Greece

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Greece. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Greece StatisticsConsumer Lifestyles in GreeceGreece Country BriefingsFuture Demographics: Greece in 2030

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    Cat Food in Greece

    May 2018

    Internet retailing and hypermarkets both recorded strong growth in cat food value sales in 2017. However cats require less volume of food and therefore the money saving that internet retailing offers is not such a strong incentive as for dog food. ...

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    Dog Food in Greece

    May 2018

    Grocery retailers witnessed positive growth in dog food sales, with the re-opening of former Carrefour outlets under the Sklavenitis banner but also benefiting from the convenience of one-stop shopping and the fact that grocery retailers allocate ...

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    Other Pet Food in Greece

    May 2018

    Premiumisation is a new trend in other pet food, where mid-priced and economy products accounted for the lion’s share of sales during the review period. It is mostly in small mammal food where premium brands witnessed momentum and more specifically ...

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    Pet Care in Greece

    May 2018

    With Greece in recession for almost a decade there were minimal developments in pet food and pet care. Polarisation gathered pace at the end of the review period. While economy pet food sales recorded a positive CAGR over the review period, ...

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    Pet Products in Greece

    May 2018

    With consumer confidence not expected to recover in the short term and disposable incomes set to remain low as consecutive austerity measures and tax hikes take their toll on consumer purchasing power, the outlook for pet care products is not ...

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    Baby and Child-Specific Products in Greece

    May 2018

    The ongoing demographic crisis continues to take a toll on baby and child-specific products in Greece. Since the recession commenced in 2009, the birth rate has declined. Sliced disposable incomes due to the economic crisis and austerity measures ...

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    Bath and Shower in Greece

    May 2018

    In 2017, the same as in previous crisis-ridden years, bath and shower was characterised by intense promotions and offer-hunting. Greek consumers have become bargain-hunters, basing their choice of brand on what is on offer. While most still prefer to...

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    Colour Cosmetics in Greece

    May 2018

    Much reduced due to the Greek crisis, colour cosmetics returned to positive, if still very weak, current value growth in 2016 and 2017, driven by increased tourism, consumer prioritisation of beauty and personal care over apparel and footwear, and ...

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    Deodorants in Greece

    May 2018

    Amid ongoing financial distress and downsized disposable incomes, consumers make calculated purchases. In this context, sales of deodorants were still characterised in 2017 by a frenzy of promotions. Price wars are seen by manufacturers as the main ...

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    Depilatories in Greece

    May 2018

    During 2017, value sales of depilatories remained under pressure. Over the review period, laser hair removal became substantially more affordable and embraced by an ever-increasing portion of the female population in Greece. Beauty salons that offer ...

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    Fragrances in Greece

    May 2018

    Premium fragrances has been hardest hit by Greece’s economic recession among all beauty and personal care categories. Comprising of very expensive and non-essential products, value sales have been drastically downsized as consumers have turned to ...

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    Hair Care in Greece

    May 2018

    Hair care in 2017 was characterised by two contradicting trends, which are predicted to continue in the forecast period: on the one hand, product innovation and premiumisation with trends from salons reaching the mass market and a focus on a natural ...

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    Mass Beauty and Personal Care in Greece

    May 2018

    Premiumisation, mainly revolving around the “natural” trend, and intense promotional activity were two contradicting trends characterising the performance of key categories within mass beauty and personal care in 2017. They will continue over the ...

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    Men's Grooming in Greece

    May 2018

    During the review period, sliced disposable incomes led Greek consumers to favour products that are suitable for the entire household, rather than gender-specific items. In this context, men’s grooming stagnated in 2017, recording volume decline ...

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    Oral Care in Greece

    May 2018

    Ongoing economic hardship in the country and manufacturers engaging in price wars to gain share meant that oral care witnessed declining value sales in 2017. The negative economic climate and increased promotional intensity outweigh manufacturers’ ...

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    Beauty and Personal Care in Greece

    May 2018

    Following the outbreak of the Greek crisis and the substantial reduction in disposable incomes, beauty and personal care in Greece witnessed significant decline. Consumers have been keen to abandon any purchases deemed unnecessary, trade down and ...

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    Premium Beauty and Personal Care in Greece

    May 2018

    Since the Greek crisis commenced in 2009, value sales of premium beauty and personal care have plummeted. Faced with sliced disposable incomes and general uncertainty, Greek consumers have migrated towards mass brands, cutting down on non-essential ...

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    Skin Care in Greece

    May 2018

    The abundance of offers and discounts across all channels continued to take its toll on skin care value sales in 2017. Promotional packages (eg facial cream with free eye cream, or buy-one-get-one-free facial cream), the rising popularity of ...

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    Sun Care in Greece

    May 2018

    Volume-wise, 2017 was another positive year for sun care in Greece. In line with general health trends, Greek consumers are becoming increasingly aware of the dangers associated with excess exposure to the sun, while the increase in tourist arrivals ...

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    100% Home Delivery/Takeaway in Greece

    May 2018

    The trend that favoured coffee takeaway during the review period was in full bloom in 2017, driving growth for the 100% home delivery/takeaway channel as a whole. Coffee specialist businesses developed further, primarily through chain expansion but ...

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