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 Market Research for Greece

Euromonitor publishes reports on industries, consumers and demographics in Greece.

  • Industry specific reports offer insight into market size and market share in Greece; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Greece report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Greece in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Greece statistics page.

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Country Report

Computers and Peripherals in Greece

Spectacular growth for tablets and signs of stabilisation for the rest of computers and peripherals were the main stories in 2014. Total volume sales of tablets rocketed by 264% in 2013 and by another 61% in 2014, to reach 694,800 units – and ...

Nov 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Home Audio and Cinema in Greece

After four years of double-digit declines for home audio and cinema, volume sales saw a slower decline in 2014, as the category tended to stabilise at this low point. Amidst yet another difficult year for the economy, the majority of Greek consumers ...

Nov 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Imaging Devices in Greece

The ongoing economic recession and the proliferation of smartphones caused imaging devices to decline for yet another year, recording a 13% decline in retail volume terms in 2014. The momentum of smartphones, which are equipped with cameras which ...

Nov 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

In-Car Entertainment in Greece

The landscape of in-car entertainment underwent a dramatic transformation over recent years, as the recession took a severe toll on sales of cars, which touched a historic low in 2013, with 59,000 new cars sold, compared with sales of 280,000 in ...

Nov 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Mobile Phones in Greece

Despite cuts in consumer spending due to the economic recession, the proliferation of smartphones remained strong during 2014, changing the landscape of mobile telephony in Greece. 2013 was the first year in which sales of smartphones surpassed those...

Nov 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Consumer Electronics in Greece

The ongoing recession which hit the Greek economy continues to put immense pressure on consumer electronics. Shrinking disposable incomes caused by raging unemployment rates, and the unprecedented austerity measures undertaken by the Greek ...

Nov 2014 | US$1,900 | Pages: 81 | Add to cart | View details

Country Report

Portable Players in Greece

Retail volume sales of portable players in Greece declined by 39% in 2014. Like so many other product types, portable MP3 players and portable multimedia players are gradually disappearing due to the proliferation of smartphones with audio and video ...

Nov 2014 | US$900 | Pages: 24 | Add to cart | View details

Future Demographic

Greece in 2030: The Future Demographic

In 2030, the population of Greece will reach 10.3 million, a decrease of 7.4% from 2012. Population decline over this period will be driven by natural depopulation due to the number of deaths exceeding the number of births, as well as negative net ...

Nov 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Dog Food in Greece

As a result of dog ownership declining and with the recession resulting in disposable incomes shrinking, spending on dog food is set to fall further in 2014. The decline will be marginal in volume terms but value sales will continue to fall at a ...

Nov 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Other Pet Food in Greece

Other pet food is set to post a decline in both current value and volume terms in 2014. The declines will be slightly more modest in comparison to 2013, but other pet food seems to be a category badly hit by the recession.

Nov 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Pet Products in Greece

In 2014, value sales of pet care products are expected to decline further. The decline, however, is set to be slower in comparison to 2013. This is because the category already contracted considerably over the review period.

Nov 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Cat Food in Greece

Cat food is set to register negative growth in 2014 in both volume and current value terms. The economic downturn is largely responsible for Greeks reducing their spending on their cats. The effect will be more significant on premium cat food as ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Pet Care in Greece

The Greek pet care market is set to register a negative performance for the fourth consecutive year in 2014 as the recession hinders spending on all non-essential items. With disposable incomes having declined considerably and consumer confidence at ...

Nov 2014 | US$1,900 | Pages: 50 | Add to cart | View details

Country Report

Cafés/Bars in Greece

Consumer spending dropped even further in cafés/bars during 2013; however, new business development was still on the rise. New outlets opened at an even faster rate than old ones closed down, as there was a growing need for self-employment in Greece....

Oct 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Fast Food in Greece

Fast food operations saw immense competition from other foodservice channels and from food specialist retailers during 2013. Channels such as cafés/bars, 100% home delivery/takeaway, self-service cafeterias and even street stalls/kiosks gained ground...

Oct 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Full-Service Restaurants in Greece

The recession continued to have a negative impact on the performance of full-service restaurants in Greece during 2013. Consumers were forced to make cutbacks in most areas of their lives, including entertainment and foodservice of every kind, but ...

Oct 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Consumer Foodservice in Greece

Demand for consumer foodservice in Greece continued to fall in 2013; albeit at a slower pace than in the previous two years. Greeks still faced difficulties due to high unemployment and low disposable incomes, and confidence remained low. However the...

Oct 2014 | US$1,900 | Pages: 119 | Add to cart | View details

Country Report

Self-Service Cafeterias in Greece

The number of outlets increased for self-service cafeterias in 2013, as the leader Venetis AVEET continued to invest in the channel. Nevertheless, self-service cafeterias only has a marginal presence in overall consumer foodservice in Greece, ...

Oct 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Street Stalls/Kiosks in Greece

High unemployment rates and falling levels of income in Greece continued to drive Greeks into self-employment. Many decided to start their own business amidst the recession, with this increasing the number of operators of street stalls/kiosks during ...

Oct 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in Greece

With unemployment being as high as 27% in 2013, and with little prospect of finding a new job or a position providing a satisfying wage, many Greeks decided to open their own business. 100% home delivery/takeaway thus saw the opening of many new ...

Oct 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Financial Cards and Payments in Greece

The ongoing recession which hit the Greek economy continued to put immense pressure on consumer spending, and this had an adverse effect on payments, whether electronic payments or cash transactions. Tumbling disposable incomes, high unemployment ...

Oct 2014 | US$1,900 | Pages: 66 | Add to cart | View details

Country Report

Consumer Lending in Greece

Caution was the key characteristic of consumer lending in 2014, as everybody sought to confirm whether stabilisation was a real trend, or just political optimism. For this reason, consumer credit in Greece remained at extremely low levels during ...

Oct 2014 | US$1,900 | Pages: 17 | Add to cart | View details

Country Report

Cigars in Greece

Cigar smoking in Greece was traditionally a habit of the affluent or a means of showing off among male consumers from lower socio-economic groups. However, this tradition has changed as a result of the recession. Only the very affluent could afford ...

Jul 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Tobacco in Greece

Volume sales of tobacco products in Greece continued to decline in 2013. This was partly the result of ever more Greeks quitting smoking, mainly due to the fact that they can no longer afford it, but was also due to rising health awareness and ...

Jul 2014 | US$1,900 | Pages: 55 | Add to cart | View details

Country Report

Smoking Tobacco in Greece

Pipe tobacco is generally preferred by older Greek smokers and is considered a habit of the past. For younger smokers, pipes are seen as old-fashioned, with demand for pipe tobacco therefore declining further in 2013. The closure of many specialist ...

Jul 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Cigarettes in Greece

The illicit trade of cigarettes in Greece continued to thrive in 2013, resulting in huge losses for tobacco manufacturers. There were three types of products available on the black market, these being regular branded products which have been ...

Jul 2014 | US$900 | Pages: 36 | Add to cart | View details

Country Report

Smokeless Tobacco in Greece

In 2013, sales of smokeless tobacco remained negligible in Greece. The category also has little growth potential given the fact that tobacco specialists are declining in number and such products tend to be sold either via such specialists or the ...

Jul 2014 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Health and Wellness Tourism in Greece

Health and wellness tourism posted a decline of 43% in current value terms in 2013. The decline derived primarily from medical tourism, with poor infrastructure and major cuts in the healthcare system amidst the recession hindering growth and the ...

Jul 2014 | US$900 | Pages: 8 | Add to cart | View details

Country Report

Travel and Tourism in Greece

2013 was a good year for the travel and tourism industry in Greece despite the economic downturn. The number of international visitors increased significantly while domestic trips displayed better results in comparison to previous years. The increase...

Jul 2014 | US$1,900 | Pages: 60 | Add to cart | View details

Country Report

Tourism Flows Domestic in Greece

Domestic tourism in Greece is far more common than outbound tourism. The widespread availability of tourist sites in the country greatly contributes to this. Most Greeks take their holidays during the summer, and with most favouring beach holidays, ...

Jul 2014 | US$900 | Pages: 10 | Add to cart | View details

Country Report

Tourism Flows Inbound in Greece

Coverage in the Chinese media drove a boost in arrivals from China in 2013. With a number of Chinese celebrities having chosen Greece as a background setting to promote their new works, the popularity of Greece as a holiday destination among Chinese ...

Jul 2014 | US$900 | Pages: 13 | Add to cart | View details

Country Report

Tourism Flows Outbound in Greece

The number of outbound departures declined by 2% in 2013. International travel is not as common among Greeks as among other Europeans. There are many Greeks who have never left the country, with a good proportion not having any interest in travelling...

Jul 2014 | US$900 | Pages: 12 | Add to cart | View details

Country Report

Tourist Attractions in Greece

The number of people visiting tourist attractions in 2013 increased by 5% to reach 23 million. Value sales, however, declined by 6% in current terms to €434 million. Historical buildings/sites was the best performing category, registering a 16% ...

Jul 2014 | US$900 | Pages: 10 | Add to cart | View details

Country Report

Transportation in Greece

Ryanair launched flights from Athens E Venizelos Airport to Rome, Milan, London, Brussels and Paphos as well as Crete, Rhodes and Thessaloniki in spring 2014. This is set to boost tourism and lead to fierce competition by forcing other airlines to ...

Jul 2014 | US$900 | Pages: 11 | Add to cart | View details

Country Report

Travel Accommodation in Greece

Demand for travel accommodation in 2013 was on the rise as a result of an increase in the number of visitors. The number of bed nights thus saw an increase of 7% on 2012. This was largely the outcome of a prolonged tourist season as in 2013 arrivals ...

Jul 2014 | US$900 | Pages: 14 | Add to cart | View details

Country Report

Travel Retail in Greece

Travel retail sales posted an increase of 4% in current value terms in 2013. With value sales of €439 million, offline package holidays was the largest category within travel retail, although it has been stagnating as more Greeks are starting to ...

Jul 2014 | US$900 | Pages: 12 | Add to cart | View details

Country Report

Car Rental in Greece

New laws effective from 1 January 2013 lifted many restrictions on the opening and operating of a series of professional services, one of which is car rental. Small vans and chauffeur-driven cars are now licensed. Travel agencies and hotels can lease...

Jul 2014 | US$900 | Pages: 10 | Add to cart | View details

Country Report

Spirits in Greece

One of the key developments in spirits was the entry of Coca-Cola Hellenic Bottling Co (HBC). Coca-Cola entered the market by taking over the rights for the distribution of the brand Ouzo Plomariou from WS Karoulias, whilst a few months later the ...

Jun 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Cider/Perry in Greece

Despite the growth in tourism, which was expected to boost sales of cider in 2013, this did not happen, simply because the northern Europeans who visited Greece this year, and who are the key consumer base for cider, opted mostly for all-inclusive ...

Jun 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in Greece

RTDs/high-strength premixes witnessed a steep decline in 2013, with all the different product types failing to establish a consumer base. Vodka-based Smirnoff North and Ursus Roter lost momentum amidst the recession, as Greeks no longer ordered ...

Jun 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Alcoholic Drinks in Greece

After several years of steep declines, 2013 was a better year for alcoholic drinks in Greece. Although growth remained negative in both current value and volume terms, the declines were more moderate in comparison with previous years, with some ...

Jun 2014 | US$1,900 | Pages: 97 | Add to cart | View details

Country Report

Beer in Greece

In view of the political unrest in the Middle East, and with Ryanair introducing more flights to several islands in Greece, tourist arrivals to Greece saw a significant rise in 2013. This had a positive impact on sales of beer, which during the ...

Jun 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Wine in Greece

Despite the fact that Greece produces a good amount of wine, spending on wine is declining. Greeks are drinking less wine nowadays, but also, when they do, price is a key factor in terms of which wine they choose. Artisanal products claimed an ever ...

Jun 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Health and Wellness in Greece

For another consecutive year, health and wellness products display negative growth in context of the economic downturn. Both volume and value sales see a decline, as a result of financially constrained consumers reducing spending on added-value ...

Jun 2014 | US$1,900 | Pages: 88 | Add to cart | View details

Country Report

Grocery Retailers in Greece

Grocery retailers in Greece continued to undergo a series of developments as a result of the economic situation in the country, as well as from ongoing variations to legislation. The recession brought numerous changes to the channel, bringing price ...

Jun 2014 | US$900 | Pages: 59 | Add to cart | View details

Country Report

Health and Beauty Specialist Retailers in Greece

In 2013 unemployment continued to escalate in Greece with consumers and retailers becoming increasingly more desperate as signs of a recovery remained distant. Consumer confidence was low and Greeks continued to cut down on their spending despite the...

Jun 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Homeshopping in Greece

The unstable economic climate and the recession continued to affect consumer attitudes in Greece. Being a channel with a relatively high average price, homeshopping was naturally challenged by the considerable drop in consumer spending on ...

Jun 2014 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Internet Retailing in Greece

While the Greek economy may have looked depressing in 2013, there was good news when it came to internet retailing. The channel witnessed further positive performance in 2013 with a 26% increase in value sales. Rising broadband penetration and a ...

Jun 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Leisure and Personal Goods Specialist Retailers in Greece

The failure of any real recovery to take hold in Greece, combined with the deepening problem of unemployment affecting both real incomes and consumer confidence, resulted in further declines for leisure and personal goods specialist retailers in ...

Jun 2014 | US$900 | Pages: 41 | Add to cart | View details

Country Report

Mixed Retailers in Greece

Low consumer confidence as a result of the ongoing austere conditions in the Greek economy continued to impact retailing in Greece. Value sales in mixed retailers continued to suffer as a direct impact of this situation. Greeks are faced with high ...

Jun 2014 | US$900 | Pages: 38 | Add to cart | View details
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