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 Market Research for Greece

Euromonitor publishes reports on industries, consumers and demographics in Greece.

  • Industry specific reports offer insight into market size and market share in Greece; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Greece report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Greece in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Greece statistics page.

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Country Report

Air Care in Greece

Air care displayed negative growth in retail value terms over the review period amidst the economic downturn, yet 2012 was a year of unprecedented losses and the steep decline continued in 2013 with the total air care category shrinking further to ...

Apr 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Bleach in Greece

Despite maturity and being a category that lags behind in terms of investment and innovation, bleach has proven to be a recession-proof category. Bleach still has a commodity status in Greece and is seen as synonymous with hygiene. With its very low ...

Apr 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Dishwashing in Greece

The economic downturn had an impact on dishwashing products sales in 2013. Consumers tended to migrate to cheaper brands or products sold at a discount and this negatively impacted retail value growth. Another trend was the shift towards larger ...

Apr 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Home Insecticides in Greece

Although retail volume growth in 2013 was generally slower than the previous year as a result of the recession, the crisis had a positive impact on insecticides sales. With budgets having fallen tremendously, disinfestation of public spaces began to ...

Apr 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Laundry Care in Greece

With the launch of Dixan Mega Caps and Ariel Excel Tabs, liquid tablet detergents was introduced to the Greek laundry care category. Both launches were supported by above- and below-the-line activities, which seems to have been successful in ...

Apr 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Home Care in Greece

With the country falling deeper into recession and disposable incomes squeezed further in 2013, and in the context of tax hikes and rising living costs, it comes as no surprise that spending on home care products fell. Consumers seemed to want to ...

Apr 2014 | US$2,400 | Pages: 69 | Add to cart | View details

Country Report

Polishes in Greece

Lack of innovation and investment from manufacturers hindered growth in polishes, which for another consecutive year witnessed a steep decline in sales. Polishes is a rapidly declining category given the radical changes in Greek households, such as a...

Apr 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Surface Care in Greece

Trigger sprays were the key drivers for growth in surface care in 2013, following large investments by manufacturers. With their selling price being higher in comparison to other formats, manufacturers regard sprays as a solution for boosting value ...

Apr 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Toilet Care in Greece

With the country falling deeper into recession, consumption patterns changed in Greece and toilet care was no exception. Sales of toilet care declined in 2013 both in retail value and volume terms, with the decline being steeper in value terms due to...

Apr 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Consumer Health in Greece

Value sales of consumer health products in Greece declined during 2013, although these declines were somewhat slower than the declines recorded in 2012, which raises hope of stability in the industry in the near future. The main reason behind these ...

Apr 2014 | US$2,400 | Pages: 19 | Add to cart | View details

Country Report

Digestive Remedies in Greece

The economic recession and the withdrawal of various digestive remedies from the list of medicines which have the cost reimbursed by the Greek state, which involved the inclusion of these medicines on the so-called negative list of non-reimbursable ...

Apr 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Herbal/Traditional Products in Greece

Shrinking disposable incomes due to the economic recession continued to limit demand for more expensive herbal/traditional products during 2013 as there was no return in sight to the very strong growth rates which were typical in the category prior ...

Apr 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

NRT Smoking Cessation Aids in Greece

The number of smokers in Greece continued to decline during 2013. It should be stressed that 2012 was the first year that Greece was not included in the list of leading countries for smoking at European and global level as consumption of cigarettes ...

Apr 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Adult Mouth Care in Greece

Adult mouth declined in current value by 5% in 2013 as the category was unable to escape the adverse effects of the economic recession and the problem of product shortages in many chemists/pharmacies outlets. Adult mouth care is a consumer health ...

Apr 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Analgesics in Greece

2013 was not a good year for analgesics in Greece. A combination of the mild weather in winter and the widespread consumer shift towards cheaper products led to analgesics declining in current value by 10%. Despite the fact that self-medication tends...

Apr 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Calming and Sleeping in Greece

Amidst the general economic and social distress which prevailed in Greece towards the end of the review period, calming and sleeping increased by 5% in current value to €4.3 million in 2013. Rapidly rising stress levels and the much higher incidence ...

Apr 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Greece

Seasonality remains the key factor determining the performance of cough, cold and allergy (hay fever) remedies in Greece. The category remains highly dependent on the prevailing weather conditions and the incidence of illness. In this respect, the ...

Apr 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Dermatologicals in Greece

During 2013, demand for dermatologicals in Greece was adversely affected by the economic recession the shrinking disposable incomes which came with it. However, the overall decline recorded in the category was moderate as the category had already ...

Apr 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Sports Nutrition in Greece

The clientele of Greece’s gymnasiums and health clubs can be divided in three different groups: bodybuilders, people who work out regularly and people who work out occasionally. Of these groups, bodybuilders remains the most important for sports ...

Apr 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Greece

One of the most significant trends in vitamins and dietary supplements towards the end of the review period was the liberalisation of the distribution of these products. By the end of 2013, vitamins and dietary supplements were available on the ...

Apr 2014 | US$900 | Pages: 44 | Add to cart | View details

Country Report

Weight Management in Greece

The downfall of weight management in Greece continued during 2013. For the second consecutive year. double-digit declines were recorded in weight loss supplements after many years of strong positive growth as the category joined meal replacement ...

Apr 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Wound Care in Greece

As Greece’s severe economic recession rages on, sales of wound care declined for the fourth consecutive year in 2013. Moreover, the number of wound care products available in Greece’s supermarkets and chemists/pharmacies has declined, with both the ...

Apr 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Packaged Food in Greece

With savings starting to run out and new austerity measures being implemented in 2012, disposable incomes in Greece declined further. A rise in unemployment and the overall gloomy economic climate in Greece resulted in most Greeks being forced to ...

Mar 2014 | US$6,500 | Pages: 284 | Add to cart | View details

Country Report

Soup in Greece

Packaged soup posted another year of decline in value terms in 2013, falling by 4%. Soup remains something of a niche in Greece, with the country having the lowest per capita consumption of 0.02kg in Western Europe. Homemade soup is by far more ...

Mar 2014 | US$900 | Pages: 54 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in Greece

Sweet and savoury snacks witnessed a further decline of 3% in current value terms in 2013. Lower consumer expenditure remains an obstacle as consumers focus on buying the necessary grocery items and avoiding any extra costs. In addition, the new ...

Mar 2014 | US$900 | Pages: 62 | Add to cart | View details

Country Report

Noodles in Greece

Greek consumers are generally unfamiliar with noodles. Compared to other Western European countries, noodles have never been very popular in the Greek market, with local consumers having a significant preference for pasta. Sales of noodles were ...

Mar 2014 | US$900 | Pages: 52 | Add to cart | View details

Country Report

Pasta in Greece

Pasta in Greece is a mature category. Penetration is almost 100%, thus showing the importance of this product in daily Greek diets. In fact, Greeks consume 9.5kg of pasta every year, ranking second only to Italy with per capita consumption of 22kg in...

Mar 2014 | US$900 | Pages: 56 | Add to cart | View details

Country Report

Sauces, Dressings and Condiments in Greece

Greek consumers have had to reduce their spending in the foodservice channel and are cooking more at home, experimenting with new flavours and new dishes. This trend led to the sauces, dressings and condiments category posting an increase of 1% in ...

Mar 2014 | US$900 | Pages: 64 | Add to cart | View details

Country Report

Air Treatment Products in Greece

The market of air treatment products in Greece, inside which split air conditioners account for the majority of sales, displayed significant growth in 2012, which partially affected 2013 as well. The reason is the steep increase in the tax, and ...

Mar 2014 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Dishwashers in Greece

With disposable income shrinking to unprecedented levels, more and more Greek consumers are forced to choose between “must have appliances” and “nice to have appliances”. Dishwashers are increasingly falling into the “nice to have” –if not outright ...

Mar 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Food Preparation Appliances in Greece

Food preparation appliances show relative resilience to the recession during 2013. Food preparation appliances have short replacement cycles and are more affordable compared to major appliances. Most importantly, the hype of TV-chef shows, as well as...

Mar 2014 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Heating Appliances in Greece

Heating appliances saw spectacular growth over the last three years. Heating appliances saw their sales increase since 2011, when raging oil prices forced many Greeks to turn to other, non-oil heating sources. However, it was the law that equated the...

Mar 2014 | US$900 | Pages: 45 | Add to cart | View details

Country Report

Home Laundry Appliances in Greece

Like all types of major appliances, home laundry appliances was negatively affected by the recession and the lack of new construction, registering a 10% volume and 15% value decline in 2013. These declines are however, milder compared to other major ...

Mar 2014 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Irons in Greece

Irons saw volume and value sales decline in 2013, affected by the ongoing economic recession and the dive of disposable income. Greek consumers simply see no immediate need for a new iron in 2013, as long as their older one still functions – in other...

Mar 2014 | US$900 | Pages: 44 | Add to cart | View details

Country Report

Large Cooking Appliances in Greece

The ongoing economic recession and the lack of new construction are, again, the two key factors behind the significant losses suffered by large cooking appliances, which saw volume and value sales squeezed by 15% and 19%, respectively, in 2013. With ...

Mar 2014 | US$900 | Pages: 47 | Add to cart | View details

Country Report

Microwaves in Greece

The steep decline in disposable income has taken its toll on microwaves, too. Although microwaves seemed resilient during the outbreak of the crisis, being a category dominated by economy products – including private label lines –, it recorded heavy ...

Mar 2014 | US$900 | Pages: 43 | Add to cart | View details

Country Report

Consumer Appliances in Greece

2013 was another year of deep recession for the Greek economy. Booming unemployment rates, slashed wages and pensions and rising taxation along with lack of credit, further reduced disposable income for the vast majority of Greek consumers. In this ...

Mar 2014 | US$2,400 | Pages: 141 | Add to cart | View details

Country Report

Personal Care Appliances in Greece

Unsurprisingly, personal care appliances were adversely affected by the continuous reduction of disposable income, seeing their volume sales decline by 7% and value sales by 9%. Steeper value decline is due to the launch of cheaper products and the ...

Mar 2014 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Refrigeration Appliances in Greece

Like all major appliances, refrigeration appliances are adversely affected by the ongoing economic recession in 2013. Amidst generalised uncertainty, the unemployment rate exceeding 27%, wage and pension cuts combined with rising taxation, Greek ...

Mar 2014 | US$900 | Pages: 50 | Add to cart | View details

Country Report

Small Cooking Appliances in Greece

Although adversely affected by the recession, inescapably, small cooking appliances displayed a relatively mild decline in 2013. On the one hand, small cooking appliances include necessity, low-ticket products with short replacement cycles, thus ...

Mar 2014 | US$900 | Pages: 50 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Greece

Small kitchen appliances (non-cooking) is amongst the most resilient categories amidst the current crisis, as it mostly represents low-ticket, necessity purchases of products with short replacement cycles. However, given the depth of the Greek ...

Mar 2014 | US$900 | Pages: 43 | Add to cart | View details

Country Report

Vacuum Cleaners in Greece

The ongoing economic recession and its impact on disposable income are the factors behind the negative performance of vacuum cleaners. Booming unemployment rates, wage and pension cuts and rising taxation have literally squeezed the Greek market, ...

Mar 2014 | US$900 | Pages: 49 | Add to cart | View details

Country Report

Financial Cards and Payments in Greece

The on-going economic recession influenced the consumer finance landscape in Greece throughout 2013. Booming unemployment rates (the highest in Europe), severe austerity measures, wage and pension cuts and various forms of income and property ...

Feb 2014 | US$1,900 | Pages: 63 | Add to cart | View details

Country Report

Consumer Lending in Greece

Consumer lending in Greece was virtually non-existent in 2013, as gross lending towards consumers (and also businesses) hit an all-time low. Greek banks face major liquidity problems – which demonstrated some signs of slow recovery following the ...

Jan 2014 | US$1,900 | Pages: 16 | Add to cart | View details

Country Report

Health and Wellness in Greece

Up until the end of the review period, health and wellness sales were largely restricted to specialist channels. Given that health and wellness has remained a niche in Greece, its presence in conventional retail channels remains small. This applies ...

Jan 2014 | US$1,900 | Pages: 89 | Add to cart | View details

Country Report

Home Audio and Cinema in Greece

With volume sales of home audio and cinema recording double-digit declines for the fourth consecutive year, 2013 was another difficult year for home audio and cinema in Greece as reductions in the disposable income levels of the majority of consumers...

Jan 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Imaging Devices in Greece

The harsh austerity measures enacted by the Greek government and raging unemployment continued to take a heavy toll on demand for imaging devices in Greece during 2013. The proliferation of smartphones is placing considerable additional pressure on ...

Jan 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

In-Car Entertainment in Greece

In-car entertainment in Greece endured another difficult year in 2013 as the category suffered from declining disposable income levels among Greek consumers while at the same time demand for new and second-hand cars remained slow in Greece following ...

Jan 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Mobile Phones in Greece

Despite the ongoing negative effects of the economic recession, increasing numbers of Greek consumers are choosing a smartphone when it comes time to purchase a new mobile phone. Thus, smartphones continued to post positive growth figures during 2012...

Jan 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Consumer Electronics in Greece

Rampant unemployment, severe wage and pension cuts, high taxes on income and property and the absence of credit all meant shrinking disposable income levels in Greece in 2012 and 2013, leading to further declines in demand for consumer electronics. ...

Jan 2014 | US$1,900 | Pages: 82 | Add to cart | View details
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Statistical Reference Handbook

Statistical Reference Handbook

Statistical Reference Handbook