Amway Claims

AMWAY CLAIMS

AMWAY CLAIMS VERIFIED BY EUROMONITOR INTERNATIONAL

The following claims made by Amway have been verified by Euromonitor International. Each individual claim uses a specific methodology designed by Euromonitor and is described in the Methodology Explanation section below each claim. Each claim is valid only by using the described methodology. 

BUSINESS OPPORTUNITY CLAIMS

CLAIM: "AMWAY IS THE FIRST LEADING DIRECT SELLING COMPANY IN BRAZIL TO EMPOWER ITS DISTRIBUTORS WITH EXCLUSIVE FACEBOOK TOOLS TO MANAGE THEIR BUSINESS." 

Methodology: Source Euromonitor International Limited. Claim verification based on Euromonitor research and methodology for Amway Corporation conducted from April to May 2012. Euromonitor studied ten leading direct selling companies in Brazil, as provided by Amway, and through interviews with company distributors and company employees Euromonitor tried to determine if any of the companies had implemented an internal Facebook page exclusive to distributors that provides tools for customization, retailing and content management. None of the ten leading direct selling companies had this capability at the time of the research. To the extent permissible, Euromonitor does not accept or assume responsibility to any third party in respect of this claim. Further information is available upon request. 

CLAIM: "AMWAY IS THE FIRST LEADING DIRECT SELLING COMPANY IN COLOMBIA TO EMPOWER ITS DISTRIBUTORS WITH EXCLUSIVE FACEBOOK TOOLS TO MANAGE THEIR BUSINESS." 

Methodology: Source Euromonitor International Limited. Claim verification based on Euromonitor research and methodology for Amway Corporation conducted from August to September 2012. Euromonitor studied nine leading direct selling companies in Colombia, as provided by Amway, and through interviews with company distributors and company employees Euromonitor tried to determine if any of the companies had implemented an internal Facebook page exclusive to distributors that provides tools for customization, retailing and content management. None of the nine leading direct selling companies had this capability at the time of the research. To the extent permissible, Euromonitor does not accept or assume responsibility to any third party in respect of this claim. Further information is available upon request. 

CLAIM: "XS ENERGY; THE FIRST EXCLUSIVELY SUGAR-FREE ENERGY DRINK BRAND SOLD GLOBALLY." 

Methodology: Source Euromonitor International Limited. Claim verification based on Euromonitor research and methodology for Amway Corporation conducted from October to November 2012. This claim is verified in the 13 leading markets that account for 80% of the global energy drink market sold through retail channels as supported by Euromonitor International's Soft Drinks research and definitions. Global is defined as having distribution and in at least three global regions. To the extent permissible, Euromonitor does not accept or assume responsibility to any third party in respect of this claim. Further information is available upon request. 

NUTRILITE CLAIMS

CLAIM: “NUTRILITE IS THE WORLD’S #1 SELLING PROTEIN SUPPLEMENTS BRAND.” 

Methodology: Source Euromonitor International Limited; protein supplements category, % retail value share, 2021 data. 

Expires: 9 August 2022

CLAIM: “NUTRILITE IS THE ONLY GLOBAL VITAMIN AND DIETARY SUPPLEMENT BRAND TO GROW, HARVEST, AND PROCESS PLANTS ON THEIR OWN CERTIFIED ORGANIC FARMS.” 

Methodology: Source: Euromonitor International Limited: Based on a 2020 review of global Vitamin and Dietary supplement manufacturers; their ownership of the entire production process, from organic farm to manufacturing. Euromonitor does not accept or assume responsibility to any third party in respect to this claim.  

Expires: 19 March 2022

CLAIM: "NUTRILITE™ DOUBLE X™ IS THE NUMBER ONE SELLING MULTIVITAMIN MULTIMINERAL WITH PHYTONUTRIENTS FROM FIVE PHYTONUTRIENT COLOR** GROUPS." 

* "Double X" can be replaced with "Triple X" in Japan 

**"Color" can be interchanged with "colour" as desired by Amway 

Methodology: Source Euromonitor International Limited; RSP terms; all channels, 2021. 

Expires: 10 July 2022

CLAIM: "NUTRILITE IS THE WORLD'S #1 SELLING VITAMIN AND DIETARY SUPPLEMENT BRAND." 

Methodology: Source Euromonitor International Limited; Vitamins and Dietary Supplements, World GBN, Retail Value RSP, % breakdown, 2020. 

Expires: 28 July 2022

CLAIM: "BODYKEY BY NUTRILITE IS THE NO. 1 SELLING WEIGHT MANAGEMENT BRAND IN THAILAND." 

Methodology: Source Euromonitor International Limited. Consumer Health 2019 edition, as Weight Management and Wellbeing category definition; all retail channels; value at RSP, 2018 data. 

Expires: 21 January 2023

CLAIM: "NUTRILITE FISH OIL IS THE NO. 1 SELLING OMEGA SUPPLEMENT BRAND IN THAILAND."

Footnote (Marketing): Source Euromonitor International Limited.

Footnote (Full detail, on custom site): Source Euromonitor International Limited; Consumer Health 2022 edition, as per Fish oils/omega Fatty Acids category within dietary supplements, all retail channels, value at RSP, 2021 data.

Thai translation:

นิวทริไลท์ น้ำมันปลำ ยอดขำยอันดับ 1 ของประเทศไทย ในกลุ่มผลิตภัณฑ์เสริมอำหำรโอเมก้ำ

Footnote (Marketing): “ที่มำ: Euromonitor International Limited."

Footnote (Full detail, on custom site): ที่มา Euromonitor International Limited; จากการสารวจประจาปี 2022 กลุ่มผลิตภัณฑ์เพื่อสุขภาพ ผลิตภัณฑ์น้ามันปลา/โอเมก้า ภายใต้กลุ่มผลิตภัณฑ์เสริมอาหาร ยอดขายปลีกทุกช่องทางการจัดจาหน่ายปี 2021.

Expires: 21 January 2023

CLAIM: "NUTRILITE™ IS THE FIRST AND ONLY GLOBAL VITAMIN AND DIETARY SUPPLEMENT BRAND WITH A USDA ORGANIC PRODUCT LINE TO GROW, HARVEST AND PROCESS PLANTS ON THEIR VERY OWN CERTIFIED ORGANIC FARMS."

Footnote: Source Euromonitor Itnernational Limited. Based on reviews of global Vitamin and Dietary supplement manufacturers in 2020 and 2021; their ownership of the entire production process, from farm to manufacturing, in addition to USDA Organic certification of products. Euromonitor does not accept or assume responsibility to any third party in respect to this claim.

Expires: 16 November 2023

CLAIM: NUTRILITE NO.1 SELLING DIETARY SUPPLEMENT BRAND IN THAILAND

Footnote (Marketing): Source Euromonitor International Limited.

Footnote (Full detail, on custom site): Source Euromonitor International Limited; Consumer Health 2022 edition, as per dietary supplement category within vitamins & dietary supplements, all retail channels, value at RSP, 2021 data. 

Thai translation:

นิวทริไลท์ ผลิตภัณฑ์เสริมอาหาร ยอดขายอันดับ 1 ของประเทศไทย

Footnote (Marketing): “ที่มา: Euromonitor International Limited. 

Footnote (Full detail, on custom site): ที่มา Euromonitor International Limited; จากการสำรวจประจำปี 2022 กลุ่มผลิตภัณฑ์ผลิตภัณฑ์เสริมอาหาร ภายใต้กลุ่มผลิตภัณฑ์เสริมอาหาร ยอดขายปลีกทุกช่องทางการจัดจำหน่ายปี 2021.

Expires: 28 February 2023

CLAIM: NUTRILITE IS #1 SELLING PROTEIN SUPPLEMENTS BRAND IN THAILAND

Footnote (Marketing): Source: Euromonitor International Limited.

Footnote (Full detail, on the site): Source Euromonitor International Limited; Consumer Health 2022 edition, as per protein supplements category within dietary supplements, all retail channels, value at RSP, 2021 data. 

Thai Translation

นิวทริไลท์ โปรตีนเสริมอาหารยอดขายอันดับ 1 ของประเทศไทย

Footnote (Marketing): ที่มา: Euromonitor International Limited. 

Footnote (Full detail, on custom site): ที่มา Euromonitor International Limited; จากการสำรวจประจำปี 2022 กลุ่มโปรตีนเสริมอาหารภายใต้กลุ่มผลิตภัณฑ์เสริมอาหาร ยอดขายปลีกทุกช่องทางการจัดจำหน่ายปี 2021.

Expires: 28 February 2023

ARTISTRY CLAIMS​​

CLAIM: "ARTISTRY IS THAILAND'S NUMBER 1 PREMIUM BEAUTY BRAND."

Methodology: Source Euromonitor International Limited; Beauty and Personal Care 2021 Edition, as per Premium Beauty and Personal Care definition; all retail channels; value at RSP, 2020 data. 

Expires: 22 August 2022

CLAIM: ARTISTRY IS INDIA`S NUMBER 1 PREMIUM SKIN CARE BRAND 

CLAIM: ARTISTRY - INDIA`S NUMBER 1 PREMIUM SKIN CARE BRAND 

CLAIM: ARTISTRY IS THE LEADER IN PREMIUM SKIN CARE BRAND IN INDIA 

CLAIM: ARTISTRY - THE LEADER IN PREMIUM SKIN CARE BRAND IN INDIA 

Footnote: Source: Euromonitor International Limited, Beauty and Personal Care 2020 edition, Premium Skin Care category definition, retail value RSP, 2019 data. 

Expires: 22 August 2022