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Country Report

Saudi Arabia Flag Tobacco in Saudi Arabia

| Pages: 41

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Strong volume and value growth despite public smoking ban

All tobacco categories continued to show impressive growth despite the public smoking ban enacted in August 2012 among other legislative obstacles. The young population, peer pressure as well as innovative products by leading companies contributed to this growth. Pipe tobacco or shisha, which is an inherent part of Arab culture, remained the largest category within tobacco in 2012 in volume terms. Shisha was included in the ban on smoking in cafés but many flouted the new regulations while others switched to smoking more at home.

Saudi government enacts mandatory graphic warnings

In addition to the smoking ban in public places, the government made graphic and verbal warnings that occupy 50% of the packaging mandatory for cigarettes in 2012. Much like the ban on public smoking, this had no effect on the number of smokers and did not slow the growth rates of sales of tobacco products.

Multinationals lead tobacco sales

Multinationals remained dominant in cigarettes and cigars whilst pipe tobacco was led by regional players. The local production of tobacco and tobacco products is prohibited in Saudi Arabia. Philip Morris International and Villiger Söhne were the leading companies in cigarettes and cigars respectively, whilst Nakhla Tobacco, which was acquired by Japan Tobacco Inc in 2013, dominated the pipe tobacco category in 2012 in volume terms.

Supermarkets remain dominant in 2012

The biggest distribution channel for tobacco in 2012, supermarkets, lost some share to tobacco specialists as the latter continued to grow in number and have knowledgeable staff who can advise customers on the technical aspects of products. This was especially effective in cigars, which is a rapidly growing category, as new consumers seek outlets with expert advice. Also, tobacco specialists keep introducing new products and are keeping customers engaged. Furthermore, the leading retailers of the country, like Panda, Danube and Carrefour, have adopted the policy of not selling tobacco, thus helping tobacco specialists.

Strong growth expected over the forecast period

Tobacco in Saudi Arabia is expected to see strong growth over the forecast period despite stricter legislation from the government. A large young population with a high smoking prevalence will increase the number of smokers in the country although the overall smoking prevalence is expected to drop off slightly over the forecast period. Cigars are expected to show the highest growth as they will grow from a small base, followed by pipe tobacco and cigarettes. Within cigarettes, low and ultra low tar cigarettes are expected to perform the best as consumers will look for less harmful products due to rising health awareness.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Saudi Arabia for free:

The Tobacco in Saudi Arabia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tobacco in Saudi Arabia?
  • What are the major brands in Saudi Arabia?
  • Which sector of the tobacco products market is the largest by value sales in Saudi Arabia?
  • Which sector of the tobacco products market has been growing the fastest, by volume and value, in Saudi Arabia?
  • Which sector is the most heavily taxed in Saudi Arabia?
  • Which companies dominate in the total tobacco market in Saudi Arabia in terms of market share?
  • What is the distribution channel split for the tobacco products market in Saudi Arabia?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Tobacco in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Strong volume and value growth despite public smoking ban

Saudi government enacts mandatory graphic warnings

Multinationals lead tobacco sales

Supermarkets remain dominant in 2012

Strong growth expected over the forecast period

OPERATING ENVIRONMENT

Legislation

  • Summary 1 Legislation Summary at a Glance

Country-specific legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) regulation

‘Reduced harm’

Electronic cigarettes

Litigation

Death by cause

  • Table 1 Death by Cause 2008-2012

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 2 Taxation and Duty Levies 2007-2012

Average cigarette pack price breakdown

  • Table 3 Average cigarette pack price breakdown: Brand examples

PRODUCTION/IMPORTS/EXPORTS

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 4 Illicit Trade Estimate of Cigarettes: Volume 2007-2012

MARKET DATA

  • Table 5 Sales of Tobacco by Category: Volume 2007-2012
  • Table 6 Sales of Tobacco by Category: Value 2007-2012
  • Table 7 Sales of Tobacco by Category: % Volume Growth 2007-2012
  • Table 8 Sales of Tobacco by Category: % Value Growth 2007-2012
  • Table 9 Forecast Sales of Tobacco by Category: Volume 2012-2017
  • Table 10 Forecast Sales of Tobacco by Category: Value 2012-2017
  • Table 11 Forecast Sales of Tobacco by Category: % Volume Growth 2012-2017
  • Table 12 Forecast Sales of Tobacco by Category: % Value Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 2 Research Sources

Tobacco in Saudi Arabia - Company Profiles

Abdul Aziz Saoud Al-Babtain & Sons Co in Tobacco (Saudi Arabia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Abdul Aziz Saoud Al-Babtain & Sons Co: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Nakhla Tobacco Co in Tobacco (Saudi Arabia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Nakhla Tobacco Co: Key Facts
  • Summary 5 Nakhla Tobacco Co: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 6 Nakhla Tobacco Co: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 7 Nakhla Tobacco Co: Competitive Position 2012

Yousuf MA Naghi & Sons Group in Tobacco (Saudi Arabia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 YOUSUF M A NAGHI & SONS GROUP: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 Yousuf M A Naghi & Sons Group: Competitive Position 2012

Cigarettes in Saudi Arabia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

DISTRIBUTION

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: price bands

  • Summary 10 Cigarette Price Band Definitions

Cigarettes: tobacco blend

Cigarettes: menthol/standard

Cigarettes: filter/non-filter

Cigarettes: carbon/standard filter

Cigarettes: filter length

Cigarettes: regular vs slims vs superslims

Cigarettes: pack size

Cigarettes: pack type

CATEGORY DATA

  • Table 13 Sales of Cigarettes by Tar Level: Volume 2007-2012
  • Table 14 Sales of Cigarettes by Tar Level: Value 2007-2012
  • Table 15 Sales of Cigarettes by Tar Level: % Volume Growth 2007-2012
  • Table 16 Sales of Cigarettes by Tar Level: % Value Growth 2007-2012
  • Table 17 Sales of Cigarettes by Price Band: % Volume Breakdown 2007-2012
  • Table 18 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2007-2012
  • Table 19 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2007-2012
  • Table 20 Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2007-2012
  • Table 21 Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume Breakdown 2007-2012
  • Table 22 Sales of Cigarettes by Length: % Volume Breakdown 2007-2012
  • Table 23 Sales of Cigarettes by Regular/Slim/Superslim: % Volume Breakdown 2007-2012
  • Table 24 Sales of Cigarettes by Pack Size: % Volume Breakdown 2007-2012
  • Table 25 Sales of Cigarettes by Pack Type: % Volume Breakdown 2007-2012
  • Table 26 NBO Company Shares of Cigarettes: % Volume 2008-2012
  • Table 27 Cigarettes Brand Shares 2009-2012
  • Table 28 Sales of Cigarettes by Distribution Format: % Analysis 2007-2012
  • Table 29 Cigarettes: Production, Imports and Exports: Total Volume 2007-2012
  • Table 30 Forecast Sales of Cigarettes by Tar Level: Volume 2012-2017
  • Table 31 Forecast Sales of Cigarettes by Tar Level: Value 2012-2017
  • Table 32 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2012-2017
  • Table 33 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2012-2017
  • Table 34 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
  • Table 35 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2012-2017
  • Table 36 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
  • Table 37 Forecast Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2012-2017
  • Table 38 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume Breakdown 2012-2017
  • Table 39 Forecast Sales of Cigarettes by Length: % Volume Breakdown 2012-2017
  • Table 40 Forecast Sales of Cigarettes by Regular/Slim/Superslim: % Volume Breakdown 2012-2017
  • Table 41 Forecast Sales of Cigarettes by Pack Size: % Volume Breakdown 2012-2017
  • Table 42 Forecast Sales of Cigarettes by Pack Type: % Volume Breakdown 2012-2017

Cigars in Saudi Arabia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

DISTRIBUTION

PROSPECTS

CATEGORY DATA

  • Table 43 Sales of Cigars by Category: Volume 2007-2012
  • Table 44 Sales of Cigars by Category: Value 2007-2012
  • Table 45 Sales of Cigars by Category: % Volume Growth 2007-2012
  • Table 46 Sales of Cigars by Category: % Value Growth 2007-2012
  • Table 47 Sales of Cigars by Handmade vs Machine-manufactured: % Volume Breakdown 2007-2012
  • Table 48 Sales of Cigars by Handmade vs Machine-manufactured: % Value Breakdown 2007-2012
  • Table 49 NBO Company Shares of Cigars Excluding Cigarillos: % Volume 2008-2012
  • Table 50 LBN Brand Shares of Cigars Excluding Cigarillos: % Volume 2009-2012
  • Table 51 NBO Company Shares of Cigarillos: % Volume 2008-2012
  • Table 52 LBN Brand Shares of Cigarillos: % Volume 2009-2012
  • Table 53 Distribution of Cigars by Format: % Volume 2007-2012
  • Table 54 Forecast Sales of Cigars by Category: Volume 2012-2017
  • Table 55 Forecast Sales of Cigars by Category: Value 2012-2017
  • Table 56 Forecast Sales of Cigars by Category: % Volume Growth 2012-2017
  • Table 57 Forecast Sales of Cigars by Category: % Value Growth 2012-2017

Smokeless Tobacco in Saudi Arabia - Category Analysis

TRENDS

Smoking Tobacco in Saudi Arabia - Category Analysis

HEADLINES

TRENDS

The role and effect of cannabis/marijuana

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

PROSPECTS

CATEGORY DATA

  • Table 58 Sales of Smoking Tobacco by Category: Volume 2007-2012
  • Table 59 Sales of Smoking Tobacco by Category: Value 2007-2012
  • Table 60 Sales of Smoking Tobacco by Category: % Volume Growth 2007-2012
  • Table 61 Sales of Smoking Tobacco by Category: % Value Growth 2007-2012
  • Table 62 NBO Company Shares of Pipe Tobacco: % Volume 2008-2012
  • Table 63 LBN Brand Shares of Pipe Tobacco: % Volume 2009-2012
  • Table 64 Distribution of Smoking Tobacco by Format: % Volume 2007-2012
  • Table 65 Forecast Sales of Smoking Tobacco by Category: Volume 2012-2017
  • Table 66 Forecast Sales of Smoking Tobacco by Category: Value 2012-2017
  • Table 67 Forecast Sales of Smoking Tobacco by Category: % Volume Growth 2012-2017
  • Table 68 Forecast Sales of Smoking Tobacco by Category: % Value Growth 2012-2017

Segmentation

This market research report includes the following:

  • Tobacco
    • Cigarettes
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
    • Cigars
      • Cigars Excluding Cigarillos
        • Large Cigars
        • Standard Cigars
        • Small Cigars
      • Cigarillos
    • Smoking Tobacco
      • RYO Tobacco
      • Pipe Tobacco
    • Smokeless Tobacco
      • Chewing Tobacco
        • Asian-Style Chewing Tobacco
        • US-Style Chewing Tobacco
        • Other Chewing Tobacco
      • Snuff
        • Moist Snuff
          • US-Style Moist Snuff ('Dip')
            • Loose US-Style Moist Snuff
            • Portion US-Style Moist Snuff
          • Swedish-Style Snus
            • Loose Swedish-Style Snus
            • Portion Swedish-Style Snus
          • Asian Style Creamy Snuff
        • Dry Snuff
        • Hard Snuff
    • Cigarettes Including RYO Stick Equivalent
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
      • RYO Cigarettes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Regular/Slim/Superslim
  • Cigarettes by Standard/Menthol
  • Illicit Trade Penetration
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Taxation
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

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