Writing instruments market research

Euromonitor has the world’s most comprehensive research on the writing instruments category within the personal goods industry. We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data.

Euromonitor data and market analysis cultivates your organization’s awareness of the writing instruments market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our writing instruments market research answer questions such as:

How have sales of writing instruments evolved over the past few years?
What’s the potential of writing instruments sales via the internet?
Just how dominant are pens compared to pencils, highlighters and accessories?

Filter Results

Total: (17)

Country Report

Writing Instruments in Mexico

The global economic crisis had a negative impact on sales in this sector, which declined by 2.0% in 2009 after several years of annual growth rates in the range of 8–9%. Consumers economised by not replacing their pens and pencils until they were ...

Dec 2010 | US$900| Add to cart | View details ›

Country Report

Writing Instruments in Spain

The market in writing instruments has experienced a progressive loss in sales over recent years as a result of growth in the use of new technologies. The increasing use of computers, mobile phones, PDAs and the Internet have had a decisive influence ...

Sep 2010 | US$900| Add to cart | View details ›

Country Report

Writing Instruments in Sweden

The most important development on the Swedish market in writing instruments in the review period was the introduction of pens made from eco-friendly, recycled materials. One example is the Pilot B2P (Bottle to Pen), made from recycled PET bottles, ...

Sep 2010 | US$900| Add to cart | View details ›

Country Report

Writing Instruments in Japan

The demand for writing instruments has been sluggish, as the Japanese market has undergone structural changes including changes in consumer preferences, computerisation, and a reduction in student numbers as a result of the decline in the birth rate.

Jul 2010 | US$900| Add to cart | View details ›

Country Report

Writing Instruments in South Africa

As a result of the tightening of the economy, many consumers have resorted to buying cheaper brands as a cost-cutting measure. They have also resorted to other options such as being more frugal, buying less and cutting back their spending to the ...

Jul 2010 | US$900| Add to cart | View details ›

Country Report

Writing Instruments in Brazil

Sales of writing instruments in Brazil were negatively impacted by the global credit crisis that afflicted the Brazilian economy for most of 2009. In contrast with the moderate positive growth seen in 2008, value sales of writing instruments declined...

Jun 2010 | US$900| Add to cart | View details ›

Country Report

Writing Instruments in Hungary

Value sales increased year-on-year during most of the review period before beginning to decline in 2008. This decline was due in part to the recession and to consumer belt-tightening but it was also due to an increase in the availability of ...

Jun 2010 | US$900| Add to cart | View details ›

Country Report

Writing Instruments in India

The pens subsector in India has been taken over by ballpoint and gel pens as sales of fountain pens are driven by the luxury market. In the early part of the review period, schools began to allow high school students to use ballpoint pens in their ...

Jun 2010 | US$900| Add to cart | View details ›

Country Report

Writing Instruments in the Netherlands

During the review period, value sales in the writing instruments sector grew at a sluggish CAGR of 1% as several subsectors found themselves under pressure. The recession certainly had an impact on demand, but there were also underlying fundamental ...

Jun 2010 | US$900| Add to cart | View details ›

Country Report

Writing Instruments in Italy

The increased usage of personal computers and laptop computers and accessories is one of the primary threats to growth in the writing instruments sector. According to Assinforma (national association of IT companies in Italy), sales of laptops and ...

Jun 2010 | US$900| Add to cart | View details ›