Serbia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Serbia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

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    PEST Analysis: Serbia

    Apr 2021

    Business and economic freedom rankings have been improving in Serbia. However, corruption is endemic and the government is becoming more influential in all aspects of society. Economic growth is expected to outstrip peers and Serbia is viewed ...

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    Country Report

    Country Report

    Sanitary Protection in Serbia

    Mar 2021

    Retail volume growth of sanitary protection was stable in 2020, with the COVID-19 pandemic having little impact on demand. Sanitary protection is an essential item which requires repeat monthly purchases and the strongest performance indicator is the...

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    Country Report

    Country Report

    Rx/Reimbursement Adult Incontinence in Serbia

    Mar 2021

    According to Serbian health insurance law, there is a defined list of patients who are eligible to receive Rx/reimbursement services. There were no changes to the legislation framework which enables this service in 2020. The service includes the ...

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    Country Report

    Country Report

    Tissue and Hygiene in Serbia

    Mar 2021

    Many products in tissue and hygiene are essential items and these areas generally witnessed little or no impact from the Coronavirus (COVID-19) pandemic in 2020. Products such as sanitary protection, nappies/diapers/pants and adult incontinence are ...

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    Country Report

    Country Report

    Away-From-Home Tissue and Hygiene in Serbia

    Mar 2021

    Serbia introduced some of the strictest restrictions in the world in its attempt to manage the spread of the COVID-19 virus, including measures to limit services in and opening hours of consumer foodservice outlets. This had a significantly negative ...

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    Country Report

    Nappies/Diapers/Pants in Serbia

    Mar 2021

    The overall performance of nappies/diapers/pants is dependent on the size of the consumer population it serves. Birth rates were stable in 2020 despite the COVID-19 pandemic and this enabled nappies/diapers/pants to register stable retail volume ...

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    Country Report

    Retail Adult Incontinence in Serbia

    Mar 2021

    Retail adult incontinence continued to record steady retail volume growth during the COVID-19 pandemic in 2020, with no real impact from the health crisis. These products are needed by consumers with specific conditions and demand therefore continued...

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    Country Report

    Country Report

    Wipes in Serbia

    Mar 2021

    Baby wipes continued to dominate sales of wipes in 2020. Baby wipes are widely used by virtually all consumers in Serbia, whether they have babies or not. This is because baby wipes are perceived to be gentle and kind to the skin, and they are ...

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    Country Report

    Country Report

    Retail Tissue in Serbia

    Mar 2021

    Retail tissue received a notable boost in 2020 due to the COVID-19 pandemic, with all products achieving value growth over the course of the year. On the one hand paper towels and tableware benefited from families eating at home more often during the...

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    Country Briefing

    Country Briefing

    Business Dynamics: Serbia

    Mar 2021

    Economies that offer an efficient, fast and inexpensive path to starting a business enjoy great dynamism and high FDI intake. A country with a competitive business environment has sound transport and ICT infrastructure; an effective juridical system;...

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    Country Briefing

    Country Briefing

    Economy, Finance and Trade: Serbia

    Mar 2021

    Understanding the structure, health and potential risks of an economy are important for decision-making within an existing operating environment as well as for expansion strategies. Real GDP growth, inflation and exchange rate fluctuations will ...

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    Country Report

    Country Report

    Apparel and Footwear Specialist Retailers in Serbia

    Mar 2021

    Unlike other countries across Europe, the COVID-19 pandemic as not caused apparel and footwear specialist retailers to witness current value decline in 2020. This is because two of the largest shopping centres remained open during lockdown, meaning ...

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    Country Report

    Country Report

    Traditional Grocery Retailers in Serbia

    Mar 2021

    Prior to the COVID-19 pandemic, grocery retailers had been declining in terms of outlet numbers, while all modern grocery retailer channels were increasing. This emphasises how the Serbian retailing landscape is being heavily influenced by the ...

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    Country Report

    Health and Beauty Specialist Retailers in Serbia

    Mar 2021

    Prior to the pandemic, health and beauty specialist retailers continued to record stable levels of growth in Serbia. This growth was due to two very big and strong chains within chemists/pharmacies, Lilly and Drogerie Markt, that recorded high levels...

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    Country Report

    Country Report

    Modern Grocery Retailers in Serbia

    Mar 2021

    Despite being permitted to stay open during lockdown, modern grocery retailers will witness slowed growth in 2020 overall. However, this will have little to do with the COVID-19 pandemic and more so the deceleration of discounters, namely Lidl. Prior...

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    Country Report

    Country Report

    Mixed Retailers in Serbia

    Mar 2021

    Prior to the pandemic, mixed retailers remained an underdeveloped landscape in Serbia, with only variety stores present. In response to the COVID-19 pandemic, mixed retailers will see declining current value sales in 2020 overall. This is due to the ...

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    Country Report

    Country Report

    Mobile E-Commerce in Serbia

    Mar 2021

    At the beginning of the review period, mobile e-commerce was close to being negligible in Serbia. However, towards the end of the review period, the situation changed notably. The country is still far behind the more developed landscapes, but the ...

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    Country Report

    Country Report

    Retailing in Serbia

    Mar 2021

    In response to the COVID-19 pandemic, retailing will see slowed growth in 2020 overall. Nevertheless, different channels within retailing have responded differently to the pandemic based on what they sell and how affected they have been by the ...

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    Country Report

    Country Report

    E-Commerce in Serbia

    Mar 2021

    Prior to the pandemic, e-commerce in Serbia continued to register high levels of growth and this was a trend witnessed throughout the review period. The main drivers of this performance included an increasing number of internet users, with overall ...

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    Country Report

    Country Report

    Direct Selling in Serbia

    Mar 2021

    Prior to the pandemic, direct selling witnessed a strong result over the review period. This was partly thanks to the good performance of one major player – Herbalife. The player continued to widen its direct seller's network in towards the end of ...

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