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 Market Research for Greece

Euromonitor publishes reports on industries, consumers and demographics in Greece.

  • Industry specific reports offer insight into market size and market share in Greece; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Greece report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Greece in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Greece statistics page.

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Country Report

Cat Food in Greece

With the cat population expected to decline further in 2015, volume sales of cat food are also set to display negative growth. The shift from wet to dry cat food is anticipated to continue. Value sales are expected to decline at a faster rate than ...

Aug 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Dog Food in Greece

Provisional estimates for 2015 suggest that both volume and value growth will be negative in dog food. The anticipated volume decline in dog food is expected be low at 1% and can be attributed to the decline in the number of pet dogs in Greece. The ...

Aug 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Other Pet Food in Greece

Other pet food is set to record declines in both value and volume terms in 2015. The declines will be steeper than those registered in 2014, with 2015 set to be a worse year for the market in general as a result of economic and political instability....

Aug 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Pet Care in Greece

The ongoing recession which severely damaged the Greek economy continued to result in immense pressure on pet care. Shrinking disposable incomes caused by extremely high unemployment rates and the unprecedented austerity measures undertaken by the ...

Aug 2015 | US$2,100 | Pages: 48 | Add to cart | View details

Country Report

Pet Products in Greece

In 2015, value sales of pet care products are expected to decline further. Even though the category already contracted considerably over the review period, the decline in sales is set to be steeper in 2015. This is due to the widespread uncertainty ...

Aug 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Briefing

Risks and Vulnerabilities: Greece

The Greek economy was the worst performing in the European Union (EU) over 2009-2014, reflecting the country’s acute economic crisis that keeps casting doubts over Greece’s ability to remain in the eurozone. Weakness in the country’s public finances,...

Aug 2015 | US$250 | Pages: 16 | Add to cart | View details

Country Report

Cigarettes in Greece

The illicit trade continued to thrive in Greece, recording positive growth for another year and resulting in significant losses for the category. Illicit whites (meaning cigarettes manufactured for the sole purpose of being sold illegally in the ...

Aug 2015 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Cigars in Greece

Cigar/cigarillo smoking in Greece remained fairly uncommon with only 0.2% of total smokers consuming cigars and/or cigarillos. In most cases this was a habit reserved for special occasions, such as festive events. The number of cigar/cigarillo ...

Aug 2015 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Tobacco in Greece

Amidst the recession and with consecutive price increases over most of the review period tobacco sales recorded negative value growth in 2014 for the fifth consecutive year. In volume terms the decline was steeper, although this did not reflect an ...

Aug 2015 | US$2,100 | Pages: 62 | Add to cart | View details

Country Report

Smokeless Tobacco in Greece

As of 2014 sales of smokeless tobacco remained negligible in Greece, while the fact that tobacco specialist retailers is declining in terms of outlets and given that these products are sold either via the specialist channel or via the internet, the ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Smoking Tobacco in Greece

Pipe tobacco is generally preferred by older Greek smokers and was until recently considered a habit of the past. Although for the majority of younger smokers, pipes were regarded as old-fashioned, there was a revival of the pipes trend among some ...

Aug 2015 | US$990 | Pages: 29 | Add to cart | View details

Country Profile

Greece: Country Profile

It is likely that Greece will receive a third bailout valued at €86 billion but the austerity programme that comes with it is stringent. In the best of circumstances, Greece’s economy will stagnate or shrink modestly in 2015. Greek industry has been ...

Jul 2015 | US$200 | Pages: 10 | Add to cart | View details

Country Briefing

Income and Expenditure: Greece

Consumer income and expenditure in Greece have been hit hard by the country’s debt crisis and economic recession, as unemployment mounts and government spending plunges. Owing to growing income inequality, the middle class is shrinking, weighing on ...

Jul 2015 | US$250 | Pages: 11 | Add to cart | View details

Country Briefing

Technology, Communications and Media: Greece

Recession, high unemployment and sharp investment contraction have translated into a shrinking Greek telecom sector. The debt crisis and economic turmoil have affected fixed broadband coverage, which is the lowest in Western Europe. The mobile ...

Jul 2015 | US$250 | Pages: 12 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in Greece

Independent operations gained share in outlets, transactions and value sales during 2014, as consumer demand shifted towards small-scale operators and around-the-corner outlets. 100% home delivery/takeaway continued to be a foodservice channel with ...

Jun 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Cafés/Bars in Greece

The coffee trend is thriving in Greece, with Greeks drinking coffee increasingly often and in many different places. Take-away coffee has also become rather popular, given that consumers would rather save both time and money and have their fix ...

Jun 2015 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Fast Food in Greece

Fast food outlets saw rising competition from all directions during the five year review period between 2009 and 2014, coming from both foodservice operations and from retail outlets. In search of alternatives to respond to this trend, fast food ...

Jun 2015 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Full-Service Restaurants in Greece

Burgers is the new trend in full-service restaurants in Greece, with both chains and independents specialising in or expanding their menus to include burgers in 2014. North American full-service restaurants expanded by 18% in terms of number of ...

Jun 2015 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Consumer Foodservice in Greece

High unemployment and low wages continued to drive more Greeks to open their own businesses in Greece during 2014, despite the decreased possibility of success. This was particularly evident in consumer foodservice, in which sales and transactions ...

Jun 2015 | US$2,100 | Pages: 119 | Add to cart | View details

Country Report

Self-Service Cafeterias in Greece

Active companies continued to grow in self-service cafeterias in Greece throughout 2014, boosting sales, transactions and outlet growth for the whole channel. Greeks were attracted by the convenience of one-stop shopping, including a snack as well as...

Jun 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Street Stalls/Kiosks in Greece

Unemployment remained high in Greece in 2014, and spending decreased. These trends continued to drive Greeks into self-employment by either starting their own business or maintaining an operation despite its low revenues. Predictions for the success ...

Jun 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Briefing

Business Environment: Greece

Greece’s severe economic crisis has contributed to a deterioration of the country’s business climate, due to economic uncertainty that has curbed public investment and foreign direct investment (FDI) levels; soaring unemployment; and rising total tax...

Jun 2015 | US$250 | Pages: 12 | Add to cart | View details

Country Report

Beer in Greece

The merger between Olympic and Mythos breweries, which was completed in November 2014, brought significant changes to the competitive landscape. With two of the largest breweries joining forces and Athenian Brewery having witnessed substantial losses...

Jun 2015 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Cider/Perry in Greece

Sales of cider/perry experienced remarkable growth in 2014, especially given the gloomy scenario within other alcoholic drinks in Greece. However, in spite of this rise, consumption per capita remained low and most Greek consumers still regarded ...

Jun 2015 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in Greece

Despite cocooning developing into a key trend in Greece and the fact that most products in the category are positioned for home consumption, as well as several strong new product launches over the review period, RTDs/high-strength premixes was not ...

Jun 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Spirits in Greece

Cocktails became established as a key trend in Greece in 2014, and this created a prosperous basis for growth in a number of categories. In 2014, bitters recorded a volume increase of 6% in the on-trade, driven by the good performance of Aperol which...

Jun 2015 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Wine in Greece

Wine continued to register negative total volume growth in 2014, due to a variety of reasons. Greeks reduced their consumption of wine during the recession, although wine was amongst the most resilient categories, given its lower unit prices in ...

Jun 2015 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Alcoholic Drinks in Greece

Having witnessed huge losses over the review period in the context of the recession, alcoholic drinks began to show signs of recovery towards the end of the period, driven mostly by the performance of beer. Greek consumers were not even close to ...

Jun 2015 | US$2,100 | Pages: 88 | Add to cart | View details

Global Briefing

Apparel and Footwear in 2015: Trends, Developments and Prospects

The global apparel and footwear market delivers steady performance despite softer growth in China and much weaker outlook in Russia and Brazil. Meanwhile, a sustained recovery in Western Europe remains elusive and improving economies are yet to ...

May 2015 | US$1,325 | Pages: 42 | Add to cart | View details

Country Report

Baby and Child-Specific Products in Greece

According to latest Eurostat data, the number of births in Greece reached 94,100 in 2013, compared to 100,980 in 2012 (National Bureau of Statistics data), 106,000 in 2011 and 117,900 in 2009. The continuous decline in the number of births is related...

May 2015 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Bath and Shower in Greece

Amidst the recession, companies continue an all-out war of promotions and discounts in bath and shower, hindering value growth, which declines by 4% in 2014. The biggest category within bath and shower, body wash/shower gel, has been saturated by ...

May 2015 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Colour Cosmetics in Greece

Financially-ridden Greek consumers remained focused on the staples of colour cosmetics (mascara, foundation/concealer, powder, lipstick) during the financially difficult 2014, and opted for value-for-money offerings. Offers and discounts were ...

May 2015 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Deodorants in Greece

Product-wise, two main trends characterised deodorants in 2014. The first and main trend, which is here to stay, is favouring variants with fewer chemicals, which translates to increasing demand for paraben-free, and secondarily for aluminium-free ...

May 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Depilatories in Greece

Contradictory trends influence the performance of depilatories in Greece. While the recession originally forced women to reduce visits to salons and opt for depilation at home, increasing offers and discounts for laser hair removal makes this ...

May 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Fragrances in Greece

2014 was yet another year of decline for fragrances in recession-ridden Greece, but this fall seems to become more moderate. Sales of fragrances, being luxury items, have been severely hit ever since the recession came about. The recession trends ...

May 2015 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Hair Care in Greece

High levels of innovation characterised hair care in 2014. Product features and developments previously found only in the niche category of salon hair care are now flooding the supermarkets. Product innovation is mainly focused on two areas; the use ...

May 2015 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Men's Grooming in Greece

Men’s grooming is particularly affected by the recession, given that consumers are opting increasingly for products that can cover the needs of the whole family instead of gender-specific ones. This trend translates to losses for men’s grooming, with...

May 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Oral Care in Greece

Despite the recession, oral care displays a positive performance in Greece in 2014, as Greek consumers are trying to use prevention to avoid visits to the dentist that can actually cost them more. In fact, protection from caries, the most common ...

May 2015 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Beauty and Personal Care in Greece

The ongoing recession along with its devastating effects on disposable incomes take their toll on beauty and personal care value sales for yet another year in 2014. However, stabilisation trends are emerging in volume sales across a number of ...

May 2015 | US$2,650 | Pages: 119 | Add to cart | View details

Country Report

Sets/Kits in Greece

Sets/kits remains among the least affected categories by the recession, as these products represent a good value-for-money alternative against single products in categories like fragrances, colour cosmetics and skin care. Nevertheless, the ongoing ...

May 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Skin Care in Greece

Skin care remains the biggest single category within beauty and personal care in Greece. Faced with a plethora of choices, Greek consumers have come to look for products with specific features that fit their needs. At the same time, amidst the ...

May 2015 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Sun Care in Greece

Products that combine sun protection with tanning features (‘tan-boosters’), constituting the upcoming 'tan and protect' category represent one of the most dynamic trends in sun protection in Greece for 2014. Another upcoming trend, which is expected...

May 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Apparel Accessories in Greece

Spontaneous shopping declined considerably over the review period in Greece, with only a small difference in 2014, given that consumer confidence remains quite low. Greek consumers still avoid non-essential purchases especially on items they only buy...

May 2015 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Childrenswear in Greece

Parents in Greece seemed more willing to spend money on childrenswear in 2014 as the economic conditions in the country stabilised. The category had a four-year period of continuous falls during the recession and lost 28% of its value since 2009. In ...

May 2015 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Footwear in Greece

High unemployment levels and the increased need for practicality and convenience drove demand for everyday, casual items to the detriment of formal and fancy footwear. High-heeled shoes lost share as Greek women opted for flat or low-heeled shoes. In...

May 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Hosiery in Greece

Consumers in Greece suffered a five-year period of economic repression with serious losses of income, falling spending budgets and high unemployment rates during 2014. This period led to a series of changes in consumer perceptions and preferences, ...

May 2015 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Jeans in Greece

The recession boosted the need for convenient, handy and practical clothing which lasts longer and is multifunctional, so that it can be worn on a variety of different occasions. What is more, high unemployment meant fewer people were obliged to wear...

May 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Menswear in Greece

Fashion trends are rather important to Greek consumers and men in particular. Men in Greece follow fashion trends even though the harsh economic environment over the past five years shifted demand towards more affordable items and brands. Naturally, ...

May 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Apparel and Footwear in Greece

Apparel and footwear current value growth was positive in 2014, albeit marginally so. The effects of the recession were still evident in everyday lives and in consumer choices, but demand seemed to be boosted slightly by the stability of the ...

May 2015 | US$2,100 | Pages: 84 | Add to cart | View details

Country Report

Sportswear in Greece

Greek consumers are more willing to take up sport; it is reported that sports activities actually benefited from the recession and the downfall of the Greek economy. There are practical reasons behind this trend, as consumers now do not have as much ...

May 2015 | US$990 | Pages: 15 | Add to cart | View details
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