Meat performed well through retail channels during the COVID-19 pandemic despite the economic pressures resulting from measures aimed at limiting the spread of the disease. Chicken saw particularly notable growth as budget-conscious consumers appreciated its affordability and versatility.
Ahead of the nationwide lockdown aimed at curbing the spread of COVID-19, South African consumers bought meat in bulk. This behaviour was already common before the COVID-19 crisis as consumers appreciated the fact that buying meat in bulk offers lower unit prices.
Chicken is expected to see a steep price increase in South Africa, with import tariffs set to increase in order to protect the domestic poultry industry. Furthermore, the weakening of the local currency poses a threat to the local market as expenses like feed, electricity and water increase and will eventually need to be passed on to consumers.
Foodservice sales of meat are expected to grow over 2020-2025 as channels reopen and restrictions are eased. Nonetheless, foodservice’s recovery will be constrained by the economic pressures resulting from measures introduced to curb the spread of COVID-19, as well as ongoing concerns about exposure to the COVID-19 virus.
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This report originates from Passport, our Meat research and analysis database.
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