Amway Claims
Amway Claims Verified by Euromonitor International
The following claims made by Amway have been verified by Euromonitor International. Each individual claim uses a specific methodology designed by Euromonitor and is described in the Methodology Explanation section below each claim. Each claim is valid only by using the described methodology.
Business Opportunity Claims
Claim: "Since 1959, Amway has paid out more bonuses and cash incentives to its distributors worldwide than any other direct sales company in history."
Methodology: Source Euromonitor International Limited. Claim verification based on Euromonitor research and methodology for Amway Corporation conducted from May through June 2018. Euromonitor determined the highest possible total historical sales of the leading global and/or regional Amway competitors and eliminated those whose total sales are less than double that of Amway's own stated historical total bonuses paid out to distributors historically. Of the remaining companies, Euromonitor eliminated companies whose average share of bonuses and cash incentives paid out totals were less than 70% of Amway's stated historical total of bonuses. No companies remained after this stage. To the extent permissible, Euromonitor does not accept or assume responsibility to any third party in respect of this claim.
CLAIM: "IN 2017, AMWAY PAID OUT MORE BONUSES AND CASH INCENTIVES TO ITS DISTRIBUTORS WORLDWIDE THAN ANY OTHER DIRECT SALES COMPANY."
Methodology: Source Euromonitor International Limited. Claim verification based on Euromonitor research and methodology for Amway Corporation conducted from May through June 2018. Euromonitor determined reviewed all competitors and eliminated those whose total sales for 2017 were less than half of Amway's stated 2015 bonuses paid out. The bonuses of the remaining companies were compared to Amway's 2017 bonuses paid out and no companies remained after this stage. To the extent permissible, Euromonitor does not accept or assume responsibility to any third party in respect of this claim.
Claim: "Amway is the first leading direct selling company in Brazil to empower its distributors with exclusive Facebook tools to manage their business."
Methodology: Source Euromonitor International Limited. Claim verification based on Euromonitor research and methodology for Amway Corporation conducted from April to May 2012. Euromonitor studied ten leading direct selling companies in Brazil, as provided by Amway, and through interviews with company distributors and company employees Euromonitor tried to determine if any of the companies had implemented an internal Facebook page exclusive to distributors that provides tools for customization, retailing and content management. None of the ten leading direct selling companies had this capability at the time of the research. To the extent permissible, Euromonitor does not accept or assume responsibility to any third party in respect of this claim. Further information is available upon request.
Claim: "Amway is the first leading direct selling company in Colombia to empower its distributors with exclusive Facebook tools to manage their business."
Methodology: Source Euromonitor International Limited. Claim verification based on Euromonitor research and methodology for Amway Corporation conducted from August to September 2012. Euromonitor studied nine leading direct selling companies in Colombia, as provided by Amway, and through interviews with company distributors and company employees Euromonitor tried to determine if any of the companies had implemented an internal Facebook page exclusive to distributors that provides tools for customization, retailing and content management. None of the nine leading direct selling companies had this capability at the time of the research. To the extent permissible, Euromonitor does not accept or assume responsibility to any third party in respect of this claim. Further information is available upon request.
Claim: "XS Energy; the first exclusively sugar-free energy drink brand sold globally."
Methodology: Source Euromonitor International Limited. Claim verification based on Euromonitor research and methodology for Amway Corporation conducted from October to November 2012. This claim is verified in the 13 leading markets that account for 80% of the global energy drink market sold through retail channels as supported by Euromonitor International's Soft Drinks research and definitions. Global is defined as having distribution and in at least three global regions. To the extent permissible, Euromonitor does not accept or assume responsibility to any third party in respect of this claim. Further information is available upon request.
Claim: "Amway sells more products with a satisfaction guarantee than any other direct seller."
Methodology: “Source Euromonitor International Limited; Claim verification based on Euromonitor research and methodology for Amway Corporation conducted from January through February 2018. Euromonitor defined “satisfaction guarantee” as any product that has the word “guarantee” or “guaranteed” on the label, or is publicly backed by a guarantee policy by the direct seller on their website or through publicly-available collateral material or product catalogue. Promise of “money back” is not required, nor need it adhere to a specific time frame (e.g. “90 day guarantee”). In 2018, all Amway products are covered by a company-wide satisfaction guarantee, and Amway has greater sales than all other direct sellers. To the extent permissible, Euromonitor does not accept or assume responsibility to any third party in respect of this claim.
Nutrilite Claims
Claim: “Nutrilite is the only global vitamin and dietary supplement brand to grow, harvest, and process plants on their own certified organic farms.”
Methodology: Source: Euromonitor International Limited: Based on a 2018 review of global Vitamin and Dietary supplement manufacturers; their ownership of the entire production process, from organic farm to manufacturing. Euromonitor does not accept or assume responsibility to any third party in respect to this claim.
Claim: "Among the leading global vitamin brands, Nutrilite is the first with a B-complex vitamin supplement with dual-action technology."
Claim: "Among leading global vitamin brands, Nutrilite is the first with a B-complex vitamin supplement in a double-layer tablet."
Claim: "Among leading global vitamin brands, Nutrilite is the first with a B-complex vitamin supplement that contains dual-action technology in a double-layer tablet."
Methodology: Source Euromonitor International Limited. Claim verification based on Euromonitor research and methodology for Amway Corporation conducted in May 2016, and October through November 2016. Euromonitor researched the top 10 global Vitamin and Dietary Supplement brands by 2015 sales, rsp terms.
Claim: "Double X* is the number one selling multivitamin multi-mineral with phytonutrients from five phytonutrient colour* groups."
Methodology: Source Euromonitor International Limited, rsp terms, all channels, 2017.
* "Double X", can be replaced with "Triple X" in Japan.
*"Colour" can be interchanged with "colour" as desired by Amway.
Claim: "Nutrilite is the world's #1 selling protein supplements brand."
Methodology: Source: Euromonitor International Limited, Protein supplements category, % retail value share, 2018 data.
Claim: "Nutrilite is the world's #1 selling vitamins and dietary supplements brand."
Methodology: Source Euromonitor International Limited. Vitamins and Dietary Supplements, World, GBN, Retail Value RSP, % breakdown, 2017 data.
CLAIM: "Bodykey by Nutrilite is the no. 1 selling Weight Management Brand in Thailand."
Methodology: Source Euromonitor International Limited. Consumer Health 2019 edition, as Weight Management and Wellbeing category definition; all retail channels; value at RSP, 2018 data.
Artistry Claims
Claim: "Artistry is among the world's top ten, largest selling, premium beauty brands."
Methodology: Source Euromonitor International Limited; Beauty and Personal Care 2018 edition, as per premium skin care definitions; retail value sales, UBN, 2017 data.
CLAIM: "ARTISTRY IS Thailand's Number 1 Premium beauty brand."
Methodology: Source Euromonitor International Limited; Beauty and Personal Care 2018 Edition, as per Premium Beauty and Personal Care definition; all retail channels; value at RSP, 2017 data.