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Country Report

Saudi Arabia Flag Tobacco in Saudi Arabia

| Pages: 48

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Pipe tobacco drives industry growth despite obstacles

Despite legislation in October 2012 aimed at protecting public health and banning the serving of shisha or water pipe tobacco in cafés and restaurants, the category continued to perform well in 2013 and was one of the major drivers of the Saudi tobacco industry. This can be attributed to an increase in sales of water pipe tobacco and accessories from speciality tobacco retailers for home use. As part of efforts towards evading the ban, new businesses such as "Shisha-to-Go" have been springing up, allowing water pipe tobacco and accessories to be ordered and delivered to a specified location for private use among a group of family or friends. Such businesses have been growing in popularity as an alternative to the banned cafés and restaurants and have been a major contributor to the growth of the water pipe tobacco industry in the country. Therefore, water pipe tobacco or shisha, which is an inherent part of Arab culture and a popular pastime in Saudi Arabia, remained the largest single category within tobacco in retail volume terms.

Retail groups lead sales after supermarkets adopt a no tobacco policy

Since 2010, the country’s major supermarkets, such as Danube, Panda, Al Raya and Carrefour, have adopted strict policies against selling tobacco, resulting in the removal of these sections from their stores. Thus, mini-markets and privately-run stalls inside shopping malls became the biggest distribution channel for tobacco towards the end of the review period. Large retail groups such as Yousuf MA Naghi & Sons' Cigalah Group, which deals mainly with brands from Japan Tobacco International (JTI), and Al-Babtain Group, which supplies Marlboro and other Philip Morris brands to the Saudi market, are the primary operators of these stalls.

Saudi tobacco legislation ineffective

Since the beginning of the review period the Saudi government has been trying to crack down on tobacco usage, mainly by launching anti-smoking campaigns targeting the public and the country’s youths. This has taken the form of a ban on the sale of cigarettes and other tobacco products in the holy cities of Makkah and Madinah, as well as a ban on selling tobacco to those under the minimum age of 18 and a ban on smoking in public places, including government offices, airports, supermarkets and shopping malls. Nonetheless, the majority of this legislation has proven ineffective due to the illegal trafficking and sale of tobacco by street vendors in the holy cities, a lack of enforcement of the age requirement on the sale of cigarettes to minors and a lack of retaliation on smokers in public places. These factors have been responsible for ongoing sales growth of tobacco, which is expected to continue over the forecast period.

Multinationals continue to lead cigarettes and cigars

Continuing the historic trend, multinationals remained the dominant players in both cigarettes and cigars in 2013, while pipe tobacco was led by regional players, mainly Al Nakhla Tobacco Co SAE. Philip Morris International and British American Tobacco were the leading companies in cigarettes, while Villiger Söhne AG dominated the cigar category in 2013 in volume terms.

Strong growth expected over the forecast period

Tobacco in Saudi Arabia is expected to see strong growth over the forecast period despite stricter legislation from the government. Rising smoking prevalence among a large young population and increased company activities will contribute to growth. Cigars is expected to register the strongest growth due to its small base, followed by pipe tobacco and cigarettes.

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Overview


Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Saudi Arabia for free:

The Tobacco in Saudi Arabia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tobacco in Saudi Arabia?
  • What are the major brands in Saudi Arabia?
  • Which sector of the tobacco products market is the largest by value sales in Saudi Arabia?
  • Which sector of the tobacco products market has been growing the fastest, by volume and value, in Saudi Arabia?
  • Which sector is the most heavily taxed in Saudi Arabia?
  • Which companies dominate in the total tobacco market in Saudi Arabia in terms of market share?
  • What is the distribution channel split for the tobacco products market in Saudi Arabia?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Tobacco in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Pipe tobacco drives industry growth despite obstacles

Retail groups lead sales after supermarkets adopt a no tobacco policy

Saudi tobacco legislation ineffective

Multinationals continue to lead cigarettes and cigars

Strong growth expected over the forecast period

OPERATING ENVIRONMENT

Legislation

  • Summary 1 Legislation Summary at a Glance

Country-specific legislation:

Legislation: Saudi law and Gulf Cooperation Council directives

Minimum legal smoking age

SMOKING PREVALENCE

  • Table 1 Smoking Prevalence in Adult Population 2008-2013
  • Table 2 Number of Adult Smokers by Gender 2008-2013

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low Ignition Propensity (LIP) regulation

Flavoured tobacco product ban

Plain packaging

‘Reduced harm’

Electronic cigarettes

Litigation

Death by cause

  • Table 3 Death by Cause 2009-2013

TAXATION AND PRICING

Duty paid packet marks

Tobacco products in Saudi Arabia do not carry a banderole or any other kind of duty-paid mark.

Taxation rates

  • Table 4 Taxation and Duty Levies 2008-2013

Average cigarette pack price breakdown

  • Table 5 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

  • Table 6 Trade Statistics – Cigarettes 2009-2013

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 7 Illicit Trade Estimate of Cigarettes: Volume 2008-2013

MARKET DATA

  • Table 8 Sales of Tobacco by Category: Volume 2008-2013
  • Table 9 Sales of Tobacco by Category: Value 2008-2013
  • Table 10 Sales of Tobacco by Category: % Volume Growth 2008-2013
  • Table 11 Sales of Tobacco by Category: % Value Growth 2008-2013
  • Table 12 Forecast Sales of Tobacco by Category: Volume 2013-2018
  • Table 13 Forecast Sales of Tobacco by Category: Value 2013-2018
  • Table 14 Forecast Sales of Tobacco by Category: % Volume Growth 2013-2018
  • Table 15 Forecast Sales of Tobacco by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 2 Research Sources

Tobacco in Saudi Arabia - Company Profiles

Al-Babtain Group in Tobacco (Saudi Arabia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Al-Babtain Group: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

La Casa Cubana in Tobacco (Saudi Arabia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 La Casa Cubana: Key Facts
  • Summary 5 La Casa Cubana: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Yousuf MA Naghi & Sons Group in Tobacco (Saudi Arabia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Yousuf MA Naghi & Sons Group: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Cigarettes in Saudi Arabia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 7 Cigarettes: New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: Price bands

  • Summary 8 Cigarette Price Band Definitions

Cigarettes: Tobacco blend

Cigarettes: Menthol/standard

Cigarettes: Filter/non-filter

Cigarettes: Carbon/standard filter

Cigarettes: Filter length

Cigarettes: Regular vs slims vs superslims

Cigarettes: Pack size

Cigarettes: Pack type

CATEGORY DATA

  • Table 16 Sales of Cigarettes by Tar Level: Volume 2008-2013
  • Table 17 Sales of Cigarettes by Tar Level: Value 2008-2013
  • Table 18 Sales of Cigarettes by Tar Level: % Volume Growth 2008-2013
  • Table 19 Sales of Cigarettes by Tar Level: % Value Growth 2008-2013
  • Table 20 Sales of Cigarettes by Price Band: % Volume Breakdown 2008-2013
  • Table 21 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2008-2013
  • Table 22 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2008-2013
  • Table 23 Sales of Cigarettes by Filter vs Non-filter: % Volume 2008-2013
  • Table 24 Sales of Filter Cigarettes by Carbon vs Non-carbon: % Volume 2008-2013
  • Table 25 Sales of Cigarettes by Length: % Volume 2008-2013
  • Table 26 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2008-2013
  • Table 27 Sales of Cigarettes by Pack Size: % Volume 2008-2013
  • Table 28 Sales of Cigarettes by Pack Type: % Volume 2008-2013
  • Table 29 NBO Company Shares of Cigarettes: % Volume 2009-2013
  • Table 30 LBN Brand Shares of Cigarettes: % Volume 2009-2012
  • Table 31 Sales of Cigarettes by Distribution Format: % Volume 2008-2013
  • Table 32 Production, Imports and Exports of Cigarettes: Total Volume 2008-2013
  • Table 33 Forecast Sales of Cigarettes by Tar Level: Volume 2013-2018
  • Table 34 Forecast Sales of Cigarettes by Tar Level: Value 2013-2018
  • Table 35 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2013-2018
  • Table 36 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2013-2018
  • Table 37 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2013-2018
  • Table 38 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2013-2018
  • Table 39 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2013-2018
  • Table 40 Forecast Sales of Cigarettes by Filter vs Non-filter: % Volume 2013-2018
  • Table 41 Forecast Sales of Filter Cigarettes by Carbon vs Non-carbon: % Volume 2013-2018
  • Table 42 Forecast Sales of Cigarettes by Length: % Volume 2013-2018
  • Table 43 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
  • Table 44 Forecast Sales of Cigarettes by Pack Size: % Volume 2013-2018
  • Table 45 Forecast Sales of Cigarettes by Pack Type: % Volume 2013-2018

Cigars in Saudi Arabia - Category Analysis

HEADLINES

TRENDS

HAND-MADE VS MACHINE MANUFACTURED SPLITS

COMPETITIVE LANDSCAPE

DISTRIBUTION

PROSPECTS

CATEGORY DATA

  • Table 46 Sales of Cigars by Category: Volume 2008-2013
  • Table 47 Sales of Cigars by Category: Value 2008-2013
  • Table 48 Sales of Cigars by Category: % Volume Growth 2008-2013
  • Table 49 Sales of Cigars by Category: % Value Growth 2008-2013
  • Table 50 Sales of Cigars by Handmade vs Machine-manufactured: % Volume Breakdown 2008-2013
  • Table 51 Sales of Cigars by Handmade vs Machine-manufactured: % Value Breakdown 2008-2013
  • Table 52 NBO Company Shares of Cigars Excluding Cigarillos: % Volume 2009-2013
  • Table 53 LBN Brand Shares of Cigars Excluding Cigarillos: % Volume 2009-2012
  • Table 54 NBO Company Shares of Cigarillos: % Volume 2009-2013
  • Table 55 LBN Brand Shares of Cigarillos: % Volume 2009-2012
  • Table 56 Distribution of Cigars by Format: % Volume 2008-2013
  • Table 57 Forecast Sales of Cigars by Category: Volume 2013-2018
  • Table 58 Forecast Sales of Cigars by Category: Value 2013-2018
  • Table 59 Forecast Sales of Cigars by Category: % Volume Growth 2013-2018
  • Table 60 Forecast Sales of Cigars by Category: % Value Growth 2013-2018

Smokeless Tobacco in Saudi Arabia - Category Analysis

Smoking Tobacco in Saudi Arabia - Category Analysis

HEADLINES

TRENDS

THE ROLE AND EFFECT OF CANNABIS/MARIJUANA

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

PROSPECTS

CATEGORY DATA

  • Table 61 Sales of Smoking Tobacco by Category: Volume 2008-2013
  • Table 62 Sales of Smoking Tobacco by Category: Value 2008-2013
  • Table 63 Sales of Smoking Tobacco by Category: % Volume Growth 2008-2013
  • Table 64 Sales of Smoking Tobacco by Category: % Value Growth 2008-2013
  • Table 65 NBO Company Shares of Pipe Tobacco: % Volume 2009-2013
  • Table 66 LBN Brand Shares of Pipe Tobacco: % Volume 2009-2012
  • Table 67 Distribution of Smoking Tobacco by Format: % Volume 2008-2013
  • Table 68 Forecast Sales of Smoking Tobacco by Category: Volume 2013-2018
  • Table 69 Forecast Sales of Smoking Tobacco by Category: Value 2013-2018
  • Table 70 Forecast Sales of Smoking Tobacco by Category: % Volume Growth 2013-2018
  • Table 71 Forecast Sales of Smoking Tobacco by Category: % Value Growth 2013-2018

Segmentation

This market research report includes the following:

  • Tobacco
    • Cigarettes
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
    • Cigars
      • Cigars Excluding Cigarillos
        • Large Cigars
        • Standard Cigars
        • Small Cigars
      • Cigarillos
    • Smoking Tobacco
      • RYO Tobacco
      • Pipe Tobacco
    • Smokeless Tobacco
      • Chewing Tobacco
        • Asian-Style Chewing Tobacco
        • US-Style Chewing Tobacco
        • Other Chewing Tobacco
      • Snuff
        • Moist Snuff
          • US-Style Moist Snuff ('Dip')
            • Loose US-Style Moist Snuff
            • Portion US-Style Moist Snuff
          • Swedish-Style Snus
            • Loose Swedish-Style Snus
            • Portion Swedish-Style Snus
          • Asian Style Creamy Snuff
        • Dry Snuff
        • Hard Snuff
    • Cigarettes Including RYO Stick Equivalent
      • High Tar Cigarettes
      • Mid Tar Cigarettes
      • Low Tar Cigarettes
      • Ultra Low Tar Cigarettes
      • RYO Cigarettes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Slim/Superslim/Microslim/Regular
  • Cigarettes by Standard/Menthol/Capsule
  • Illicit Trade Penetration
  • Products by Ingredient
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Taxation
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

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