Retail volume and retail value sales of meat surged in the early months of 2020 following the initial outbreak of COVID-19 in Australia. This is due to the fact that consumers in Australia began to panic buy with the implementation of national lockdown measures and the frightening news of a global pandemic.
Despite the disruption experienced during the COVID-19 pandemic, poultry remained the most popular product area in meat in 2020. Poultry is a popular category in Australia, even though production costs are increasing, as it remains a relatively affordable option compared to other product categories in meat.
COVID-19 has had a noticeable effect on consumer priorities and decision making, and this effect is also noticeable in meat. Following the outbreak of COVID-19, Australian consumers are becoming more discerning about the safety of meat that they purchase, and also about the production processes employed in the category.
Retail demand for meat is expected to remain high during the forecast period, following an initial slight decline in retail volume sales in 2021 as foodservice outlets are expected to reopen. Although foodservice sales of meat are expected to record a gradual recovery in the forecast period as the country recovers from the COVID-19 crisis, the trend for home-cooking is expected to remain steady.
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This report originates from Passport, our Meat research and analysis database.
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