Due to the outbreak of COVID-19 in France, the government put a full lockdown in place in March, which required all non-essential stores to close, as well as schools, institutions and foodservice outlets. Foodservice outlets began to open from May; however, regional lockdowns were again put in place from 6 October, and a full lockdown that implemented at the end of October, closed foodservice outlets and schools once more.
Lockdown periods and consumers concerns about visiting foodservice establishments, led to heightened home cooking during 2020. Whereas total volume for meat will record a decline, retail consumption has seen a significant boost, moving from a decline of 2% in 2019 to volume growth of 6% in 2020.
Following an uplift in growth in 2020, aligned to higher demand during times of home seclusion, retail volume growth for meat is set to decline across the forecast period. In addition, with foodservice and the institutional sector recovering, this too will impact retail growth.
Across the review period, most consumers attitude toward packaging shifted, especially when it came to animal-based food products. Where consumers pre-COVID-19 were very demanding of less plastic packaging, more reusable containers and overall more sustainable packaging options, during the outbreak of the virus, consumers were more focused on safer packaging, that would reduce the spread of the virus.
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This report originates from Passport, our Meat research and analysis database.
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