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 Market Research for Greece

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View our Greece statistics page.

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Country Report

Dishwashers in Greece

Amidst the worst recession of the last decade, more and more Greek consumers are forced to choose between “must have appliances” and “nice to have appliances”. Dishwashers are increasingly falling into the “nice to have” –if not outright luxury- ...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Food Preparation Appliances in Greece

Although significantly affected by the recession, food preparation appliances shows stronger resilience compared to other categories. Like other small appliances, food preparation appliances have short replacement cycles and are more affordable ...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Heating Appliances in Greece

Heating appliances saw significant momentum in 2011 and 2012, as more and more Greeks turned to other, non-oil heating sources. With oil prices raging in 2011, and even more so in 2012, many households were forced to stop buying oil, or bought ...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Home Laundry Appliances in Greece

The economic recession is behind the heavy losses in home laundry appliances. With construction almost non-existent, and with disposable incomes squeezed due to wage cuts, rising unemployment rates and increased taxation, Greek consumers simply put ...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Irons in Greece

Irons saw a significant volume and value decline in 2012; barely affected by the steep economic recession and the dive of disposable income. Greek consumers simply see no immediate need for a new iron in 2012, as long as their older one still ...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Large Cooking Appliances in Greece

The steep economic recession and the dive of new construction are the two key factors behind the significant losses suffered by large cooking appliances, which saw volume and value sales squeezed by 21% and 25%, respectively, in 2012. With ...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Microwaves in Greece

The decline in disposable income has taken its toll on microwaves, too. However, being dominated by economy products – including private label lines – microwaves was the category within major appliances to see the smallest volume decline in 2012. ...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Consumer Appliances in Greece

The market of consumer appliances was heavily affected by the economic recession. Booming unemployment rates, wage and pension cuts and rising taxation literally squeezed the disposable income of Greek consumers; moreover, Greek banks have ...

Feb 2013 | US$2,400| Add to cart | View details ›

Country Report

Personal Care Appliances in Greece

The effects of the economic recession on disposable income were visible on personal care appliances in 2012, which saw their volume sales decline by 11%, and value sales further contract by 17%. Volume decline for personal care appliances is ...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Refrigeration Appliances in Greece

The severe economic recession is affecting not only refrigeration appliances in 2012, but all major appliances in Greece. Amidst generalised uncertainty, unemployment rate exceeding 20%, wage and pension cuts combined with rising taxation, Greek ...

Feb 2013 | US$900| Add to cart | View details ›

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