Environmental concerns over the future of the planet are changing the perspectives on food. An increasingly conscious consumer base wants products that are committed to areas like animal welfare, fighting food waste, plastic pollution, organic production and social commitments. This report analyses key sustainability trends driving change in the food and nutrition industry and delves into how companies are reacting to get up to speed into this space.
Around 40% of the land surface of the planet is being used for agriculture, and this is increasing on a yearly basis. It is deteriorating ecosystems and having a dramatic impact on climate change. There is an emergency to transform the food system so a more sustainable future can be achieved.
Governments and institutions are setting measurable targets and initiatives, such as the EU Farm to Fork Strategy, to build a sustainable and resilient food system. Businesses need to adopt communication strategies that are more transparent and aligned with the broader company’s sustainability goals.
Accessibility and inclusivity of food is a need that has accelerated on the back of the pandemic and that consumers are paying more attention to. Ethical commitments that support vulnerable communities and promote local sourcing and food provenance are spurring.
There are a range of developments happening with the aim of reducing wasted food and packaging (eg upcycling food), supporting farmers to transition their land to organic and improving the welfare of animals with the aim of reducing the number of intensive farms.
Transparency is increasingly demanded by a growing consumer base that seeks sustainable food products. It is crucial to engage through honest narratives that connect with consumers from a more personal perspective. Social media is a key platform to raise consumer awareness about the goals and achievements.
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