Greece

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Greece. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Greece StatisticsConsumer Lifestyles in GreeceGreece Country BriefingsFuture Demographics: Greece in 2030

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    Strategy Briefing

    Opportunities for Halal Beauty in Western Europe

    Jul 2018

    Muslim consumers increasingly seek beauty products that align with their religious beliefs while not compromising their modern Western European values. Lack of halal certification standards, and low consumer awareness of the benefits of halal ...

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    Country Report

    Country Report

    Cigarettes in Greece

    Jul 2018

    The retail price of cigarettes increased per pack in 2017 in line with two tax increases, introduced in January and May respectively. This has had a detrimental effect on sales, resulting in a decline in volume sales and a subsequent increase in ...

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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Greece

    Jul 2018

    In line with the recession and rising demand for low-cost solutions, smaller pack sizes have been under the spotlight during the review period in Greece. This was a strategy adopted by manufacturers to make price increases less evident to smokers. ...

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    Country Report

    Country Report

    Tobacco in Greece

    Jul 2018

    Vapour products witnessed strong momentum in Greece over the review period, continuing to post dynamic growth in 2017. New products are still emerging as this category attracts the most investment from manufacturers....

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    Country Report

    Country Report

    Smokeless Tobacco and Vapour Products in Greece

    Jul 2018

    The number of vapers increased dramatically at the end of the review period. However, the EU Directive brought vapour products under the broader tobacco products regulation, which had an impact on the rapidly growing category....

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    Strategy Briefing

    Strategy Briefing

    Sportswear in Western Europe

    Jun 2018

    The trends for healthy living and wellness continue to encourage sales of sportswear across Western Europe, with consumer preference shifting towards performance apparel and footwear as more people integrate exercise into their daily routine. The top...

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    Country Profile

    Country Profile

    Greece: Country Profile

    Jun 2018

    Greece’s economy is gradually strengthening. An improvement in the labour market is a crucial component in the recovery. Exports are also growing at a double-digit pace. Private consumption remains subdued. Labour costs are estimated to have fallen ...

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    Strategy Briefing

    Strategy Briefing

    Consumer Lifestyles in Western Europe

    Jun 2018

    Income growth in Western Europe overall is the slowest among all regions, but Turkey will see robust 40% growth in per capita income between 2017 and 2030. Rural residents continue to move to cities to find work, although they face rising house ...

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    Country Report

    Country Report

    Better For You Beverages in Greece

    Jun 2018

    The number of consumers looking after their nutritional intake to stay fit continued to increase at the end of the review period and this gave a boost to sales of reduced-sugar soft drinks. Over the forecast period growth is set to slow down due to ...

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    Country Report

    Country Report

    Better For You Packaged Food in Greece

    Jun 2018

    Over recent years the number of consumers looking after their nutrition in order to keep their bodies in good shape has been increasing and this creates prosperous ground for growth in reduced-guilt products. The introduction of stevia, first in ...

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    Country Report

    Country Report

    Fortified/Functional Beverages in Greece

    Jun 2018

    High selling prices in comparison to standard alternatives and a back-to-basics trend resulted in a decline in sales of FF beverages. In Greece, products fortified with vitamins and minerals account for the bulk of sales and given the lack of strong ...

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    Country Report

    Country Report

    Fortified/Functional Packaged Food in Greece

    Jun 2018

    Protein-fortified products are the newest trend and they are set to boost the category’s sales over the forecast period by attracting new consumers. The trend only took off in 2016 but quickly picked up as publicity about protein-heavy diets was ...

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    Country Report

    Country Report

    Free From in Greece

    Jun 2018

    In line with Western European trends, free from is witnessing momentum in Greece, with product variety rapidly growing annually, awareness on the rise and distribution expanding to include supermarkets, whereas at the beginning of the review period ...

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    Country Report

    Country Report

    Naturally Healthy Beverages in Greece

    Jun 2018

    Sales of NH beverages are expected to post a decline over the forecast period due largely to maturity and the economic downturn. NH beverages was the largest category within HW beverages at the end of the review period, and is set to remain the ...

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    Country Report

    Country Report

    Naturally Healthy Packaged Food in Greece

    Jun 2018

    Greeks are increasingly aware of nutritional matters, and younger consumers are especially paying attention to their nutritional habits. Health and wellness nutritional trends proliferated in Greece at the end of the review period despite the ...

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    Country Report

    Country Report

    Organic Beverages in Greece

    Jun 2018

    The positioning of organic beverages in Greece is premium and so are the products’ retail prices. With ongoing recession and shrinking disposable incomes, this will remain an obstacle to growth in sales. Penetration is set to remain very low. Apart ...

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    Country Report

    Country Report

    Organic Packaged Food in Greece

    Jun 2018

    Unlike in other Western markets availability of organic products remains limited in Greece, where organic packaged food is an underdeveloped category suffering from limited product variety. This is not set to change significantly because companies ...

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    Country Report

    Country Report

    Health and Wellness in Greece

    Jun 2018

    In 2017 health and wellness (HW) was the key trend that shaped consumption patterns in food and beverages in Greece. Consumers paid more attention to products’ nutritional value. Media attention contributed significantly to the trend and to building ...

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    Country Report

    Country Report

    Beer in Greece

    Jun 2018

    Amidst the health and wellness trends proliferating and strong new launches, non-alcoholic beer is the most dynamic category in growth terms within beer in Greece, although sales are rising from a low base. Buckler was available throughout the review...

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    Country Report

    Country Report

    Cider/Perry in Greece

    Jun 2018

    Although its penetration remains small in Greece given that Greek consumers have only recently been introduced to cider/perry, this is one of the most dynamic categories in alcoholic drinks and is set to remain so over the forecast period. This is ...

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