Luxury Writing Instruments and Stationery

Despite the recovery seen by most luxury categories in 2020 and 2021 after the difficulties imposed by COVID-19, writing instruments could not see the same good results. As a very social category, the main segment of luxury pens is strongly connected…

Luxury writing instruments and stationery saw demand pick up in 2021 as consumer confidence improved in line with the rollout of COVID-19 vaccines and the easing of public health restrictions. However, it still registered a comparatively steep…

After a completely disrupted year in 2020, when market circumstances and therefore consumer behaviour changed rapidly and left most players without a concrete action plan, 2021 started in a similar way, with lockdowns being imposed across the…

Luxury writing instruments and stationery products are used by a relatively small group of discerning consumers who value written communication by hand over digital alternatives. These individuals often like to use high-end writing instruments and…

Demand for luxury writing instruments and stationery was already gradually waning in South Africa prior to the emergence of the pandemic, in line with a general trend for digitalisation. Nevertheless, luxury writing instruments are seen as status…

Luxury writing instruments and stationery is recording only mild growth in 2021, only partially offsetting the lost values of 2020 due to reduced store visits and negligible tourism. Office workers were advised to work from home during the first half…

Retail current value sales of luxury writing instruments and stationery plunged by almost a third during 2020 and recovered only marginally in 2021. Luxury writing instruments are a popular gift in Spain, but COVID-19 has led to a reduction in the…

With retail outlets closed for parts of 2020, luxury writing instruments and stationery suffered a double-digit drop in current value sales. With society gradually opening up in 2021, the product area is expected to register an increase in value…

Retail current value sales of luxury writing instruments and stationery plunged by more than a third during 2020. Lockdowns, store closures and increased price sensitivity all impacted demand, with many consumers avoiding purchases of unessential…

Since March 2020, a large proportion of the local population has been working or studying from home. Since consumers have been confined to their living environments, this has increased productivity on the work front but has also resulted in a greater…

During the COVID-19 pandemic, luxury writing instruments and stationery suffered a dramatic drop in sales. This is due to the category reporting negligible sales of store-based retailing during the national lockdown periods due to the closure of…

Luxury writing instruments consumers in Argentina are driven by the in-store experience which, due to the COVID-19 pandemic, impacted the performance of players in the category. Seeing and feeling (weighing) pens and receiving expert assistance in…

Despite the rebound to growth in 2021, luxury writing instruments and stationery did not return to the level of sales seen in 2019, due to the continuing impact of the pandemic. Nevertheless, leading players continued to use different strategies to…

Sales of luxury writing instruments and stationery declined substantially over the course of 2020 as demand for all types of products within the category fell heavily under pressure caused by the COVID-19 pandemic. One of the main factors that…

Luxury writing instruments and stationery saw an improved performance in retail volume terms in 2021 compared to 2020, despite sales continuing to decline. Retail volume sales of these products have been in decline for almost a decade, with this…

Luxury writing instruments and stationery maintained growth in 2020, and this is set to continue in 2021, although at a slower rate than most other personal luxury categories. It continues to benefit from consumers’ increasing interest in…

Luxury writing instruments shows slow rebound signs in 2021, after being drastically impacted in 2020. The category continues to suffer from the continued effects of the pandemic, with restrictions in place due to the high levels of infection and low…

Luxury writing instruments and stationery products are niche in the Mexican market. Consumers of these products tend to be professionals and those who prefer traditional products to digital alternatives, with writing instruments accounting for the…

Value sales fell by a quarter in 2020, as consumers had less interest in purchasing luxury writing instrument and stationery during lockdowns. Such items are also often given as a gift and there were less gifts shared, due to people socialising less.…

Sales of luxury writing instruments and stationery have started to recover in 2021, boosted by the economic re-openings and the relaxation of COVID-19 safety measures. Consumers began returning to pre-pandemic work and social habits, including…