appearance of new brands or brand extensions. As of 2015, craft beer was mostly available ...

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    Country Report

    Country Report

    Cider/Perry in Serbia

    Jun 2018

    Cider/perry is mostly consumed by women in Serbia. Men tend to see cider/perry as drinks for women. They are deterred by significantly higher unit prices compared with beer. Nonetheless, cider/perry won over consumers from flavoured/mixed lager, ...

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    Country Report

    Country Report

    Alcoholic Drinks in Serbia

    Jun 2018

    Alcoholic drinks stabilised to record slight total volume sales growth in 2016 and 2017. Cider/perry, non alcoholic beer and non-grape wine posted fast growth in 2017, albeit from low a sales base, which limited their effect on the industry ...

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    Country Report

    Country Report

    Rtds/High-Strength Premixes in Serbia

    Jun 2018

    The on-trade channel continued to see the fastest volume sales growth in 2017, although it lagged far behind the off-trade channel in actual sales terms. There was an improved offer of RTDs/high-strength premixes in the on-trade channel. Sales were ...

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    Country Report

    Country Report

    Spirits in Serbia

    Jun 2018

    “Other” spirits (rachiu/rakija) held the highest total volume share in spirits throughout the review period. These products are highly popular due to a very long tradition of consumption in Serbia. Liqueurs and brandy also accounted for high shares. ...

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    Country Report

    Country Report

    Wine in Serbia

    Jun 2018

    Many Serbian consumers benefited from the general improvement in economic conditions during 2017, as the country recorded healthy real GDP growth. This encouraged some consumers to spend more on wine in order to purchase superior quality products. ...

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    Country Report

    Country Report

    Baby and Child-Specific Products in Serbia

    May 2018

    In the mass media, there has been an upsurge of reports about the harm that the sun’s UV radiation can do to human health. Serbian parents tend to be very protective in regard to their children and it is not at all surprising that baby and ...

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    Country Report

    Country Report

    Bath and Shower in Serbia

    May 2018

    During the course of the review period, sales of intimate washes rose strongly in current value terms and this trend not only continued, but even intensified in 2017. Intimate washes was, in fact, the fastest-growing category within overall bath and ...

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    Country Report

    Country Report

    Colour Cosmetics in Serbia

    May 2018

    In 2017, many consumers who previously had no knowledge at all about the availability of BB/CC creams learned that they can purchase these products in Serbia and also learned a thing or two about their apparent benefits. This of course had a positive...

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    Country Report

    Country Report

    Deodorants in Serbia

    May 2018

    Serbian consumers have started to pay much more attention to product ingredients in regard to most beauty and personal care categories. However, this trend was most visible in deodorants in 2017. One could, for example, see many messages on product ...

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    Country Report

    Country Report

    Depilatories in Serbia

    May 2018

    All of the three categories in depilatories – hair removers/bleaches, women’s pre-shave and women’s razors and blades – posted relatively strong current value growth during 2017. The main factors in this performance are the somewhat improved general ...

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