Serbia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Serbia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Serbia StatisticsConsumer Lifestyles in SerbiaSerbia Country BriefingsFuture Demographics: Serbia in 2030

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    Energy Drinks in Serbia

    Jan 2021

    Energy drinks are very popular among younger consumers in Serbia, with many enjoying the drink when out with friends, in on-trade locations. A key reason for the popularity in the on-trade is that energy drinks are used as mixers, especially certain ...

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    Sports Drinks in Serbia

    Jan 2021

    Off-trade volume sales of sports drinks are set to increase in 2020, moving from 5% in 2019 to 6% in 2020....

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    RTD Tea in Serbia

    Jan 2021

    RTD tea has been experiencing a severe decline over the review period, suffering from strong competition from other product types, primarily carbonates and energy drinks, which are popular among younger consumers. The products have also suffered from...

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    Soft Drinks in Serbia

    Jan 2021

    Due to the outbreak of COVID-19 in Serbia, most products within soft drinks are expected to record a notable rise in off-trade value and volume sales. This is primarily due to consumers spending a heightened amount of time within the home during ...

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    RTD Coffee in Serbia

    Jan 2021

    Unlike other areas such as juice, carbonates and energy drinks, RTD coffee did not experience a boost in growth due to home seclusion, lockdowns and the outbreak of COVID-19. This is due to RTD coffee mostly being consumed outside of the home, for a ...

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    Carbonates in Serbia

    Jan 2021

    The outbreak of COVID-19 has led to notable growth of overall carbonates off-trade volume sales, moving from 2% in 2019, to 5% for 2020. Carbonates is a mature category, and sales over the forecast period have suffered due to the products image as ...

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    Concentrates in Serbia

    Jan 2021

    Off-trade volume sales of liquid concentrates is set to record positive growth due to the outbreak of COVID-19. This was due to consumers increasing their consumptions of concentrates within the home, with many workers working from the household, ...

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    Juice in Serbia

    Jan 2021

    Juice products are traditionally popular options in foodservice outlets in Serbia, and as such, the outbreak of COVID-19 has had a significantly negative impact on the landscape, moving growth from 6% in 2019 to a predicted decline of 25% in 2020. ...

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    Bottled Water in Serbia

    Jan 2021

    Bottled water was the only area in soft drinks in Serbia that was positively impacted by stockpiling behaviour during COVID-19 in 2020. At the beginning of the pandemic, some consumers feared that there might even be water shortages. However, others ...

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    Hot Drinks in Serbia

    Jan 2021

    Due to the outbreak of COVID-19 in Serbia, hot drinks retail sales are increasing notably, moving volume sales from a decline in 2019 to positive growth in 2020. This growth is driven from lockdown periods and ongoing home seclusion, with consumers ...

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    Coffee in Serbia

    Jan 2021

    The outbreak of COVID-19 in 2020 has stopped the negative trend of retail volume sales in Serbia, with volume growth of 3% predicted in 2020, compared to a decline of 1% in 2019. Off-trade volume sales were declining throughout the review period, ...

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    Tea in Serbia

    Jan 2021

    Due to the outbreak of COVID-19 in 2020, retail volume sales of tea are expected to strongly increase, recording 7% retail volume growth compared to 5% growth in 2019. This is partly thanks to home seclusions in the country, with lockdown period and ...

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    Other Hot Drinks in Serbia

    Jan 2021

    Chocolate-based flavoured powder drinks is the primary drink sold through foodservice retailers in Serbia, and much like tea and coffee, the drink is recording negative growth in 2020. This is seeing chocolate-based flavoured powder drinks and other ...

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    Packaged Food in Serbia

    Dec 2020

    There were relatively few new product developments in packaged food in Serbia in 2020. This is due to producers turning their focus supplying enough produce to meet demand, and also focussing on strategic measures to support their businesses through ...

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    Processed Meat and Seafood in Serbia

    Nov 2020

    Shelf stable processed meat and shelf stable seafood are both expected to perform well in 2020 in terms of both retail volume growth and retail current value growth, with seafood expected to lead in both volume and value terms. This growth is ...

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    Rice, Pasta and Noodles in Serbia

    Nov 2020

    Rice, pasta and noodles is expected to see a dramatic surge in demand in 2020 as consumers have been eating more meals at home due to COVID-19 restrictions and fewer foodservice options. Stockpiling is also expected to contribute to growth in the ...

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    Processed Fruit and Vegetables in Serbia

    Nov 2020

    Processed fruit and vegetables is expected to benefit from strong growth across the category in 2020 as consumers hit by the COVID-19 pandemic and lockdown seek to purchase higher quantities of products with a long shelf life. As such, frozen ...

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    Breakfast Cereals in Serbia

    Nov 2020

    Breakfast cereals are predominantly sold and purchased in supermarkets in Serbia, which are expected to increase their value share in the category in 2020 once again. In Serbia, the traditional shopping option of independent small grocers will remain...

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    Baked Goods in Serbia

    Nov 2020

    Frozen baked goods will continue to see strong growth rates in 2020 thanks to an expanding offering and improved distribution in Serbia. Frozen baked goods is also expected to benefit from the growing convenience trend in Serbia as people have less ...

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    Sauces, Dressings and Condiments in Serbia

    Nov 2020

    Sauces, dressings and condiments is expected to show a surge in demand in 2020 due to consumer stockpiling. Consumer stockpiling during the COVID-19 pandemic often focusses on essential cooking ingredients and products with a long shelf life. As ...

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