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 Market Research for Greece

Euromonitor publishes reports on industries, consumers and demographics in Greece.

  • Industry specific reports offer insight into market size and market share in Greece; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Greece report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Greece in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Greece statistics page.

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Country Report

Packaged Food in Greece

In the context of the recession the share of private label products increased considerably in recent years, while in response manufacturers of branded products started to use aggressive promotional activities to protect their volume shares. As a ...

Jan 2015 | US$6,500 | Pages: 276 | Add to cart | View details

Country Report

Chilled Processed Food in Greece

Greek consumers suffered a series of cuts to wages and state benefits over the course of the review period and this, combined with heavy unemployment, the falling value of property and substantial decline in personal wealth among all segments of the ...

Dec 2014 | US$900 | Pages: 58 | Add to cart | View details

Country Report

Dried Processed Food in Greece

Greek consumers continued to see their disposable income levels fall towards the end of the review period, with the average levels of wages falling while the cost of living continue to increase, not least due to rising electricity and gas prices. ...

Dec 2014 | US$900 | Pages: 59 | Add to cart | View details

Country Report

Frozen Processed Food in Greece

The Greek economy has not yet recovered from the deep hole into which it slid over the course of the review period, a situation which has left large numbers of Greek consumers with very low disposable incomes and very little confidence about their ...

Dec 2014 | US$900 | Pages: 62 | Add to cart | View details

Country Report

Ready Meals in Greece

Sales of packaged food in Greece were very negatively affected by the economic recession during the review period, which led to major changes in consumption patterns. Unemployment in the country averaged 25% over the review period and this meant many...

Dec 2014 | US$900 | Pages: 61 | Add to cart | View details

Country Report

Canned/Preserved Food in Greece

The rationalisation of spending which was evident among the majority of households in Greece throughout the review period had a major influence on sales of canned/preserved during 2014, forcing volume sales down by 3% and current value sales down by ...

Dec 2014 | US$900 | Pages: 60 | Add to cart | View details

Country Report

Soup in Greece

Soup in Greece lagged in terms of development and innovation. No new launches took place in 2014, and investment in marketing activities to stimulate consumer interest was also absent, and this resulted in negative growth for another consecutive ...

Dec 2014 | US$900 | Pages: 54 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in Greece

Unlike most Western markets, where flavour sophistication is a key trend, a back-to-basics trend is gathering pace in Greece. Most Greeks opted for snacks that offered value for money and seemed unwilling to try new flavours, especially when those ...

Dec 2014 | US$900 | Pages: 60 | Add to cart | View details

Country Report

Noodles in Greece

Greek consumers are generally unfamiliar with noodles. Compared to other Western European countries, noodles have never been very popular in Greece, with local consumers having a significant preference for pasta. Sales of noodles were increasing in ...

Dec 2014 | US$900 | Pages: 50 | Add to cart | View details

Country Report

Pasta in Greece

Greece continued to rank on top of most other Western European markets in terms of per capita consumption of pasta and in this context pasta remained resilient to the recession, in fact displaying positive volume growth. Being a value-for-money meal ...

Dec 2014 | US$900 | Pages: 55 | Add to cart | View details

Country Report

Sauces, Dressings and Condiments in Greece

Despite the economic downturn and the limited growth potential due to the decline in disposable incomes, a number of players invested in the sauces, dressings and condiments category. Cooking sauces were under the spotlight in terms of investment and...

Dec 2014 | US$900 | Pages: 62 | Add to cart | View details

City Review

Athens City Review

In 2012, Athens, the key metropolitan region in Greece, is coping with economic recession, a rocketing unemployment rate, and citizen discontent, often leading to rioting on the city's streets. Between 2007 and 2012, average household income in ...

Nov 2014 | US$650 | Pages: 22 | Add to cart | View details

Country Report

Computers and Peripherals in Greece

Spectacular growth for tablets and signs of stabilisation for the rest of computers and peripherals were the main stories in 2014. Total volume sales of tablets rocketed by 264% in 2013 and by another 61% in 2014, to reach 694,800 units – and ...

Nov 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Home Audio and Cinema in Greece

After four years of double-digit declines for home audio and cinema, volume sales saw a slower decline in 2014, as the category tended to stabilise at this low point. Amidst yet another difficult year for the economy, the majority of Greek consumers ...

Nov 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Imaging Devices in Greece

The ongoing economic recession and the proliferation of smartphones caused imaging devices to decline for yet another year, recording a 13% decline in retail volume terms in 2014. The momentum of smartphones, which are equipped with cameras which ...

Nov 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

In-Car Entertainment in Greece

The landscape of in-car entertainment underwent a dramatic transformation over recent years, as the recession took a severe toll on sales of cars, which touched a historic low in 2013, with 59,000 new cars sold, compared with sales of 280,000 in ...

Nov 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Mobile Phones in Greece

Despite cuts in consumer spending due to the economic recession, the proliferation of smartphones remained strong during 2014, changing the landscape of mobile telephony in Greece. 2013 was the first year in which sales of smartphones surpassed those...

Nov 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Consumer Electronics in Greece

The ongoing recession which hit the Greek economy continues to put immense pressure on consumer electronics. Shrinking disposable incomes caused by raging unemployment rates, and the unprecedented austerity measures undertaken by the Greek ...

Nov 2014 | US$1,900 | Pages: 81 | Add to cart | View details

Country Report

Portable Players in Greece

Retail volume sales of portable players in Greece declined by 39% in 2014. Like so many other product types, portable MP3 players and portable multimedia players are gradually disappearing due to the proliferation of smartphones with audio and video ...

Nov 2014 | US$900 | Pages: 24 | Add to cart | View details

Future Demographic

Greece in 2030: The Future Demographic

In 2030, the population of Greece will reach 10.3 million, a decrease of 7.4% from 2012. Population decline over this period will be driven by natural depopulation due to the number of deaths exceeding the number of births, as well as negative net ...

Nov 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Dog Food in Greece

As a result of dog ownership declining and with the recession resulting in disposable incomes shrinking, spending on dog food is set to fall further in 2014. The decline will be marginal in volume terms but value sales will continue to fall at a ...

Nov 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Other Pet Food in Greece

Other pet food is set to post a decline in both current value and volume terms in 2014. The declines will be slightly more modest in comparison to 2013, but other pet food seems to be a category badly hit by the recession.

Nov 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Pet Products in Greece

In 2014, value sales of pet care products are expected to decline further. The decline, however, is set to be slower in comparison to 2013. This is because the category already contracted considerably over the review period.

Nov 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Cat Food in Greece

Cat food is set to register negative growth in 2014 in both volume and current value terms. The economic downturn is largely responsible for Greeks reducing their spending on their cats. The effect will be more significant on premium cat food as ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Pet Care in Greece

The Greek pet care market is set to register a negative performance for the fourth consecutive year in 2014 as the recession hinders spending on all non-essential items. With disposable incomes having declined considerably and consumer confidence at ...

Nov 2014 | US$1,900 | Pages: 50 | Add to cart | View details

Country Report

Spreads in Greece

In line with the economic downturn, a number of trends had a positive impact on spreads in Greece. More Greeks began to have breakfast at home in order to save money from snacking on the go and spreads provided a quick and tasty meal solution. ...

Nov 2014 | US$900 | Pages: 58 | Add to cart | View details

Country Report

Baked Goods in Greece

Growth in baked goods was limited due to maturity as consumption was already very high in Greece in 2014. A new trend that emerged in 2013 and gathered pace in 2014 was that of foodservice outlets serving sandwiches, freshly baked pastries and ...

Nov 2014 | US$900 | Pages: 59 | Add to cart | View details

Country Report

Biscuits in Greece

Biscuits is one of the snacks categories that managed to maintain sales despite the economic downturn in 2014, with volume sales of biscuits witnessing marginal growth. Value sales, on the other hand, recorded negative growth, partly due to ...

Nov 2014 | US$900 | Pages: 57 | Add to cart | View details

Country Report

Breakfast Cereals in Greece

As Greek consumers began to have breakfast at home in order to save money, breakfast cereals registered only a marginal decline in volume terms, whilst value sales continued to decline at a rapid pace. Consumers migrated to cheaper and more basic ...

Nov 2014 | US$900 | Pages: 57 | Add to cart | View details

Country Report

Ice Cream in Greece

Tourism boosted ice cream sales in 2013, yet, despite arrivals of foreign tourists recording impressive growth in the summer of 2013 and the tourist season being prolonged considerably, ice cream in total registered a large decline in sales, as ...

Nov 2014 | US$900 | Pages: 60 | Add to cart | View details

Country Report

Oils and Fats in Greece

Weather conditions were not favourable for olive oil, with 2013 being one of the worst years in terms of production of olive oil. Whereas on average the country would produce approximately 250,000 tonnes, in 2013 production is estimated to have ...

Nov 2014 | US$900 | Pages: 58 | Add to cart | View details

Country Report

Snack Bars in Greece

Snack bars registered positive growth in volume terms with sales increasing by 2% in 2014. Convenience was a key reason behind its good performance as more Greeks regarded bars as a healthy snack that could be consumed on the go. Whereas initially ...

Nov 2014 | US$900 | Pages: 55 | Add to cart | View details

Country Report

Bakery in Greece

With a 74% value share, unpackaged/artisanal products held the lion’s share in baked goods in 2014, with its presence being stronger in bread and pastries. In terms of packaged products, Papadopoulos ranked first with its value share reaching 3% in ...

Nov 2014 | US$1,900 | Pages: 74 | Add to cart | View details

Country Report

Meal Replacement in Greece

Greek female consumers are conscious about their weight, yet overall meal replacement products do not have an established consumer base. Obese or overweight individuals tend to either visit weight loss clinics or nutritionists when they want to lose ...

Nov 2014 | US$900 | Pages: 50 | Add to cart | View details

Country Report

Other Dairy in Greece

Most other dairy products in Greece lag behind in terms of development and innovation and this, combined with the considerable decline that Greeks have seen in their disposable incomes and which is stopping them from purchasing anything that is not ...

Nov 2014 | US$900 | Pages: 62 | Add to cart | View details

Country Report

Sugar Confectionery in Greece

Although sugarised products continue to account for the bulk of sales in sugar confectionery and despite the fact that sugar free is not a key priority among Greeks when they purchase sugar confectionery, products without sugar have been under the ...

Nov 2014 | US$900 | Pages: 56 | Add to cart | View details

Country Report

Yoghurt and Sour Milk Products in Greece

Strained yoghurt is the key driver of growth in the category, witnessing the highest increase in sales despite the recession. In terms of packaging, consumers are increasingly migrating to 1kg packs that offer value for money, while added-value ...

Nov 2014 | US$900 | Pages: 66 | Add to cart | View details

Country Report

Baby Food in Greece

With the birth rate declining further, baby food is set to post yet another year of negative current value growth in 2014. As a result of the economic downturn and a huge rise in unemployment, insecurity is widespread in the country, forcing Greeks ...

Nov 2014 | US$900 | Pages: 60 | Add to cart | View details

Country Report

Cheese in Greece

The Minister of Development announced in 2013 that producers will be allowed to legally sell cheese in food markets, something which was not permitted in the past. This change in legislation has benefited small-scale producers but has led to big ...

Nov 2014 | US$900 | Pages: 66 | Add to cart | View details

Country Report

Chocolate Confectionery in Greece

Being an affordable indulgence product sold in a wide range of outlets to which consumers have easy access at any time has contributed to the performance of chocolate confectionery. Despite the recession, volume sales of chocolate confectionery were ...

Nov 2014 | US$900 | Pages: 53 | Add to cart | View details

Country Report

Drinking Milk Products in Greece

The ageing population in Greece is having an influence on the consumption patterns of dairy products in general, especially milk. Older consumers have concerns about cholesterol levels and this is pushing many to opt for reduced-fat or fat-free milk....

Nov 2014 | US$900 | Pages: 62 | Add to cart | View details

Country Report

Gum in Greece

The latest trend in gum is for products which offer a longer-lasting flavour. The trend began with the launches of Trident 40 Minutes and Mentos 45 Minutes. The recession remains a major obstacle to growth, with gum posting a 12% decline in current ...

Nov 2014 | US$900 | Pages: 50 | Add to cart | View details

Country Report

Confectionery in Greece

The category leader in 2013 was Mondelez Hellas with a value share of 29%, which is predicted to reach 30% by the end of 2014. In 2013, the company’s share declined by two percentage points. This can mainly be attributed to Lacta, which in 2013 ...

Nov 2014 | US$1,900 | Pages: 70 | Add to cart | View details

Country Report

Dairy in Greece

With a 7% value share, FrieslandCampina continues to lead a fragmented category due to its very strong presence in packaged and unpackaged hard cheese. The company markets the brands Nounou, Milner and Fina. Fage SA ranks a close second, with ...

Nov 2014 | US$1,900 | Pages: 88 | Add to cart | View details

Country Report

Cafés/Bars in Greece

Consumer spending dropped even further in cafés/bars during 2013; however, new business development was still on the rise. New outlets opened at an even faster rate than old ones closed down, as there was a growing need for self-employment in Greece....

Oct 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Fast Food in Greece

Fast food operations saw immense competition from other foodservice channels and from food specialist retailers during 2013. Channels such as cafés/bars, 100% home delivery/takeaway, self-service cafeterias and even street stalls/kiosks gained ground...

Oct 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Full-Service Restaurants in Greece

The recession continued to have a negative impact on the performance of full-service restaurants in Greece during 2013. Consumers were forced to make cutbacks in most areas of their lives, including entertainment and foodservice of every kind, but ...

Oct 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Consumer Foodservice in Greece

Demand for consumer foodservice in Greece continued to fall in 2013; albeit at a slower pace than in the previous two years. Greeks still faced difficulties due to high unemployment and low disposable incomes, and confidence remained low. However the...

Oct 2014 | US$1,900 | Pages: 119 | Add to cart | View details

Country Report

Self-Service Cafeterias in Greece

The number of outlets increased for self-service cafeterias in 2013, as the leader Venetis AVEET continued to invest in the channel. Nevertheless, self-service cafeterias only has a marginal presence in overall consumer foodservice in Greece, ...

Oct 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Street Stalls/Kiosks in Greece

High unemployment rates and falling levels of income in Greece continued to drive Greeks into self-employment. Many decided to start their own business amidst the recession, with this increasing the number of operators of street stalls/kiosks during ...

Oct 2014 | US$900 | Pages: 21 | Add to cart | View details
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