With the outbreak of COVID-19 requiring consumers to stay at home during the lockdown period, with ongoing regulations throughout 2020, retail sales of sugar and sweeteners increased, for the first time since 2016. This moved retail sales from negative growth in 2019, to 12% retail volume growth in 2020.
Eridania Italia, the leading brand in Italian sugar, registered extremely positive sales in 2020, especially during the first lockdown period in March. This growth was aligned to the rise of home-cooking and home-baking, which saw the demand for sugar rising drastically.
The outbreak of COVID-19 in 2020 resulted in double-digit retail growth for sugar and sweeteners, boosted by home seclusion and the baking trend. However, as the baking trend ends, from 2021 retail volume sales will decline, and will remain in decline across the rest of the forecast period.
Solid sweeteners are set to lose appeal across the forecast period, as consumers will be cutting back on their sugar intake, while also becoming increasingly concerned about the health and ingredients of sweeteners. Liquid sweeteners, such as agave or maple syrup, will become increasingly popular, especially as many are organic and of natural origin, appealing to consumers interested in the rising organic trend.
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This report originates from Passport, our Sugar and Sweeteners research and analysis database.
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