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Writing Instruments

Euromonitor International publishes the world's most comprehensive market research on the writing instruments industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

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Country Report

Writing Instruments in the United Arab Emirates

Jul 2017

In 2017, a slowdown in demand, an increased dependence on technology and environmental concerns limited usage and dependency on writing instruments. The frequency of purchases slowed as consumers, children and adults increased their use of ...

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Country Report

Writing Instruments in Taiwan

Jul 2017

Retail value growth slowed down over the review period. The declining fertility rate was a major reason, leading to decreases in retail volume sales of writing instruments. According to rankings conducted by Euromonitor International, Taiwan had one ...

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Country Report

Writing Instruments in Thailand

Jul 2017

Writing instruments registered current retail value growth of 5% to reach sales worth THB14.6 billion in 2017. Schools, universities and offices are major sources of usage of writing instruments. The support by the higher education industry ...

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Country Report

Writing Instruments in the Philippines

Jul 2017

The review period witnessed a sudden interest in colouring activities. Interestingly, this involved not only children, but also adults. The current trend is not moving away from this trend of artistic activities as a hobby, but rather widening to ...

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Country Report

Writing Instruments in Malaysia

Jul 2017

In 2017, the price war between major writing instruments brands such as Faber-Castell, Stabilo, Staedtler, Paper Mate and Pilot remained intense. These players engaged in price discounts as a crucial marketing strategy to attract sales, as consumers ...

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Country Report

Writing Instruments in Australia

Jul 2017

Fashion stationery has redefined writing instruments in Australia, with consumers making more frequent purchases particularly from brands such as Smiggle, Kikki K and Typo. The demand for fashion stationery has posed a threat to the sales of writing ...

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Country Report

Writing Instruments in India

Jul 2017

There was growing demand for colouring books for adults which acted as a key growth driver for writing instruments in India. These colouring books are generally positioned as fun and educational. Due to the intricate designs, acting as a stress ...

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Country Report

Writing Instruments in South Korea

Jun 2017

Writing instruments in 2017 posted slow but steady growth, and at a slightly higher rate than in 2016. Colouring, graphite pencils, fountain pens, roller ball pens and pen inkwells and refills recorded higher value growth in 2017 than in 2016, which ...

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Country Report

Writing Instruments in the Netherlands

Jun 2017

Current value sales of writing instruments remained stagnant in 2017, with sales trends of negatively influenced by the general shift towards the use of consumer electronics devices as means of communication, with a consequent decline in demand for ...

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Country Report

Writing Instruments in Poland

Jun 2017

Digitalisation has partially restricted writing instruments in Poland. Nevertheless, there only certain categories that have noticeably suffered from this trend. The most affected were advanced specialised writing instruments dedicated to ...

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Country Report

Writing Instruments in Sweden

Jun 2017

Sweden is one of the most digitalised countries in the world. As a result, writing instruments have been disappearing from schools and workplaces. This has led to a decline in the quality of handwriting, with the handwriting of many Swedes being ...

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Country Report

Writing Instruments in Russia

Jun 2017

The growing penetration of electronic devices, particularly smartphones, posed the clearest threat to writing instruments in the review period. Most adult Russians use writing instruments only when communicating with or working within state and other...

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Country Report

Writing Instruments in Germany

Jun 2017

As digitisation becomes increasingly prevalent in everyday life, German consumers largely approve of new time-saving and convenient innovations and products. However, digital innovations and new devices are not well received or immediately adopted in...

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Country Report

Writing Instruments in Canada

Jun 2017

Consumer demand for writing instruments remained weak in 2017 as digital devices gradually play an increasingly essential role in daily communications. Professional users already moved towards digital devices in the workplace. Students are the main ...

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Country Report

Writing Instruments in Spain

Jun 2017

For the first time in years writing instruments recorded a positive, although marginal, performance in value terms. The fact that 2016 consolidated the recovery of the Spanish economy and the employment rate kept growing resulted in parents being ...

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Country Report

Writing Instruments in Turkey

Jun 2017

Current value sales of writing instruments increased by 3% in 2017. As income levels continue to increase, a higher number of Turkish consumers are able to spend more on their children’s education. Moreover, Turkish parents are becoming more educated...

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Country Report

Writing Instruments in France

Jun 2017

Despite the unfavourable economic situation in the country, 2017 saw sales of writing instruments in France continue to benefit from dynamism in sales, with growth significantly pushed by rising demand among children of school age. The back-to-school...

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Country Report

Writing Instruments in Ukraine

Jun 2017

In 2017 price remained the core factor in consumer selection of writing instruments in Ukraine. Despite improvement, consumer income levels remained low. Thus economy brands and private label contributed significantly to current retail value growth ...

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Country Report

Writing Instruments in the United Kingdom

Jun 2017

The increasing popularity of colouring books and colouring among the general population in the UK remained prominent in 2017 driving category growth of writing instruments. Britons looking to become more creative and express themselves are adopting ...

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Country Report

Writing Instruments in Switzerland

Jun 2017

Sales of adult creative relaxation products grew strongly because of the stress people face in the workplace and also in their daily lives. Many took up colouring and social media facilitated its growth. It became popular for people to post photos of...

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