After a disastrous 2020 amidst the COVID-19 closures and lockdowns, meat has suffered enormous shifts in its consumption dynamics. The closures brought steep declines for the foodservice channel, with retailing growing substantially as a consequence.
Among the externalities of COVID-19, a significant one for the sales and consumption of meat has been the shrinkage of Italian families’ shopping budgets. Indeed, throughout the lockdown, as well as the 2021 more relaxed scenario, significantly higher price sensitivity and, consequently, shifts in consumer preferences and habits were recorded.
The production and, therefore, the supply chain of meat in Italy appear to be solid, with the majority of poultry and pork meat consumed being sourced from within the country. Two more aspects are extremely significant in the consumption dynamics of meat in Italy.
Meat consumption in Italy is expected to face some challenges and limitations to growth over the forecast period as sustainability and nutrition concerns expand. While tradition will continue playing a major role in maintaining the consumption of fresh meat at high levels, the increasing concern over the current sustainability of the meat production chain in Italy will drive some consumers away from carnivore diets.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Meat industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Meat industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of beef & veal, lamb, mutton & goat, pork, poultry and other meat. Only include fresh, raw, uncooked and unprocessed meat whether packaged or unpackaged, chilled or frozen. All industrially packaged/processed meat products typically sold via the self-service counters in retail outlets are excluded. This category does not cover offal, animal fat, skins and hides.
This report originates from Passport, our Meat research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page