Luxury Writing Instruments and Stationery

As technology replaces bland pens, upscale pens such as fountain pens, make a resurgence. This trend is particularly popular with younger consumers who are reacting against the reality of living in a digital world and one in which privacy is ...

The prolonged period of economic crisis in Brazil (2013-2017) and the negative overall scenario caused poor results in most industries. As a consequence, the Brazilian business environment has seen the closure of thousands of businesses. Global and ...

While luxury writing instruments and stationery is expected to maintain its positive movement in volume and current value sales over the forecast period, demand is likely to remain niche and sustained mainly by executive and management level ...

In 2018 and 2019, value sales growth in luxury writing instruments and stationery was driven mainly by unit price increases, with volume sales remaining quite flat. Writing instruments in general are being challenged by the popularity of electronic ...

Luxury writing instruments and stationery peaked in 2019, expecting to enter a downturn in the forecast period. Non-luxury writing instruments faces increasing competition from digital substitutes that tend to outperform previous models. ...

Luxury writing instruments and stationery is well-suited to the growing demand for affordable luxury items amongst aspirational young urban consumers, particularly in the pre-owned segment. Expensive pens are gaining recognition as collectible items,...

The rise of digital devices has resulted in writing by hand almost entirely disappearing from consumers’ everyday lives in both the private and commercial spheres, with digital devices such as smartphones and tablets often replacing traditional pen ...

In the age of digital communication, luxury writing instruments and stationery products are mostly purchased as status symbols, fashion accessories or gifts rather than for practical use. Accordingly, functionality is now a secondary concern to ...

While luxury writing instruments and stationary saw continued growth in 2019, the category’s performance was weaker than in 2018, as interest in writing instruments declines in an increasingly digital world. However, such products are marketed as ...

Blue chip companies, especially those in the financial industry, are renowned for awarding their top-performing employees with luxury writing instruments as corporate gifts. According to trade interviews, it is through such corporate gifts that ...

Luxury writing instruments and stationery has returned to growth in recent years thanks to a renewed interest in high-end fountain pens, notebooks and calligraphy among luxury consumers eager to counteract their dependence on digital devices. While ...

The demographic shifts in the wider market for luxury goods contributed to a slowdown in luxury writing instruments and stationery in 2018. As millennials and younger generations increasingly drive the majority of growth in personal luxury, the ...

Demand for luxury writing instruments and stationery continued to decline in Romania in 2019, with a more significant decline predicted for the forecast period compared to the review period. The most negative factor to influence this performance, and...

Luxury writing instruments and stationery remains something of a niche in Sweden, not least because of a lack of interest in writing instruments among the general population, which naturally limits growth prospects. Swedes in general have little ...

Although domestic demand has softened as a result of the digitisation of Canadians’ lifestyles and hesitant economic growth, the rising number of tourists continues to support the value and volume sales performance of luxury writing instruments and ...

Luxury writing instruments and stationery again registered negligible current value growth in 2019. This was directly linked to a steep fall in consumer usage of writing instruments due to the expansion of digital technology. In luxury writing ...

Luxury writing instruments and stationery saw a second year of current value decline in 2019. In line with the review period, older consumers are the main consumer group within luxury writing instruments and stationery, and this is expected to ...

The vintage trend that has been a prominent feature of a number of luxury goods categories in recent years is having a positive impact on luxury writing instruments and stationery, as a sense of nostalgia complements established consumer interest in ...

Actual demand for luxury writing instruments and stationery in Russia continued to decline in 2019, a trend experienced over much of the review period, and one that is predicted to continue into the forecast period. This category continues to be ...

Luxury writing instruments and stationery continue to be perceived as non-essential products, even in the rarefied environment of luxury goods. Therefore, consumers find it easy to economise by eschewing the purchase of such items, especially during ...