Serbia

Only one category within baby and child-specific products recorded a current value decline in 2018 – baby wipes. This category is clearly becoming saturated, as many adults have been using these products for general purposes for several decades, and ...

Serbian consumers are clearly changing their habits and turning to liquid soap instead of bar soap. This was obvious as the former saw the best performance within overall bath and shower in 2018, whilst the latter saw the worst performance, although ...

Growing from a very low base, BB/CC creams recorded by far the strongest current value growth within colour cosmetics in Serbia in 2018, seeing a double-digit increase. These products only became available to Serbian consumers in 2013, and the ...

Even though deodorant sprays lost marginal value share within overall deodorants in 2018, it accounted for by far the largest share of sales. In fact, deodorant sprays saw its value share increase over the review period, holding a higher share in ...

Serbian consumers are increasingly switching from women’s razors and blades to hair removers/bleaches, and this is visible in the fact that the latter saw the highest current value growth in 2018. This migration is happening because more and more ...

In 2018, mass unisex fragrances and mass women’s fragrances recorded the highest current value growth rates within overall fragrances in Serbia. This was influenced by the somewhat improved general economic conditions, leading to an increasing number...

Thanks to the growing popularity of convenient products and the improved offer of these products, 2-in-1 products recorded the fastest current value growth within overall hair care in 2018. The category also saw a good performance over the entire ...

Growing from a low base, mass basic moisturisers and mass unisex fragrances recorded the highest retail current value growth rates within mass beauty and personal care in Serbia in 2018. These products also benefited from an improvement in ...

Men in Serbia are generally not prone to spending a lot of time and money on men’s grooming products. Many of them are thus limited to men’s shaving products, and occasional purchases of men’s fragrances. The latter (along with men’s shaving) is the ...

All categories within power toothbrushes saw high current value growth rates in 2018, which was a continuation of the trend that was visible during the entire review period. The main reason for such a performance was the fact that relatively few ...

Following a positive performance in 2017, beauty and personal care in Serbia recorded healthy current value growth during 2018. Sales grew throughout the review period, but accelerated in 2017 and in 2018, thanks to the improvement of general ...

Premium fragrances was by far the largest category within premium beauty and personal care in Serbia in 2018, followed by premium hair care. Both of these categories have a fairly wide offer of premium products, which it is what makes them so ...

There were several important innovations within skin care in Serbia over the review period, and in 2018 some of these increased in importance. One of the most prominent such innovations saw the introduction of several different product types that ...

Sun protection products remained by far the most popular within sun care in Serbia in 2018. The category accounted for over three quarters of value sales, which was only slightly lower than its share at the beginning of the review period. Aftersun ...

Serbia’s economy will lose some momentum in 2019, but growth will still be healthy. Domestic demand should lead the way due to a strengthening labour market, fiscal stimulus, and FDI inflows. Exports will benefit from a new trade agreement with ...

Increasing disposable incomes and consumer confidence levels had a positive effect on away-from-home tissue and hygiene in Serbia in 2018. This was primarily because improved economic conditions encouraged consumers to dine out more often, which in ...

Many producers and observers assumed that disposable pants would record a high growth rate throughout the review period including 2018, but these hopes did not come to fruition, as it recorded the slowest current value growth within overall ...

During 2018, tissue and hygiene in Serbia recorded stable current value growth, which was in line with its overall performance recorded during the review period. Certain categories such as paper towels, moist toilet wipes and napkins under retail ...

The embarrassment surrounding the usage of retail adult incontinence started to slowly diminish amongst Serbian consumers over the review period. However, there is still some way to go as many consumers feel there remains a strong taboo connected to ...

Paper towels recorded another strong performance in current value terms within overall Serbian retail tissue in 2018. Paper towels continued to hold low value share in 2018, but this is quickly changing, which inevitably leads to increasing demand. ...