Iran Cities Review

December 2020

Iran is a highly urbanised country compared to counterparts in the Middle East and Africa. Tehran is the second largest megacity in the region but ranks in the bottom across global megacities in terms of discretionary spending power. This results from rising inflationary pressures fuelled by US sanctions. Although the capital city is the main economic powerhouse of Iran, Qom and Karaj are expected to witness dynamic economic development, becoming important industrial and tech hubs.

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Overview:

Iran Cities Review is based on Euromonitor’s City Scorecard. The scorecard is a benchmarking tool used to evaluate the consumer and economic performance of 1,000+ largest cities globally. The scorecard considers indicators across eight key pillars that are at the core of a city’s consumer market development. The scorecard is built by ranking cities in a country/regional context and provides an easy-to-understand system to quickly identify city-specific risks and opportunities.

Euromonitor’s City Scorecard covers over 30 indicators in eight pillars:
• Population
• Consumer Expenditure
• Digital Consumer
• Wealth
• Possession of Household Durables
• Economy
• Labour
• Transport

Iran Cities Review helps to evaluate potential market size by city and formulate a more informed image of the urban consumer. Key economic indicators combined with income, spending and employment data help businesses map potential market sizes. Comparative data and newest city insights will help businesses customize and tailor country market entry strategies pinpointing the cities with the most future potential.

The Iran Cities Review market research report includes:

  • Major Iran cities scorecard
  • Detailed ranking of cities in terms of future growth, wealth, labour and other key consumer and economic indicators
  • Historic data on population, consumer expenditure, digital consumer and other indicators
  • Five-year forecasts of trends and city growth

The Iran Cities Review in Iran report answers: 

  • How does a specific city fair in terms of consumer market attractiveness compared to a country/region?
  • Which cities will be the fastest growing in Iran?
  • What is the consumer market potential in specific cities?
  • Which cities in “Country” have the largest number of wealthy consumers?
  • How does the city affordability differ across country and region?
  • How does labour productivity differ across cities?
  • What is the household profile in different cities?

Iran Cities Review

HEADLINES

URBAN CONSUMER

Iran is a highly urbanised country but with declining birth rates
Tehran to remain the second largest city by population in the Middle East and Africa
Iranian cities are home to one of the largest urban refugee populations in the world

CONSUMER FINANCE

High gender inequality is likely to increase further through to 2024
Tehran has low discretionary spending power compared to megacities globally

ECONOMY

Cities around Tehran are rapidly developing into industrial and tech centres
Khuzestan is the richest province in terms of oil resources

CITY SCORECARD

Summary 1 City Scorecard by Pillar 2019

POPULATION

Chart 1 Population in 2019 and Population Growth 2019-2024 Chart 2 Population by Age by City 2019 Chart 3 Average Household Size by City 2019 Chart 4 Population Density and Net Migration 2019 Summary 2 City Scorecard in Population Pillar 2019

CONSUMER EXPENDITURE

Chart 5 Total Consumer Expenditure in Iran by City 2019 Chart 6 Consumer Expenditure per Capita and Consumer Expenditure Growth 2019-2024 Chart 7 City Affordability, Consumer Expenditure on Housing and Transportation 2019 Chart 8 Discretionary vs Necessity Consumer Expenditure 2019 Summary 3 City Scorecard in Consumer Expenditure Pillar 2019

DIGITAL CONSUMER

Chart 9 Share of Households with Internet and Broadband Internet Access 2019 Chart 10 Possession of Digital Devices by City 2019 Summary 4 City Scorecard in Digital Consumer Pillar 2019

WEALTH

Chart 11 Disposable Income per Household and Period Growth 2019-2024 Chart 12 Number of Households by Disposable Income Band 2019 Chart 13 Number of Households with Disposable Income Over USD150,000 2019-2024 Summary 5 City Scorecard in Wealth Pillar 2019

POSSESSION OF HOUSEHOLD DURABLES

Chart 14 Household Possession of Kitchen Durables by City 2019 Chart 15 Household Possession of Entertainment Electronics by City 2019 Chart 16 Household Possession of Other Durables by City 2019 Summary 6 City Scorecard in Possession of Household Durables Pillar 2019

ECONOMY

Chart 17 GDP per Capita and Average Real GDP Growth by City 2019-2024 Summary 7 City Scorecard in Economy Pillar 2019

LABOUR

Chart 18 Economically Active Population in 2019 and Employed Population Growth by City 2014-2019 Chart 19 Labour Force Participation Rate and Unemployment by City 2019 Chart 20 Labour Productivity Value and Productivity Growth by City 2014-2019 Summary 8 City Scorecard in Labour Pillar 2019

TRANSPORT

Chart 21 Airport Passengers 2019 and CAGR of Airport Passengers by City 2014-2019 Chart 22 Number of Passenger Cars and Motorcycles per Household 2019 Chart 23 Possession of Transport Vehicles by City 2019 Summary 9 City Scorecard in Transport Pillar 2019
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Inform your marketing, brand, strategy and market development, sales and supply functions This cities review originates from Passport, our Cities market research database.

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