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 Market Research for Greece

Euromonitor publishes reports on industries, consumers and demographics in Greece.

  • Industry specific reports offer insight into market size and market share in Greece; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Greece report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Greece in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Greece statistics page.

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Country Report

Cigars in Greece

Cigar smoking in Greece was traditionally a habit of the affluent or a means of showing off among male consumers from lower socio-economic groups. However, this tradition has changed as a result of the recession. Only the very affluent could afford ...

Jul 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Tobacco in Greece

Volume sales of tobacco products in Greece continued to decline in 2013. This was partly the result of ever more Greeks quitting smoking, mainly due to the fact that they can no longer afford it, but was also due to rising health awareness and ...

Jul 2014 | US$1,900 | Pages: 55 | Add to cart | View details

Country Report

Smoking Tobacco in Greece

Pipe tobacco is generally preferred by older Greek smokers and is considered a habit of the past. For younger smokers, pipes are seen as old-fashioned, with demand for pipe tobacco therefore declining further in 2013. The closure of many specialist ...

Jul 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Cigarettes in Greece

The illicit trade of cigarettes in Greece continued to thrive in 2013, resulting in huge losses for tobacco manufacturers. There were three types of products available on the black market, these being regular branded products which have been ...

Jul 2014 | US$900 | Pages: 36 | Add to cart | View details

Country Report

Smokeless Tobacco in Greece

In 2013, sales of smokeless tobacco remained negligible in Greece. The category also has little growth potential given the fact that tobacco specialists are declining in number and such products tend to be sold either via such specialists or the ...

Jul 2014 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Health and Wellness Tourism in Greece

Health and wellness tourism posted a decline of 43% in current value terms in 2013. The decline derived primarily from medical tourism, with poor infrastructure and major cuts in the healthcare system amidst the recession hindering growth and the ...

Jul 2014 | US$900 | Pages: 8 | Add to cart | View details

Country Report

Travel and Tourism in Greece

2013 was a good year for the travel and tourism industry in Greece despite the economic downturn. The number of international visitors increased significantly while domestic trips displayed better results in comparison to previous years. The increase...

Jul 2014 | US$1,900 | Pages: 60 | Add to cart | View details

Country Report

Tourism Flows Domestic in Greece

Domestic tourism in Greece is far more common than outbound tourism. The widespread availability of tourist sites in the country greatly contributes to this. Most Greeks take their holidays during the summer, and with most favouring beach holidays, ...

Jul 2014 | US$900 | Pages: 10 | Add to cart | View details

Country Report

Tourism Flows Inbound in Greece

Coverage in the Chinese media drove a boost in arrivals from China in 2013. With a number of Chinese celebrities having chosen Greece as a background setting to promote their new works, the popularity of Greece as a holiday destination among Chinese ...

Jul 2014 | US$900 | Pages: 13 | Add to cart | View details

Country Report

Tourism Flows Outbound in Greece

The number of outbound departures declined by 2% in 2013. International travel is not as common among Greeks as among other Europeans. There are many Greeks who have never left the country, with a good proportion not having any interest in travelling...

Jul 2014 | US$900 | Pages: 12 | Add to cart | View details

Country Report

Tourist Attractions in Greece

The number of people visiting tourist attractions in 2013 increased by 5% to reach 23 million. Value sales, however, declined by 6% in current terms to €434 million. Historical buildings/sites was the best performing category, registering a 16% ...

Jul 2014 | US$900 | Pages: 10 | Add to cart | View details

Country Report

Transportation in Greece

Ryanair launched flights from Athens E Venizelos Airport to Rome, Milan, London, Brussels and Paphos as well as Crete, Rhodes and Thessaloniki in spring 2014. This is set to boost tourism and lead to fierce competition by forcing other airlines to ...

Jul 2014 | US$900 | Pages: 11 | Add to cart | View details

Country Report

Travel Accommodation in Greece

Demand for travel accommodation in 2013 was on the rise as a result of an increase in the number of visitors. The number of bed nights thus saw an increase of 7% on 2012. This was largely the outcome of a prolonged tourist season as in 2013 arrivals ...

Jul 2014 | US$900 | Pages: 14 | Add to cart | View details

Country Report

Travel Retail in Greece

Travel retail sales posted an increase of 4% in current value terms in 2013. With value sales of €439 million, offline package holidays was the largest category within travel retail, although it has been stagnating as more Greeks are starting to ...

Jul 2014 | US$900 | Pages: 12 | Add to cart | View details

Country Report

Car Rental in Greece

New laws effective from 1 January 2013 lifted many restrictions on the opening and operating of a series of professional services, one of which is car rental. Small vans and chauffeur-driven cars are now licensed. Travel agencies and hotels can lease...

Jul 2014 | US$900 | Pages: 10 | Add to cart | View details

Country Report

Spirits in Greece

One of the key developments in spirits was the entry of Coca-Cola Hellenic Bottling Co (HBC). Coca-Cola entered the market by taking over the rights for the distribution of the brand Ouzo Plomariou from WS Karoulias, whilst a few months later the ...

Jun 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Cider/Perry in Greece

Despite the growth in tourism, which was expected to boost sales of cider in 2013, this did not happen, simply because the northern Europeans who visited Greece this year, and who are the key consumer base for cider, opted mostly for all-inclusive ...

Jun 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in Greece

RTDs/high-strength premixes witnessed a steep decline in 2013, with all the different product types failing to establish a consumer base. Vodka-based Smirnoff North and Ursus Roter lost momentum amidst the recession, as Greeks no longer ordered ...

Jun 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Alcoholic Drinks in Greece

After several years of steep declines, 2013 was a better year for alcoholic drinks in Greece. Although growth remained negative in both current value and volume terms, the declines were more moderate in comparison with previous years, with some ...

Jun 2014 | US$1,900 | Pages: 97 | Add to cart | View details

Country Report

Beer in Greece

In view of the political unrest in the Middle East, and with Ryanair introducing more flights to several islands in Greece, tourist arrivals to Greece saw a significant rise in 2013. This had a positive impact on sales of beer, which during the ...

Jun 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Wine in Greece

Despite the fact that Greece produces a good amount of wine, spending on wine is declining. Greeks are drinking less wine nowadays, but also, when they do, price is a key factor in terms of which wine they choose. Artisanal products claimed an ever ...

Jun 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Health and Wellness in Greece

For another consecutive year, health and wellness products display negative growth in context of the economic downturn. Both volume and value sales see a decline, as a result of financially constrained consumers reducing spending on added-value ...

Jun 2014 | US$1,900 | Pages: 88 | Add to cart | View details

Country Report

Grocery Retailers in Greece

Grocery retailers in Greece continued to undergo a series of developments as a result of the economic situation in the country, as well as from ongoing variations to legislation. The recession brought numerous changes to the channel, bringing price ...

Jun 2014 | US$900 | Pages: 59 | Add to cart | View details

Country Report

Health and Beauty Specialist Retailers in Greece

In 2013 unemployment continued to escalate in Greece with consumers and retailers becoming increasingly more desperate as signs of a recovery remained distant. Consumer confidence was low and Greeks continued to cut down on their spending despite the...

Jun 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Homeshopping in Greece

The unstable economic climate and the recession continued to affect consumer attitudes in Greece. Being a channel with a relatively high average price, homeshopping was naturally challenged by the considerable drop in consumer spending on ...

Jun 2014 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Internet Retailing in Greece

While the Greek economy may have looked depressing in 2013, there was good news when it came to internet retailing. The channel witnessed further positive performance in 2013 with a 26% increase in value sales. Rising broadband penetration and a ...

Jun 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Leisure and Personal Goods Specialist Retailers in Greece

The failure of any real recovery to take hold in Greece, combined with the deepening problem of unemployment affecting both real incomes and consumer confidence, resulted in further declines for leisure and personal goods specialist retailers in ...

Jun 2014 | US$900 | Pages: 41 | Add to cart | View details

Country Report

Mixed Retailers in Greece

Low consumer confidence as a result of the ongoing austere conditions in the Greek economy continued to impact retailing in Greece. Value sales in mixed retailers continued to suffer as a direct impact of this situation. Greeks are faced with high ...

Jun 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Vending in Greece

In 2013 the vending channel posted a further negative performance with an 18% drop in value sales. The main reason for this decline was the recession, which still had a great impact on the purchasing behaviour of Greeks. Consumers adjusted their ...

Jun 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Apparel and Footwear Specialist Retailers in Greece

Apparel and footwear specialist retailing continued to suffer in 2013 as a result of the economic conditions in Greece, which led consumers to limiting spending. Trends indicated an inclination to purchase cheaper items and budget brands, while ...

Jun 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Direct Selling in Greece

The financial crisis, which began in 2009, remained an obstacle to the performance of direct selling. Greek consumers reduced their expenditure, witnessing their income being reduced and taxes at higher levels than ever. Direct selling, however, ...

Jun 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Electronics and Appliance Specialist Retailers in Greece

Electronics and appliance specialist retailers underwent changes over the review period due to retailers trying to ensure traffic amid the recession. The competitive environment consolidated around a few large players, while operating companies ...

Jun 2014 | US$900 | Pages: 40 | Add to cart | View details

Country Report

Retailing in Greece

Greece was still undergoing a period of recession with a weak economy in 2013. Unemployment was above 25% and consumer confidence low, hence there was no surprise that retail spending continued to decline in 2013. The worst of the economic crisis ...

Jun 2014 | US$1,900 | Pages: 142 | Add to cart | View details

Country Report

Incontinence in Greece

Greece’s population is ageing and this translates into strong growth potential for incontinence products. Although the ongoing economic recession is hindering the performance of the category to a certain extent given that massive cuts in pensions has...

May 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Greece

As the economic crisis continues to dominate the lives of the vast majority of Greek people, many are reluctant to have children and this has resulted in a sharp decline in birth rates. Financially struggling Greek couples are hesitating to start ...

May 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Tissue and Hygiene in Greece

With most tissue and hygiene products maintaining commodity status in Greek households, volume sales in many categories were only slightly negatively affected by the economic recession, although demographic changes have limited volume growth. Value ...

May 2014 | US$2,400 | Pages: 64 | Add to cart | View details

Country Report

Retail Tissue in Greece

Within the context of Greece’s ongoing economic recession, declining disposable incomes and rising unemployment, consumer behaviour is Greece has changed considerably in recent years. Many consumers are beginning to purchase only what is absolutely ...

May 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Sanitary Protection in Greece

Value for money became the key trend in sanitary protection in Greece at the end of the review period. While the category remained relatively resilient to the economic crisis in volume terms, value sales have been falling for several years as price ...

May 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Wipes in Greece

With disposable incomes in Greece having fallen tremendously in recent years, unemployment rates reaching 27% in 2013 and widespread uncertainty about the future of the country’s economic situation, many Greeks were forced to alter their consumption ...

May 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Greece

The sharp rise recorded in the number of inbound tourist arrivals in Greece during 2013 boosted demand for away-from-home tissue and hygiene as demand increased among the operators of hotels and other hospitality establishments throughout the year. ...

May 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Greece

Although cotton wool/buds/pads are considered basic and essential products for all which are essential for all Greek households, the economic recession continued to take its toll on sales in the category during 2013. The impact of the economic ...

May 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Concentrates in Greece

Following several years of steep declines, 2013 was a better year for both power and liquid concentrates. Liquid concentrates highly benefits from the recession. Presenting a cheap alternative to juice and an overall economic solution for a ...

May 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Juice in Greece

Consumption of juice declines rapidly in Greece amidst the economic downturn. With disposable incomes having been squeezed tremendously over the past three years, Greeks purchase juice far less frequently than the used to. Chilled products decline at...

May 2014 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Soft Drinks in Greece

With the country falling deeper into recession and disposable incomes squeezing further during 2013 in context of tax hikes and rising living costs in Greece, it comes as no surprise that consumption of soft drinks dropped. Consumers notably decrease...

May 2014 | US$1,900 | Pages: 80 | Add to cart | View details

Country Report

RTD Coffee in Greece

In context of the ongoing recession and with Greeks left with less money to spend, it is not surprising that consumption of RTD coffee is rapidly declining. Such products are seen as overpriced, and with prices of fresh coffee having fallen ...

May 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

RTD Tea in Greece

Regardless of the recession, the RTD tea category continues to display positive growth for another consecutive year. Large investment in the category, it’s healthy positioning which is further enhanced by the constant launches of green tea-based ...

May 2014 | US$900 | Add to cart | View details

Country Report

Sports and Energy Drinks in Greece

Sales of sports and energy drinks continue to display impressive growth, despite the difficult economic conditions in Greece, driven by the performance of energy drinks. The category continues to take market share from carbonates, yet growth derives ...

May 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Bottled Water in Greece

Impulse purchases of bottled water are declining at a faster rate in comparison to sales via supermarkets, due to consumers being forced to reduce spending on non-essential items as a result of economic concerns. Consumers are thus increasingly ...

May 2014 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Carbonates in Greece

Consumption of carbonates in Greece declines rapidly for one more consecutive year despite large investment in the category. Innovation has been under the spotlight over the past year, with organic products, products sweetened with stevia and new ...

May 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Tea in Greece

Tea is still a niche market in Greece, yet performs well amidst the recession, possibly due to its still low base. There is not an established tea culture in Greece, with coffee remaining the most preferred hot drink amongst the majority in Greece, ...

May 2014 | US$900 | Pages: 25 | Add to cart | View details
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