Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviors. It quantifies consumer behaviors, preferences, and motivations, aligning them with broader trends.
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Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in Brazil report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in Brazil report answers:
- How is the consumer mindset in Brazil changing? In Brazil, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in Brazil purchase decisions?
- Where and how do consumers shop in Brazil?
- What health-related activities do consumers in Brazil participate in?
- What megatrends should I focus on in Brazil (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer landscape in Brazil 2026
Personal traits and values
Consumers are worried about the rising cost of everyday items
Time with a partner or spouse is a top priority for Millennials
Over 80% of consumers state that it is important to experience other cultures
Millennials shop in stores that create engaging experiences
Gen Z anticipate that they will be happier in future
Personal traits and values survey highlights
Home life and leisure time
Exercising is popular at-home activity for Millennials
Most consumers visit or update social media sites weekly
Gen Z are most interested in city breaks
Home life and leisure time survey highlights
Eating and dietary habits
Consumers look for healthy ingredients in food and beverages
Baby Boomers are most likely to state that they do not like to cook
Over 40% of consumers prepare meals at least once a day
Gen Z are most likely to be vegan
Many Brazilians are willing to pay more for products with superior taste
Eating and dietary habits survey highlights
Working life
Gen X want to work for a company that takes ethical and social responsibilities seriously
Consumers desire to have a job that enables an equilibrium between work and personal life
Millennials seek to be a member of a company that values innovation
Brazilians would like to work from home
Working life survey highlights
Health and wellness
Over 40% of consumers exercise almost every day
Massage is a popular stress-reduction activity among younger generations
Consumers in Brazil think nutritional properties are an influential product feature
Millennials are most likely to own fitness wearables
Health and wellness survey highlights
Shopping and spending
Over half of consumers in Brazil enjoy discovering good deals
Older generations say they would rather buy fewer, but higher quality things
Younger generations regularly buy gifts for family and friends
Older generations try to buy from locally owned stores
Baby Boomers are most likely to buy sustainable products
Gen Z regularly share their recent purchases on their social networks
Consumers primarily trust friends and family recommendations
Consumers expect to increase spending on education the most
Older generations have sufficient funds to handle an unforeseen crisis
Shopping and spending survey highlights
Buy Conumer Lifestyle overview reports to:
Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.
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