Serbia

The digital revolution has been rewiring retail for years. The Coronavirus (COVID-19) pandemic accelerated this transition as e-commerce became the default setting for many housebound consumers. The crisis-inspired surge in e-commerce is leading to a...

Eastern Europe’s digital development continues as consumers increasingly embrace digital services. Consumers previously suspicious of the safety of online payments began to trust and value the convenience of fast and secure online payment methods as ...

Ice cream is expected to see a much improved performance in 2021, compared with 2020. As consumers return to pre-pandemic norms, including outdoor activities and on-the-go consumption, some of the lockdown and other Coronavirus (COVID-19)-related ...

Sugar confectionery was negatively affected by Coronavirus (COVID-19) in 2020, with retail volume and current value sales seeing significantly slower growth than in 2019. Meanwhile, on-trade volume sales declined steeply due to the closure and ...

Gum was hit hard by Coronavirus (COVID-19) in Serbia in 2020. This was because gum products are usually consumed outside the home for breath freshening purposes, including after eating out at a foodservice establishment, or as a mouth-filler. Some ...

Chocolate confectionery was negatively affected by Coronavirus (COVID-19) in 2020 as many consumers decided to cut back on expenditure on indulgence or non-essential products due to the looming economic recession. Nonetheless, overall retail volume ...

Savoury snacks is projected to continue to see retail volume sales growth in 2021. However, volume growth rates are expected to be slower than in 2020 in all categories, as consumers return to normal work and social norms and spend less time in the ...

Driven by highly popular plain biscuits, by far the largest category, the overall performance of sweet biscuits, snack bars and fruit snacks benefited from Coronavirus (COVID-19) in 2020. In overall retail volume sales terms, growth was faster than ...

Global shifts in gender, ageing, migration, housing and education are transforming the size, location and general make-up of households around the globe, with diverse implications for governments and companies. Households insights can help identify ...

Distribution of tobacco free oral nicotine products is extremely limited in Serbia and can only be found at tobacco specialists. In fact, these products have only been available in the country since 2019, resulting in very low consumer awareness ...

Heated tobacco products saw strong retail value and volume growth in Serbia during 2020 despite the COVID-19 pandemic as consumers continued smoking these products. Furthermore, heated tobacco continued to attract many consumers interested in what ...

The COVID-19 pandemic had limited impact on tobacco consumption in 2020 as the majority of consumers are habitual consumers, whose consumption is not explicitly linked to social settings but more often to stressful situations. Consequently, rather ...

Volume and retail value sales of cigarettes were not strongly influenced by COVID-19 in Serbia in 2020 as the category continued declining in volume terms, with the category having been on a downward trajectory for several years. However, the decline...

Cigars, cigarillos and smoking tobacco continued to be a small niche in 2020, with sales dwarfed by those of cigarettes. Retail volume growth in 2020 continued to be driven by fine cut tobacco in spite of the widespread illicit fine cut tobacco ...

Alcoholic drinks saw single-digit decline at the total volume sales level in 2020, and this was influenced by strong decline in on-trade volume sales combined with gentle acceleration in the growth of off-trade volume sales. This pattern was seen ...

In Serbia, beer sales grew faster in off-trade volume terms in 2020 than in previous years of the review period. This was the case due to increased at-home consumption as a result of the COVID-19 pandemic. Foodservice closures and lockdown in the ...

RTDs was notably hit by COVID-19 in Serbia in 2020. In particular, on-trade volume sales suffered strong decline in the year due to lockdown-related foodservice closures and the fact that some consumers switched to at-home consumption. Even when ...

The COVID-19 pandemic affected sales of spirits in Serbia massively in 2020. The most obvious effect was felt by on-trade volume sales, which plummeted due to the foodservice closures that were in place many times during the year, but also thanks to ...

Total wine sales saw negative growth rates in both volume and value terms in Serbia in 2020. The value sales decline was notably higher compared to that of volume sales, meaning that unit prices went down during the COVID-19 pandemic. This was the ...

Total volume sales of cider/perry, the smallest category of alcoholic drinks in Serbia, suffered only slight decline overall in 2020. While on-trade sales experienced strong decline in the year due to foodservice closures and other anti-pandemic ...