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Greece

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Greece.

Greece StatisticsConsumer Lifestyles in Greece

Greece Country BriefingsFuture Demographics: Greece in 2030

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    Country Briefing

    Income and Expenditure: Greece

    Aug 2017

    The Greek consumer market was one of the weakest performers amongst European Union (EU) economies between 2011 and 2016, although the country’s disposable income and spending levels picked up over 2015-2016, backed by monetary stimulus to the ...

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    Country Profile

    Greece: Country profile

    Aug 2017

    Greece’s economy will gradually begin to strengthen in 2017. A strong rebound in exports and modest gains in private consumption contribute to the long-awaited recovery. A contraction in public consumption and other austerity measures are drags. The ...

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    Country Report

    In-Car Entertainment in Greece

    Aug 2017

    Following a rather stable 2016, marked by a small (+4%) increase in new car registrations and a restoration of sales after the anomalies caused by 2015 capital controls, volume sales of in-car entertainment return to decline in 2017. While new car ...

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    Country Report

    Computers and Peripherals in Greece

    Aug 2017

    2017 has not been a good year for computers and peripherals, which recorded a 17% decline in retail volume sales. The ongoing economic distress is the most obvious reason, as tight disposable incomes force consumers to strictly prioritise their ...

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    Country Report

    Home Audio and Cinema in Greece

    Aug 2017

    Wireless connectivity is the key trend in home audio and cinema in 2017. Consumer trends favour Bluetooth (micro) hi-fi systems, sound bars and multiroom speakers, while devices that can produce more watts are increasingly preferred. As LCD TVs ...

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    Country Report

    Home Video in Greece

    Aug 2017

    Consumer trends in home video in Greece during 2017 revolved around bigger, 4K, internet-smart LCD TVs, while - still niche - sales of OLED TVs saw the introduction of new players and a substantial increase in volumes. 4K TVs were in the spotlight of...

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    Country Report

    Imaging Devices in Greece

    Aug 2017

    The proliferation of smartphones with ever-improving built-in cameras has squeezed sales of digital cameras, which witnessed a further decline of 10% in retail volume terms in 2017; a milder decline compared to previous years, as the ...

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    Country Report

    Mobile Phones in Greece

    Aug 2017

    Smartphones dominates the consumer electronics industry in Greece, being by far the biggest single product category in both volume and value terms. In (and despite) times of economic distress, smartphones constitute the number one priority for Greek ...

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    Country Report

    Consumer Electronics in Greece

    Aug 2017

    After consecutive declines following recession, the Greek consumer electronics witnessed a slight recovery in 2014-2015, only to decline further in 2016 and 2017, with volume sales falling 7% in 2017. Lack of timely agreement between Greece and its ...

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    Country Report

    Portable Players in Greece

    Aug 2017

    Just as in 2016, wireless speakers has been the only category within portable players to record positive performance in Greece in 2017. The connectivity and all-in-one trends which are built around smartphones have had a positive impact on certain ...

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    Country Report

    Wearable Electronics in Greece

    Aug 2017

    Amidst ongoing economic turmoil, Greek consumers are forced to prioritise their purchases, and smartphones are undoubtedly ranked as the top, single most preferred consumer electronics product category. In this context, wearables are considered as an...

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    Country Report

    Cigarettes in Greece

    Aug 2017

    The new EU Directive on tobacco products was implemented in May 2016, with changes officially taking place in September of that year. The changes with the strongest impact were the introduction of graphic warnings and an increase in retail prices. ...

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    Country Report

    Tobacco in Greece

    Aug 2017

    The new EU Directive coming into effect in mid-2016 was having a detrimental effect upon tobacco product sales in Greece, with volume sales of cigarettes decreasing and smokers migrating again to fine cut tobacco, a category that not been entirely ...

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    Country Briefing

    Business Dynamics: Greece

    Jul 2017

    Greece’s business environment continues to be characterised by the prevalence of low economic freedom, a weak rule of law, ineffective government bureaucracy and a rigid labour market. High levels of unemployment, and an uncompetitive tax rate ...

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    Country Report

    Beer in Greece

    Jun 2017

    The excise tax on beer in Greece increased in 2016, rising from EUR2.5 to EUR5.0 per hectolitre from June. For microbreweries, which in Greece are deemed to be companies producing up to 200,000 hectolitres annually, the excise tax rose from EUR1.3 to...

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    Country Report

    Cider/Perry in Greece

    Jun 2017

    Cider/perry was the single most dynamic category in alcoholic drinks in Greece in terms of total volume sales growth in 2016, posting an increase of 55%. This was largely the result of Athenian Brewery’s strong investment in supporting its Strongbow ...

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    Country Report

    Alcoholic Drinks in Greece

    Jun 2017

    Following consecutive declines over 2011-2015, alcoholic drinks in Greece posted modest growth in total volume and current value sales in 2016. Declines in total volume and current value sales over most of the review period were mainly due to the ...

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    Country Report

    Rtds/High-Strength Premixes in Greece

    Jun 2017

    In 2016 the growing popularity of cider/perry in Greece cannibalised demand for spirit-based RTDs, the leading product type within RTDs/high-strength premixes in total volume sales terms. Cider/perry and spirit-based RTDs are both perceived as ...

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    Country Report

    Spirits in Greece

    Jun 2017

    Premiumisation and cocktails were the key trends in spirits in 2016. Greeks reduced their overall spirits consumption considerably over the review period. This contributed to a flourishing premiumisation trend, however, as people became more ...

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    Country Report

    Wine in Greece

    Jun 2017

    The introduction of an excise tax coupled with a hike in VAT (which rose from 23% to 24% in June) caused the overall retail average unit price for wine to rise sharply in current value terms in 2016. Apart from driving up prices, the introduction of ...

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