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 Market Research for Greece

Euromonitor publishes reports on industries, consumers and demographics in Germany.

  • Industry specific reports offer insight into market size and market share in Germany; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Germany report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Germany in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Greece statistics page.

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Country Report

Beer in Greece

Although the economic crisis certainly took its toll on beer, this was amongst the least affected categories, benefiting from consumers trading down from spirits both in the off and on-trade channels. Tax hikes did not have such a big impact on ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Cider/Perry in Greece

Qualitative changes in tourism had an adverse affect on sales of alcoholic drinks overall, impacting on-trade consumption in particular. However, some categories were hit harder than others. More specifically, sales of cider/perry faced a ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Alcoholic Drinks in Greece

Alcoholic drinks in Greece witnessed steep declines as a result of the economic crisis in 2011. First of all, rises in VAT and Excise Taxes during 2010 resulted in high unit price increases. In some categories, the price of spirits increased by up to...

May 2012 | US$1,900| Add to cart | View details ›

Country Report

Rtds/High-Strength Premixes in Greece

Despite the unsatisfactory performance of 2010’s new product launches, RTDs/high-strength premixes continued to be in the spotlight of developments, with numerous new products entering the category in 2011. RTD cocktails and vodka-based liqueurs were...

May 2012 | US$900| Add to cart | View details ›

Country Report

Spirits in Greece

Tax hikes had a tremendous effect on sales of spirits in 2010. With rises in excise pushing prices upwards by approximately 30%, consumption of spirits was massively impacted with sales displaying steep declines. A migration to domestic spirits was ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Wine in Greece

The economic downturn led to a decline in sales of wine. Consumers reduced spending in all non-commodity goods along and in this context wine sales were also affected. The category benefited to an extent from consumers trading down from spirits, yet ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Packaged Food in Greece

With manufacturers focusing on maintaining volume sales, discounting became a common practice across the packaged food market. This strategy aimed to prevent consumers reducing consumption or migrating to private label products. To an extent, ...

Apr 2012 | US$6,500| Add to cart | View details ›

Country Report

Financial Cards and Payments in Greece

Greece has managed to avoid all-out default only because the European Central Bank (ECB), the European Union (EU), and the International Monetary Fund (IMF) collectively referred to as the “Troika” provided Greece with a €110 billion emergency loan ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Consumer Lending in Greece

Any conversation or analysis regarding consumer lending in Greece must begin with an honest assessment of the overall debt and borrowing capacity of the state as a whole. The current financial crisis is multifaceted and pervades all aspects of not ...

Apr 2012 | US$900| Add to cart | View details ›

Consumer Lifestyle

Consumer Lifestyles in Greece

After several years of post-Olympic games extravagance, the 2008 economic downturn led to more cautious spending among Greek consumers, and the current debt crisis has prompted many consumers to reduce their spending further. Overall, the Greeks ...

Feb 2012 | US$1,900| Add to cart | View details ›

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