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Market Research on Greece

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Greece.

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Euromonitor Greece reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Country Report

Menswear in Greece

2015 was a turbulent year for the Greek economy and Greek society, with consequent negative influences on consumer psychology. Within this unfavourable socioeconomic climate, consumers were highly insecure about their financial futures, with the ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Apparel and Footwear in Greece

The Greek apparel and footwear market returned to negative volume growth in 2015 as the political and economic conditions saw further turmoil after the imposition of capital controls during summer. Greeks have already gone through several years of ...

Feb 2016 | US$2,100 | Add to cart | View details

Country Report

Sportswear in Greece

The turmoil seen in the Greek economy during 2015 led to another drop in value sales of sportswear as consumer demand was dominated by the search for products at the lowest prices. Nevertheless, demand for sportswear was partially supported by the ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Womenswear in Greece

Turbulent economic conditions remained in effect in Greece during 2015, making most consumers rather insecure in their spending. Overall, Greek consumers remain highly interested in low prices and value offers. At the same time, the capital controls ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Apparel Accessories in Greece

The influence of the tumultuous socioeconomic environment in Greece in 2015 on sales of apparel accessories was relatively mild as the category declined by 1% in volume and by 4% in current value over the course of the. It is generally perceived that...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Childrenswear in Greece

The economic climate in Greece remained highly unstable throughout 2015, especially after negotiations between the new Greek government and its creditors led to the imposition of capital controls during summer. As a result, consumer insecurity ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Footwear in Greece

Greek consumers experienced further political and economic turmoil during 2015 as the socio-political environment in Greece was shaken again after the government reinitiated negotiations with its creditors about the future course of the Greek ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Hosiery in Greece

2015 was yet another turbulent year for the Greek economy, with further detrimental effects on consumer psychology as well. The majority of Greeks remain highly insecure about the course of future developments with regards to ongoing austerity ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Jeans in Greece

2015 was another year of significant instability in the economic and political landscape in Greece. What is more, seven unbroken years of economic recession are now weighing heavily on consumer behaviour, altering all aspects of shopping attitudes ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Coffee in Greece

Given the strong coffee drinking culture in Greece total volume sales remained largely unaffected by the latest socioeconomic developments. Nevertheless, a shift from on-trade to off-trade consumption was seen as Greek consumers tried to keep ...

Feb 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Other Hot Drinks in Greece

Although both adult and child-specific other hot drinks sales are declining, child specific ones have been more resilient to the decline, gaining share within other hot drinks. The retail volume decline seen in other hot drinks was steeper in 2015 in...

Feb 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Hot Drinks in Greece

2015 was a year characterised by major political, financial and social instability in Greece. The early presidential elections in late 2014, the election of Syriza, nearly six months of negotiations between the new government and Greece’s lenders, ...

Feb 2016 | US$2,100 | Pages: 40 | Add to cart | View details

Country Report

Tea in Greece

Although tea does not yet have an established consumer base in Greece, at least in comparison to other hot drinks, the category did not decline in current value terms in 2015. This was despite the political and economic developments that have ...

Feb 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Air Care in Greece

Air care was the most severely affected category in home care by the economic developments in Greece over the review period. Air care products are viewed by most Greeks as a luxury purchase and sales have in this context been influenced by the ...

Jan 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Bleach in Greece

Despite maturity and being a category that lags in terms of investment and innovation, bleach has proven to be a recession-proof category that continues to register positive volume growth. Bleach still has a commodity status in Greece and is seen as ...

Jan 2016 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Dishwashing in Greece

Given their commodity status among most households, dishwashing products have shown resilience to the economic downturn and to the socio-political turbulences that affected the country’s economy in 2015. Hand dishwashing, despite maturity, displayed ...

Jan 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Home Insecticides in Greece

Sales of home insecticides declined in 2015 as a result of maturity, lack of significant developments and unfavourable weather conditions. Temperatures were unusually low until the beginning of July while socioeconomic factors also influenced ...

Jan 2016 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Laundry Care in Greece

Liquid detergents gained share at the expense of powders in 2015. Powders lagged behind in terms of innovation while this particular format also attracts much less investment from manufacturers. Most consumers who still opt for powders do so ...

Jan 2016 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Home Care in Greece

Home care sales in Greece registered a decline in 2015, a trend that characterised the previous four years. In fact, value sales declined at a faster rate in 2015 in comparison to the previous years. Aggressive promotional activities are partly the ...

Jan 2016 | US$2,650 | Pages: 71 | Add to cart | View details

Country Report

Polishes in Greece

Sales of polishes registered a double-digit decline for another consecutive year. In 2015, value and volume sales declined by 18% each, in line with the respective review period CAGRs. Changes in consumer lifestyles and aesthetics hinder growth of ...

Jan 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Surface Care in Greece

A shift away from task-specific products is evidenced in surface care in Greece in the context of the ongoing recession, which resulted in a decline in disposable incomes. Financially-strapped Greeks are rationalising their purchases and are trying ...

Jan 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Toilet Care in Greece

As a result of the general instability that characterised the socioeconomic and political landscape in Greece in 2015 and the introduction of capital controls, sales of toilet care declined. Consumers held back their spending amidst the general ...

Jan 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Profile

Greece: Country profile

Greece’s economy will contract for a second consecutive year in 2016. Austerity measures and other fiscal cuts – several of them contained in the new bailout agreement – will stifle any recovery. A reinvigorated austerity programme calls for budget ...

Jan 2016 | US$150 | Pages: 10 | Add to cart | View details

Country Report

Apparel and Footwear Specialist Retailers in Greece

Greeks continued to feel the pressure of the unstable domestic environment in 2015, with the political and financial uncertainty climbing to another high as the discussions with European partners led to capital controls and new austerity measures. ...

Jan 2016 | US$990 | Pages: 40 | Add to cart | View details

Country Report

Direct Selling in Greece

The turbulent state of the Greek economy continued to hinder spending in the direct selling channel in 2015. The channel has historically been linked to offer-based marketing, yet its limited product range (as very few companies operate in this ...

Jan 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Electronics and Appliance Specialist Retailers in Greece

Internet connectivity and “always on” trends with regard to social media connection and digital material requests, such as news, gaming, music and video downloading, have been growing at full pace in Greece. In this vein, Greeks were still prepared ...

Jan 2016 | US$990 | Pages: 43 | Add to cart | View details

Country Report

Grocery Retailers in Greece

The turbulent economic conditions continued in 2015 in Greece, making consumers rather insecure. In this climate, Greeks remained highly interested in price levels and general value offers, yet also opted for proximity, as a secondary way to save ...

Jan 2016 | US$990 | Pages: 51 | Add to cart | View details

Country Report

Health and Beauty Specialist Retailers in Greece

The year 2015 was turbulent for the Greek economy and for consumer psychology. Greeks were highly insecure about the future course of developments with regard to austerity measures and to their disposable income levels, and therefore were ...

Jan 2016 | US$990 | Pages: 42 | Add to cart | View details

Country Report

Home and Garden Specialist Retailers in Greece

Home improvement and gardening stores witnessed diverse trends in 2015. On the one hand consumer demand was partially boosted by Greeks turning to do-it-yourself solutions to improve their homes, in which they had begun to spend more time since the ...

Jan 2016 | US$990 | Pages: 42 | Add to cart | View details

Country Report

Homeshopping in Greece

Homeshopping was one of the channels to be worst hit by the increased internet penetration and the growth in internet retailing over the five-year review period, with the same trend continuing to negatively impact sales in the channel in 2015. The ...

Jan 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Internet Retailing in Greece

Internet retailing increased in demand despite the turbulence in the Greek economy that led to capital controls in the summer of 2015. Online shopping is increasingly preferred by recession-hit Greek consumers in search of better prices and greater ...

Jan 2016 | US$990 | Pages: 43 | Add to cart | View details

Country Report

Leisure and Personal Goods Specialist Retailers in Greece

Bags and luggage specialist retailers enjoyed mildly increased traffic in 2015, yet did not manage to avert value sales from declining as unit prices fell. Despite the turmoil in the political and economic environment in Greece, bags and luggage ...

Jan 2016 | US$990 | Pages: 47 | Add to cart | View details

Country Report

Mixed Retailers in Greece

Greek consumers continued to suffer from the effects of the recession in 2015, while recent negotiations with European partners generated new fears about the current and future state of the Greek economy. Spending budgets remained low with consumers ...

Jan 2016 | US$990 | Pages: 43 | Add to cart | View details

Country Report

Retailing in Greece

The latest negotiations with its European partners about the future course of the Greek economy and the country’s place in the Eurozone, together with the capital controls which were imposed in the summer of 2015 and yet another election in ...

Jan 2016 | US$2,100 | Pages: 152 | Add to cart | View details

Country Report

Vending in Greece

Vending in Greece dramatically changed with the launch of the first vending machine operation offering fresh milk in late 2013. The company that introduced the concept is a cow’s milk farmers’ cooperative able to offer local, fresh cow’s milk within ...

Jan 2016 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Dishwashers in Greece

The full size 60cm model remains the most popular format in dishwashers in Greece, accounting for a 48% share of sales in 2015. However, its volume sales and share declined over the review period, whilst slimline models gained share. Slimline ...

Jan 2016 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Food Preparation Appliances in Greece

The healthy eating trend is emerging in Greece, resulting from many people moving away from fast food and towards healthier meal solutions, most frequently prepared at home. This is because the recession resulted in many people not being able to ...

Jan 2016 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Heating Appliances in Greece

Heating appliances continued to decline in 2015; albeit at a slower rate compared with the two previous years, registering a 4% volume decrease. Even though the winter of 2014/2015 was very cold in Greece, and should thus favour sales of heating ...

Jan 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Home Laundry Appliances in Greece

A trend towards large capacity washing machines was observed in 2015, with the volume share of 6.0-9.9kg appliances rising by one percentage point and sales of 10.0-11.9kg washing machines also rising. Even larger capacity appliances (12.0-14.9kg and...

Jan 2016 | US$990 | Pages: 40 | Add to cart | View details

Country Report

Irons in Greece

Despite the fact that many young Greeks do not use an iron at all, the majority of Greek families still iron their clothes. Irons saw a minor volume increase in 2015, whilst current value sales declined. The category was affected by the ongoing ...

Jan 2016 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Large Cooking Appliances in Greece

Built-in large cooking appliances declined by 3% in volume terms in 2015, thus hindering the growth of overall large cooking appliances. Built-in cooker hoods saw the worst performance, with a 5% volume decline. The decline in sales of built-in ...

Jan 2016 | US$990 | Pages: 43 | Add to cart | View details

Country Report

Microwaves in Greece

Volume sales of microwaves continued to decline in 2015, albeit at a slower rate compared with previous years. The growth of this category was hindered mainly by trends in packaged food, which do not favour the sale of these appliances in Greece. ...

Jan 2016 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Consumer Appliances in Greece

Consumer appliances in Greece performed well in 2015, showing signs of growth despite the continued recession. As many Greek households opted to repair rather than replace their old appliances over the review period, the acquisition of new appliances...

Jan 2016 | US$2,650 | Pages: 132 | Add to cart | View details

Country Report

Personal Care Appliances in Greece

Hair care appliances accounted for the highest sales and saw the strongest volume growth in personal care appliances in 2015. Such products are found in most Greek households, and sales benefited from the fact that Greek women reduced the frequency ...

Jan 2016 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Refrigeration Appliances in Greece

Despite the continuing recession in Greece and a new package of harsh austerity measures being implemented in 2015, refrigeration appliances displayed signs of growth, with a 7% increase in volume terms. This can be attributed to the fact that in the...

Jan 2016 | US$990 | Pages: 43 | Add to cart | View details

Country Report

Small Cooking Appliances in Greece

Consumer trends in food and beverages (especially coffee) are driving sales of small cooking appliances in Greece. The leading trend in coffee machines continues to be standard espresso coffee machines, due to a shift to espresso. Healthy ...

Jan 2016 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Greece

Kettles remained by far the largest category in small kitchen appliances (non-cooking) in 2015. During 2015 there were 154,600 units sold in Greece. However, the penetration rate is rather low, allowing room for further growth. Kettles increased by ...

Jan 2016 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Vacuum Cleaners in Greece

In September 2014 energy labels were introduced for vacuum cleaners. Whilst this development was followed by vacuum cleaners starting to be manufactured based on more advanced features to achieve energy saving, consumers’ response was not positive. ...

Jan 2016 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Air Treatment Products in Greece

Volume sales of air conditioners, the largest category within air treatment products in Greece, continued to fall in 2015, witnessing a 5% decline. In 2013, the rise in oil prices led to 20% volume growth for air conditioners, which were installed in...

Jan 2016 | US$990 | Pages: 41 | Add to cart | View details

Country Report

Packaged Food in Greece

In line with discounting activities and changes in packaged food distribution, value sales declined in 2015. Manufacturers and retailers continued to use aggressive promotional activities to appeal to financially stricken Greeks and this translated ...

Dec 2015 | US$7,150 | Pages: 220 | Add to cart | View details
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