Country Report
Mar 2021
Although luxury writing instruments and stationery saw slow retail volume declines for the last few years of the review period, the category saw a much stronger fall in sales in 2020, along with a slower decline in current value terms, although this ...
Strategy Briefing
Mar 2021
Luxury goods was among the industries hardest hit by the Coronavirus (COVID-19) pandemic with sales damaged by temporary store closures, travel bans and weakened consumer spending. In addition, the pandemic also accelerated a channel shift to ...
Country Report
Feb 2021
Like all other personal luxury categories, luxury writing instruments and stationery has turned from solid growth in most of the review period to retail volume and current value decline in 2020. The two-month lockdown which started in the first ...
Country Report
Feb 2021
Between 18 March and 4 May 2020, Malaysia enacted a country lockdown which mandated the closure of all non-essential stores. As a result, monobrand stores, and jewellery and watch specialist retailers which are popular retailing options for luxury ...
Country Report
Jan 2021
This category has been stagnating for several years, with no growth momentum nor significant declines. COVID-19 only served to weaken already limited demand, and the category dropped into negative growth territory. High-quality luxury writing ...
Country Report
Jan 2021
As consumers stayed indoors due to the lockdown and social distancing measures as a result of the COVID-19 pandemic in 2020, retail value sales in this category slumped in 2020. However, digital fatigue increased during this time and many consumers ...
Country Report
Jan 2021
As store-based retailing accounts for the vast majority of sales of luxury writing instruments and stationery in Canada, the lockdown period closure of physical stores that retail these luxury items had a strongly negative impact on overall sales in ...
Country Report
Jan 2021
Luxury writing instruments and stationery was already suffering from the increasing digitalisation of consumer lifestyles, and the shift towards digital devices in work and study practices, before the outbreak of COVID-19. The COVID-19 crisis ...
Country Report
Jan 2021
Sales of luxury writing instruments and stationery are set to drop in 2020, as physical stores that sell these products were shuttered by the government at the start of lockdown. Stores remained closed between March and May, but lingering consumer ...
Country Report
Jan 2021
Sales of luxury writing instruments and stationery declined substantially over the course of 2020 as demand for all types of products within the category fell heavily under pressure caused by the COVID-19 pandemic. One of the main factors that ...
Country Report
Jan 2021
Luxury writing instruments and stationary is one of the most affected product areas in personal luxury in Sweden in 2020. Many traditional luxury writing instruments and stationary brands heavily rely on store-based sales and have limited digital ...
Country Report
Jan 2021
Although non-luxury writing instruments and stationery experienced some resilience during the COVID-19 outbreak, luxury writing instruments experienced a hefty contraction in 2020. This was on the background of cancellation of ceremonies, decreased ...
Country Report
Jan 2021
Luxury writing instruments and stationery are used by a relatively small group of discerning consumers who value written communication by hand over the digital forms. These individuals often like to use high-end writing instruments and stationery in ...
Country Report
Jan 2021
In 2020, luxury writing instruments will see slowed growth in response to the COVID-19 pandemic overall. This is to be expected as most of the luxury goods industry has been in some ways negatively impacted by the virus. However, it is worth ...
Country Report
Jan 2021
With the beginning of the national quarantine in 2020, both jewellery stores and stationery stores that sell these types of products were forced to close. Many of them that sell luxury products are located in the main shopping malls, which have had ...
Country Report
Jan 2021
Luxury writing instruments have a strong and positive history in Germany, with sales driven by a strong interest in writing and the calligraphy culture. However, due to the outbreak of COVID-19 in 2020, some consumers lost their jobs, and others saw ...
Country Report
Jan 2021
Luxury writing instruments and stationery was suffering from declining interest at the end of the review period, with sales stabilising. This is due to the structural decline of the category and a waning interest in products from consumers....
Country Report
Jan 2021
In order to contain the COVID-19 pandemic, the Spanish authorities took the decision to lockdown the country for eight weeks 2020. It took over three months for the country to return to some semblance of normality following the implementation of ...
Country Report
Jan 2021
Luxury writing instruments and stationery suffered steep value decline, as a result of COVID-19. The six-week store closures impacted sales but even when stores reopened, concerns about the economic fallout of COVID-19 continued to dampen retail ...
Country Report
Jan 2021
Following strong double-digit retail value growth in 2019, the COVID-19 pandemic led to a fall in sales of luxury writing instruments and stationery in 2020, although the category was less affected than some other areas of luxury goods. Consumer ...
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