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Serbia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Serbia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Serbia StatisticsConsumer Lifestyles in SerbiaSerbia Country BriefingsFuture Demographics: Serbia in 2030

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    Bottled Water in Serbia

    Mar 2019

    The best-performing category of Serbian bottled water in 2018 was by a high margin functional bottled water. These products are only now reaching many consumers in the country and notably improved distribution and marketing in 2018 influenced the ...

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    Carbonates in Serbia

    Mar 2019

    Contrary to the general trend that is visible in most developed as well as developing countries, Serbian carbonates recorded positive growth rates in both off-trade value and off-trade volume terms in 2018. There are several reasons for these ...

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    Country Report

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    Concentrates in Serbia

    Mar 2019

    It was powder concentrates that saw the stronger growth in 2018, in both off-trade volume RTD and off-trade value terms. This was mainly because the consumer base for powder concentrates is much wider in Serbia than is the case with liquid ...

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    Energy Drinks in Serbia

    Mar 2019

    There were numerous mass media reports about the health risks of energy drinks consumption in 2018, particularly for young adults and teenagers. These groups, especially teenagers, are the most important target consumers for these products and it ...

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    Juice in Serbia

    Mar 2019

    It was 100% juice that saw the best performance in value terms during 2018. Within it, reconstituted 100% juice slightly outperformed not from concentrate 100% juice. This was because the latter is pricier and, even though consumers are increasingly ...

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    Soft Drinks in Serbia

    Mar 2019

    After several years of negative performance, off-trade volume and off-trade value growth of overall soft drinks in Serbia recovered in 2017 and in 2018 the positive trend continued and even intensified. Among the best-performing categories of the ...

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    RTD Coffee in Serbia

    Mar 2019

    RTD coffee recorded double-digit growth rates in both off-trade volume and value terms during 2018. Strong sales rises were registered throughout the review period as well, but were made possible only due to a very low growth base. Many consumers are...

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    RTD Tea in Serbia

    Mar 2019

    Only still RTD tea had significant sales in Serbia as of 2018. In fact, there was one carbonated RTD tea brand available – Kombucha by a local company Macrobiotic Prom – but its sales remained far from notable. The reasons for this include poor ...

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    Sports Drinks in Serbia

    Mar 2019

    The distribution of sports drinks through mainstream channels such as supermarkets, hypermarkets and convenience stores improved in 2018, as all of these channels saw their volume share go up. The situation is a bit different with the leading ...

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    Coffee in Serbia

    Mar 2019

    During 2018, instant coffee saw much lower decline than fresh coffee in retail volume terms. Instant coffee actually recorded strong volume growth rates at the beginning of the review period, but then it started to decline in 2016 and the trend ...

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    Other Hot Drinks in Serbia

    Mar 2019

    Other plant-based hot drinks recorded notably better retail value and volume growth than chocolate-based flavoured powder drinks did in 2018. This was a result of improving distribution of the former, due to the increasing popularity of health food ...

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    Hot Drinks in Serbia

    Mar 2019

    Hot drinks in Serbia continued to see negative retail volume performance in 2018. This was primarily influenced by poor performance of fresh coffee, which has become quite saturated. However, instant coffee also saw negative retail volume growth in ...

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    Tea in Serbia

    Mar 2019

    Fruit/herbal tea held the highest retail volume share in 2018 within overall tea in Serbia. However, this share dropped significantly – by nearly ten percentage points – over the review period. This is a result of the growing popularity of the ...

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    Country Profile

    Country Profile

    Serbia: Country Profile

    Feb 2019

    Serbia’s economy is strengthening. Private consumption, a double-digit gain in exports and investment are the main drivers. Public spending will also increase. Unemployment should decline over the next several years but continue to be relatively high...

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    Air Care in Serbia

    Feb 2019

    The most dynamic air care category in 2018 was electric air fresheners. This category recorded double-digit current value growth over the course of the year, thanks mainly to the notable improvements in the range of products on offer and strong ...

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    Bleach in Serbia

    Feb 2019

    Bleach recorded negative retail volume growth in 2018 and this was largely due to the fact that these products are being purchased by ever fewer consumers. Many Serbians are starting to perceive bleach as unsafe for the environment, not very ...

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    Country Report

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    Dishwashing in Serbia

    Feb 2019

    2018 saw hand dishwashing register negative retail sales growth in a continuation of a trend that was visible for most of the review period. The category can already be seen as highly saturated and this is the main influence on downwards movements in...

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    Country Report

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    Home Insecticides in Serbia

    Feb 2019

    Insecticide baits and spray/aerosol insecticides lost value share in home insecticides in 2018 in a continuation of trends that were evident throughout the entire review period. These products are starting to be perceived as outdated by many Serbian ...

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    Country Report

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    Laundry Care in Serbia

    Feb 2019

    Laundry detergents was by far the largest laundry care category in Serbia in 2018. However, laundry care lost one percentage point from its overall value share in laundry care over the course of 2018, a continuation of trends evident throughout the ...

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    Country Report

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    Home Care in Serbia

    Feb 2019

    All of the largest and most important areas of home care in Serbia either recorded current value declines or saw stagnation in 2018. These include dishwashing, laundry care and surface care. However, not all categories within these product areas saw ...

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