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Market Research on Greece

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Greece.

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Euromonitor Greece reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Country Report

Cat Food in Greece

Cat food is anticipated to continue declining in both current value and volume terms in 2016, with the category’s performance expected to be only slightly better in comparison to 2015. This is because the country is far from witnessing stability and ...

May 2016 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Dog Food in Greece

Sales are not anticipated to recover in 2016 as the situation within the country is still volatile both in the economic and political landscape, with consumer confidence remaining very low as a result. In this context dog food is estimated to decline...

May 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Other Pet Food in Greece

With the country’s economy not expected to recover in 2016 and with uncertainty remaining widespread, acquiring a pet will not be a priority in the short term and this is set to have a negative impact on sales of other pet food. These other pet ...

May 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Pet Care in Greece

Pet care sales decline in 2016 both in current value and volume terms, influenced by the hardships in the country’s economy. This decline is faster than the review period average, yet slower in comparison to 2015, which was a very bad year for pet ...

May 2016 | US$2,100 | Pages: 54 | Add to cart | View details

Country Report

Pet Products in Greece

Given that consumer confidence has not fully recovered yet from the turbulent events of 2015 in Greece’s political and economic landscape, sales of pet care products are set to see a further decline in 2016. However, this is expected to be at a ...

May 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in Greece

During 2015, 100% home delivery/takeaway in Greece was characterised by substantial growth in terms of the numbers of outlets that are opening in the channel. Among the most noteworthy trends seen in the channel during the year was the development of...

May 2016 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Cafés/Bars in Greece

The economic recession has altered the way in which many Greeks entertain themselves and use consumer foodservice, specifically by encouraging them to focus more on prices and product quality. Consumers are now less willing to leave their homes to ...

May 2016 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Fast Food in Greece

Legislative changes introduced in Greece in 2015 altered the retailing environment and enable consumer foodservice outlets to be included or combined with retail outlets, especially grocery retailers outlets. Fast food is among the consumer ...

May 2016 | US$990 | Pages: 43 | Add to cart | View details

Country Report

Full-Service Restaurants in Greece

2015 was a turbulent year for the Greek socioeconomic environment, with subsequent negative consequences for consumer demand and spending levels. With capital controls having been imposed during summer 2015, many Greek consumers were highly insecure ...

May 2016 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Consumer Foodservice in Greece

Consumer foodservice returned to negative current value growth in 2015 as the socioeconomic conditions in Greece saw new turmoil after capital controls were imposed in summer and political instability rose again. The Greek population has already gone...

May 2016 | US$2,100 | Pages: 122 | Add to cart | View details

Country Report

Self-Service Cafeterias in Greece

Demand for low-priced coffee and for cheaper food options continued growing in Greece during 2015, with self-service cafeterias managing a robust response to this trend. The coffee trend is gathering pace in Greece, benefiting both sit-in and ...

May 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Street Stalls/Kiosks in Greece

The turbulence seen in the socioeconomic environment in Greece during 2015 due to the imposition of capital controls during the summer and the general instability in the political scene led to consumption declining once again. Consumer spending fell ...

May 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Baby and Child-Specific Products in Greece

The continuous decline in the number of births in Greece, associated with the ongoing recession, was a key factor in squeezing sales of baby and child-specific products in 2015. To place this in context, from 117,900 births at the outbreak of the ...

Apr 2016 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Bath and Shower in Greece

In 2015, as was the case in recent years, manufacturers and retailers alike continued an all-out campaign of promotions and discounts in bath and shower, leading value sales to decline by 3%. The majority of consumers have turned into bargain hunters...

Apr 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Colour Cosmetics in Greece

The trends of the recession which have marked recent years also characterised 2015. Faced with slashed disposable incomes, Greek consumers prioritised the staples of colour cosmetics (mascara, eye liner/pencil, lipstick and foundation/concealer, ...

Apr 2016 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Deodorants in Greece

Despite the unfavourable economic conditions and the subsequent manufacturer focus on promotions as a means to appeal to financially-constrained consumers, deodorants was short of innovation in 2015. A key trend which developed over recent years and ...

Apr 2016 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Depilatories in Greece

Sales of depilatories remained under pressure in 2015, with laser hair removal becoming ever more affordable and mainstream amongst the female population. Clinics offering permanent hair removal dropped prices considerably, whilst during summer they ...

Apr 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Fragrances in Greece

Fragrances continued to decline in 2015, although signs of stabilisation, at least in premium fragrances, the category which was hit hardest by the recession, were evident, even though the summer’s socio-political turbulence resulted in many ...

Apr 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Hair Care in Greece

The premiumisation trends which emerged in 2014 were in full development in 2015. High levels of innovation characterised hair care in 2015, with the spotlight on herbal oils within standard shampoos and conditioners, as well as dry/damaged hair ...

Apr 2016 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Men's Grooming in Greece

As consumer budgets remain squeezed, consumers increasingly opt for a “one-product-solution”, products that can cover the needs of the whole family instead of gender-specific ones. This trend translated to losses for men’s grooming in 2015, with most...

Apr 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Oral Care in Greece

Oral care managed to sustain its value sales despite the economic and political turbulence that characterised 2015. One reason is that Greek consumers are increasingly conscious of oral hygiene and understand the importance of prevention as a means ...

Apr 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Skin Care in Greece

Value sales of skin care, the largest single category within beauty and personal care in Greece, remained under heavy pressure in 2015. Ongoing promotional intensity and a shift in distribution channels meant that Greek consumers were even keener to ...

Apr 2016 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Beauty and Personal Care in Greece

Signs of stabilisation and moderated optimism for a slow, gradual recovery of sales, which had emerged during 2014, began to fade during the pre-election period at the end of 2014 and practically disappeared during the first semester of 2015, due to ...

Apr 2016 | US$2,650 | Pages: 123 | Add to cart | View details

Country Report

Sun Care in Greece

Sun care represents a very important category in Greece, due to the country’s long summers, countless beaches and the booming tourist influx. At the same time, Greek consumers are becoming increasingly aware of the dangers associated with the sun, ...

Apr 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Profile

Greece: Country profile

Greece’s economy will contract for a second consecutive year in 2016. Austerity measures and other fiscal cuts – several of them contained in the new bailout agreement – stifle any recovery. Both investment and private consumption are expected to ...

Apr 2016 | US$150 | Pages: 9 | Add to cart | View details

Country Report

Fortified/Functional Packaged Food in Greece

FF packaged food sales declined for yet another year, having failed to establish a consumer base in Greece. With disposable incomes having declined considerably over the review period as a result of the ongoing recession, Greeks have become very ...

Apr 2016 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Naturally Healthy Beverages in Greece

Naturally healthy (NH) beverages is by far the largest category of HW beverages in Greece, with NH natural mineral water accounting for value sales €335 million, 72% of the total HW beverages sales in Greece. In this context the shift away from NH ...

Apr 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Naturally Healthy Packaged Food in Greece

Greece’s economy and socio-political environment was very turbulent in 2015, especially after the summer when capital controls were placed on financial transactions. These conditions have refuelled fears about the future and driven consumers to cut ...

Apr 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Organic Beverages in Greece

Organic beverages remains underdeveloped in Greece, with very few products available. Growth is hindered by their limited distribution and also by their premium prices which deters consumers from buying them amidst the economic turmoil.

Apr 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Organic Packaged Food in Greece

2015 saw a positive start with the newly elected Government generating an inspiring climate for change and development. However, Greek consumers were confronted with further turbulence in the socio-economic environment before the year had ended. This...

Apr 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Health and Wellness in Greece

Continuing the review period trend, health and wellness products declined in value terms in 2015. Volume sales declined across a number of health and wellness food and beverages categories as a result of Greek consumers becoming more conservative in ...

Apr 2016 | US$2,100 | Pages: 97 | Add to cart | View details

Country Report

Better For You Beverages in Greece

Fashion trends favour being slim in Greece and, in this context, more consumers pay attention to their daily calorie intake. As awareness of weight management grows, products with reduced fat and sugar content start to appeal to a wider consumer ...

Apr 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Better For You Packaged Food in Greece

Weight management remains a key trend in Greece, where fashion trends favour a slim figure. In this context, ever more consumers are paying attention to their daily calorie intake. As awareness of weight management is growing, products with reduced ...

Apr 2016 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Food Intolerance in Greece

Unlike most Western European markets, where products for food intolerance are widely available across different channels, such products in Greece remain a niche. Growth is hindered by the limited availability of these products in most categories ...

Apr 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Fortified/Functional Beverages in Greece

Fortified/functional (FF) beverages sales declined by 5% at €86 million in 2015. This decline in sales was slightly better than the review period CAGR of 6% in current value terms. This was down to the lesser decline witnessed in the sales of FF hot ...

Apr 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Greece

The political and economic instability seen in 2015 in Greece took its toll on AFH tissue and hygiene, affecting business budgets, spending on the public sector, growth of in-bound tourism and the frequency of visits of Greek consumers to horeca ...

Mar 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Incontinence in Greece

Regardless of the instability impacting Greece’s political and economic landscape, incontinence registered positive growth in 2015. This is largely due to the ageing population in Greece but also to the low penetration rates that incontinence ...

Mar 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Greece

One of the most significant obstacles to growth for nappies/diapers/pants is that birth rates are steadily declining year on year; this is squeezing the room for growth available to manufacturers, given that the consumer base of nappies/diapers/pants...

Mar 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Tissue and Hygiene in Greece

With retail prices increasing in many subcategories in 2015, tissue and hygiene products value sales witnessed a marginal increase. Given that promotional activities are increasing in intensity and frequency, having a damaging effect on value sales, ...

Mar 2016 | US$2,650 | Pages: 55 | Add to cart | View details

Country Report

Retail Tissue in Greece

Retail tissue sales have been affected by political and economic instability in Greece. Given that most products have a commodity status for most households, strong sales increases were seen in July 2015 as most households rushed to stock up on ...

Mar 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Sanitary Protection in Greece

Per capita consumption of sanitary protection in Greece stood at 232 units per woman for 2015. There is still room for volume growth in sanitary protection in Greece where consumption is below the Western European average. However, an obstacle to ...

Mar 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Wipes in Greece

Personal wipes outperformed home care wipes and floor cleaning systems in 2015. In fact, home care wipes and floor cleaning systems is a “dying” category in Greece, with sales steadily declining year on year. It lags behind in terms of investment ...

Mar 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Concentrates in Greece

Concentrates is a soft drinks category with very limited growth potential in Greece and in 2015 this was confirmed by the fact that the category continued to generate negative growth despite some investment by Elais Unilever Hellas during the review ...

Feb 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Energy Drinks in Greece

Despite the widespread economic uncertainty in the country resulting in many Greeks reducing spending on everything non-essential, energy drinks continued to generate positive growth in 2015, making it among the best performing soft drinks categories...

Feb 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Carbonates in Greece

Political and economic developments in Greece took their toll on sales of carbonates in 2015. While 2014 saw carbonates starting to make a slow recovery as rising sales were registered through supermarkets, the trends changed for the worse in 2015 as...

Feb 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Juice in Greece

Sales of juice continued to post negative growth in Greece during 2015. This was partially due to the maturity of the category, but also because financially constrained Greek consumers are ever more likely to squeeze their own oranges at home rather ...

Feb 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Soft Drinks in Greece

The election of left-wing party Syriza as Greece’s government in January 2015 was followed by great optimism among the Greek population, although this soon this collapsed as negotiations between the new government and the country’s creditors ended ...

Feb 2016 | US$2,100 | Pages: 83 | Add to cart | View details

Country Report

RTD Coffee in Greece

Recent political developments and their adverse impact upon the country’s economic landscape in 2015 had a marginal effect upon RTD coffee, which is one of the best performing soft drinks categories in Greece. Following years of steady decline in ...

Feb 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

RTD Tea in Greece

Despite being a category with very good growth potential and in spite of the substantial investment of most of the players in the category in new product launches and advertising campaigns, RTD tea witnessed steep declines in sales in 2015. The ...

Feb 2016 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Sports Drinks in Greece

Neither Coca Cola Hellas nor PepsiCo have invested substantially in sport drinks in Greece, and the category has never managed to establish a strong consumer base in Greece. Within this context, sport drinks continued to see declining sales for ...

Feb 2016 | US$990 | Pages: 26 | Add to cart | View details
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