Biscuits market research

Euromonitor has the world’s most comprehensive research on the biscuits category within the packaged food industry. We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data.

Euromonitor data and market analysis cultivates your organisation’s awareness of the biscuits market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organisation, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Biscuits reports can also be purchased as part of a discounted bakery products package that includes data and analysis of three packaged food categories: cookies/biscuits, baked goods, and breakfast cereals.

Our biscuits market research answer questions such as:

What is the market size of biscuits?
What are the major brands in biscuits?
How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
What are the market opportunities for high fibre products?
How are biscuit manufacturers balancing consumer demand for both healthy and indulgent products?

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Total: (79)

Country Report

Biscuits in Costa Rica

The development of health-orientated products offering functional and natural ingredients formulations emerged as the main trend in biscuits in 2012. This was gradually adopted by both manufacturers and consumers over the last decade, although it ...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Biscuits in Uruguay

The trend for purchasing value-added products remains strong in biscuits in 2012. Manufacturers continue to trust the good economic conditions still prevailing in the country by offering more expensive products. As a direct result, average unit ...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Biscuits in Italy

Biscuits in 2012, in despite their modest growth in value sales, remain the most important category within bakery excluding artisanal products and is confirmed as the protagonist of the Italian breakfast. The negative trend of most subcategories was ...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Biscuits in the United Kingdom

In 2012, the biscuits category saw increased unit prices, which helped to boost value growth while volumes remain flat. However, even the volume performance is somewhat better than might have been anticipated given the economic downturn. Products ...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Biscuits in Venezuela

The main trend seen in biscuits is that companies are relying on umbrella brands to diversify their product portfolios towards the premium segment. Such is the case of Kraft Foods Venezuela, which in mid-2012 re-launched Oreo Fudge as well Oreo Wafer...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Biscuits in Mexico

The Gansitos brand, launched in 1957, leads the packaged/industrial cakes category with a 29% value share. Marketing research studies show that 96% of Mexican children recognise the image of the little gosling which is the image of the brand. This ...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Biscuits in Estonia

Producers of biscuits still had a difficult year in 2012 because volume sales recorded only marginal growth and increasing commodity prices forced producers to grow prices or reduce mark-ups. By contrast, consumers’ willingness to pay for biscuits ...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Biscuits in Sweden

New product developments remained a key for continued value growth in biscuits in 2011-12. The category leader Göteborgskex AB continued to launch new flavours under its popular Ballerina, Singoalla and Bageriets Bästa brands. Ballerina Marängsviss ...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Biscuits in Poland

The biscuits environment, being an indulgent category, is increasingly affected by the widely spreading health and wellness trend. A growing number of Poles are becoming interested in leading more balanced lifestyles, which also translates into ...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Biscuits in Peru

Increasingly hectic lives among working Peruvians, exacerbated by bad traffic and long commutes in major cities like Lima, positively influenced the growth of biscuits in 2012. According to trade sources, 80% of biscuits were consumed outside the ...

Jan 2013 | US$900| Add to cart | View details ›