Country Report
Jan 2021
Although non-luxury writing instruments and stationery experienced some resilience during the COVID-19 outbreak, luxury writing instruments experienced a hefty contraction in 2020. This was on the background of cancellation of ceremonies, decreased ...
Country Report
Jan 2021
Luxury writing instruments and stationery are used by a relatively small group of discerning consumers who value written communication by hand over the digital forms. These individuals often like to use high-end writing instruments and stationery in ...
Country Report
Jan 2021
In 2020, luxury writing instruments will see slowed growth in response to the COVID-19 pandemic overall. This is to be expected as most of the luxury goods industry has been in some ways negatively impacted by the virus. However, it is worth ...
Country Report
Jan 2021
With the beginning of the national quarantine in 2020, both jewellery stores and stationery stores that sell these types of products were forced to close. Many of them that sell luxury products are located in the main shopping malls, which have had ...
Country Report
Jan 2021
Luxury writing instruments have a strong and positive history in Germany, with sales driven by a strong interest in writing and the calligraphy culture. However, due to the outbreak of COVID-19 in 2020, some consumers lost their jobs, and others saw ...
Country Report
Jan 2021
Luxury writing instruments and stationery was suffering from declining interest at the end of the review period, with sales stabilising. This is due to the structural decline of the category and a waning interest in products from consumers....
Country Report
Jan 2021
In order to contain the COVID-19 pandemic, the Spanish authorities took the decision to lockdown the country for eight weeks 2020. It took over three months for the country to return to some semblance of normality following the implementation of ...
Country Report
Jan 2021
Luxury writing instruments and stationery suffered steep value decline, as a result of COVID-19. The six-week store closures impacted sales but even when stores reopened, concerns about the economic fallout of COVID-19 continued to dampen retail ...
Country Report
Jan 2021
Following strong double-digit retail value growth in 2019, the COVID-19 pandemic led to a fall in sales of luxury writing instruments and stationery in 2020, although the category was less affected than some other areas of luxury goods. Consumer ...
Country Report
Jan 2021
As is the case with other personal luxury categories, writing instruments is also deeply impacted by the effects of COVID-19 in 2020. The fall in demand is further deepened by the steep decline in incoming tourism to the Netherlands. Specialist ...
Country Report
Jan 2021
With sales of luxury writing instruments and stationery under significant pressure during 2020 as the COVID-19 pandemic discouraged consumers from spending money, the category leaders turned to price discounts as a way of supporting flagging demand. ...
Country Report
Jan 2021
The emergence of the pandemic and subsequent lockdown restrictions has exacerbated the increasingly weak position of luxury writing instruments, with the latter perceived to be one of the sunset industries in Singapore. Given an increasingly digital ...
Country Report
Jan 2021
Luxury writing instruments and stationery are expected to record a decline due to COVID-19, moving from flat-rate value growth in 2019, to a value decline of 33% for 2020. Lockdowns, store closures and increased price-sensitivity have all impacted ...
Country Report
Jan 2021
Luxury writing instruments and stationery shows negative performance in 2020, due to lockdowns and physical store closures as a result of COVID-19. Namely, non-essential stores were closed for two months in April and May, thus impacting sales in the ...
Country Report
Jan 2021
Although it is among the smallest personal luxury categories in both retail value and retail volume terms, luxury writing instruments and stationery fared best among personal luxury categories amid the COVID-19 pandemic thanks in large part to their ...
Country Report
Jan 2021
The business environments of the largest cities usually see frequent interactions among players in the corporate market, with lunches, dinners and meetings for signing contracts, when luxury pens are commonly used. The new predominance of remote ...
Country Report
Jan 2021
Luxury writing instruments and stationery products are niche in Mexico. Consumers of these products tend to be professionals and those who prefer traditional products to digital alternatives, with writing instruments accounting for the majority of ...
Country Report
Jan 2021
The COVID-19 pandemic led to widespread store closures and restrictions on movement and travel that had a considerable negative impact on value and volume sales in 2020. Consumers were limited by home seclusion and the drop in tourism caused by ...
Country Report
Jan 2021
Sales of luxury writing instruments and stationery are set to hit hard by the pandemic, as physical stores that sell these products were shuttered by the government at the start of lockdown, along with other non-essential retail outlets. Stores ...
Country Report
Jan 2021
Despite the ongoing growth of digitalisation, both value and volume sales are on the rise for writing instruments. Consumers continue to seek writing instruments of quality while trends have also risen for a wider variety of pens, particularly ...
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