Serbia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Serbia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Serbia StatisticsConsumer Lifestyles in SerbiaSerbia Country BriefingsFuture Demographics: Serbia in 2030

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    Country Briefing

    Country Briefing

    Economy, Finance and Trade: Serbia

    Jan 2019

    Understanding the structure and health of an economy are important for decision-making within an existing operating environment as well as for expansion strategies. Real GDP growth, inflation and exchange rate fluctuations will directly impact ...

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    Country Briefing

    Country Briefing

    Natural Resources: Serbia

    Jan 2019

    The Natural Resource landscape in which businesses operate has an impact on the supply chain and regulatory matters while offering scope for innovation and new ways of doing business. Insights on key sectors such as agriculture, energy, mining and ...

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    Country Briefing

    Country Briefing

    Income and Expenditure: Serbia

    Dec 2018

    Insight into income and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment or household type to ...

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    Country Report

    Country Report

    Packaged Food in Serbia

    Dec 2018

    Two major trends were the most important within Serbian packaged food in 2018 – health and wellness and convenience. The former was behind the good performance of products with added value claims in terms of healthier products with a lower content of...

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    Strategy Briefing

    Strategy Briefing

    Top 10 Energy-Producing Countries in 2030

    Dec 2018

    The energy sector is the key provider for many integral sectors in every economy, such as chemical products, utilities, transport, metal products manufacturing, etc. Over the 2017-2030 period, the energy industry is expected to experience stable ...

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    Country Report

    Country Report

    Baked Goods in Serbia

    Nov 2018

    Serbians are some of the heaviest consumers of baked goods in the world. This is because they have traditionally eaten a lot of bread. Therefore, it comes as no surprise that leavened bread held such a high value share in overall baked goods in 2018....

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    Country Report

    Country Report

    Breakfast Cereals in Serbia

    Nov 2018

    In 2018, as well as over the review period, other RTE cereals and hot cereals recorded strong growth in Serbia. One of the main reasons for this was their very low sales base, while the health and wellness trend also helped to support sales. Hot ...

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    Country Report

    Country Report

    Processed Fruit and Vegetables in Serbia

    Nov 2018

    In 2018, frozen processed fruit and vegetables performed better in current value terms than shelf stable offerings. The former have a much longer expiry date and also offer greater convenience as they are usually pre-cut and pre-washed and therefore ...

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    Country Report

    Country Report

    Processed Meat and Seafood in Serbia

    Nov 2018

    Processed meat and seafood products are very popular in Serbia. With the nascent health and wellness trend, products in this category with various health claims are becoming more sought after. Hence, an increasing number of manufacturers are ...

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    Country Report

    Country Report

    Rice, Pasta and Noodles in Serbia

    Nov 2018

    Instant noodle pouches recorded the strongest retail current value growth in rice, pasta and noodles in 2018. This performance can be attributed to the fact that these products offer a quick and convenient meal solution. For the same reason, chilled ...

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    Country Report

    Country Report

    Edible Oils in Serbia

    Nov 2018

    Sunflower oil remained the most popular type of edible oil in Serbia, with dominant retail volume share in 2018. However, this share declined throughout the review period. This is linked to the growing popularity of other types of edible oils that ...

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    Country Report

    Country Report

    Ready Meals in Serbia

    Nov 2018

    In 2018, ready meals remained in the early stages of development in Serbia. There are several factors supporting this claim. First of all, it is obvious that ready meals grew notably in 2018 and, secondly, many product types remained unavailable in ...

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    Country Report

    Country Report

    Sauces, Dressings and Condiments in Serbia

    Nov 2018

    Dips recorded the highest retail value growth within overall sauces, dressings and condiments in Serbia during 2018. Other small, underdeveloped types such as dry sauces, pasta sauces, chili sauces and cooking sauces also recorded exceptionally high ...

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    Country Report

    Country Report

    Soup in Serbia

    Nov 2018

    There were only two types of soup available in Serbia that achieved significant value sales in 2018 – dehydrated soup and instant soup. Shelf stable soup was only available sporadically, but with negligible sales, while chilled soup and frozen soup ...

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    Country Report

    Country Report

    Sweet Spreads in Serbia

    Nov 2018

    Growing from a very low base, nut and seed based spreads achieved the best value performance within overall Serbian sweet spreads in 2018. In addition to its low base, the health and wellness trend also influenced the category’s strong growth. ...

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    Country Profile

    Country Profile

    Serbia: Country Profile

    Nov 2018

    Serbia’s economy is strengthening. Private consumption, a double-digit gain in exports and investment are the main drivers. Public spending will also increase. Unemployment should decline over the next several years but continue to be relatively high...

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    Country Report

    Country Report

    Travel in Serbia

    Oct 2018

    Serbia experienced growth in both domestic trips and inbound arrivals over the review period and the same was true in 2018. Inbound arrivals from a number of countries increased notably over the review period. In addition to neighbouring ...

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    Country Report

    Country Report

    Baby Food in Serbia

    Aug 2018

    Birth rate declines during the review period negative affected baby food sales. However, this was offset by increasing disposable income levels towards the end of the review period, which maintained positive retail volume and value growth rates. The ...

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    Country Report

    Country Report

    Butter and Spreads in Serbia

    Aug 2018

    Retail volume sales of cooking fats fell gradually throughout the review period. Cooking fats are usually purchased by older and rural consumers; therefore consumption is diminishing in line with the general modernisation of the country and consumer ...

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    Country Report

    Country Report

    Cheese in Serbia

    Aug 2018

    While soft cheese saw the fastest retail value sales growth in 2017, “other” processed cheese accelerated to register the strongest increase in 2018. This was mainly due to the improved distribution of Mlekoprodukt’s Biser Tofi and Biser Tufi brands,...

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