As consumption of sugar shifted back to the foodservice channel in 2021, total consumption grew, beginning the path to recovery. Total volume sales grew slightly in 2021 with retail volume sales suffering a steep drop as lockdown ended and people spent significantly less time at home.
If sugar is and has been the subject of negative publicity for decades, the consumption of sweeteners faces a major challenge in distancing from the same. Consumers have negative perceptions of sweeteners and sugar in all their variations, with health concerns driving consumption down.
The externalities of COVID-19 are expected to affect sugar and sweeteners consumption in the long term as people maintain an improved consciousness regarding nutrition and general wellbeing. Sugar does not fit within the new norm in the post-pandemic scenario where consumers look to improve their diets and eliminate bad habits.
The maturity of the sugar market shows a limited ability to innovate to overcome the challenges that come from an increasingly negative reputation. Indirect externalities are also expected to come from the looming sugar tax with the roll-out postponed to 2022.
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Understand the latest market trends and future growth opportunities for the Sugar and Sweeteners industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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All table-top raw sugar products and natural sweeteners, whether sold packaged or unpackaged. Includes yellow/brown sugar, fructose, maltose, maple sugar, molasses, corn syrup, glucose, table sugar (also known as granulated refined white sugar), icing sugar, caster sugar, stevia (sweet leaf)), etc. Excludes artificial sweeteners such as aspartame and acesulfame-K. Also excludes sugar alcohol such as erythritol, xylitol and mannitol, which are commonly used for replacing sucrose in foodstuffs and often used in combination with high intensity artificial sweeteners. Note: Sugar and sweeteners used for industrial processing are excluded.
See All of Our DefinitionsThis report originates from Passport, our Sugar and Sweeteners research and analysis database.
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