In 2020, foodservice and institutional volumes of meat will drop drastically due to the COVID-19 lockdown. This has driven some demand towards retail as home consumption increased during this period.
COVID-19 created a shift on the distribution channels in meat, reaching a peak in the lockdown period, though this shift was at least partly maintained until the end of 2020. In line with consumers being confined to their homes, e-commerce experienced a boost, benefitting from consumers perceiving it as a safe way to shop whilst limiting their social interactions.
The poultry production in United Arab Emirates is expected to rise in the forecast period due to the renovation and expansion of an existing poultry farm in the Emirate of Abu Dhabi. In addition, there are an increasing number of players entering the category, leading to a growing trend of promotional offers in hypermarkets and supermarkets.
Over the forecast period, it is expected that the health and wellness trend will become increasingly widespread and will penetrate the meat category. Consumers are increasingly becoming aware of the benefits of grass-fed meat, preferring it over grain fed meat, and more consumers are choosing hormone-free, antibiotic-free and organic meat.
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This report originates from Passport, our Meat research and analysis database.
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