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For many years, the fresh meat industry has been divided over the usage of antibiotics in farm animals. While many producers argue that the usage of antibiotics is often necessary to keep animals happy and healthy, many consumers now see “antibiotic free” and other similar labels as a testament to the quality of products on store shelves.
Fresh meat continued to grow in total volume terms in 2018. A major factor behind this growth was the consumer desire to add more protein into their diets.
Research on cell-cultured meat has been going on for years, and now manufacturers seem even closer to getting these products onto consumers’ plates. Cell-cultured meat is meat produced from an animal’s cells rather than the dead animal itself.
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Discover the latest market trends and uncover sources of future market growth for the Meat industry in USA with research from Euromonitor's team of in-country analysts.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.