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Greece

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Greece.

Greece StatisticsConsumer Lifestyles in Greece

Greece Country BriefingsFuture Demographics: Greece in 2030

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    Megatrends

    Healthy Living: The New Face of Healthy Ageing

    Dec 2017

    A growing ageing population is both an economic challenge and a business opportunity. As populations age, life’s milestones are deferred, and more people in the later stages of life assume the typical responsibilities of their younger counterparts, ...

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    Megatrends

    Ethical Consumer: Mindful Consumerism

    Dec 2017

    Increasing awareness around ethical and environmental issues is driving the rise in mindful consumption. Although interest in ethical living is higher in emerging markets, it is still developed economies that lead the commercialisation of ...

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    Megatrends

    Experience More Across the Customer Journey

    Dec 2017

    In the age of digital transformation, consumers strive to experience more across the customer journey. To meet consumers’ expectations, brands need to take a consumer-centric view, looking at each touchpoint in the path to purchase and after, to ...

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    Country Profile

    Greece: Country profile

    Dec 2017

    Greece’s economy will gradually begin to strengthen in 2017. Domestic consumption, a strong rebound in exports, a revival in tourism and a modest rise in investment support the recovery. The on-going programme of fiscal consolidation, high ...

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    Country Report

    Soup in Greece

    Nov 2017

    In line with the ongoing shift towards healthier and lighter meal options, soup consumption is on the rise among younger urban Greeks. However, most Greeks still regard soup as being exclusively for the winter months, or as a food to be consumed to ...

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    Country Report

    Spreads in Greece

    Nov 2017

    The main factor behind the negative performance of spreads in 2017 was the lack of a strong breakfast culture in Greece, where most people consider dinner to be the most important meal of the day. All breakfast-oriented product types performed poorly...

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    Country Report

    Sauces, Dressings and Condiments in Greece

    Nov 2017

    Amidst the ongoing socioeconomic turmoil in Greece, recent years have seen many consumers seek to save money by reducing spending on foodservice and instead cooking their own meals at home more often. This trend has benefited a number of categories ...

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    Country Report

    Ready Meals in Greece

    Nov 2017

    The ongoing economic crisis in Greece continued to have a negative effect on ready meals in 2017, with most cash-strapped consumers regarding these products as a luxury. High unemployment rates, falling disposable incomes and the need to cut down on ...

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    Country Report

    Baked Goods in Greece

    Nov 2017

    The health and wellness trend drove forward developments within most categories of baked goods in 2017, supporting value sales at a time when Greek consumers were conservative with their spending. Maturity remained a key obstacle to volume growth for...

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    Country Report

    Breakfast Cereals in Greece

    Nov 2017

    A key obstacle to the performance of breakfast cereals in Greece is the lack of a strong breakfast culture, with lunch and dinner being the main meals for most Greeks. In this context, all breakfast products underperform. A growing proportion of ...

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    Country Report

    Processed Fruit and Vegetables in Greece

    Nov 2017

    After several years of unremitting recession, the economic turmoil continued in Greece in 2017. New austerity measures were introduced during the year, resulting in a further decline in disposable incomes. In view of these developments, consumer ...

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    Country Report

    Processed Meat and Seafood in Greece

    Nov 2017

    The deteriorating financial conditions in Greece posed the main obstacle to growth of processed meat and seafood in 2017. After several years of continuous decline, the ravaged Greek economy was still showing no signs of stabilisation, with new harsh...

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    Country Report

    Rice, Pasta and Noodles in Greece

    Nov 2017

    Sales of rice, pasta and noodles decreased in 2016 due to Carrefour’s bankruptcy, which translated to losses in consumption to some degree, but also because Greece during the 2015 move on capital control stocked up on staples, and this resulted in ...

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    Country Briefing

    Natural Resources: Greece

    Nov 2017

    Greece is a net agricultural importer, while it is still reliant on fossil fuel imports to meet most of energy needs. Economic recession partly contributed to a lower level of carbon dioxide (CO2) emissions, but it also negatively impacted various ...

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    Country Report

    Consumer Lending in Greece

    Oct 2017

    The outstanding balance of consumer lending continued to decline in 2017. Consumer lending stayed at particularly low levels, with repayments of existing loans and writing-off of non-performing loans (NPLs) outweighing new provisions. The rising rate...

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    Country Report

    Analgesics in Greece

    Oct 2017

    Analgesics is expected to grow between 2017 and 2022, driven by higher self-medication and the OTC price liberation law, with retail prices set to increase during the forecast period. Price liberation came into effect in 2017; however, the impact is ...

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    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Greece

    Oct 2017

    In line with increasing self-medication, cough, cold and allergy (hay fever) remedies is expected to grow between 2017 and 2022. Value sales are anticipated to grow faster than volume, because of OTC price liberation in 2017. In practice, prices are ...

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    Country Report

    Dermatologicals in Greece

    Oct 2017

    Herbal/traditional dermatologicals are attracting strong investment and are starting to claim a growing market share within dermatologicals. A shift is being seen from standard products to herbal alternatives, which are regarded as a milder solution ...

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    Country Report

    Digestive Remedies in Greece

    Oct 2017

    Sales of digestive remedies are set to increase due to the increase in self-medication and the OTC price liberation implemented in January 2017. This is expected to result in increases in retail prices in the coming years, and contribute to value ...

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    Country Report

    Eye Care in Greece

    Oct 2017

    Self-medication is increasing in Greece, as consumers cut back on expenses such as visiting a doctor. Eye care is still dominated by prescription products, given that when it comes to eye health, self-medication is not as prevalent. Greeks are still ...

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