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Greece

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Greece.

Greece StatisticsConsumer Lifestyles in Greece

Greece Country BriefingsFuture Demographics: Greece in 2030

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    100% Home Delivery/Takeaway in Greece

    May 2017

    In the midst of the continuing recession, 100% home delivery/takeaway has witnessed considerable volume growth in Greece as financially-ridden consumers are shifting towards low-cost food and drink options in order to save money. Furthermore, chained...

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    Country Report

    Cafés/Bars in Greece

    May 2017

    The continuous economic and political upheaval that Greece has witnessed since 2009 has brought about changes in the eating and entertainment habits of many Greeks, who now tend to focus more on price and product quality. In this context, a shift ...

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    Country Report

    Consumer Foodservice By Location in Greece

    May 2017

    Retail witnessed the slowest current value decline in terms of consumer foodservice locations in 2016. Consumer foodservice through retail declined by 3% in current value terms 2016, which was due primarily to the development of new shopping centres,...

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    Country Report

    Fast Food in Greece

    May 2017

    The economic and socio-political turbulences that have plagued Greece since 2009 resulted in the decline of fast food over the review period. More specifically, the category declined by CAGRs of 5% in current value terms and 3% in terms of ...

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    Country Report

    Full-Service Restaurants in Greece

    May 2017

    After years of unremitting recession, new austerity measures were introduced in 2016 leading to a further decline in disposable incomes. These measures included an increase in the rate of VAT from 23% to 24%, which was implemented over the summer and...

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    Country Report

    Consumer Foodservice in Greece

    May 2017

    The ongoing recession that plagued Greece over the review period continued in 2016, as the government introduced new increases in taxation that led to a further decline in disposable income and consumer spending. The rise in the VAT rate from 23% to ...

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    Country Report

    Self-Service Cafeterias in Greece

    May 2017

    After several years of continuous growth, self-service cafeterias witnessed declines of 4% and 2% in current value terms and transactions volume respectively in 2016. No new outlets were opened by chained operators in the channel in 2016, while the ...

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    Country Report

    Street Stalls/Kiosks in Greece

    May 2017

    Operators of street stalls/kiosks in Greece have traditionally served a limited range of low-cost products, such as souvlaki and hot dogs as well as seasonal offerings like grilled sweetcorn in the summer and grilled chestnuts during the winter. This...

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    Country Report

    Cat Food in Greece

    May 2017

    The cat population is set to increase further, albeit at a slow pace in 2017, creating good ground for volume growth, however consumers are set to remain frugal. Economy products will continue to gain share in 2017 as a result of shrinking disposable...

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    Country Report

    Dog Food in Greece

    May 2017

    No major changes are anticipated to occur in 2017 as the key trend affecting the performance of dog food in Greece is the recession, and the economy is not set to perform any better in 2017. On the contrary, with new austerity measures expected to ...

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    Country Report

    Other Pet Food in Greece

    May 2017

    Minor changes are set to take place in 2017 in other pet food. Volume sales are set to decline further driven by a decline in the bird and fish population, which is subsequently set to result in a decline in demand for bird and fish food. On the ...

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    Country Report

    Pet Care in Greece

    May 2017

    A number of factors are resulting in a decline in the sales of pet food and pet care products. The ongoing recession has caused a significant decline in disposable income over the review period and in 2016. As a result, Greek consumers are reducing ...

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    Country Report

    Pet Products in Greece

    May 2017

    Sales of pet products are set to decline further in 2017, yet at a slightly slower rate in comparison to 2016. The improved performance is because sales have already declined considerably. In volume terms, most categories are set to remain fairly ...

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    Country Report

    Better For You Beverages in Greece

    May 2017

    Weight management remains the key trend driving innovation in better for you beverages, with reduced sugar products under the spotlight of development. Consumers in Greece are becoming increasingly fitness conscious and, as one of the key factors in ...

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    Country Report

    Better For You Packaged Food in Greece

    May 2017

    Greek consumers continued to be highly influenced by prices in 2016, as disposable incomes declined further following the 2015 VAT increase in processed foods combined with the new austerity measures introduced in the same year. Overall, the average ...

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    Country Report

    Fortified/Functional Beverages in Greece

    May 2017

    Amidst the ongoing recession consumers are cutting back their spending on beverages and this continued to negatively affected retail volume sales of FF beverages in 2016, especially those fortified with vitamins and minerals which do not have ...

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    Country Report

    Fortified/Functional Packaged Food in Greece

    May 2017

    High selling prices in comparison to standard alternatives and a back-to-basics trend resulted in a decline in sales of fortified/functional packaged food. Amidst the limited growth potential, companies started to withdraw investment from the ...

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    Country Report

    Free From in Greece

    May 2017

    Although consumer awareness of food intolerance is still low in Greece, free from attracted growing attention from packaged food manufacturers and thereby high investment towards the end of the review period. Companies were keen to enter this niche ...

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    Country Report

    Naturally Healthy Beverages in Greece

    May 2017

    New launches and the emergence of new product types were observed in NH beverages in 2016. The recent publicity regarding the antioxidant properties of local herb, sideritis, drove developments in RTD tea with new launches of products which use the ...

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    Country Report

    Naturally Healthy Packaged Food in Greece

    May 2017

    Health and wellness nutritional trends proliferated in Greece at the end of the review period despite the recession, with more consumers changing their nutritional habits to introduce healthier foods. High fibre products in particular register good ...

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