Luxury Writing Instruments and Stationery

The luxury goods industry posted another year of positive growth in 2018, after a challenging 2017. The concept of luxury continues to shift in line with changing consumer values. Technology has been especially disruptive as it continues to ...

Competition from technology-driven products such as smartphones, laptops and iPads continues to intensify within luxury writing instruments and stationery. In general, local consumers only tend to replace luxury pens and paper every few years, with ...

The rise of digital devices has led to writing by hand almost entirely disappearing from consumers’ everyday lives in both the private and commercial spheres. As a consequence, luxury writing instruments and stationery products are not so much ...

Although consumers now use fewer pens and pencils, those who do, want high-quality products. Luxury writing instruments and stationery continued to record stable current value and retail volume growth in 2018. Luxury writing instruments remain ...

While luxury writing instruments and stationery is expected to retain its positive movement in retail volume and current value sales terms over the forecast period, demand is likely to remain niche and sustained mainly by executive and management ...

After weak recovery of value sales of writing instruments in the middle of the review period, the category returned to decline in current value terms in 2018. Demand for writing instruments was limited by the growing penetration of electronic ...

Blue chip companies, especially those in the financial industry, are renowned for awarding their top-performing employees with luxury writing instruments as corporate gifts. According to trade interviews, it is through such corporate gifts that ...

Luxury writing instruments and stationery in Indonesia is a very fragmented category. There are only a small number of wealthy persons who continue to purchase luxury writing instruments. In this digital era, owning a luxury pen is something that is ...

Luxury writing instruments and stationery recorded only negligible current value growth in 2018. In line with the review period, the performance of the category was impacted by the growing penetration of electronic devices in Italy. These devices are...

Some luxury goods categories saw contraction in the US in recent years, due to consumer preference shifting away from purchases of high-priced non-essential goods to more experience-based consumption. For luxury writing instruments specifically, the ...

From 2013 to 2017, the economic crisis negatively impacted many Brazilian companies, resulting in the closure of hundreds of thousands of businesses. Global and bigger companies also suffered lay-offs. This had a negative impact on demand for luxury ...

Luxury writing instruments and stationery stands out for a wide variety of brands, many of them at relatively affordable prices and with a very important mid-income clientele. Despite the economic crisis, sales of these products generally did not ...

China is producing many young consumers with a hunger for premiumisation and who are expressing their unique personalities. In today’s business and social settings where computers, tablets and styluses dominate, the use of pens is limited; however, ...

The demographic shifts in the wider market for luxury goods contributed to a slowdown in luxury writing instruments and stationery in 2018. As millennials and younger generations drive the majority of growth in personal luxury, the traditional ...

The purchase of luxury writing instruments by Indian consumers is pre-determined. Consumers are fully aware of the brand and model they want, and visit retail outlets to experiment with the product before making their final purchase. The key ...

Interest in luxury writing instruments and stationery is waning with value growth being largely sustained by a significant rise in the category’s average unit price. In retail volume terms the category has declined in 2017 and 2018 with consumers ...

2018 witnessed a recovery in sales, boosted by the return of affluent international tourists from China and the Middle East as well as the US. Most of the domestic consumer base for luxury writing instruments continues to be affluent French older ...

Luxury writing instruments and stationery faces weakening consumer demand in Canada, due to multiple factors. The increasing prevalence of digital technology and lifestyles is transitioning Canadian consumers from traditional writing instruments and ...

Generally, the growing prevalence of electronic devices such as smartphones, tablets and portable computers in the workplace, education and for communication overall has reduced demand for writing instruments and stationery in Germany. Moreover, ...

Luxury writing instruments and stationery remained a niche in Sweden in 2018. Swedes in general have little interest in fountain and rollerballs pens, which account for the majority of sales in luxury writing instruments and stationery. This has been...