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Writing Instruments

Euromonitor International publishes the world's most comprehensive market research on the writing instruments industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

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Country Report

Writing Instruments in Hong Kong, China

Dec 2016

Writing instruments saw a 2% rise in current value sales in 2016 to reach HKD800 million. Compared with the review period CAGR, both volume and current value growth was slower in 2016, as the demand for writing instruments was affected by the rise of...

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Country Report

Writing Instruments in Taiwan

Nov 2016

Writing instruments saw a slowdown in growth starting from 2012. The declining fertility rate was the main reason leading to the volume decrease in sales of writing instruments. According to the birth rate ranking conducted by Euromonitor ...

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Country Report

Writing Instruments in South Africa

Oct 2016

Writing instruments continues to be heavily influenced by discounting practices offered by retailers during the back-to-school season. The demand for products, such as markers, highlighters and pencils, tends to be stable during the year but surges ...

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Country Report

Writing Instruments in Romania

Oct 2016

Digitalisation has strained the writing instrument market. However, only particular niche categories are affected by this trend whilst most categories remain fairly immune to increased use of electronic devices. Categories affected are specialised ...

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Country Report

Writing Instruments in Malaysia

Sep 2016

Adult colouring has emerged as popular trend in Malaysia following the launch of The Secret Garden colouring book in 2015 which targets adults. Since then, many Malaysian adults have begun to adopt colouring as a leisure activity as well as to ...

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Country Report

Writing Instruments in India

Sep 2016

Writing instruments registered current retail value growth of 12% in 2016 to reach Rs41 billion. This good performance was linked to the huge success of colouring books for adults in the year. Consumers started to purchase colouring pencils, graphite...

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Country Report

Writing Instruments in the United Arab Emirates

Sep 2016

Digital technology continues to influence the way writing instruments products are being consumed within the country, especially amongst adults. Those in the workforce are now majorly dependant on e-copies and as a result paperwork has seen a huge ...

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Country Report

Writing Instruments in Poland

Aug 2016

The key trending story in 2016 was the negative impact of modern digital technology on writing instruments. These traditional products are endangered by electronic gadgets which are increasingly used in communication and typing notes. Stationary ...

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Country Report

Writing Instruments in Australia

Aug 2016

The adult colouring-in book trend supported overall growth in writing instruments in 2016, with this trend established in 2015 and continuing into 2016. The popularity of adult colouring-in books has grown in Australia, mirroring a global trend, with...

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Country Report

Writing Instruments in Thailand

Aug 2016

In 2016, people continue to enjoy the experience of advances in technology via digital appliances. Consumers are spending more and more time on their smartphones, tablets and computers in their daily routines and they are tending to spend less time ...

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Country Report

Writing Instruments in Singapore

Aug 2016

Despite facing competition from consumer electronics devices, writing instruments was still able to maintain modest but positive current value growth of 3% in 2016. Demand for writing instruments is largely fuelled by the school-going population. ...

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Country Report

Writing Instruments in Indonesia

Aug 2016

Writing instruments recorded strong current value growth of 9% in 2016 as a result of successful marketing strategies and product innovations by leading players. Furthermore, along with the changing lifestyles of students and workers, who are using ...

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Country Report

Writing Instruments in the United Kingdom

Aug 2016

Although the daily need for pens and pencils has been reduced significantly over the decades as a result of the ever increasing computer, mobiles and tablets usage, much of the value sales continued to be significantly pushed by children of school ...

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Country Report

Writing Instruments in Ukraine

Jul 2016

Ukrainians’ incomes were badly eroded by the strong devaluation in 2014 and 2015 when prices reacted to the three-fold increase in US dollar value vs the local currency, making many products and services unaffordable. The most essential products were...

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Country Report

Writing Instruments in Brazil

Jul 2016

Anti-dumping legislation is set to greatly reduce the number of Chinese imports. Several industry experts see competition taking place between the “regular” category and the invasion of Chinese products. Chinese pens are believed to represent ...

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Country Report

Writing Instruments in Canada

Jul 2016

The growth in e-commerce in Canada gave a strong boost to overall sales of writing instruments in 2016, whilst simultaneously causing many physical retailers to struggle. Online giants such as Amazon have added an array of well-known and popular ...

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Country Report

Writing Instruments in Italy

Jul 2016

Sales of writing instruments continued to be affected by a less than favourable economic context in the country. Low purchasing power led consumers to reduce their expenditure and to focus more on purchasing products of greater necessity. Despite ...

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Country Report

Writing Instruments in the US

Jul 2016

Writing instruments performed very well in 2015-2016, thanks to the growing popularity of adult colouring in the US. Multiple colouring books hit the top of the bestseller lists during 2015. In today’s technological world, adult consumers are trying ...

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Country Report

Writing Instruments in Switzerland

Jul 2016

In 2016 many consumers opted to invest in electronic devices which come with office functionality. Office tasks and creative graphic production are becoming fully digital, and thus writing instruments has been seeing a decline in sales. In the ...

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Country Report

Writing Instruments in France

Jul 2016

Writing instruments volume sales fell marginally in 2016, with the growing penetration of electronic devices, such as tablets, laptops and computers, meaning consumers have less need to physically write things down. In order to counter this trend, ...

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