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 Market Research for Greece

Euromonitor publishes reports on industries, consumers and demographics in Greece.

  • Industry specific reports offer insight into market size and market share in Greece; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Greece report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Greece in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Greece statistics page.

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Country Report

100% Home Delivery/Takeaway in Greece

Independent operations gained share in outlets, transactions and value sales during 2014, as consumer demand shifted towards small-scale operators and around-the-corner outlets. 100% home delivery/takeaway continued to be a foodservice channel with ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Cafés/Bars in Greece

The coffee trend is thriving in Greece, with Greeks drinking coffee increasingly often and in many different places. Take-away coffee has also become rather popular, given that consumers would rather save both time and money and have their fix ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Fast Food in Greece

Fast food outlets saw rising competition from all directions during the five year review period between 2009 and 2014, coming from both foodservice operations and from retail outlets. In search of alternatives to respond to this trend, fast food ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Full-Service Restaurants in Greece

Burgers is the new trend in full-service restaurants in Greece, with both chains and independents specialising in or expanding their menus to include burgers in 2014. North American full-service restaurants expanded by 18% in terms of number of ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Consumer Foodservice in Greece

High unemployment and low wages continued to drive more Greeks to open their own businesses in Greece during 2014, despite the decreased possibility of success. This was particularly evident in consumer foodservice, in which sales and transactions ...

Jun 2015 | US$2,100 | Add to cart | View details

Country Report

Self-Service Cafeterias in Greece

Active companies continued to grow in self-service cafeterias in Greece throughout 2014, boosting sales, transactions and outlet growth for the whole channel. Greeks were attracted by the convenience of one-stop shopping, including a snack as well as...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Street Stalls/Kiosks in Greece

Unemployment remained high in Greece in 2014, and spending decreased. These trends continued to drive Greeks into self-employment by either starting their own business or maintaining an operation despite its low revenues. Predictions for the success ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Beer in Greece

The merger between Olympic and Mythos breweries, which was completed in November 2014, brought significant changes to the competitive landscape. With two of the largest breweries joining forces and Athenian Brewery having witnessed substantial losses...

Jun 2015 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Cider/Perry in Greece

Sales of cider/perry experienced remarkable growth in 2014, especially given the gloomy scenario within other alcoholic drinks in Greece. However, in spite of this rise, consumption per capita remained low and most Greek consumers still regarded ...

Jun 2015 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in Greece

Despite cocooning developing into a key trend in Greece and the fact that most products in the category are positioned for home consumption, as well as several strong new product launches over the review period, RTDs/high-strength premixes was not ...

Jun 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Spirits in Greece

Cocktails became established as a key trend in Greece in 2014, and this created a prosperous basis for growth in a number of categories. In 2014, bitters recorded a volume increase of 6% in the on-trade, driven by the good performance of Aperol which...

Jun 2015 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Wine in Greece

Wine continued to register negative total volume growth in 2014, due to a variety of reasons. Greeks reduced their consumption of wine during the recession, although wine was amongst the most resilient categories, given its lower unit prices in ...

Jun 2015 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Alcoholic Drinks in Greece

Having witnessed huge losses over the review period in the context of the recession, alcoholic drinks began to show signs of recovery towards the end of the period, driven mostly by the performance of beer. Greek consumers were not even close to ...

Jun 2015 | US$2,100 | Pages: 88 | Add to cart | View details

Global Briefing

Apparel and Footwear in 2015: Trends, Developments and Prospects

The global apparel and footwear market delivers steady performance despite softer growth in China and much weaker outlook in Russia and Brazil. Meanwhile, a sustained recovery in Western Europe remains elusive and improving economies are yet to ...

May 2015 | US$1,325 | Pages: 42 | Add to cart | View details

Country Report

Baby and Child-Specific Products in Greece

According to latest Eurostat data, the number of births in Greece reached 94,100 in 2013, compared to 100,980 in 2012 (National Bureau of Statistics data), 106,000 in 2011 and 117,900 in 2009. The continuous decline in the number of births is related...

May 2015 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Bath and Shower in Greece

Amidst the recession, companies continue an all-out war of promotions and discounts in bath and shower, hindering value growth, which declines by 4% in 2014. The biggest category within bath and shower, body wash/shower gel, has been saturated by ...

May 2015 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Colour Cosmetics in Greece

Financially-ridden Greek consumers remained focused on the staples of colour cosmetics (mascara, foundation/concealer, powder, lipstick) during the financially difficult 2014, and opted for value-for-money offerings. Offers and discounts were ...

May 2015 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Deodorants in Greece

Product-wise, two main trends characterised deodorants in 2014. The first and main trend, which is here to stay, is favouring variants with fewer chemicals, which translates to increasing demand for paraben-free, and secondarily for aluminium-free ...

May 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Depilatories in Greece

Contradictory trends influence the performance of depilatories in Greece. While the recession originally forced women to reduce visits to salons and opt for depilation at home, increasing offers and discounts for laser hair removal makes this ...

May 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Fragrances in Greece

2014 was yet another year of decline for fragrances in recession-ridden Greece, but this fall seems to become more moderate. Sales of fragrances, being luxury items, have been severely hit ever since the recession came about. The recession trends ...

May 2015 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Hair Care in Greece

High levels of innovation characterised hair care in 2014. Product features and developments previously found only in the niche category of salon hair care are now flooding the supermarkets. Product innovation is mainly focused on two areas; the use ...

May 2015 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Men's Grooming in Greece

Men’s grooming is particularly affected by the recession, given that consumers are opting increasingly for products that can cover the needs of the whole family instead of gender-specific ones. This trend translates to losses for men’s grooming, with...

May 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Oral Care in Greece

Despite the recession, oral care displays a positive performance in Greece in 2014, as Greek consumers are trying to use prevention to avoid visits to the dentist that can actually cost them more. In fact, protection from caries, the most common ...

May 2015 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Beauty and Personal Care in Greece

The ongoing recession along with its devastating effects on disposable incomes take their toll on beauty and personal care value sales for yet another year in 2014. However, stabilisation trends are emerging in volume sales across a number of ...

May 2015 | US$2,650 | Pages: 119 | Add to cart | View details

Country Report

Sets/Kits in Greece

Sets/kits remains among the least affected categories by the recession, as these products represent a good value-for-money alternative against single products in categories like fragrances, colour cosmetics and skin care. Nevertheless, the ongoing ...

May 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Skin Care in Greece

Skin care remains the biggest single category within beauty and personal care in Greece. Faced with a plethora of choices, Greek consumers have come to look for products with specific features that fit their needs. At the same time, amidst the ...

May 2015 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Sun Care in Greece

Products that combine sun protection with tanning features (‘tan-boosters’), constituting the upcoming 'tan and protect' category represent one of the most dynamic trends in sun protection in Greece for 2014. Another upcoming trend, which is expected...

May 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Apparel Accessories in Greece

Spontaneous shopping declined considerably over the review period in Greece, with only a small difference in 2014, given that consumer confidence remains quite low. Greek consumers still avoid non-essential purchases especially on items they only buy...

May 2015 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Childrenswear in Greece

Parents in Greece seemed more willing to spend money on childrenswear in 2014 as the economic conditions in the country stabilised. The category had a four-year period of continuous falls during the recession and lost 28% of its value since 2009. In ...

May 2015 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Footwear in Greece

High unemployment levels and the increased need for practicality and convenience drove demand for everyday, casual items to the detriment of formal and fancy footwear. High-heeled shoes lost share as Greek women opted for flat or low-heeled shoes. In...

May 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Hosiery in Greece

Consumers in Greece suffered a five-year period of economic repression with serious losses of income, falling spending budgets and high unemployment rates during 2014. This period led to a series of changes in consumer perceptions and preferences, ...

May 2015 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Jeans in Greece

The recession boosted the need for convenient, handy and practical clothing which lasts longer and is multifunctional, so that it can be worn on a variety of different occasions. What is more, high unemployment meant fewer people were obliged to wear...

May 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Menswear in Greece

Fashion trends are rather important to Greek consumers and men in particular. Men in Greece follow fashion trends even though the harsh economic environment over the past five years shifted demand towards more affordable items and brands. Naturally, ...

May 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Apparel and Footwear in Greece

Apparel and footwear current value growth was positive in 2014, albeit marginally so. The effects of the recession were still evident in everyday lives and in consumer choices, but demand seemed to be boosted slightly by the stability of the ...

May 2015 | US$2,100 | Pages: 84 | Add to cart | View details

Country Report

Sportswear in Greece

Greek consumers are more willing to take up sport; it is reported that sports activities actually benefited from the recession and the downfall of the Greek economy. There are practical reasons behind this trend, as consumers now do not have as much ...

May 2015 | US$990 | Pages: 15 | Add to cart | View details

Country Report

Womenswear in Greece

Womenswear appeared to start recovering in 2014 after five consecutive years of declines. Greek consumers are still not confident about making big purchases and spending serious amounts of money; however they are starting to spend more on cheap items...

May 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Health and Wellness in Greece

Continuing the review period trend, health and wellness products saw a decline in value terms in 2014. This was partly due to a decline in volume sales across a number of health and wellness foods and beverages, and partly due to some of the most ...

Apr 2015 | US$2,100 | Pages: 94 | Add to cart | View details

Country Report

Other Hot Drinks in Greece

Within chocolate-based flavoured powder drinks, child-specific products continued to outperform adult ones in 2014. Adults have cut down on their consumption of chocolate-based flavoured powder drinks, in the context of health and wellness concerns ...

Apr 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Hot Drinks in Greece

With consumers left with less money to spend, one of the key outcomes of the recession was the rise of a cocooning trend, with ever more Greeks spending time at home. Spending at foodservice outlets declined again in 2014, as fewer consumers could ...

Apr 2015 | US$2,100 | Pages: 40 | Add to cart | View details

Country Report

Tea in Greece

Despite the lack of a tea drinking culture in Greece, tea performed better than expected in 2013 and 2014, although it witnessed a decline in both value and volume terms in both these years. Large investment in the category by Unilever Hellas SA was ...

Apr 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Coffee in Greece

Espresso was a key driver of growth for coffee in both the off-trade and on-trade channels in 2014. In both channels espresso outperformed instant coffee and filter coffee. Its performance was also dynamic in the on-trade channel where ever more ...

Apr 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Greece

Further declines in the birth rate, largely due to the economic downturn and financial instability, hinder volume growth for nappies/diapers/pants in Greece. Nevertheless, in 2014 the decline in the number of births was more moderate in comparison to...

Mar 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Tissue and Hygiene in Greece

In line with the extensive use of promotional activities and discounts, initiated both by manufacturers and retailers, tissue and hygiene products sales displayed negative value growth once again in 2014. The recession resulted in fierce competition ...

Mar 2015 | US$2,650 | Pages: 60 | Add to cart | View details

Country Report

Retail Tissue in Greece

Promotional activities and the products’ commodity status are the key drivers for growth in retail tissue. In this context sales were relatively resilient to the recession with most product types not witnessing major losses in volume terms.

Mar 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Sanitary Protection in Greece

Current value sales of sanitary protection declined amidst aggressive promotional activities by all players in towels in particular. Discounting is less prevalent in pantyliners; however, with towels accounting for a higher proportion of the ...

Mar 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Wipes in Greece

There were no developments in wipes over the past two years, and this restricted growth in sales. Maturity is a key obstacle to growth for baby wipes, which is the largest category within wipes in Greece, while other wipes types suffer from a lack of...

Mar 2015 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Greece

The sharp rise recorded in the number of inbound tourist arrivals in Greece during 2013 and 2014 boosted demand for AFH tissue as demand increased among the operators of hotels and other hospitality establishments throughout the year. In 2014 volume ...

Mar 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Greece

Cotton pads are taking market share from de-make up facial wipes. In value terms, cotton pads is for the third consecutive year the largest area within cotton wool/buds/pads. Pads performed better in volume, yet in value their growth was hindered by ...

Mar 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Incontinence in Greece

Demographics and promotional activities drive the incontinence category in Greece forward, with volume sales registering positive growth despite the economic downturn. The fact that Greece has an ageing population creates prosperous ground for growth...

Mar 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Home Insecticides in Greece

Home insecticides attracted robust investment by manufacturers, with several strong new product launches taking place in 2014. Innovation focused on new concepts and new formats, with dual function electric insecticides, foams and portable battery ...

Mar 2015 | US$990 | Pages: 20 | Add to cart | View details
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